In a rut when it comes to knowing what to post on facebook? You are not alone! I have seen many small businesses owners get hung up on posting the same types of content over and over again…whether they are working or not.
We give you 27 killer facebook post ideas for all business owners that will work, by generating lots of likes, shares and comments, as well as increased clicks through to your website.
1. Share the results of your poll!
If your poll collected data that would be interesting to your audience, share the results in a separate Facebook post. One strategy I have seen some business owners using is offering the results in a free downloadable report (in exchange for an email address, of course!).
2. Run a poll
Polls are great not only for generating discussion but for gaining valuable insights from your audience.
Here is a link that will take you directly to facebook’s poll app.
3. Pose a problem & ask for advice
This type of post is great on a number of different levels. People love to answer questions and to help solve problems. Also, if you ask a question that may also help them with a problem, they will be grateful for the help!
Some ideas include:
- What would you do if…
- One of our readers has a question. Can you help?
- What advice would you offer to a person who is struggling with…
- I need to make a decision and am looking for your feedback…
4. Create a contest post
Everyone loves a good contest! There are a ton of great contest apps out there that you can use to run your contest and grab emails to add to your list! There’s nothing like a good twofer, right?
I use Heyo and have had great success when using their app to run my contests, promotions and special offers. There are other apps available like -tabsite and shortstack, or you can also run Facebook contests directly on your fan page. (check out their contest/giveaway rules here)
5. Seasonal post
Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person!
6. Follow Friday
Give your fans the opportunity to share a link to their website or facebook page; not only do they get the chance to showcase their business or products, but they can meet new people and make new connections.
7. Share inspirational images
If you follow me on facebook, you know this is a strategy I use every single day! There is so much negativity in the world (and on facebook). I choose to encourage and inspire my fans by posting inspirational or motivational quotes and images. This works with every client we have ever had, by the way!
Photos account for 93% of the most engaging posts. They also receive 53% more likes, 104% more comments and 84% more click-throughs than text-based posts.
I am not exactly sure what it is about fill-in-the-blank posts, but people just love them! You can rephrase just about any question as a fill-in-the-blank and they often receive more engagement than basic questions. Test this out for yourself!
9. Fan challenge
Post a group challenge for your fans…sometimes doing something as a group can feel less overwhelming than doing it alone!
Some examples include:
- 30-days to a more organized house (post a daily organization tip)
- 7-days to tighter abs (post a daily video or blog post sharing the best core exercises) gain 1000 fans
- Gain 1000 fans (give actionable tips for increasing your fans’ Facebook audience)
10. Fan-only discount
Offer your Facebook fans an exclusive discount, just for being a fan!
Use an image to promote the discount, if possible. These are better for grabbing the attention of your fans and for getting more shares. 78% of consumers interact with brands on social media for coupons and promotions
11. Blog post excerpts
I see many business owners posting links to their blog posts without including any additional context. When sharing a blog post, be sure to include a backstory or short excerpt from the post so your fans know what to expect when they click on the link.
12. An expert tip
Share a tip from an industry expert for solving a common problem or overcoming a challenge. The expert could even be you!
13. Cross-promote with someone else in your niche
Team up with a business that offers a complimentary product or service and helps cross-promote each other. Tag each other in posts, recommend that your fans ‘like’ each other’s pages, or simply share each other’s content.
14. Humour/relatable posts
It is no secret that people love to laugh! Throwing in a humorous or funny post every now and then is a great way to show people your funny side and get them laughing on the other side of their screen.
Relatable posts also do extremely well on Facebook! While slightly different than a personal post, relatable posts can add a human side to your brand.
15. Link to a tutorial
Give your fans a step-by-step guide or tutorial for how to do something. These types of posts are great for getting engagement, especially click-throughs and shares!
People love it when you can show them how to do something! Especially if it’s something quick and easy and solves one of their pain points.
16. Caption a photo
Posting a picture and asking your fans to “caption this photo” is a great way to get some engagement! You don’t always have to be looking for the likes and shares. Sometimes some good old fashioned comments and conversation can be the best way to grow a loyal following and get repeat engagement on your fan page.
17. Share a picture of your business, employees or office
Sharing a photo of your workspace, your employees or even your customers (with their permission, of course) makes your business so much more relatable! Knowing there are real people behind your brand will go a long way to building trust and relationships.
18. A personal post
This is where you, as a small business owner, have an inherent advantage.
Don’t be afraid to post a personal photo or story from time to time to differentiate yourself from the big brands your fans also follow. You might be surprised by how many people connect with you not only on a business level but on a personal level.
19. Your own predictions
Chances are you have a pretty good bank of knowledge about your industry stored up in that noggin of yours and people love to know what new or upcoming trends you see just around the corner!
Share these predictions with your community and open up the conversation for other people’s predictions.
20. Be imperfect
Whoever said we need to be perfect in order for people to like us? Don’t be afraid to share struggles or vulnerabilities from time to time to show you are a real person. This is a great way to make your brand more personable and more relatable!
21. Industry news that is relevant to your followers
If you are in a particular industry and are well-known for being a thought-leader (or are interested in positioning yourself as one), then be sure to post relevant and breaking news that your audience would appreciate! Who knows? They may even come to you first to get their news!
22. Customer success stories or testimonials
Featuring customers is not only a great way to inspire engagement (let’s face it, others will hope to be featured too), but it also showcases your product or service.
Additionally, these testimonials work as positive reviews to your other fans or visitors to your page. You never know when someone who was considering buying your product or service might see these testimonials and finally commit to the buy themselves. 72% of consumers trust online reviews as much as personal recommendations.
23. Ask what pain points they have and help solve them!
Is there anything easier than just asking your fans what problems they have that you might be able to fix? A worst case scenario is you can’t help them yourself, but can point them in the direction of someone who can. Best case scenario…your fans have just given you an idea for a new product or service to offer them!
It’s the best of both worlds! You get to help your fans and they have just helped you! What do you struggle with most when dealing with Facebook ads?
24. A video about your business or your thoughts
Video is going to be huge in 2019! With that said, short videos are a great way to give an inside or “first look” at something going on in your business or just expressing your own thoughts to your fans.
- Your thoughts on breaking news or ideas in your industry
- Interviews with other industry leaders
- New product/service videos
25. Links to other people’s content
Sharing is caring…am I right? If you see someone else in your industry, or in an industry closely related to yours, post something that you think your fans would enjoy…share it!
Not only does it give you more credibility by knowing who’s who in your industry but sharing content that your fans find beneficial makes you someone they will come back to frequently in order to stay on top of what’s new!
It can possibly lead to some great partnerships or cross-promotion opportunities!
26. Fan appreciation posts
I have already mentioned customer success stories and testimonials, but fan appreciation posts take that to the next level. Fans want to know they are appreciated. If you make your fan appreciation a set or scheduled occurrence that fans know to look out for, then they are more likely to engage with you in hopes of being featured!
It also shows that you really do appreciate your fans since they are the ones keeping you in business!
27. National _______ day posts
I’m sure you have seen them in your own newsfeed, the “independence day” or “international yoga day,” etc.
These are easy posts (especially since there is something for almost every day of the year), but they can get a surprisingly large amount of engagement when you create a graphic to go along with it. You can find the List of National and Regional Public Holidays of India in 2019.
There you have it! 27 of the best, tried & true killer facebook post ideas for all business owners to get your creative juices flowing again!
This article is chock full of several video marketing tips that will help to improve your business.
Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In order for video marketing to work, it must be properly implemented.
Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humour is always a plus.
The very first thing you need to do is simply get your videos out there. Start making some and see what catches people’s eyes. You need to find out what topic you know the most about and figure out a way to make it interesting. People want to be entertained.
Script “goodbyes” and “hellos” for videos. You need to indicate who you work for, as well as, your name. In the end, remind them of who you are and include the call to action.
If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.
Whenever you post a video, watch the comments. This is the best way to see which videos truly begin a conversation and which are being ignored. Don’t forget to respond to people who comment so they know that you’re watching what’s being said and learning from what they share with you.
Product reviews help visitors learn about different products. This type of video is the least used video marketing tool. Do not only concentrate on your products but also include reviews about products that complement your products. For example, if your business specializes in shampoo, do several product reviews on hair styling products.
If you are making a video about a new product, keep it simple and short. Not a single viewer is going to sit through a 10 or 15-minute video about your latest product. If they want more information, have your contact information listed and give them a one on one demonstration. For your videos, keep it short and to the point.
Be consistent. While you don’t want all your videos to look alike, you should maintain the same flair and tone throughout. Someone who has seen your work before should be able to recognize it almost instantly. This is true for video marketing and all the other types of marketing that you engage in.
If you are planning to use videos to market your business you want to be sure that you use a high-quality camera. Thanks to advances in technology people expect to see videos in high definition. If you do not own a high definition camera you should rent or buy one for filming your videos.
If you are just getting started with video marketing, then get a video up as soon as you can. Studying tips and techniques and learning theory and planning is all good. However, there is no more effective teacher than trial and error. Get your first video up and you will learn a lot.
If you are going to be the one doing the marketing in your video, rehearse in front of a mirror first. Rehearsing the script helps you catch errors and helps you deliver your lines more smoothly. You can also consider rehearsing in front of a trusted friend for some constructive feedback.
Make a video, not a commercial. Even if you are selling something, people don’t like watching commercials, either on television or online. Instead, make a video that is fun or informative, while still related to your product or service. People looking at videos are usually looking to be entertained, not pitched to.
Do not be afraid of posting your videos. You may think that they are terrible, but for the most part, you are your own worst critic. It is okay if you aren’t a video professional and don’t have all the latest equipment. Create videos to the best of your ability, and post them. Nothing ventured is nothing gained.
For those interested in video marketing, perhaps the most important tip is simply to make your first video. People often get overwhelmed by the thought of creating a video, however, the best way to learn is to do it. Sure, your first few videos might not be as good as you’d like, but you’ll see great improvement with each one you put out.
Make use of music in your video marketing campaign. Think about commercials you’ve seen and you’ll see that music adds interest to most videos. What music would work in your video? This makes your videos more effective for your viewers. If you don’t like to be onscreen, this is a great help as well.
Make your video marketing campaign more interactive by asking your viewers to film themselves using your products or talking to their webcam. This could be a great way to get some reviews of your product or start a dialogue with your audience and get them to share their own stories with you.
Keep your videos short. A typical audience will be reluctant to sit for a long time just to watch a marketing video. If you have a long message, consider dividing that into multiple parts, with a clear title label for each video indicating which part it is and how many parts in total.
As was stated earlier in the opening of this article, video marketing is one of the most effective marketing tools available to improve your business. By carefully applying everything that you have learned from this article, you can dramatically improve your business and see a startling increase in profits.
Take action and start video marketing today!
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Learning what you can about reputation management is a must if you are a business professional of any kind. You are basically tied to your reputation no matter what you do, so you have to take care of it.
Here you will be presented with some tips to help you with all of this.
Posting information on social media sites is important to your business’s reputation. You should post several times a week at the very least to effectively run a marketing campaign. If you find that posting on social media sites is overwhelming, consider hiring an assistant to make your posts for you.
If you use social media sites, you need to be able to track the success of each post. There are several programs available online to help you track mentions of your business. These programs will also inform you of when a user shares your post with his friends and family members.
Maintain a good image by working to alleviate customer dissatisfaction. You will show customers you care by turning a bad experience into a positive one. If you have the ability to do it online, that’s the best option. Other prospects and customers can see that you actively address issues, so they’ll be more apt to buy products from your company later.
Set realistic expectations with your customers. If you own a small business, let your customers know when you will respond to their questions. If you cannot answer every question immediately, place a banner saying that all questions will be answered within a certain amount of time, such as within 72 hours.
Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.
Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of search engines.
Post moderation guidelines on each of your websites and social media sites. By posting guidelines, your visitors will know what is and what is not acceptable responses on your website and social media sites. If someone posts something that is not within the guidelines, remove the post and give an explanation of why the post was removed.
Social networks are something that you want to be aware of. People post on social networks in order to get a reply. Make sure you reply promptly, preferably within an hour or two. Since many companies take a while to respond, this will help you stand out.
Create a mailing list. Make signing up for your mailing list fast and simple. To help bolster you mailing list offer a coupon or other incentive to encourage signing up. As an added bonus, you can increase your mailing list by offering a coupon for referrals. This can be a free small product or a cost-saving coupon.
Do not ask site owners to remove information about you just because it is a bit unflattering. People are entitled to their opinions and you don’t want anyone to think that you believe the opposite. There is a chance that petitioning site owners to remove opinionated statements will backfire on you.
There are reputable companies that provide reputation management. You are probably very busy with other aspects of your business, so it is understandable if you need an outside company to do this for you. Therefore, you will need someone to help you manage that.
When you have a business, it is very important that you establish a process to handle reviews that are negative. Always respond to negative reviews properly and quickly; otherwise, your silence can come across as indifference. Also, it is just as important to acknowledge any positive reviews with appreciation and reinforcement.
Social media can sometimes seem like it gets out of hand if you’re not looking. It can blow up in a good way, but the wrong people can gain access to the wrong things or put something out there that makes you look bad. So, you don’t want the liberties of social media showing your business up.
When you are creating a response to a negative review online, try your best not to mention the name of your company. The more that it is listed on the page, the more likely this will show up higher in search engine results, which is a huge blow to the reputation of your business.
Be careful of what you and your employees say online. Anything said on Facebook, Twitter, or anywhere online can stay online forever. Make sure that your company has a social media policy in place. The voice of your employees may represent your company, which can be good or bad. Therefore, it is important they act according to the established social media policy.
While creating controversy can help your business get a lot of attention, it is never a good idea if you are trying to increase your customer base. While people out there will talking about you, it is likely that they will be saying things that will put your business in a negative light.
Your product or service should come with an iron-clad, money back guarantee. This is all part of offering great customer service. You will lose part of your profits when an item is returned because you can no longer sell it as new. However, accepting the return helps your reputation immensely.
You are probably now aware of the fact that reputation management is something you can get into with the right information. It just takes you to have the drive to do well with it all, and the right kinds of facts. You will do well if you just stay patient and try hard at it. Check out more tips on online reputation management.
Keep reading for some successful email marketing strategies to help other people, while helping your own company.
Email marketing is as old as the Internet. Although some spam filters have been able to remove unwanted messages from going into an individual’s inbox, when email marketing is done right, it is helpful for the recipient and the sender. The best strategy is to reach out to your customers.
Don’t send unsolicited email marketing messages out. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.
Your emails must be personal. The more personal they are. The better people will respond to them. Do your best to communicate in a way that doesn’t scream “Advertising.” Speak in a friendly one-on-one style with an amicable tone. By using your emails in a respectful, familiar manner, you will be able to make use of the most personal advertising method, there is.
Write your email marketing campaign content for human beings, not software. If the text is authentically intended for human reading, you do not need to worry about spam filters eating your messages alive. Do not get cute or overly creative with your vocabulary in an attempt to avoid spam filtration.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them. Check out the post on Proven Email Marketing Strategies That Are Successful.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
When you are following up with your site’s clients, a great tip is to include a free report on your follow-up email. Include a link on your email that invites your clients to click on it to begin. The ending P.S. could urge them to try out these samples that are provided.
Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be well-written, grammatically correct, and free of spelling errors.
You never want your business to be accused of spamming. One way to avoid this is to give consumers an opportunity to confirm their desire to opt-in to your emails. This means that visitors who subscribe to your email list should automatically and immediately receive an email from your company asking them to confirm their subscription. The message should contain links for both confirmation, and one to deny future messages. The customer will be happy to see that extra measure of security and you will have that additional proof that your emails are not spam.
When executed properly, your readers may not even recognize your messages as marketing at all. Your messages will be enjoyable and welcomed if they contain useful information or offer something of true value. This is beneficial to more than just your brand. It also means loyal customers who are glad to buy what your business is selling.
Use these email marketing strategies take your marketing campaign to the next level. Check out our post on Best Practices For Email Marketing Success
Lead generation is a very important aspect of any business. These days, most generation is achieved via the Internet. In order to generate more leads and be more successful, you’ve simply got to know how to talk to people.
The following article will tell you everything you need to know about lead generation and how to improve your ability to get a positive response from people.
Build your presence on LinkedIn. LinkedIn is the most business-friendly social media channel out there. People use linked to a network and even broker new deals. It’s the perfect place to create lead generation opportunities for you and your company. Invest in a Premium membership as it will allow you to see everyone who has viewed your profile.
Try direct mail as a lead generation tactic. Many people think that direct mail has gone the way of the dinosaur, but it’s not true. In fact, it may be very powerful for your market as a lot of competitors shy away from it as a strategy. You may find a lot of business opportunity here.
Test a small market sample if you are trying to generate leads in a new way or area of consumer spending. While online marketing can be very economical, you don’t want to waste a lot of resources on something that’s going to go bust. Test a sample and if it generates a few leads, go for it! Otherwise, simply live and learn and move on.
Use consumer reviews and possibly case studies to help you generate leads. They can help convince customers to work with you. Include studies on your product within your website’s content.
Do not pre-judge your lead gathering technique. Though you may think you are not going to get great results, or you are overly confident about the success, you cannot be sure. The only way to know if your lead generation is working is to put it into action without preconceived ideas about results.
Talk to business owners in related industries. They may be willing to share leads with you, by sending their customers your way. For example, if you own a shop where you sell balloons, talking to a florist about a joint venture is a great way to get leads from another business.
Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it’s building the habits that are the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.
Don’t be afraid to cut certain tactics that aren’t performing as they should. Even if a tactic is generating a ton of leads, it may be that the leads just really aren’t that strong. If there’s low to no conversion, why continue spending in the channel? Rather double down on tactics that are converting.
Find ways to qualify leads that you’ve brought into the company. Yes, it’s important to get as much data as you can, but leads are of different levels of quality. Some leads are more likely to be bigger customers than others. One way is to develop a survey to learn more about their buying habits.
Use time-sensitive offers to generate more valuable leads for your business. Since people usually want what they can’t have, they will be more likely to sign-up if they know the offer is set to disappear. Stay true to your word and dissolve the offer at your stated deadline, then count your new leads!
One of the fastest and easiest ways to generate leads is through referrals for your services! Offering existing customers incentives for referrals, such as a certain amount of money discounted the next time they use your services, will let you have several leads quickly. It’s a foolproof way to get new business!
Incentives are a killer way to bring in new leads. Whether it is a coupon, bonus gift or entry into a giveaway, offering something extra to those who buy from you can really drive your customer acquisition. Be sure to only use this technique for those who wouldn’t become a lead otherwise or else you’ll be losing money.
Make sure traffic increases to the lead generator you establish. You won’t be able to get any leads without traffic. Bring in people who might actually turn into leads.
Build quality leads by being personable and being careful to not oversell. If anyone thinks you are overselling, they will likely not become a strong lead. People do not want to be the focus of overselling these days. You should instead tell the customer why your product will make their life better. What problem are you solving?
Be sure to join blogs, groups and forums online which fit your niche and participate daily. Include a link to your site in your signature so that others can follow you and what you do. As long as you stay professional and offer up your expertise, you’ll find leads are generated.
Look for non-competitors in your niche and trade your links. For example, if you are a landscaper you can trade links with the company you buy fertilizer from. Someone owning property may be buying fertilizer and notice one of your links and contact you, and the links on your site can be used for businesses looking to generate their own leads.
Lead generation is effective as a tool to create business quickly for your company. If you are looking for a fast and cost-effective way to accumulate multiple clients at once, lead generation helps you reach interested parties with the products or services you wish to offer, priced on per lead basis.
Always be nice to others as you never know how it may pay off. For example, if you see someone fall and help them up, they may want to reward you. It might not be cash, of course, but you could give them your card and ask them to let anyone they know about what you do.
Generating more leads will lead to more sales, and your business depends on your ability to do that. Hopefully, this article has given you some interesting insights on how to generate leads more successfully. Use the tips and ideas to propel your lead generation power and turn the process into more sales.