How do you get started in email marketing? Well, read the top ideas for creating a winning email marketing campaign is a great first step!
We’ve filled it with tips, tricks, techniques, secrets and strategies which will arm you with the email marketing tools you need to boost your profits and increase the traffic to your online presence in no time flat!
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
When you are setting up an email marketing campaign, it is pertinent to know who your target audience is. The proper research regarding your market niche will help you determine your target audience, and you can then build an effective email marketing campaign. Targeting the right customers is key to your success.
Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.
Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.
Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.
Getting permission to send emails is not difficult to get. You can use discounts, coupons, special offers and even flyers were given out in trade shows to get customers interested enough to receive your emails. They can sign up on your website among other methods. By being friendly and offering a good incentive to sign up, customers may even give you access to personal information and their personal preferences.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.
To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.
Program your email messages to include the recipient’s name in the subject line or body of your message. An email message that includes the recipient’s name will feel much more personal. This sense of connection with the marketing will make them inclined to read the email and more likely to follow links within it.
Use other contact mediums besides email. Email is highly effective in garnering business, but there is so much more you can do. Ask your list for their home addresses and cell phone numbers, too. Ask them if they want to receive texts. Different people like different forms of contact and knowing their preferences will enable you to utilize the one that will be most well received.
Make sure a person has given you permission to email them. Make sure to have an opt-in list, and guard that list. Do not email people who do not know who you are, or have no idea what you are emailing them about. This does nothing but irritates prospective customers; ensure that they have chosen to receive an email from you.
Brand your emails with the same font, logo and colours that your website has. This way, someone reading your email will recognize you as soon as they start reading. This provides consistency in all of your materials, which is good to do because people would rather do business with someone they have come to recognize and trust.
It is extremely important to find the right balance with regards to how frequently you send out emails when you’re dealing with email marketing. If you send too many, you’ll earn yourself a one-way trip to the spam folder or worse, have people unsubscribe. Just, a few, on the other hand, might cause people to forget about your business altogether.
It’s time for you to start your email marketing campaign, so take what you’ve learned here and get started! Focus on working step by step and day by day to build your business, your income and your reputation. In the end, you’ll be proud of your hard work when you see the profits rolling in!
Most new business owners are not aware of the correct emailing etiquette. There are particular ways to do email marketing professionally so customers will be happy to get an email from you.
Keep reading for the best tips on email etiquette for email marketing.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
If you have a client who has a birthday, make sure that you send a follow-up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise, it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.
Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.
Capture the attention of your readers with the right subject line. You might want to see from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
Follow up with your clients with an option for them to affiliate with you. Include a command on your email that tells them they can join instantly by clicking on the below link. The ending postscript could inform them to not be late on this incredible opportunity for affiliation with your company.
For maximum accessibility, send your email marketing messages as a multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.
There are zombie email addresses, and people do sell them. This not only wastes your time, but it keeps your messages from getting to the right targeted customers. Make sure you know what you are getting into, and make sure you are sending messages to people that could actually do business with you.
What worked for you before might not work for you the next time around. That is why it is vital to always look into new email marketing strategies, and constantly seek new advice. Learn from others in your business niche, and always try out new methods to add to your arsenal of what works for your business.
Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of discounts and other incentives.
Your marketing email does not need to be just black and white only. Your logo should appear, and a colour scheme of some sort should also be part of your campaign. However, it is very important that the colour scheme be specific and consistent in order for it to be effective for your campaign.
Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.
Have an exit strategy for customers that stop responding to your mailings. If a customer is no longer interested in the products you have to sell, they’re going to be irritated and even angered by continued contact. Determine the number of messages or a length of time that you’ll keep sending messages, then if the customer doesn’t respond, remove them from your mailing list.
Make use of pre-headers in your marketing emails. Certain email clients – the more advanced web-based ones in particular – display a short summary for each email in the inbox. This is the pre-header. It is easy to set up. Clients generate pre-headers from the first line of text in the message. Compose your emails accordingly!
Do not depend on images too much. Images can enhance the look of an email; however, the information in your message should be readable, even if the images are not displayed. Many clients will disable images from new email senders for security reasons. You need to ensure that your message will come across clearly whether they see the images or not.
It should be clear from the preceding article that doing email marketing right can mean the difference between success and failure. If your email customers do not see you as courteous they will quickly drop out of your subscriber list. If you want happy, satisfied customers who look forward to receiving emails from you, take note of the advice provided here.
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well-proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences.
This article presents some solid mobile marketing strategies to get the best from this brilliant advertising medium.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages. There are companies who also provide text message marketing blasts services.
Remember, phones are personal! Mobile goes beyond cell phones and the internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
Try not to add files to your message. If possible, you should only include a link. Adding large files, like pictures, to a message will only frustrate the customer because you are adding to the download time. Also, you may be costing them extra money just to be able to view what you have sent.
Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
One of the best ways to be a successful mobile marketer is simply to be a successful social networker. Getting people to follow your blog or social site links to a destination site is much more effective than attempting to send out ads and emails to various people who aren’t your customers yet.
Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.
Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited to the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.
Treat mobile and social media as a legitimate source of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest growing marketing outlets available today. Be sure to build a mobile strategy for your brand.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Google is an excellent place for starting your mobile SEO because Google is the most popular place for searching through mobile devices.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Existing customers will have a better reaction to texts than new ones. It is not unusual for a new customer to perceive a mobile message as spam.
Find a way to get your customer’s phone number. Ask them to sign up for a member’s club or simply give them a sheet to fill in when they buy something at your store. Make them understand that you will be sending them messages about products and discounts in the future.
The number one rule in mobile marketing is to never spam. This is the quickest way to not only lose existing customers but to ensure that your marketing campaigns fail to reach new ones. Spam is a major problem in marketing and people who are perceived to send it to lose a lot of credibility.
Build your legal marketing database the right way. Don’t just harvest mobile phone numbers or buy databases. Have your targets subscribe to the marketing texts you are about to send. It can be done by asking them to send you a text with a specific message such as texting a keyword like SHOP to your short code (for example 22345). This way you have proof they want to hear from you.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Use a methodical approach in using the mobile marketing tactics learned from this article, especially if mobile marketing is new to you. By doing so, you are sure to attract additional clientele and generate new profits.
Have you got something to say to the world? Has blogging been something you have considered taking on? WordPress has become the popular blogging standard on the Internet and it would be a good idea to learn more about it before you begin blogging.
This article lays out some good advice on how to use WordPress Basics so that can get you started or help you on your way.
If you plan to use WordPress for your site, you should only do so if you plan to have a responsive design. People access websites from all types of devices, and you want to make sure that any person who wants to view your site will be able to without any issues.
If you plan to start a WordPress blog, make sure that you offer readers more than just content. Even if you say many useful things, it may be quite difficult to engage readers with text. It would be a great idea to implement videos and pictures since this is a great attention grabber.
Check out add-ons to find simple tools which will make your site or blog better. For example, you could add a calendar to your side menu bar in order to share events which would be interesting to your readers. You can also find many great add-ons which provide control for advertising, turning your site into a revenue maker.
Add page numbers at the bottom of your comments section if you have a very active community. This is important as it will allow your users to be able to sort through the material and information easier. Make sure that the page numbers are easy to see for the viewers.
If you want to easily be able to search through the media you upload, such as videos or photos, put it all into a single folder through WordPress. To do this, go into Settings & Media and then uncheck the box which sets WP to sort your media into folders based on the date.
Keep your permalinks clean and understandable. That means you should look at the permalink box every time you put up a new post. Does the title in the URL make sense? Does it help from an SEO standpoint? If not, click on it and alter it until it is perfect.
Clean up long post titles as you construct the permalink. Extremely long URLs are usually made up of excessively descriptive titles. Rather, seek out keywords in the long URL and create a shorter permalink for it.
Make sure you have a landing page. This will ensure that visitors arrive at a specific page instead of directing them right to your most recent posts. A landing page will help your site gain an air of authenticity and helps it to look a little more professional than it would have otherwise.
If you haven’t customized your WordPress sidebar, it could be cluttered with useless items that are doing nothing but confusing your readers. Your sidebar should only contain things you actually want visitors to click on. Navigate to Appearance & Widgets to edit the appearance of your sidebar and remove anything there that doesn’t actually benefit you or your visitors directly.
Control unruly spam not by turning off comments, but by installing the right plugin. Akismet’s anti-spam plugin is exceptional at keeping your site on the up and up. You can also add Recaptcha which adds a captcha to the comments box on your site, ensuring no bots can leave a message.
If you want a post to stay at the top of the page, there is no need to set it’s date way in the future any longer. Instead, go to the post and click on Edit under Visibility. Choose the option which allows you to make the post sticky and enjoy!
Include useful links at your footer. The footer is located at the bottom of your site. Most sites include contact information, copyright information and links to other sites in the footer. By including useful information in your footer, you can increase the sales, referrals and traffic to your site.
To keep tabs on comments, you don’t need to visit each post separately. Instead, use your dashboard’s comments section to see what has been posted recently. You should check this page daily so that you know what people are saying and can reply if anyone requests more information or asks a question.
Schedule blog posts beforehand with WordPress. You can schedule them to post at different times, and you don’t have to be around a computer. Find the Publish box in the Edit screen. There, you will find “publish immediately.” Select the time and date you want it to be published. Then, verify that you want to publish immediately. When you spot your “schedule for” screen, select it and then hit “schedule” if things look right.
Does your WordPress dashboard look like a cluttered mess? Want to clean it up? Use the Screen Options link on that page to choose which boxes you want to appear and remove those which aren’t helpful to you. This will ensure that your dashboard experience is streamlined in the future.
Always back up your WordPress files and database regularly. Although your website has backups, they may not do backups as frequently as you would like. You can find plugins that can make the backup process much easier. When you have your files and database backed up, you can easily restore your site if anything happens to it.
Did you spend a lot of time making changes to your blog, only to check it out and see none of the changes took effect? Do not fret, you just need to clear your cache. Find out how to clear the cache on the browser you are using, clear it and the changes should show up.
Now that you are gaining more insight into WordPress, you should feel more confident about getting started with it. Take what you have learned here and get started with WordPress blogging for your personal benefit or, if you desire, delve into the Internet marketing world. WordPress can help you be successful with both.
Check out some awesome WordPress examples here and some awesome free WordPress templates.
If you own a company, you need to continue to think about video marketing. If people don’t know you’re there, how can they buy your products? But you must do something to give you a leg up on your competition, and video marketing might be just the ticket.
Here are 17 great tips to boost your video marketing efforts –
Never miss out on a good opportunity because you’re too intimidated to try new things. Anyone with a camera and a sturdy tripod can make a video to post online. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.
Consider what others are wanting when they are searching for videos. Most people are looking for something entertaining as well as informative. If you are explaining how to do something, use inflections as you talk and give information that others may not know. It is also beneficial to show how to do something while talking.
Use events such as expos and trade show to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
Do you offer a variety of services in your business? If so, consider using video marketing to explain the common services in your business. Make a short video showing each type of service you do and how a customer can determine the level of service they need. This will inform your customer and likely increase sales. So, show with video all the things that make your services a cut above the rest.
YouTube comment search is a great way to find videos on the topic you’re planning to use in your next video. This allows you to see what other people are talking about and then you can either answer their questions or come up with new information which isn’t currently being provided.
When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.
Product reviews help visitors learn about different products. This type of video is the least used video marketing tool. Do not only concentrate on your products but also include reviews about products that complement your products. For example, if your business specializes in shampoo, do several product reviews on hair styling products.
A viral video doesn’t happen by simply putting a video on YouTube. You must promote it using your website, social media accounts, and email. You need to get the word out that your video exists.
Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
Don’t forget your SEO as you create your video! Include keywords and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.
Make sure that your video marketing is high energy. It can be very hard to keep people’s attention these days and a high energy video is your best bet in accomplishing this. You could take some time to view the videos of others to better understand the level of energy that you are looking for.
Don’t forget to add your URL to your videos. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find new information and products. If you don’t include the URL, they’ll watch and forget you.
Just like with SEO, don’t target keywords but instead key phrases. People aren’t going to Google “tent” to find a video. What would you use to search for your video? “Comparison of camping tents” or “camping tent review” or even “how to pitch a tent” are far more likely to be used.
If you are using videos as a part of your marketing campaign, closely monitor all comments and respond quickly. Many times other marketers will post a video comment to your page. Decide quickly if you are going to allow those types of comments to be placed on your YouTube page.
To succeed at video marketing you must keep your videos short. The Internet is an entirely user controlled, fast-paced environment. Potential customers are simply not going to sit through a long 30-second advertisement. To get as many views as possible, make entertaining videos that are short and to the point.
An excellent concept for video marketing is using a video contest as a way to generate interest. Have your viewers submit their own videos as part of your contest. They will be the ones who are creating new and useful content for your marketing and they will drive new traffic to your site by sharing their videos.
Prior to posting your next video, check out your competition’s videos. See what sorts of things you like and which things you don’t to get a good idea. Then write down what you liked and didn’t like about the videos. Seek input from your family members and friends, as well. Clearly knowing what you do and do not like can help you to produce the most successful video you can. You can do Video Marketing on Facebook, LinkedIn, and other social media platforms.
This information should get you well on your way. Video marketing is among the most effective methods in marketing a business, so increase your knowledge as much as possible, and apply what you have learned. A successful video marketing strategy will translate directly to increased profits.