8 Ways to Turn Facebook Likes into Customers

Written by Suresh Kalyanasundaram

14/02/2016

reach your audience
8 Ways to Turn Facebook Likes into Customers

The active growth of the Facebook audience (over 800 million users and accounts) creates an excellent environment for receiving a huge number of likes to your page. But all these “likes” will not matter much if they are not related to common strategic goals, such as increasing sales, potential customers, brand recognition.

As soon as you collect your precious “likes”, think about how to turn random fans into customers and attract regular visitors to fall in love with them even more in your brand.

The active growth of the Facebook audience (over 800 million users and accounts) creates an excellent environment for receiving a huge number of likes to your page. But all these “likes” will not matter much if they are not related to common strategic goals, such as increasing sales, potential customers, brand recognition.

As soon as you collect your precious “likes”, think about how to turn random fans into customers and attract regular visitors to fall in love with them even more in your brand. 51% of people who click “Like” on the brand page, but do not consider themselves to be “regular customers.”

Top Facebook marketing strategies to turn likes into customers

1. Use Facebook to increase your email subscriber base

Facebook provides an excellent opportunity (though only for brands so far) to increase your email lists. But only 1 out of 10 companies use Facebook for this purpose.

Start turning fans into customers by creating branded pages or unique tabs about your company, which are in the form of the optin app. With it, fans can subscribe to the brand’s email newsletter without leaving Facebook.

Give the tab a name, such as Newsletter or Email Offer. Strengthen it with specific valuable offers, such as notification of special offers for subscribers or an invitation to events.

2. Offer coupons for use in online and offline stores

According to a CMO Council study, 79% of customers use social media in order to find and take advantage of special offers and discounts. But only 43% of companies offer them such deals. Give customers what they want by handing a Facebook coupon to your offline or online store. In addition, users like to share this type of content on their social networks. Be creative when creating offers!

If you want users to talk about you and the official community of your brand on Facebook, offer them coupons, discounts, and sweepstakes. After examining 10,000 advertising campaigns on Facebook, a company came to the conclusion that it is precisely these posts that are the best way to increase the involvement of your audience and help to turn users into an advertising channel (earned media). But as it turned out, users are not very willing to talk about the popular photo and video contests.

But if your goal is to get as many sharing points as possible, post questions, quizzes, and entertaining competitions.  Conducting various polls often help the user learn something new and interesting about themselves, and quizzes show erudition, ingenuity, etc. Well, since we love publicity, it is a sin not to share the results with friends. The chance of a user clicking on a post with questions is 27%, and on a post with a quiz and competitions – 15% and 13%, respectively. It is also known that 82% of users who clicked on a post with a quiz will definitely pass it.

If we are talking about commercial pages, then the question asked in the post is the guarantee of a large number of comments, a picture with humour (often with a brand integrated into it) will collect a large number of likes. But about sharing – I can not disagree.

It also depends on the target audience of the message, it is worth mentioning that any nudity is in great demand, but Facebook users are careful about it. Obviously, on the FB pages, users, among other things, maintain business contacts and a controversial post in the feed – a threat to reputation.

From my own experience, the incentive style of the post ultimately gains more user action than the judicious one. Having at least a few comments in a post is a good investment in continuing communication.

3. Show customer-oriented video on your Facebook page

Video can be a powerful tool that will push a person to buy. Customer reviews or product demos can help promote users through a sales funnel. Humorous advertising can not only stimulate the purchase but also increase loyalty. In addition, video is potentially one of the most viral content you can provide.

4. Launch a contest to get fans involved in the brand

Considering that 65% of users of social networks connect with brands on Facebook to play games, participate in contests and promotions, this type of interaction can give you the opportunity to strengthen communication with your subscribers.

Try to hold a contest to increase the number of Facebook subscribers or a unique lottery with good prizes, this will create a positive information wave and attract the attention of not only your fans but also their friends. Announce the winners on the brand wall on Facebook and make the award as interactive as possible, worthy of being shared with friends.

5. Offer to sign up for research, webinars, guides, and more on your Facebook page

Those who “like” your brand on Facebook can be at any stage of readiness for purchase. Make sure that users notice educational resources on your page by creating tabs specifically to cover these documents.

6. Tease fans with product updates, news and announcements by driving them to your site

Even if you do not want to overload your wall on Facebook, do not shy away from sharing interesting news. Keep in mind that 55% of consumers connect to social networks in order to receive product news. Facebook can be a fantastic platform for generating traffic to your website and disseminating information about your news. Offer fans exclusive viewing of new products, so you will facilitate the exchange of information and increase customer loyalty.

7. Share links to your tabs on your Facebook wall

On Facebook, you can create additional tabs for your page with any information. You can make tabs for promotions, contests and more. By creating many bookmarks, you have the opportunity to make a mini copy of your site. The user does not need to leave your Facebook page to go to your site, which creates additional convenience.

Placing additional tabs on the wall is good practice, but there are problems. First, Facebook limits the number you can display at a time. In addition, some visitors are not used to them and may not understand their functions and meaning.

Remember to use a service-oriented tone in the names of these tabs so that they look useful and not like explicit self-promotion. This tactic can increase likes if used wisely without abuse.

8. Integrate Facebook with other marketing channels

Since your customers and potential customers are likely to use several communication channels at the same time during the day, crossing your messages on different platforms can help you reach more people and increase your chances of success.

 

 

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