digital marketing course in chennai

Digital Marketing Course in Chennai

Our Digital Marketing Course, is tailored for beginners who want to learn how to stand out digitally, whether it is for their own business or a personal brand. Our digital marketing course syllabus is as follows – Understand What is Digital Marketing, Digital Marketing Eco-system, WordPress Website Design & Content, Build an ECommerce WordPress Website, Understanding Search Engines, Search Engine Optimisation – (On-Page & Off-Page), Usage of various SEO Tools, Keyword Research Tools, Search Engine Marketing with Google AdWords, Mobile Marketing, Email Marketing & Configuring MailChimp, Social Media Marketing with FaceBook, Twitter, LinkedIn & YouTube, Social Media Marketing with Forums & Blogs, PR and Online Reputation Management, Social Listening, Google Analytics, Inbound Marketing & How to prepare a digital marketing campaign. 

Throughout the course, students will work on the Ecommerce Website Project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their newfound skills. Our digital marketing courses are hands-on and focuses on active learning, whether it be through case study or project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO analysis’ and recommendations. At the end of the course, students and professionals will be awarded with a digital marketing certification.

HERE’S WHAT YOU WILL LEARN…

When you learn digital marketing with us you will learn digital marketing skills that companies do not have and can’t do hence they will hire you to do it for them either as a full time employee or as an agency owner.

Search Engine Optimisation

We will equip you with the core understanding, technical know-how and insight to build and implement an SEO strategy that dramatically improves any website position and ranking with the most popular search engines. SEO is about attracting the right customers at the right time. You will get to understand the various SEO Tools available, Keyword Research, Backlinking and much more.

Google Analytics

We will guide you through analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

Email Marketing & Lead Generation

Email Marketing, when carried out properly, is one of the most effective forms of Digital Marketing. You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers. We will teach you about Lead Generation (build your list), Data Protection, Opt-In Subscriber Management, EMail Design and Content, Email Delivery and Reporting.

Blogging & Content Marketing

You will build a WordPress Website & a Blog and we will teach you how to grow any company’s customer base, sales and revenue through blogging, and content marketing. Also, how to use blogging and content marketing to improve your search result ranking and drive more traffic. You’ll also learn how to leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.

Free – Build Your Own WordPress Website or Blog

It is a 98.9% hands-on practical training that teaches you all the basics of building, running and marketing your websites using WordPress. Also, you will learn how to make money from your website or blog. You will build your own stunning customized website and add features that will enhance its search engine ranking.

Digital Marketing Fundamentals and Website Conversion Funnel

Before you can begin promoting any business, there are some fundamental principles that you need to understand. We will demonstrate the power of applying digital concepts across the marketing function in any business. You will learn how to harness the power of digital marketing as a core driver of the marketing strategy for any company. You will also learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.

Traffic, Online Advertising, and Customer Acquisition

We will give you essential skills to plan, run and manage an effective online advertising campaign using Google AdWords, Facebook, YouTube Ads, Twitter Ads, and LinkedIn Ads. You will learn how to effectively target and retarget ready to buy customers to achieve demonstrable ROI.

Social Media Marketing

We will give you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms. We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.

Video and Mobile Marketing

We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing.

Digital Marketing Strategy and Planning

We will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.

Digital Marketing Course in Chennai

Got Questions? Call Suresh – Course Manager on 97414 27564

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OUR DIGITAL MARKETING COURSE = 4 GLOBALLY RECOGNISED CERTIFICATIONS

Google AdWords Certification

Upon successful completion of the Google AdWords Certification exam you will be awarded Google AdWords Certificate.

Inbound Marketing Certification

Upon successful completion of Hubspot Inbound Certification Exam you will be awarded Inbound Marketing Certificate.

SKARtec Digital Marketing Academy Certification

You will be required to complete a Small Coursework Project and you’ll be assigned a simple, but appropriately-difficult project with a one-week deadline. Your assignment: Build a complete digital marketing plan for a mock brand. Your project will be reviewed and graded by your instructor, and upon successful completion you will be awarded with the SKARtec Digital Marketing Academy – Digital Marketing Specialist Certificate.

Google Analytics Certification

Upon successful completion of the Google Analytics Certification exam you will be awarded Google Analytics Certificate.

Where will my qualification be recognized?

When you successfully complete our digital marketing course you will earn 4 certifications from global and industry leaders – Google AdWords, Google Analytics, Facebook, and SKARtec Digital Marketing Academy that are recognized and respected around the world. We are the institute that certify people with global standard skill in digital marketing.

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Become an in-demand professional with a specialization in digital marketing

You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those undergoing a digital marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Join us – the best digital marketing training course in Chennai.

During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression? Join us – the leading digital marketing training institute in Chennai.

The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want your valuable skills – you might just need to turn them digital. According to Mondo, demand for digital marketing professionals will rise by 38% this year. It’s time you took advantage. Don’t wait, join us. We guarantee that your will become a digital marketing specialist by the end of the 6-week course.