A Technical Audit of the Site – Implementation & Recommendations

Written by Suresh Kalyanasundaram


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Carrying out a technical site audit of the site and implementation of the recommendations will help:

A technical website audit is a set of works to identify technical problems in the site that impede the promotion of the site in the TOP search results, analysis of the current state of the site and the results of its optimization for compliance with the requirements of search engines. 

  • Get an independent assessment of the quality of work of a full-time promotion specialist or a third-party contractor
  • Attract new visitors to the site
  • Increase website visibility in search results

How to go about with your website technical audit (Technical SEO)?

  • Auditing site host problems: At this stage, technical problems are identified that can adversely affect the operation of the site and its promotion in search engines: Slow site loading speed, Load testing – the maximum number of visitors is determined at which the site works correctly, Checking the correct encoding of pages and files, the correctness of server responses.


  • Auditing webmasters search console settings issues: We check the correctness of the webmaster’s settings, whether they are configured. Indication of the main mirror of the site. Specifying regions in the Google webmaster. Connecting your sitemap.xml. Indication of addresses in Google My Business and Google Maps. Specifying quick links in Google. 


  • Auditing meta tag and page title issues: Correctly written headings and meta tags help search engines determine the relevance of a given page, and influence the formation of a snippet. The purpose of this paragraph is to verify the correct use of the following meta tags on the site:
    • Meta * title tag on all pages of the site
    • H1 headings on all pages of a site
    • Meta * description tags on the site
    • Using H2 headers on the site


  • Audit site structure issues: An analysis of the structure of the site allows you to identify problems associated with navigating the site and making the site convenient for both the user and the search engines while analyzing the following parameters:
    • Availability of product cards on the site
    • Section “About the company”
    • The correctness of the formation of the URI (Universal Resource Identifier) ​​and compliance with the nesting of pages
    • The presence of pages to which there are no links (hanging nodes)


  • Audit site content issues: The purpose of this paragraph is to verify the relevance, uniqueness, and quality of content on the site:
    • Content and accessibility of pages for a search robot
    • Website performance with JavaScript disabled
    • Spelling errors
    • Empty pages on the site
    • Presence of hidden content
    • Solving problems with page types (available/required)
    • Duplicate content within the site
    • Off-site content duplication
    • Content formatting
    • Content on the site
    • 404 error handling page
    • Fill Alt attribute on images


  • Audit of technical problems (HTML, CSS, js)
    • The correctness and relevance of robots.txt and sitmap.xml files containing information for indexing a site by search engines
    • Availability of duplicate pages on the site
    • Using Human-readable URIs
    • The correctness of the navigation chains (the so-called “bread crumbs”) on the site
    • Using microdata markup on a site


  • Auditing internal linking problems: The presence on the site is analyzed:
    • Invalid (broken) links that lead to non-existent pages
    • Redirected links to other pages through the 301st and 302nd redirects
    • Links with nofollow directives that robots are forbidden to follow (the presence of this parameter is considered to be a distrust of the referenced files, which negatively affects the promotion of the resource).
    • Solving problems with internal linking will have a positive impact on the indexing of the site by search engine robots, as well as the distribution of static and dynamic weight between the pages of the site, which will have a positive effect on the ranking.


  • Audit of business confidence issues


  • Audit the problems of basic usability and site ergonomics



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