A Guide To Marketing Your Content On The Internet

In the competitive genre of content marketing, a tactic that may have worked last year could be dead or currently dying on the vine this year. That’s why you should always seek out the latest, up-to-the-minute tips and tricks when dealing with article marketing.

This article covers a range of useful and current tips that are guaranteed to not be outdated.

Make sure that your website is user-friendly. If people can’t figure out how to do what they need to, or find the information they are looking for, many of them will give up and go away frustrated. Not only does this lose them as a client, but they are less likely to refer you to a friend.

Include a blog as part of your internet marketing strategy. Writing blog articles gives you the opportunity to write useful information about your business that people may want to link to on their own website. Advice or tips are great things to put in a blog. A well-written article educates potential clients about your product or service and drives them to your main website.

Pay attention to what is working and what is not. Sometimes certain market ideas will not resonate with readers. Try to tailor new projects to those that have been successful in the past. Recognizing potential gold mines will maximize profits. It is often better to stick with what has already proven to be profitable instead of always trying to reinvent the wheel.

One of the biggest problems marketers encounter with their article campaigns is that they do not complete enough articles to make an impact. Your articles do not have to be long, but they do need to be of a very high quality. And the more you write and the more locations you send them out to, the better your odds of success become.

If you have an affiliate network, use them to promote your articles for you. Let them brand the articles with their ID’s and send them off working to increase your presence on the web. You can really maximize your results by using the power of your affiliate network.

Name a list or include numbers in your title. Studies have shown that most people are more likely to read something if it offers a list-style format or offers you a number of ways to do something. Take advantage of this, when both writing your article and choosing a title, to secure the most readers.

Avoid using too many keywords. Readers don’t care to read articles with a keyword written over and over. Mention one specific keyword no more than five times, and you will be seen in a more positive light.

The most important thing to remember when marketing your articles is that ultimately the quality of your content is what will determine your success. Offer your readers information that they will find genuinely useful. If all you are doing is trying to promote yourself or attract attention, people will end up just passing you by.

Use of good grammar and a large variety of words can enhance one’s articles that they produce for marketing. The use of grammar in the right manner can greatly improve the appeal of one’s articles. By monitoring what one writes they can improve the quality of an article greatly.

Rewriting programs and services can boost the total volume of articles you can use in a marketing program, but you should not rely on them exclusively. Spun and rewritten articles are not as popular as original content, with readers or search engines. The core of your article marketing campaign should always be high-quality hand-crafted articles.

Make use of the author’s box that comes after your article in the directory. You should take this time to write a good, brief biography about yourself and be sure to include a link back to your site for readers to click on. Use this box as a “call to action” to help you get more traffic to your site from the directories.

It is important to look up to the best, as you should speak to and attend seminars of gurus in the field. Soak in all of the information that they tell you, and apply this to your writing and style. This will help you to generate a solid foundation for affiliate marketing.

Make sure that your articles are written properly before being submitted. They need to have proper grammar and spelling. Try to avoid using a bunch of caps, those should only be used sparingly for informal shouting and anger; leave them out of professional writing unless a company has a name in all caps.

Make sure you always use unique content. Taking the same concept and re-wording it is ok; using the exact same article and posting it on several different content sites may earn you a penalty for duplicate content from search engines. Don’t let all your hard work go to waste.

Keep your writing short and sweet. Even if you put together a long piece that’s 800 to 1,000 words, it can be broken up into smaller paragraphs with subtitles and bullet points to make the information easier to digest. Readers like to graze; small text bites allow them to scan a page and pick out the parts they want easily.

It may seem obvious, but it’s highly important to check your spelling and grammar before you submit your articles. Go over them several times. It’s even a good practice to have someone else read them to make sure there are no errors. Nothing drives away readers more quickly than an article riddled with misspelt words and poor grammar.

Finding outdated and useless information is very common via the internet. When you’re ready to start up your article marketing campaign and are ready to achieve in the world of web business, make sure you’re using the tips listed here to help guide your every step. With the right advice, you could be earning big in no time.

Using WordPress To Create Your Own Blog

Whether you are a first-time blogger or a long time blogger, you have many things to learn. How to properly use WordPress is a necessity if you want to have an easy time with your blogging.

Keep reading to learn some valuable tips that will help you get the most from WordPress.

Remember that the title and description of each page on your site are what many other sites will use to categorize your link and share it with the world. For example, it will be what Google shows when someone searches for a site such as your own. Fill them with SEO key phrases and make sure there are no typos.

Make sure you use Alt and Title. This allows you to add words to your images. This will let you add more SEO phrases and will let users that block images know what they are missing.

When you take time to adjust a WordPress blog, you may not realize that your changes weren’t saved at all. This is most often not the case. To try to remedy the issue, simply clear out your browser cache. Make sure to press the shift key on your keyboard as you do it, and the issue should have been solved.

Encourage your users to share your site with their friends, family and loved ones on the top social media sites. Twitter and Facebook are the most optimal sites that come to mind, as this can get your name across to millions of different people. A social sharing plugin can be used to facilitate this.

Make use of a landing page. Instead of coming directly to current posts, users will pass through this landing page first. You can use this for a variety of reasons, whether for promoting a product or promoting yourself. Many themes feature a landing page; however, there are also paid options.

Don’t forget to spellcheck your WordPress story. WordPress makes that easy through a spellcheck button on the editor itself. Look for a button that has the letters “ABC” on it. It’ll then scan your post for spelling and common grammatical errors. Check any word or phrase that has a red squiggly line under it.

Incorporate a social sharing plugin for your WordPress blog. Integrating social media with your blog will be a great boon to your traffic. Your users can instantly share your article through Facebook, Twitter and other social media sites. Look for a plugin that will allow liking and sharing, since both will be beneficial.

Keep your media library organized. Sure you can just throw images in there, but it may become overwhelming pretty quickly. Start out with a good system of folders and be sure to file your images correctly. Later on, when you want to reuse an image, it’ll make the search a whole lot easier to deal with.

When looking for a template, look for one that has the basic layout and design that you desire for your site. This way, you would not have to customize it too much in order to give it the look that you want. This will cut down on your site development time.

If you are new to WordPress, explore the dashboard of your WordPress installation asap. It may feel daunting the first time you see that dashboard, but with just a little time you’ll get it down. Don’t be afraid to type in a few test posts and pages to see how things work.

Be sure to use a robust spam plug-in to filter out spam and bad content. People with ill-intentions are always looking for ways to spam a blog for link building purposes. This kind of spam will create a bad impression on your blog because your legitimate readers will think that your blog has security issues.

In WordPress, you can schedule blog posts in advance. This way, your posts will be published while you are doing other things. Visit the “edit” screen and find the “publish” box. Click on the option that says publish immediately. Set the times in military time and the day, month and year you want to post it. Choose OK. When a screen appears for the “schedule for”, check it on and press “Schedule” if the info is correct.

Use the Comments tab in the WordPress dashboard sidebar to keep tabs on who is posting what on your site. This will save you the hassle of getting an email every time someone says something in reply to a post. In the end, you just don’t have time for that!

Are the pictures on your site too big? Or, are you concerned that your visitors cannot see them clearly? Click on “settings” and then on “media.” You will be able to adjust the default size of your pictures. Spend a little time playing around with this to see what suits you, and your site, the best.

A great commenting plugin that is useful for WordPress is Disqus. This free commenting system works well with its API. You have the ability to import and back up your comments with it. It also adds essential SEO to your comments so that the search engines can index them easier.

Make use of the footer section of your site. Many blogger neglect this area, especially beginners. Put information about yourself in this area links to any of your other websites and links to important pages in your blog. It is important to make use of any area in your blog.

Learn how to make your WordPress blog posts more SEO-friendly. There is a free plugin called Yoast that can do this for you. It does auto checks of your pages’ SEO, canonical, breadcrumbs, sitemaps, permalink, and more. Using the data that it provides, it teaches you how to optimize your blog posts properly.

As stated in the introduction, no matter how long you have been blogging there are always little tricks to learn. These tips make blogging simpler and help your pages look better. Use the tips and tricks listed in the article above to get all you can from your use of WordPress.

On-Page SEO Best Practices

Search Engine Optimization is an essential element to be implemented in your marketing strategy. This should be taken up on a priority basis while creating new landing pages or blog posts. To maximize conversions, we also need to have good relevant and original content to be found and convert.

When creating new landing pages or even looking to improve existing pages, I would suggest you use the below checklist to help you boost the SEO effectiveness of your site without affecting the ability of your pages to convert. After all, it’s a win-win situation and worth the time and effort put.

Search engine optimization has always been an essential element to your marketing strategy, but often it’s not thought of as being a priority when creating new landing pages. Sure, you want to maximize conversions (and don’t get us wrong, conversion optimization matters too), but at the end of the day, you need your content to be found in order to convert.

Key benefits of On-Page SEO and why you should even do it:

  • The first strategy you should focus on is to improve user experience or UX. A landing page with a good user experience will lead to more conversions.
  • Follow the On-Page strategies mentioned in this post to easily get higher page ranking on SERPS, thus improving visibility and conversions.
  • Better ranking = more traffic = more leads, sales, ad-clicks, and overall revenue.
  • The leads generated through SEO have a higher chance of getting converted. Research says that 15% of the leads get converted to a sale.
  • For every rupee spent, small businessmen can generate approximately 3-5 times as many leads in comparison to traditional marketing.
  • 65% of the users never scroll past the 1st page of the SERPS. If they don’t find what they want, they either change the search engine or the query term or keyword.

Here are my recommendations for On-Page SEO optimization  

Creating SEO Friendly URLs

URLs have a significant role in creating a perfectly optimized page. The ex-employee of Google, Matt Cutts has clearly stated in one of his interviews that URLs can also be used for ranking your content. By adding 3-5 keywords in the URL helps Google and other search engines to determine the main keywords of the page. The URLs have to be short and it will help you rank your website higher.

I recommend you to read Search Engine Journal Guide Five Steps to SEO-Friendly Site URL Structure.

  • Things to keep in mind before you start editing your URLs
  • URLs must not be too long for e.g. https://skartecedu.in/blog/how-can-you-make-your-pages-seo-friendly-and-can-get-higher-ranking.html
  • Make URL easy to read and understand, for example, https://skartecedu.in/blog/on-page-seo-techniques/
  • Don’t use numbers instead of words, e.g. https://skartecedu.in/blog/p-500

Use SEO friendly Title Tags

Title tags are considered as the most important element of on-page SEO. It must be properly optimized. Search engines use title tags to determine the topic of your page if you have used your focused keywords in title tags which you want to rank for you can get ranking easily.

Use keywords at the beginning of Title Tags

Suggest you start your Title Tag with a keyword. This helps you to rank for your specific and focused keywords. Refer below image for an idea on how to create a Title Tag with a keyword.

start your title tag with a keyword

When you use keywords at the beginning of your Title Tags, it is easy for search engines to understand the main topic of your page and show them to your targeted audience when they search using a particular keyword. In the above image, the keyword “Digital Marketing Course in Chennai” has been used in the beginning of the title, thus making them readily available to the audience basis their search query.

The Title Tag should not exceed 70 characters as it will get truncated and dots will appear towards the end. The Title Tag will improve click-through-rate (CTR). If your website has good CTR then your site’s pages will be automatically ranked higher. Your audience will also be able to find your website and understand the purpose of it. I recommended you read the Moz’s article on Title Tag Length Guidelines.

Use modifiers in Title Tags

Modifiers are the words that are added in title tags to make them more appealing and attractive. These words include “Best,” “Guide,” “New,” “2018”, “Review,” “Easy” and some other words of this kind.

Things you should know when you write Title Tags

  • The length of title tags must not be more than 63 characters (It may vary with upper or lower case because Google gives just 600px of the area for titles in search result page.)
  • Use keywords at the beginning of title tags in such a way they make sense.
  • Don’t stuff your title tags with keywords.
  • Using “Best” and “New” also helps you to boost your CTR because when a user sees these words in the search page, they click to see what is NEW or BEST.

Use Meta Description

In 2009, Google had announced they are not using Meta Description tags to rank web pages. But Meta descriptions are still important as Google use the phrases in the meta description tags to understand the purpose or the topic of your page.

Wondering why Google doesn’t use Meta Descriptions, then check out the below video –

Even if Google is not using Meta description tags remember there are many more search engines like Bing, Yahoo who use meta description tags to identify the topic of your page.

Use Heading Tags for SEO

Heading Tags are incredibly powerful, and search engines also read your heading tags. These tags are used to break up your page into various sections so that users can easily find the information they are looking for.

Heading Tags are classified from H1 to H6 and these tags are critical because the words used in heading tags are also considered as the secondary topic of your contents. It also helps Google understand the purpose of your page

Use Keywords in H1 Tags

H1 Tags are the most powerful heading tags than others. Ensure to put your Central Keyword here. Remember there can be only one H1 tag in a page and multiple H2…H6 tags. Suggest using Latent Semantic Indexing Keywords. Search using LSIgraph.com

Use Multimedia to boost your engagement

If you are just using text on your pages, then your visitors may get bored and can find it difficult to understand. Multimedia is the best and easiest way to engage your audience and thus making them happier. Here Multimedia can be Videos or images.

Ensure to optimize your images

Using Images in your contents is a wise idea, and they really help in optimizing your pages perfectly. For optimizing images use your target keywords in an image name, ALT tags and consider reducing the Image size. The image should be of 72ppi (pixels per inch) and the file size should be low. If the file size is very high, then this can affect your website loading speed and your visitors will just bounce off. You can use WP Smush to optimize your images on a WordPress website.

Use YouTube Videos

Using YouTube videos in your contents is the easiest way to optimize your website for search engines and reach the top of Google SERPs. You may have seen many YouTube videos getting ranked in the search results. This helps your pages to boost its ranking easily. Always upload your own video to YouTube and add a description of 250 + words for that YouTube video. In this way, your videos will work better. YouTube also belongs to Google, just imagine the impact it can create in your rankings.

Use Keywords in first 100 words

If you write naturally, then you can drop your keywords in first 100 words very quickly as you know some people start writing their blog posts which a long intro having hundreds of words and they often use their targeted keywords after a long introduction which does not produce a good impression on users as well as search engines.

Get your pages to load faster

Fast page loading speed has become an important ranking factor, and Google has clearly stated this on their webmaster’s blog. If you want to find the loading speed of your site, then you can check it on Google’s free page speed checking tool called page insights. You can also use GTMetrix or Pingdom. GTMetrix gives your suggestions, optimizes your images and I use this majorly.

Tips to make your website load faster:

If you are on WordPress, then using any caching plugin helps a lot in loading your pages faster. I use WP Fastest Cache & WP Optimizer. You should also host your website with a good hosting company who provides 24×7 support and 99.99% uptime. Many companies host multiple websites on a single server with a single IP Address and this causes server load and thus affecting your website loading speed.

Use Mobile friendly or Responsive design for your website

Since the beginning of 2015, Google has started penalizing all those sites which are not mobile friendly. Google has come up with a feature called AMP – Accelerated Mobile Pages. This enhances the way the website is displayed on hand-held devices. AMP strips off all the images and only shows the content to your audience. Thus, increasing the speed of your website as well as your rankings. Google has made it mandatory that webmasters make use of this and make their website more mobile friendly.

If you want to check either your site is mobile friendly or not, you can use Google’s Mobile friendly site testing tool. Use this link -> https://search.google.com/test/mobile-friendly

Internal linking is a must

Internal links are very useful as they help your visitor to keep on reading your pages as well as increase the number of page views per visitor. Internal linking creates a web of links around your blog, and when search engine bots start crawling your pages, they crawl each and every page of your websites.

If you want to see some examples of internal linking, then there is nothing better than Wikipedia they have average 50 internal links on each page. This proves that internal links are most important. For a WordPress website, you can use the Yoast Premium Plugin which has a function for internal linking. It displays a long list of similar topics basis a blog post and helps you easily link articles with one another.

External Linking

External linking has become the most popular on-page SEO technique since Google has started giving importance to those pages which often link to useful and authority pages. You can give a source link, to avoid duplicate content issues.

Use Latent Semantic Indexing keywords

LSI stands for Latent Semantic Indexing, or you can say it is the synonyms of your targeted keywords. Google algorithm uses LSI keywords to identify the topic of pages. You can receive more traffic using LSI keywords without having the problem of competition because LSI keywords never get displayed in competition. Suggest you to use LSIgraph.com to find your LSI keywords.

Keywords like on-page SEO, SEO Techniques, SEO Guides, Link building techniques have high competition and are also difficult to rank. Hence, I suggest that you use LSI keywords as they do not have much competition and you can easily rank your website.

If you want to find some LSI keywords in the SERPs, then scroll down towards the bottom of the Google SERPs to find Searches related to <topic>. Whatever keywords are displayed here can also be used as an LSI keyword.

Long & engaging content

Google loves more content and those websites that meet this criterion will get displayed in the top 10 search results. Well, there are no standards for writing long content, but your pages must have at least 1500 words enriched with relevant keywords.

The number of words in your pages also vary with your niche, for example, if you are running a blog related to technology, news, or jobs, etc. then 1000 words are enough, but if you are writing about SEO, then you should write 2000+ words.

People visit your site for content. So you should ensure that the content is original and relevant to their search query so as to keep them engaged. The content should be interesting and at the same time useful and informative.

Tips for Creating Engaging Contents

  • Don’t make the paragraphs too much longer.
  • Add images and videos where needed.
  • Use attractive and simple fonts.

Increase Dwell Time On Your Website

Dwell time is the time which a visitor spends on your site. Dwell time is often not considered as an on-page SEO factor, but it is important or critical because Google looks for these metrics to rank your website. Google records dwell time and use it as an important ranking factor for your site.

Read on to understand how to increase the Dwell time of your site. Well, this is also very simple to let me explain it.

  • First, start your pages with some useful intro so that visitor’s thing you have provided something that deserves a read.
  • Show your popularity to get into the mind of readers.
  • Put a table of contents at the beginning of your page so that user can immediately see what you are providing.
  • Use short paragraphs at the beginning of your contents it helps users to read and digest your contents quickly.

Use Social Sharing Button For Social Signals

Matt Cutts has said that Google is using social signals as a ranking factor. Social sharing button is very useful especially when you have created a super good piece of article and your readers want to share the same with their friends. By adding a social sharing button on your website, it will be very easy for your visitors to share the content. Sharing content on social media creates a ripple effect and there are chances that it goes viral. More and more people see the article and keep sharing thus increasing your website traffic as well as its ranking.

Readability Level

Have you ever read any legal document like a privacy policy or terms of conditions of any big company? I bet 95% of the people cannot understand what has been written in those pages. This is called readability level.

It tells you how difficult or easy it is to read your website contents. You should optimize your content in such a way that it is easy for your visitors to read and understand. In WordPress, the Yoast Plugin will tell you whether your content is readable or not. Yoast’s “Flesch Reading Ease Test” and that is what I am going to tell you. If your reading level score is about 60 – 70 then it is good else you need to seriously rethink your content strategy.

Encourage Comments

Google gives a ranking boost to those sites that have implemented good commenting systems on their website. When you encourage comments on your contents, it will increase your reputation in Google’s eyes, and consequently, you will be rewarded with a boost in rankings.

Increase Click-Through-Rate (CTR)

Google uses click-through rate to a rank website, and I am 1000% sure for this because this has happened to me. I have boosted the traffic of a site by just increasing the click-through rate. Wondering how can CTR increase your rankings the watch below video created by Brian Dean.

When I search for the keyword “On-page SEO for Beginners” in Google Keyword Planner, it throws out the following results –

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Copying and pasting the keyword list as-is is not a good practice for improving ranking. A better way would be to simply pick some of the phrases and write quality content around them in a natural way. 

All of the above techniques are easy to follow and I am sure if you follow them you will always find your site at the top of the search result page.

Use the below tools to analyze your website’s SEO strength

Related Posts/ Pages:

Top 15 Tips To Make Money With Affiliate Marketing

Have people ever told you that you sound like you’re a salesperson? If they have, you should consider trying affiliate marketing. Affiliate marketing is a wonderful way to use those strong sales skills to make money on the web.

Top Tips To Make Money With Affiliate Marketing

When building affiliate links on your blog, don’t forget that you need traffic on your site first. If no one is reading your blog, there’s no one to click on your affiliate links, no matter how glowing your recommendation or well-placed your advertisements. Build a readership for your blog and then join an affiliate program to take advantage of that traffic.

Seek out multiple commissions. Many companies offer several different ways to earn revenue, even from the same customer. These companies are some of the best to work for because of the offer you several ways to gain income from a single person. Read all contracts available and try to choose one with this option. It helps make earning money quicker!

An efficient blog or website is going to create far more affiliate traffic than almost anything else you can do. Be sure that your site is always streamlined and easy to use. A complicated site stuffed with junk content is going to immediately turn traffic away. So, make sure the site is clean and easy to navigate.

If you are reviewing a product that you have not purchased, make sure that you always include examples of how it works. You always want to give screenshots of the product, other reviews from users (with permission), and other vital information about the product. As an affiliate, you should be really informed about any product you promote.

Stay focused on the content offered on your site. Do not compromise your content to better cater to the affiliate programs you are using because it will cause you to lose your readers. If you lose the readers, you lose the opportunity to make any money off of the ads that you have on your site.

Harness the power of scarcity in your endeavours. People respond to offers with time limits or with certainly limited volumes. If you use a scarcity plan though, make sure to follow through. Your repeat visitors will see if you said an offer was for two days only and it’s still up 2 weeks later.

Along with all the other options to account for with an affiliate marketing program, look at how ad placement affects your revenue. Certain ad positions on your site (and even on individual pages) will garner more visitor interest than others. If you track the results you get from individual positions you can fit the most profitable ads to the most visible placements, boosting your revenue.

To keep your affiliate marketing business generating the most money for you-you should keep verifying which ads are pulling for you and which do not. There are a number of tracking programs available to let you check the statistics of each ad individually and make comparisons between which ones work the best.

A great affiliate marketing tip is to never sacrifice your content in order to make earnings.

Good content is the sole reason why visitors come to your site, and if visitors start to notice that you’re placing too much emphasis on the ads, they’ll quickly lose interest in your site.

To significantly increase your affiliate marketing profits, start blogging.

Blogging can be an incredibly natural way to promote products. Blogs also rank very highly with search engines, allowing you to market products to a variety of visitors. A blog can also lend a personal touch to the way you sell products. It allows you to answer reader questions, and to guide them to products in a more direct way.

Keep the dream that your prospect is trying to succeed in the forefront of their minds. Show off the pictures of your cars, your homes, your children graduating from college that you paid for. Let them imagine that those pictures are theirs. Remind them that you got all of this because of your program.

To maximize your profits as an affiliate marketer, you should work with multiple companies that sell similar products. You will then be able to offer alternatives to your potential customers in case they do not like a specific product. Working with multiple companies can be a very effective way to increase your income, but you should be wary of contracting yourself to exclusivity agreements with any company. Companies that try to force you to exclusively sell their products are not looking out for your best interests.

Confirm how many sales the product really has before signing up with them. What is the point of spending your time building a site to promote a product that no one wants? You only get a commission when someone buys so make sure you are putting your efforts towards a winner.

There are many items you can write off when running an affiliate marketing business from home, including your computer (if you buy a new one), a printer, printer ink, paper, even meals eaten while discussing business. You can write off part of your rent or mortgage as well as utilities and phone bills.

Take your content and turn it into something that people will want to post elsewhere and link back to. For example, use statistics you’ve compiled and created a graphic that turns them into a visualization, like a graph. People will post this elsewhere and link to your conclusions, driving traffic to your website and, in turn, your affiliate links.

If things go well and you are making sales, double up. Create a second pen name using a new account on your article directory, and submit re-written versions of the same articles. Also look for more keywords to use in new articles.

You shouldn’t waste any of your strengths. If you’ve been gifted with great sales skills, you should put those skills to use through affiliate marketing. Now that you’ve read this article, you know some very useful information about this type of marketing. All that’s left for you to do is get started.

Related Posts:

  1. Internet Marketing Success In A Few Steps
  2. Master Online Marketing With These Tips
  3. Profit Through Internet Marketing
  4. On-Page SEO Best Practices
  5. What is Affiliate Marketing?
  6. Improve Your Affiliate Marketing Program
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Top 15 Facebook Marketing Tips For Business Success

If you’ve been paying attention to things online these past few years then you probably are aware of how big Facebook has become. This means that it’s a great place to market to people because so many people use it on a regular basis. Here are a few ideas on how to get a Facebook marketing plan underway.

If you’re using Facebook to market, make sure you’re also posting there! No one will visit a page which rarely ever has updated content on it. Don’t overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what’s going on.

Generate some attention for your Facebook campaign by organizing a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Announce winners on your page and repeat as necessary.

Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.

Select your updates carefully. Updates with valuable content will prevent your subscribers from drifting away. Updates ought to be fun, informative and useful. Access Facebook Insights to pinpoint which updates have been most successful, and then you can use similar content.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if you’re trying to get a post out quickly. Take the time to make it visually great.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.

Do not talk about things that you cannot connect with your brand. You may want to discuss current events or share a person update, but remember these topics may not be of interest to your subscribers. Use a separate personal account to share details about your personal projects.

Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.

Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create goodwill, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.

Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.

Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.

Make listening to your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you’ll make.

Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9 am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.

You must have a regular presence on your Facebook page if you wish for it to make a difference for your business. Facebook shares the most active businesses information before those that are not sharing information very often. To ensure that your messages are getting to those that care you must remain active.

Remember to keep the questions you ask in order to engage your readers simple on your Facebook page. Although you want to keep it interesting, the simpler a question is to respond to, the more people will do so! Posing a query that needs only a one or two-word answer will garner you the greatest number of reactions.

A clear purpose is necessary when figuring out your Facebook marketing campaign. You can’t just think that getting lots of Likes on Facebook will bring in huge profits as a result. You must have clear goals, such as building sales of x per cent, so you can work towards them.

Now that you’ve learned a little bit about Facebook marketing you should be able to put what you’ve learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!