SKARTEC Digital Marketing Academy brings you a nice list of 100+ internet marketing resources that can be useful to digital marketers.
Despite the fact that advancement in the Internet has its own peculiarities, some knowledge can be gleaned from foreign resources. But if you are going to enter the international market, you just need to know how to work with a Western audience.
Internet Marketing Resources
The blog is divided into three parts: customers (how to serve them), sales (how to sell more and faster) and marketing (ideas for marketers). At the end of some posts, you can find links to download a helpful e-book.
Originally SEOMoz, later significantly expanded and specialization has a new name. The company’s founder Rand Fishkin – a known SEO specialist and marketing expert. The website has a huge number of his own publications, and articles from colleagues. In a regular column WhiteBoard, Friday specialists submit information in the form of small video lectures. These and other videos can be found on our channel on YouTube.
The name speaks for itself – here they write about digital marketing. The secrets to improving conversion guide to creating ads, real cases promotion and more. Some articles are available in pdf. There is also a private podcast and channel on YouTube.
Search Engine Watch
One of the oldest and most reputable sites on Internet marketing: SEO, social media, content, analytics, web development, etc. Here you can know the latest news about digital marketing.
Modern marketing, sales, testing and optimization, branding, mobile marketing and more. It focuses on any topic relevant to Internet marketing.
The latest news and trends in digital for marketers who have their fingers on the pulse.
Guides for beginners, marketers, and tips for the more experienced. A large number of publications on data Analytics and curious cases. For example, “We have removed 84 posts with bad quality, and that’s what happened”.
Practical marketing tips for different areas of the business based on the latest research and trends. A useful resource for marketers and entrepreneurs who want to bring their business to a new level.
About digital marketing in simple language. Detailed manuals, videos, weekly roundups, and podcasts. The main topics articles – Google Adwords and advertising in social networks.
Nearly 300 pages with excellent articles that help solve the problems of digital marketers and provide an impetus to the development of their own ideas. On YouTube channel published useful videos on SEO, content marketing, auditing websites, etc. Regularly the online broadcast.
The latest news in the digital world, the best for the week, Digiday study, personal experience of other companies, podcasts and premium content (journal, reports the latest research, etc.) available after payment of the subscription.
Neil Patel did everything that his name became recognizable in the digital space. His blog is a good example of how to write expert articles. Readability, appearance, clarity, completeness of information – all at the highest level. For each article, Neil releases a short video. The full collection can be found on his channel. Two more websites with useful materials by the same author and his team – Quick Sprout and Crazy Egg.
Menu Learn is a whole library of guides in pdf format, tools for marketing research in the form of colorful infographics, calculators, cost of website and marketing services. Basically, all for free.
The present knowledge base an online marketer. The number of posts in the blog has long exceeded the one-thousandth mark. Article diluted podcasts on a number of interesting topics, going far beyond marketing. Every week the founder of Duct Tape John Gants publishes a small article with links to resources that seemed interesting or useful.
This blog has long gone far beyond SEO topics. Now they cover almost everything that interested the digital marketer.
Search Engine Journal
An online magazine devoted not only to search engines (despite the name) but everything that concerns Internet marketing. It publishes the latest news and articles about content marketing, social networks (especially YouTube), SEO and digital advertising. Subscribers are offered several free e-books (some of which are just gorgeous). Plus, you can listen to the podcast or save to your computer any issues. On the YouTube channel often appear recording video.
Expert long reads about Internet marketing, backed by illustrative examples, infographics, and practical recommendations. Especially a lot of information on the development of a content strategy. SEO specialists also have something to learn in our blog.
For those who like experiments. The blog is updated infrequently, but there is a big video library with tips and case studies in the field of Internet marketing.
Sea of information for improving Landing Page conversions and optimize the cost of advertising campaigns in Adwords. Overall, many useful insights on the topic of Internet marketing, presented in an interesting way and sometimes spiced with humor.
User Testing Blog
Tips on how to improve user experience and make the website as convenient as possible for the user. Studies, tests, etc. In exchange for e-mail available free book on the topic.
The library of content on any topic related to Internet marketing (the subject has more than 20 themes). To read the article or listen to a podcast, you need to register. Materials awful lot, but that’s not all available in free mode – the videos, guides, and reports you will have to pay.
Analytics, email marketing, social media, SEO, e-commerce, marketing strategies for specific industries are the main focus of the articles in the blog. In the Reports section, you can download some useful white papers and reports on the company’s research.
A team of digital marketing Agency TopRank Marketing daily publishes in his blog news (weekly roundup is in video format), interviews with colleagues, trying to predict the future and gives valuable practical advice.
Another body of knowledge for the Internet marketer. In addition to expert blog articles in open access are a few dozen excellent white paper and podcast.
The website from Adobe from marketers and for marketers. Interviews, opinions, insights, and articles just about digital – it’s all available to anyone who is interested in marketing and looking for inspiration.
Articles about marketing in the B2B segment, as well as news, case studies, how-to guides (also available for download after registration). Premium subscription allows you to access additional content.
A blog about modern marketing, telling about the latest trends and innovations in this field. Some articles are accompanied by a useful e-book, available for free download.
Not only articles about digital marketing (especially SEO), but also monthly roundup, reviews, important news, case studies, and step-by-step guide.
Business 2 Community
Digital, social media, marketing, sales, business, finance, and technology the main topics of the publications. Regular updates several times a day. Free library of white paper from different companies.
News and the latest trends in the digital world, and interesting observations, backed by statistics. A distinctive feature blog heading “Day in the life”, where experts from different companies talk about their work.
News the digital space, which can be filtered by your desire – advertising, e-commerce, social networks, search engines, technology, business. The material is published relatively infrequently (by the standards of news portals), however, you can always catch something important.
Best practices, insights, success stories and experienced companies in the field of online marketing. And the latest news for those who want to be aware of the latest developments.
All about branding: from brand creation to its promotion online. Users also get a free book “Top 10 tools and resources for branding”.
Expert advice on how to use the advertising channels on the Internet most successfully, a lot of materials on AdWords and paid search marketing, as well as useful for advertisers statistics. You can download a white paper.
A lot of good for CMO and owners of small and medium-sized businesses. Articles are published every day – a useful fiction enough.
Walkthrough, hacks for marketers, as well as real stories like “How terrible mattress from IKEA, changed our marketing strategy.”
Articles about digital marketing: the various tools, expert guidance, insight on important events in the media and more. A real gem – a digital library for marketers.
The Groove Blog
The quite original vision of the magazine (and design). The company is committed to an annual income of $ 10 million and shares with readers every step of the way to their goal (at the moment income is $5.2 M). The topic of marketing, of course, is not the last place on the road to success.
A blog for event managers with tips from the experts on the organization and promotion of various events. Ideas for inspiration, howto-guides, trends, technologies, and also a curious column with the opinion of the team of authors of the journal about the latest news in the event industry. Free e-book on request.
You’ve probably heard of Seth Godin at a TED Talk. He is an entrepreneur and specialist in many fields who have something to share. Seth has written more than 30 books. But most importantly – he writes daily in his blog, and his thoughts available to everyone. Not to say that every post brings practical benefits, but suggestive.
Blogger with extensive experience in digital Sandeep of Mallya lays out a lot of helpful information in the form of posts and free e-books. The topic of Internet marketing complements the notes on productivity-related online services, a monthly compilation of articles about SEO, etc. Pleased with the presence of the Advanced SEO section, in which advanced SEOs can find something interesting for yourself.
Article from Ryan Stewart, an expert in the field of marketing. Weight practical hacks that can be applied here and now. The blog is available both in text and in the video (with transcript). Free utility included. You just look at it.
Actionable strategies and other utility for SEO specialists and digital marketers. Most often in the form of short notes.
Blogger, businessman and award-winning Matthew Woodward shares his knowledge in the field of digital marketing in his blog. The author does not shun and black SEO in one article he gives detailed instructions on how to earn 1000 $ on the website with link spam. The blog detailed a lot of tutorials, case studies and reports on the income of the owner.
Rebecca creates posts that are actively spread in social networks. It tells how to develop a marketing strategy and get new customers using different channels to attract. Expert advice is also available in audio format.
This pair proved that the two of you can not only create a family but to build a successful business. Scott and Alison Stratten came up with four joint bestseller businesses. Their online project Unmarketing.com calls to abandon the standard marketing approach and increase the involvement of users. Every blog post – the story of a personal experience that allows you to understand how marketing works in practice. Unpodcast – all about marketing in audio format.
Heidi Cohen is a professional in the field of marketing. In the past – work in the largest companies, and now the focus is on knowledge transfer to others (Heidi acts as speaker at various events and gives advice). It page guide on practical marketing. The author gives recommendations and asks herself in an interview with other experts.
Marketing strategist David Mirman, Scott released a series of books, which received good response from well-known publications, and now shares free tips on marketing, PR and sales on the page.
Chris Ducker helps to create a personal brand and make it recognizable. His blog is a free collection of knowledge for experts who want to become leaders and to build on this business. Accordingly, there are a lot of articles on blogging and Internet marketing, which are accompanied by videos (channel on YouTube). Fans of the British accent can listen to his podcast.
The blog of Jeff Bullas articles about the daily life of the entrepreneur coincides with practical recommendations for the promotion of online business. In his free book, the author describes the path of blogger to success in 8 steps. Of special interest are his early publications.
A hodgepodge of articles on various topics directly related to online marketing. A lot of content and it is published frequently. The articles are not so great (for someone plus), as in the blogs of competitors, but to find good can.
Relatively rare content updates, but occasionally come across interesting materials, forcing to look at the problem from the other side. Articles on Internet marketing, web design and the Internet in general.
The resource is a web analyst and bestselling author Brian Solis.
Useful for marketer guides in pdf format.
This page accumulates the latest articles on the topic of marketing with different sites.
The company writes about digital marketing, web design, technology. In the menu of the blog (caused by the click on the icon in the upper left corner), you can choose any topic of interest. There are even materials for absolute beginners in marketing. Here you can listen to podcasts from various leading on different themes and download free materials.
Another blog about marketing. Here their own articles are combined with weekly compilations of the best materials from competitors.
Useful resources on marketing technology. Easy navigation: article, whitepaper, podcasts – all on one page.
Marketing Over Coffee
Podcast in the area of the intersection of marketing and technology. The talk about digital, interviews with experts. New issue every week.
Andrew and Pete in YouTube
On the channel less than a thousand subscribers, but these creative guys can’t be avoided. Often publications come across in other people’s blogs about digital. It is clear that when writing guest posts, Andrew and Pete give you 100 %. Their channel can be recommended as a source of inspiration.
Jay Baer on YouTube
J. Bayer, in his own words, helps businesses get customers for free. He often posts on his channel short videos that answer specific questions about marketing and shares his secrets.
Gary Vaynerchuk on YouTube
Gary Vaynerchuk – entrepreneur, writer, and generally famous Internet personality. The number of subscribers on his channel is steadily moving in a million. Marketing, social media, life hacks, motivation – there are playlists on a variety of topics. You should warn that friend says quickly. Fortunately, most of the videos have subtitles.
Eric Enge on YouTube
The General channel is updated rarely, but there is one interesting feature – “Here’s why”, which mark Traphagen and Eric Enge of Stone Temple 3-5 minutes to explain some aspect of digital marketing is quite an original way. Subtitles are attached.
Content Marketing Institute
Perhaps every digital marketer from time to time looks at this website.
It is almost an encyclopedia of content marketing. Here you can not only read articles but to download free ebooks, listen to podcasts (at the website two – both different directions). On the YouTube channel are published records with conferences.
The Convince & Convert Blog
If you believe standing out in the top corner of the label, is blog # 1 for content marketing (according to the previously mentioned CMI). In addition to articles, there are several free e-book and white paper available for download. Plus, podcasts for Internet marketing.
One of the most famous blogs about content marketing and content creation. Many articles, however, find really useful for the practical application of the content this ocean is not so simple. After registering on the site you can access free e-books.
A blog about content marketing with concrete examples and practical recommendations. On the page with free resources presented infographics, white paper, webinars and case studies (in summary form – only one pdf page on the case).
The Content Strategist
A blog from Contently on the development of a content strategy. Contently is willing to share thoughts, ideas, research and success stories with their clients.
Content marketing in detail. Cases that can be applied in practice. There are no long posts, each post is a small note.
Orbit Media Studios
A collection of practical tips on content marketing, analytics, and web design. Detailed long reads leave almost no additional questions after reading.
Here you are taught how to connect marketing and video production for maximum effect. A lot of useful information for those who want to move through the video, but don’t know yet how to do it.
It’s funny, but this blog is almost empty, but still, it is worth paying attention to if only because of this article. And, it may be worthwhile to periodically look at the website in case you have something worthwhile.
The blog is rarely updated, but there are many in-depth articles, useful for marketers, bloggers, SEO specialists, and copywriters.
Lots of great materials on the creation and dissemination of content. On the page with resources, you can find a lot of useful ebooks, webinars, case studies, and success stories. Yet the Agency has its own podcast for content creators.
Search Engine Optimization
The blog has a little more than 30 articles, but no! Not only that, each the size of a mini-book, and is updated periodically. Brian Dean is the author of several strategies for link building, which has been adopted by many professionals. He wrote the article 200 ranking factors in Google. With all this, it is worth noting that other professionals often subjected to criticism of his article.
The Google blog on the topic. Another useful resource with research – Research Blog.
Search Engine Land
Using this website to easily track the latest changes in search engines (mostly Google) and digital space in General. And, of course, expert articles about SEO, as without them. One of the most interesting materials – the periodic table of SEO factors. Similar website about digital marketing Marketing Land.
It’s hard to pass by this blog. Despite its simplicity, it contains hundreds of mega-depth tutorials and articles with expert opinions on various issues. Besides, not so long ago posted here a sample detailed report for SEO audit.
The blog is very familiar to every SEOs. The majority of published materials dedicated to SEO and link building, but generally touches on all sides of online marketing. The value of this blog – in the presence of a large number of own researches and actual cases in the field of SEO.
A blog dedicated to SEO and content marketing. Infographics, statistics, and examples for inspiration, and just interesting articles. For example, reasoning about the methods of promotion of other experts.
Articles about SEO techniques and tools to increase traffic, as well as tips on how to make the content on the website as attractive to search engines. Note how each material worked!
The SEO Project
The full list of all the link building strategies that exist in the network (2017). Also available free in pdf format (400 pages).
The developers of the popular Yoast SEO plugin. The blog examines various aspects of search engine promotion. In addition to articles on search engine optimization for beginners and for advanced users here you can find the materials on Analytics, working with social networks, case studies on optimization of specific sites and more.
Search Engine People
Just a good blog with articles from the pros.
Another blog with detailed SEO guides for beginners. There are interesting articles on topics related to the provision of SEO services (how to get rid of a toxic customer, how to learn SEO, why you should avoid “affordable” SEO, etc.).
The site of one of the most well-known SEO agencies in the United States. Here you can find not only good articles, but that is especially valuable, deeply researched several guides that can be saved in pdf format.
With updates, the situation is not very good, but some articles are simply amazing immersion in the subject. Despite the slight “staleness” most of the material has not lost its usefulness. Special attention should be paid, for example, an article about how to post on the top sites (Forbes, the Guardian, Mashable, Moz, etc.).
Robbie Richards publishes mostly articles about SEO. He does this not so often, but each article – detailed with many examples. Well, a few free e-books from an author you can carry with you.
Minimalistic website. Minimum pictures maximum benefit. A lot of real cases from the company in the format “problem-solution – result”.
A Sage’s Journal
The author of the blog shares the results of experiments in SEO and content marketing with your readers, developing a competitive content strategy and finds ways to create content without expert knowledge. With updates pretty tight, but the theme in each article completely.
How to steal an idea into a million dollars, how to choose a niche with low competition for the site, where to get external references – here as a novice blogger will find answers to any questions. All based on real examples. And Yes, the blog ceased to be updated last year, but it does not invalidate the information.
Matt Diggity was once a simple electrician. His life changed when he met with website promotion and earnings on affiliate programs. In pursuit of big profits from monetizing sites, Matt experimented and practised in SEO, eventually becoming a real Pro. He now shares articles that are published 1-2 times per month.
SEO PowerSuite offers software to promote sites in search. In the blog, they talk about how to use their tools in practice to maximize advantage.
SEO blog specializing in link building. Are links to, where to take them, how to avoid penalties for link spam – all this and more can be found here. No time to read – download a podcast.
Google Webmasters (YouTube)
Answers to the most common questions on ranking in Google and the work of the Search Console from the official source. Quite often are the streams with their experts, where you can ask questions.
Probably the best blog on the web analysis from a skilled expert and the author of two bestselling Avinash Kaushik.
This blog is rather for analysts, not marketers – great attention is paid to technical details. Is to look periodically to be aware of the latest news and trends in Analytics.
The article is about targeting, testing, usability, and Analytics. Strategies and techniques that will help analysts to assess marketing efforts and optimize websites with the help of the data obtained.
A blog about Analytics, marketing, and testing. Practical tips and tricks, howto-guides, work on the mistakes and the answers to important marketing questions.
The free course from Google is a great knowledge base in Analytics. Students are taught not only how to use their own Google Analytics product, but give a common base for data analysis.
“We built a million-dollar business with blogging” – so write about yourself authors Copy Hackers. Now a team teaches others to write stunning lyrics. The main subject of blog copywriting. Many useful tips on writing a selling text, including in video format. You can also find tips for freelance copywriters and hacks for online marketers.
Kate Toon Copywriter
Kate Toon is an experienced SEO copywriter and consultant. In the blog, she talks not only about his experience, but also shares his thoughts on the subject marketing, SEO, business, motivation, freelancing. It is updated infrequently, about once in a month and a half.
Kate has several projects. She also maintains her own podcast about copywriting, YouTube channel. She also has a blog about SEO, where the dry texts supported by how-to videos. There you can find a podcast devoted to SEO, which often involves experts.
Copywriter and author of several books. Maintains a terrific blog, where he gives many tips on writing texts of various kinds. You can also subscribe to the free newsletter and receive short notes from the pros to your e-mail.
All about SEO copywriting. In addition to articles on how to write SEO-texts, the author provides guidelines for working with customers, which is especially useful for freelance copywriters.
Strange illustrations, similar to those that draw in Paint, use “k” instead of “c”, a simple design first not take this blog seriously. In fact, the article here is just wonderful, and most importantly – useful. What an unusual and funny presentation of information!
Business Casual Copywriting
This blog is a good guide for novice copywriters. Here and advice on writing, and many useful examples from the author. The blog is rarely updated, but worthy to be in the list of the best.
Blog # 1 e-commerce (as it is modestly mentioned in the footer). The company Elastic Path is developing software for online stores, so willing to share their experience.
Another No. 1 eCommerce blog according to themselves, but in this case, it’s really hard to believe. Those who work with e-commerce – a must-read. News, trends, statistics, infographics, techniques that are used by successful brands, and more.
This company can be cited as an example of successful content marketing – they create really quality and useful content for your target audience. How to photograph the goods, how to sell cosmetics how to fill out the description tag – the answers to these and many other questions can be found in the blog. On YouTube, the company puts tutorials, tips for business success stories of their clients, etc.
The site offers implementation services sales funnel for businesses and professionals blog post my experience on the subject accumulated over the years. Information is presented both in text form and in the form of audio (interviews with experts).
Reviews of various CMS, CRM, hosting, templates for websites, plugins, marketing platforms – in short, everything you need for doing business on the Internet. Here tips for choosing online tools, howto, instructions, and more.
Mass necessary for owners of Internet shopping information. Ranging from hosting to promoting the network. There is free provision of e-book or vector graphics for the site.
Here you are taught how to write product descriptions to create catchy ads for social networks, optimize pages for search engines – in general, help to increase conversion online store. And then publish articles on eCommerce other sites and give useful statistics.
Are you looking for suitable ways to improve conversion? Don’t know how to make their customers more loyal? Expert long reads life-long to help you. A lot of them here. Get ready to dive into the depths of knowledge.
Cool articles about PPC advertising, retargeting, analytics and conversion optimization. Free resources: get graphics, guides, webinars, courses, audio interviews, video conferences (you can download slides), as well as reports on results of work with various companies (summarized actions are taken and the result).
This blog helps owners of online stores and landing pages properly conduct experiments and tests to improve conversions. Case studies, real examples and free e-book on the subject are attached.
Here I write about Internet marketing and SEO for e-commerce, but it is only one of the directions. The authors share tips on businesses in the field of online trading (the opening of the store, dropshipping, outsourcing, sale of a business, etc.). A lot of personal cases. The content is updated quite rarely.
Social Media Marketing
Social Media Examiner
The website, which everyone SMM Manager should know. The nuances of promotion in social networks, research, counsel, hacks – all in one place. Here podcast and SMM weekly morning talk show in video format (available after registration).
Thousands of tips on how to create engaging content for social networking and to obtain the maximum effect from it. A Must-read for anyone developing a content strategy for social networks.
Piggy Bank of knowledge on Facebook, Twitter, Instagram, Google+, LinkedIn (publishing content, user engagement, Analytics), presented in the form of guides, case studies, infographics.
The Social Media Hat
Website design, of course, raises a number of questions, but it is definitely not the articles – they are really very detailed and high quality. The main theme – SMM, but there is something about SEO, email marketing and blogging. Aid for “survival” in Facebook (75 tips, secrets, tools, resources and hacks for business) from the author of the blog, any reader can get for free after you enter your e-mail.
Kim Garst is among the ten most influential experts in marketing in social networks according to Forbes. In her blog published are articles about digital marketing and guest posts. If you are working with Facebook, you will surely be interested in a free ebook offered by the author.
Jon Loomer Digital
All about creating effective advertising campaigns on Facebook. The blog is highly specialized, therefore, on its pages, you can find answers to almost every question on this site. In the podcast, John, in addition to Facebook, says on other subjects.
A blog about marketing in social networks, different from others not only posts but original design and illustrations. Here you can exchange your e-mail for a free book “101 way to increase engagement on Facebook” (registered as appealing as blog posts).
For the most part, the blog is devoted to the SMM, but there are publications and on the subject of digital in general. Plus, the company shares its case and the chips and the tools used in the work.
Promotion in social networks and everything connected with it. Articles appear relatively rarely, but each time you will be pleased with the depth of immersion in the subject. You will occasionally come across an interesting infographic or a real case for promotion in social networks.
In addition to the articles in the blog, there is a resources section where you’ll find white paper, useful reports, guides and infographics on the topic of email marketing.
Another equally useful resource for those engaged in email newsletters. Here you can find everything you need to develop a successful strategy for email marketing: a video podcast: design emails, infographics, trends, relevant articles and e-book on the topic.
Examples of newsletters from various companies, check-lists for email marketers, trade secrets, latest trends – not a complete list of the articles published in the blog.
A lot of advertising for the company itself, but overall a good resource, with lots of publications you can find useful.
BONUS resources for bloggers
Secrets, tools and guides for smart bloggers. Here you will learn how to create a blog, what and how to write, how to promote it and how to make it. This includes information about useful tools, marketing techniques, and the use of design to attract attention and much more. In exchange for e-mail, readers are pdf cheat sheet with lots of examples for writing killer headlines for your blog posts.
A useful resource for bloggers and no less valuable for marketers, as it contains a large number of tips to promote and increase sales of information products.
Blogger Tips And Tricks
Articles about blogging and further monetization. A lot of good guides from the category of “for dummies”.
Become A Blogger
Everything you need to a novice blogger. Easy to understand text guides complement the author’s infographics, videos, and audio.
When an author sold one of my first blogs for $ 20,000, he realized that blogging can provide a good life, and come to grips with an online business. The process accumulated a decent amount of knowledge and experience which resulted in a new blog with proven strategies and practical guides.
Here you will learn how to select a profitable niche for your blog, create content that promotes itself, as well as get acquainted with all the ways to monetize a blog. It’s been updated, but the information is still sufficient. By subscribing, you can get a free book that lists 1781 profitable niches.
John Chow will tell you how to make money on blogs. Periodically slipped in the tape of figures showing the income of the author, are motivated to work productively.
Video Influencers (YouTube)
All about YouTube: ideas for a video, channel promotion, monetization, interviews with successful YouTubers, etc aspiring video bloggers will find answers to almost any questions on the most popular video hosting.