Although some SMM specialists work remotely though quite normally and efficiently before the quarantine, for many of them, remote work is something new and incomprehensible. There are a million questions about how to create visual content now, choose social media templates, search for photos in bins, or communicate with clients and the team.
Let's figure out some top tips to staying productive during quarantine and how to maintain a high level of productivity and not lose the working rhythm.
1. Select a separate space for the work area
This will allow you to avoid falling into procrastination in the middle of the working day and maintain efficiency.
Here is exactly what you can do:
- If you have only one room at your disposal or a Studio apartment, you can divide it into zones: organize the work area at the opposite end from the bed and the rest area. You can buy yourself an office Desk, chair, or something to decorate your workspace (vases, a Board for making plans for the day or week). Inexpensive furniture can really be purchased on Pepperfry.
- If you have a two-bedroom apartment or have the opportunity to transform the area in the kitchen-living room into a work area, then during the quarantine, make one room a study.
- If you are not very dependent on the refrigerator and do not have a habit of constantly eating something, make a working area of half the kitchen table.
- Preferably, the work area should be well lit. This will inspire new social media templates, cool posts, and much more.
2. Create a small home studio for photo sessions
Since most SMM specialists are hired to maintain an Instagram page, the most common question for quarantining users is how to create a visual. But our tips are also quite suitable for working with other social networks.
We offer the following options:
- Look for old but high-quality product photos in the bins that can be integrated into the current feed. The more diverse photos with different angles and backgrounds – the better.
- Organize a home photo studio. For this, you need flipcharts, stand, lamp, phone or camera with good camera products, which is necessary to shoot. Try taking pictures at different times of the day: at dawn, at lunch, or at sunset.
- Organize a photo session via Facetime. This idea is suitable if your main model is a person and you need to create a visual from personal photos. Be sure to discuss all the details before this: the image, accessories, the time of the photo session, what poses will be needed.
- Create social media templates. No, this is not an outdated method. It is perfect if the photos found in the archives look great separately, but not very well together. Templates will help you combine them into one style and make a cool visual.
3. The first contact with the client is to make a phone call and the rest – via messengers
Why this rule? Because a lot of time is often spent on calls, and not always productively. Therefore, it is better to spend time in person at the beginning of the collaboration to feel each other, and then communicate in some kind of messenger. If it is so difficult, hold a call every 2 weeks to discuss the results of your work and plan your next steps.
Some more important communication rules:
- If the client doesn't mind, record your conversation. This is easy to do if you communicate in Zoom. This way you can re-listen to the conversation at any time so that you don't miss something important.
- Write down your main thoughts in a Notepad, text editor, or messenger message. After the conversation is over, review your notes, add your comments, and forward them to the client for approval of the ideas being discussed.
- Before you do anything, consult with the client or simply warn them about it. For example, there is no visual yet and no way to create it either. And you would like to use ready-made or personally developed social media templates.
Also, if it is important for the client to track your actions (especially at the beginning of a collaboration), use a blackboard in Trello or a table in Google Sheets together. You still need to fix your tasks somewhere, and so the customer will also see what you plan to do and whether there is any sense in calling this week's auctions (if everything suits them in your plan, then this may not make sense).
4. Develop a content plan for no more than a week
Today, many things change too quickly-literally every couple of hours. If this is not a big deal for some projects, then for such projects as a page for a law firm or a lawyer, coach, or psychologist, these changes are important. Make sure to plan content (especially the textual content) so that it leaves room for situational content.
This rule is also important for the visual artist. Let's say that today your templates with text on the photo are relevant, but tomorrow they are not. During the quarantine period, avoid placing labels on images that are intended for events in the here and now. Most likely, some of them will be outdated in a month, and you can't delete the visual.
This is also important for developing ad creatives and layouts. Be prepared that you will have to test a large number of them, constantly change social network templates and texts in order to find an effective layout. For example, now it is important to link the client's business and quarantine measures in messages to the audience.
5. Create a checklist of routine tasks
Psychologists say that in isolation, it is important to perform some routine tasks on a daily basis. Plus, this model is constantly a like lot of household chores and there are many temptations like the release of a new series. You need to maintain your productivity and write yourself a list of tasks that you need to do every day. For example:
- respond to comments;
- reply in-direct or messenger;
- publish X stories;
- publish X posts;
- write X posts, make X social network templates;
- prepare X stories;
- analyze competitors ‘ actions, or something else.
Make similar lists for a week, 2 weeks, or a month. This is useful not only for the period of quarantine but also important for optimizing processes in the future. If necessary, update and adjust your checklists.
6. Start and finish work at the same time
It is important for the brain to have some routine and stability. This will allow you not to be working around the clock and have a normal psychological state, without worrying about the fact that there is no rest.
What time it will depend on your relationship and rules of working with the client, personal productivity hours. If possible, make sure that it is from 10: 00 to 19: 00 or from 9: 00 to 18: 00, so that you can relax in the evening.
If you are so uncomfortable, try to work for 3 hours, then rest for 2 hours, then another 3-4 hours of work and the rest of the time to devote to self-development or rest. To find your ideal option, we recommend experimenting.