Have you ever wondered in what way –

  • Consumers are motivated to shop online
  • How do they make their buying decisions
  • What aspects would be fundamental for a customer to make a purchase on your website
  • Will you have repeat customers
  • Will they recommend your website to others

What matters most?

What really matters nowadays is how we can guide the customers/ visitors to do what we would like them to do on our website. That the reason conversion is so important both in e-commerce & online marketing, because it is the starting point that makes the difference between a visit and a purchase, or filling-up of forms, subscribing to a newsletter etc.

In order to get the required response from your visitors we need to implement some conversion optimization techniques and some key metrics should also be taken into account. We need to study more about consumption psychology and neuromarketing and how these affect the unconscious decision making process of the customer more significantly. {Neuromarketing is a field that claims to apply the principles of neuroscience to marketing research, studying consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.}

We need to ensure Trust, Orientation, Motivation and Comfort to win the customer’s loyalty and interest from the beginning until the end of the buying process. A survey made by BrainSINS say that 70% of shoppers improve the perception of a brand when they see a positive review on forums, social networks and review sites. 

At this stage, it is also important not to lose sight of the “Conversion Funnel”, if you want to optimize this path. An e-commerce shop conversion funnel is as below –

conversion-funnel

The above figure shows that every micro conversion is important. Customers like to feel valued. 90% of marketers believe that individualized marketing is the future because it enables brands to build significant interactions with their customers.

In line with this, websites increasingly offer personalized content depending on their customers’ location, taste, and shopping behavior. Measures like this help in increasing conversion rates effectively. These days people use multiple mobile devices to access the Internet and hence brands need to focus and take advantage of the numerous opportunities that are available. Companies are also developing mobile optimization improvements to cater to this sector.

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