Take our social media marketing course to learn about social media marketing including email marketing, social media tools and blogging.
Need to pick up a more prominent comprehension of Social Media Marketing? Is it accurate to say that you are in charge of executing and dealing with an exhaustive online networking technique for your association and brand? This is the correct course for you.
In 3 weeks, you will comprehend which informal community to utilize, how to create and circulate content, accepted procedures to make client engagement, utilizing Facebook advertisement stage, methodologies to make convincing posts and promotions, utilizing Twitter for showcasing and measuring its viability, how to utilize the LinkedIn stage for enrollment, YouTube channels, utilizing websites, gatherings and discourse Boards, building up a crowd of people, and Social Listening.
Social Media Basics
It covers the basics, so worry not— you’re not going to jump start with a big bag of headaches as an asset. SMM is not as difficult as words make it look. Let’s start with some fundamentals, will you?
Identify your business goals, learn to set marketing objectives, identify ideal customers through persona building, competition research, choose channels and tactics, create content buckets etc.
Are you reaching the right people on Twitter, Facebook and LinkedIn? When it comes to your target audience on social media, you could be missing something.
To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.
Why Social Media Marketing?
The meteoric rise of social media has revolutionised the public relations industry. Social media has emerged as a platform for brands to communicate directly with consumers. This course introduces students to the world of content creation and sharing through blogs and various social media platforms. Students will engage in practical, hands-on learning in the digital space by harnessing influential social media sites like Facebook, LinkedIn, YouTube, Twitter, Instagram, Snapchat, Google+ and many others. Students will also learn how mobile devices have changed the way we communicate.
In addition, students will explore how to reach key influencers through strategic social media campaigns. This course will highlight case studies and wisdom from some of social media’s most influential figures and introduce some of the industry’s most valuable tools, such as Klout, Facebook Insights, Twitter Analytics and Google Analytics. Upon successful completion of this course, students should feel comfortable implementing social media in a professional setting and feel competent in integrating social media into their PR efforts.