Everything is decided: your company plans to actively develop social media.
First of all, you plan to create your representative offices of the most popular resources. Stop! Before moving on, read our article. Creating a page on Facebook, you should think in advance about what information and for whom you are going to generate. You must understand in advance:
1. What to create?
2. For whom to create?
3. How to arrange conveyor production of content?
Before you rush into the stormy waters of social media marketing, it’s worthwhile to find out 9 main mistakes that Social Media Marketing Specialists make.
# 1 Don't post too often
Brands are recommended to post 1-2 posts per day. Media and other media projects – 5-10 posts per day. Terribly annoying when a stream of commercial posts pours into the tape.
Tip: Approve a publication schedule that does not annoy your target audience.
# 2 Interact with people in the comments
Marketers often forget that they are dealing with living people. If you have been approached, even with a stupid question, answer. Lack of interaction is an indicator of disrespect for your subscribers.
Tip: approve a communication policy – who should answer your subscribers to what questions and in what time frame.
# 3 Do not swear with subscribers
If you have annoyed subscribers who pour outflows of bile and discontent – calm down, respond in an official tone, without emotion. Perhaps this is the machinations of competitors – you need to save face. Perhaps you have come across a really dissatisfied customer – solve his problem. But do it calmly and with a smile.
Tip: make a regulation for dealing with “acute” situations in the communication policy. Who in what terms and in what tone should give an answer.
# 4 Do not delete negative comments
Even if you have left a super negative comment – do not delete it. In general, never delete negative comments. Never!
Tip: add a negative comment policy to your communications policy. It is necessary to classify comments and give them to specific people to the study.
# 5 Follow rules, conventions, and laws
Tip: approve the rules for the preparation and conduct of special events.
# 6 More diverse content
Do not use one type of content for publications. For example, only photos or only comics. Publish motley content to attract people with different models of perception of information – sound, video, graphics, text.
Tip: In the publication schedule, break down into different types of content based on the preferences of your target audience.
# 7 Use all the features of the site
Social media offers rich opportunities to attract and retain loyal subscribers. For example, applications or wiki markup for the layout of “catchy” pages. Do not be afraid to experiment, use everything that the sites offer.
Tip: conduct a study of the marketing opportunities of various social media. Develop a strategic plan for the development of branded accounts.
# 8 Answer all
Social media users, not being subscribers to your account, may mention your brand. These references may include brand questions, unresolved issues, or praise. A timely response from the official brand account can significantly increase loyalty and attract new subscribers. The average response time should be no more than 6 hours during business hours.
Tip: you need to monitor brand mentions on social media. And regularly work with brand mentions.
# 9 Do not get followers from the community
Many brands believe that being present on social media is only necessary to attract customers to the corporate website. This is not entirely true. If you keep sending your subscribers to your site all the time, they will scatter very quickly. Linking to a site or individual pages on it is only necessary if it is appropriate to the context of the situation. For example, a subscriber asked for a link to your product catalogue. Or you confirm your answer with a link to the “Questions and Answers” section on your website.
Tip: add the rules for publishing links to external resources to the communication policy.
And what difficulties did you encounter when creating and developing corporate accounts in social media?