Digital marketing course has emerged as the most sought after course that professionals are keen to pursue in 2016, according to Simplilearn, a professional certification training provider which has come up with “2016 Career Goals” survey covering over 2,00,000 working professionals spread across top metros in the country.

Majority of digital marketing course requirement comes from Hyderabad followed by Bangalore and Pune. It is used to launch and manage successful businesses online and there is a strong demand for professionals skilled in social media, data analysis and e-mail marketing and content marketing. A survey conducted on Moz.org reported that the global average salary of online marketers is $65,766 and entry level salaries start at around $35,000. According to the findings of the survey, digital marketing course is followed by Android app development, Big Data & Analytics and The Open Group Architecture Framework or TOGAF. Bangalore tops in big data course requirement followed by Android app development and then Digital marketing. For Pune, digital marketing tops the preference and in Chennai, Android app development is the most sought after course.

With over 4.88 billion mobile phone users globally, Mobile Apps are being used regularly from shopping to games. “The blossoming startup scene has also contributed a large chunk of the demand for Android app developers, and many of these start-ups are prepared to pay very competitive salaries to deserving candidates. Salary per annum can range from between $89,000 and $125,000,” the survey said.

 According to Simplilearn, TOGAF certified enterprise architects who are skilled in modelling, system integration, applications & role design with project management, are earning $124,000 compared to their non-certified peers.

 

Big data certified professionals are in demand in industries ranging from IT, Telecom, e-commerce, Retail as well as public sector. The median salary for a data scientist is about $95,000 per annum.

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