No.1 Digital Marketing Course in ChennaiLearn from the expert!
Throughout the Digital Marketing Course, students will work on an Live ECommerce Website Project to apply each lesson’s key learnings, thereby giving you the opportunity to build out a comprehensive Digital Marketing Campaign to showcase your newfound skills.
Our Digital Marketing Courses are hands-on/ complete practical oriented and focuses on active learning, whether it be through case study or project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO Analysis’ and Recommendations. Students will be provided guidance to appear for various certifications to enhance their core profile and job prospects.
Our Digital Marketing Training, is tailored for beginners who want to learn how to stand out digitally, whether it is for their own business or a personal brand. At the end of the course, students and professionals will be awarded with a digital marketing specialist certificate.
HERE’S WHAT YOU WILL LEARN…
Before you can begin promoting any business, there are some fundamental digital marketing principles that you need to understand. We will demonstrate the power of applying digital marketing concepts across the marketing function in any business. You will learn how to harness the power of internet marketing as a core driver of the marketing strategy for any company.
You will also learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them and much more.
We will equip you with the core understanding, technical know-how and insight to build and implement an Search Engine Strategy that dramatically improves any website position and ranking with the most popular search engines. You will also get to understand the various SEO Tools available.
We will give you essential skills to plan, run and manage an effective online advertising campaign using Google AdWords, Facebook, YouTube Ads, Twitter Ads, and LinkedIn Ads. You will learn how to effectively target and retarget ready to buy customers to achieve demonstrable ROI.
You will understand how to engage with customers across a wide range of social media platforms. We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.
You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.
You will learn how to grow any company’s customer base, sales and revenue through blogging, and content marketing. Also, how to use blogging and content marketing to improve your search result ranking and drive more traffic. You’ll also learn how to generate leads while building your brand’s value.
We will guide you through analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
As a value-addon we will teach you to build your own website. 100% hands-on practical training that teaches you all the basics of web building, buying a domain & hosting, running and marketing your websites using WordPress. After this session, we guarantee you that you will be able to design any website of your own.
We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing.
We will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.
What are the unique roles available in digital marketing field? What are the skills required for those roles?
Digital media provides a variety of career roles. Content Marketing, SEO, SEM, Email Marketing, Mobile Marketing, Blog and Article Marketing, Reputation Management, Web Design, Video Marketing, Social Media Marketing and Media Planning are some specialised areas.
Each of these roles requires unique skill sets; sometime these are pure technical roles. For instance, a SEO marketing professional has to know how to optimise the website for better organic ranking in various search engines for keywords consumers may be querying. An email-marketing specialist should possess email-marketing skills and be aware of relevant laws governing email-marketing communication. He should have an insight to consumer behaviour and analytics, and marketing spends and returns.
There is a big need of skilled manpower in this industry. So, traditional marketers should acquire digital marketing skills and new marketing professionals can take up digital marketing courses and pursue a bright career here.
Become an in-demand professional with a specialization in digital marketing
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those undergoing a digital marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Join SKARtec for the best digital marketing course in Chennai.
During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression?
The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want your valuable skills – you might just need to turn them digital.