Job description of a Digital Marketer

Essential functions:

• Based on strategic priorities, develop digital email strategy and recommendations, lead and manage email marketing campaigns; track and analyze metrics for measurement and insight.
• Provide counsel, training and support around digital strategy and technical requirements; serve as a high-quality, technical troubleshooter with internal clients.
• Based on strategic priorities, create, manage and develop high-quality, strategic and brand compliant website content and design to support the Association marketing plan, including: manage content, design and graphics creation, updating homepage and all corporate pages of the website, provide branch page updates when necessary, and manage/oversee development and placement of Association digital signage/creative assets.
• Drive/lead collaborative and forward-thinking relationships with critical digital partners
• Lead thinking and collaboration around new website and email functionality and proactively serve as a subject matter digital expert.
• Train staff on web updates, new tools and upcoming campaigns.
• Analyze traffic trends and develop recommendations and strategies for improvement.
• Lead process and management systems to assure timely updates to all association web pages and provide branches with tools to the do the same.
• Support and guide on digital branch strategies.
• In conjunction with the Metro Marketing team, support and manage efforts to format and inventory email/web assets (photos, images, content).

Leadership Competencies

Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view, and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.

Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.

Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Qualifications

  • Bachelor’s degree in a related area.
  • Proficiency in Content Management Systems (CMS) and eCommerce websites/platforms.
  • Hands on experience/proficiency in industry email platforms.
  • Proficiency in Adobe Photoshop, Adobe Creative Suite and Microsoft Office.
  • Experience in HTML.
  • Excellent verbal, writing and presentation skills.
  • Energetic, multitasker.
  • An independent, self-directed, proactive team player.
  • Experience managing digital projects within agreed-upon budget parameters.
  • Experience working with cross-functional teams.
  • Experience with project management software and ability to learn Association specific software applications.
  • Proven competence in developing relationships at multiple levels and across functions of an organization.
  • Strong proven ability to operate independently and prioritize assignments to meet deadlines in a fast paced environment.
  • Ability to balance competing priorities and to adapt to changing requirements.

 

Important Digital Marketing Terms – Glossary

A/B testing – a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

above the fold – the section of a Web page that is visible without scrolling.

ad blocking – the blocking of Web advertisements, typically the image in graphical Web advertisements.

ad space – the space on a Web page available for advertisements.

Add URL – (see Search Engine Submission)

AdSense – a contextual advertisement service provided by Google.

advertising network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

affiliate – the publisher/salesperson in an affiliate marketing relationship.

affiliate manager – a person responsible for managing an online affiliate program for an affiliate merchant.

affiliate marketing – revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

affiliate merchant – the advertiser in an affiliate marketing relationship.

affiliate network – a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

affiliate software – software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

ALT text – HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.

animated GIF – a graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images.

autoresponder – a program that sends an automatic form response to incoming emails.

B2B – a business that sells products or provides services to other businesses.

B2C – a business that sells products or provides services to the end-user consumers.

bandwidth – how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).

banner ad – a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).

banner blindness – the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

banner exchange – a network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

barter – to exchange goods or services directly without the use of money.

beyond the banner – online advertising not involving standard GIF and JPEG banner ads.

blog – A frequent, chronological publication of personal thoughts and Web links.

bounce rate – 1.) In web analytics, the percentage of visitors who leave after viewing a single page. 2.) In email marketing, the percentage of emails in a campaign that is undeliverable.

browser – (see Web browser)

burstable bandwidth – a hosting option that allows sites to use the available network capacity to handle periods of peak usage.

button ad – a graphical advertising unit, smaller than a banner ad.

buzzword – a trendy word or phrase that is used more to impress than explain.

caching – the storage of Web files for later re-use at a point more quickly accessed by the end user.

call to action (CTA) – the part of a marketing message that attempts to persuade a person to perform the desired action.

CDN (content delivery network) – a system of geographically distributed servers designed to accelerate the delivery of web pages and files by routing user requests to the server that’s in the best position to serve them.

click-through – the process of clicking through an online advertisement to the advertiser’s destination.

click-through rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage.

comment spam – irrelevant comments posted to a blog for the sole purpose of dropping a link to the spammer’s website.

contextual advertising – a method of serving advertisements based on the content (i.e., overall context or theme) of a web page.

conversion rate – the percentage of visitors who take the desired action.

cookie – information stored on a user’s computer by a Web site so preferences are remembered on future requests.

cost per action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

cost per click (CPC) – the cost or cost-equivalent paid per click-through.

cost per lead (CPL) – online advertising payment model in which payment is based on the number of qualifying leads generated.

CPM – cost per thousand impressions.

customer acquisition cost – the cost associated with acquiring a new customer.

Data Studio – a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.

data transfer – The total amount of outbound traffic from a website*, typically measured in gigabytes (Gb).

dedicated hosting – hosting option whereby the host provides and is responsible for the equipment, dedicating an entire server to the client’s websites.

dedicated IP – an IP address dedicated to a single website.

deep linking – linking to a web page other than a site’s home page.

deep Web – (see invisible Web)

description tag – an HTML tag used by Web page authors to provide a description for search engine listings.

directory (see Web directory)

disintermediation – the elimination of intermediaries in the supply chain, also referred to as “cutting out the middlemen.”

domain name – a location of an entity on the Internet.

doorway domain – a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.

doorway page – a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

eCPM – effective cost per thousand impressions (technically, “effective cost per mille”).

email marketing – the promotion of products or services via email.

email spam – unwanted, unsolicited email.

exclusivity – contract term in which one party grants another party sole rights with regard to a particular business function.

ezine – an electronic magazine, whether delivered via a Web site or an email newsletter.

Facebook – a social networking site located at facebook.com.

favicon – a small icon that is used by some browsers to identify a bookmarked Web site.

first-mover advantage – a sometimes insurmountable advantage gained by the first significant company to move into a new market.

Flash – multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.

forum – an online community where visitors may read and post topics of common interest.

frames – a structure that allows for the dividing of a Web page into two or more independent parts.

freemium – a technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.

frequency cap – restriction on the number of times a specific visitor is shown a particular advertisement.

geo-targeting – a method of detecting a website visitor’s location to serve location-based content or advertisements.

GIF89a – (see animated GIF)

Google Data Studio – a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.

Google Instant – a feature of Google’s search engine that shows search results as the keyword query is being typed.

guerilla marketing – unconventional marketing intended to get maximum results from minimal resources.

guest blogging – writing a blog post to be published on another blog as a temporary featured author.

heatmap – a graphical representation of data where varying degrees of a single metric are shown using colours.

hit – request of a file from a Web server.

house ad – self-promotional ad a company runs on their own site/network to use unsold inventory.

HTML banner – a banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.

HTML email – email that is formatted using Hypertext Markup Language, as opposed to plain text email.

hybrid model – a combination of two or more online marketing payment models.

impression – a single instance of an online advertisement being displayed.*

inbound link – a link from a site outside of your site.

inbound marketing – a marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.

incentivized traffic – visitors who have received some form of compensation for visiting a site.

interactive agency – an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.

interstitial – an advertisement that loads between two content pages.

invisible Web – the portion of the Web not indexed by search engines.

JavaScript – a scripting language developed by Netscape and used to create interactive Web sites.

keyword – a word used in a performing a search.

keyword density – keywords as a percentage of indexable text words.

keyword marketing – putting your message in front of people who are searching using particular keywords and key phrases.

keyword research – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

keyword stuffing – the excessive, unnatural use of keywords on a web page for search engine optimization purposes.

keywords tag – META tag used to help define the primary keywords of a Web page.

lead magnet – a specific deliverable that is offered to prospects in return for contact information, typically to join an email list.

like-gate – a barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

link building – the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.

link checker – a tool used to check for broken hyperlinks.

link popularity – a measure of the quantity and quality of sites that link to your site.

link text – the text contained in (and sometimes near) a hyperlink.

linkbait – a piece of content created with the primary purpose of attracting inbound links.

log file – file that records the activity on a Web server.

long domain name – domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as .com).

managed WordPress hosting – web hosting optimized specifically for WordPress, where the hosting company assumes many of the routine maintenance tasks.

manual submission – adding a URL to the search engines individually by hand.

marketing automation – the use of software to automate repetitive tasks related to marketing activities and connect different parts of the marketing funnel.

marketing plan – the part of the business plan outlining the marketing strategy for a product or service.

media kit – a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.

metasearch engine – a search engine that displays results from multiple search engines.

META tag generator – a tool that will output META tags based on input page information.

META tags – tags to describe various aspects about a Web page.

moderator – at a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.

mousetrapping – the use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the “Back” button or generated repeated pop-up windows.

multivariate testing – a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

navigation – that which facilitates movement from one Web page to another Web page.

netiquette – short for network etiquette, the code of conduct regarding acceptable online behaviour.

network effect – the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.

opt-in email – email that is explicitly requested by the recipient.

opt-out – (1) type of program that assumes inclusion unless stated otherwise. (2) to remove oneself from an opt-out program.

organic search – the unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.

outbound link – A link to a site outside of your site.

page view – request to load a single HTML page.

pagejacking – theft of a page from the original site and publication of a copy (or near-copy) at another site.

pass-along rate – the percentage of people who pass on a message or file.

pay per click (PPC) – online advertising payment model in which payment is based solely on qualifying click-throughs.

pay per lead (PPL) – online advertising payment model in which payment is based solely on qualifying leads.

pay per sale (PPS) – online advertising payment model in which payment is based solely on qualifying sales.

payment threshold – the minimum accumulated commission an affiliate must earn to trigger a payment from an affiliate program.

PayPal – an online payment service that lets its users make purchases and receive payments via a user-defined email address.

permission marketing – marketing centred around getting a customer’s consent to receive information from a company.

podcast – a series of audio or video files that are syndicated over the Internet and stored on client computing devices for later playback.

pop-under ad – an ad that displays in a new browser window behind the current browser window.

pop-up ad – an ad that displays in a new browser window.

portal – a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).

premium WordPress theme – a theme coded for the WordPress content management system that costs money.

rate card – a document detailing prices for various ad placement options.

reciprocal links – links between two sites, often based on an agreement by the site owners to exchange links.

rectangle ad – any one of the large, rectangular banner sizes suggested by the IAB.

rep firm – ad sales partner specializing primarily in single-site sales.

return days – the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

return on investment (ROI) – the ratio of profits (or losses) to the amount invested.

rich media – new media that offers an enhanced experience relative to older, mainstream formats.

run of network (RON) – ad buying option in which ad placements may appear on any pages on sites within an ad network.

run of site (ROS) – ad buying option in which ad placements may appear on any pages of the target site.

search engine – a program that indexes documents, then attempts to match documents relevant to the user’s search requests.

search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

search engine spam – excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.

search engine submission – the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.

search retargeting – the use of a site visitor’s search history as a basis for the ads that the visitor will see.

self-serve advertising – advertising that can be purchased without the assistance of a sales representative.

SEO (see search engine optimization)

SERP – shorthand for a page of search engine listings, typically the first page of organic results.

shopping cart – software used to make a site’s product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.

sig file – a short block of text at the end of a message identifying the sender and providing additional information about them.

site search – search functionality specific to one site.

skyscraper ad – an online ad significantly taller than the 120×240 vertical banner.

social networking – the process of creating, building, and nurturing virtual communities and relationships between people online.

spam – an inappropriate commercial message of extremely low value.

splash page – a branding page before the home page of a Web site.

sponsorship – advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.

stickiness – the amount of time spent at a site over a given time period.

super affiliate – an affiliate capable of generating a significant percentage of an affiliate program’s activity.

surround session – advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.

text ad – advertisement using text-based hyperlinks.

title tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

top 10 – the top ten search engine results for a particular search term.

trick banner – a banner ad that attempts to trick people into clicking, often by imitating an operating system message.

two-tier affiliate program – affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

under-delivery – delivery of fewer impressions, visitors, or conversions than contracted for a specified period of time.

unique visitors – individuals who have visited a Web site (or network) at least once in a during a fixed time frame.

URL – a location of a resource on the Internet.

usability – (see Web site usability)

vertical banner – a banner ad measuring 120 pixels wide and 240 pixels tall.

viral marketing – marketing phenomenon that facilitates and encourages people to pass along a marketing message.

vlog – a blog that publishes video content.

Web browser – a software application that allows for the browsing of the World Wide Web.

Web design – the selection and coordination of available components to create the layout and structure of a Web page.

Web directory – organized, categorized listings of Web sites.

Web hosting – the business of providing the storage, connectivity, and services necessary to serve files for a website.

Website traffic – the amount of visitors and visits a Web site receives.

Website usability – the ease with which visitors are able to use a Web site.

whois – a utility that returns ownership information about second-level domains.

word-of-mouth marketing – a marketing method that relies on casual social interactions to promote a product.

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Top Digital Marketing Strategies For Small Business

The internet is where you go for viral videos, to pay your bills, to read your news and to buy your holiday gifts, so why wouldn’t it be the place you went to start your business?

If you are thinking about starting a business online, take your time to read over these Top Digital Marketing Strategies For Small Business –

Try and implement links to your website for every possible signature. If you use a forum then you should put your link in the signature area. Put the link with your email signature as well. Signatures are a great way to spread the word about your site as well as increasing its page rank in search engines. Create intrigue with interesting text so the readers will feel the need to click your link.

If you are going to use other languages than English during Internet marketing, make sure you know what the word means. Just doing an online translation of an English word will produce poor results. Ask an expert, you may have to pay for services yet it will be worth it. Look at it this way: they speak a different form of Spanish in Spain and in Mexico. You want to target the right people with the right words.

Find companies willing to provide you with the resources you need. A business should be able to provide you with their own banners, letters, and recommendations. Companies that provide training on how to best use these methods are the ones to work with, as they help bring in the most revenue to help you with your sales.

An FAQ (frequently asked questions) section on your website is a convenience that your customers will appreciate. This helps your traffic see that you are important to them and are there to address their concerns as quickly as possible. Your visitors will feel more informed and will be more likely to use your services and frequent your site on an ongoing basis.

Search out your competitors. Finding out what similar websites are doing to increase their audience is an easy way to increase your own. Simply find out what they do, and figure out a way to do it better, more efficiently, or just differently. A little research can help you stand out.

Hold a giveaway! Everyone likes free items, and this method not only generates excitement with your business but also more visitors to your site. There are websites that operate specifically to find and promote giveaways to people, and these will definitely help to bring in more customers. Take advantage of it!

When dealing with real estate internet marketing, your site needs both traffic and a lead generation system. A busy website without the means for lead generation will never increase your business. Visitors will travel in and out, but will never leave much behind that is of real value to you.

If you want to make it big in the internet marketing world, don’t be afraid to outsource work. If you can find someone to do what you need to do in less time than it will take you, try it. That will leave you more time and energy to do things you’re great at doing, like coming up with new product ideas or testing new marketing strategies. Do spend time and effort finding quality service and content providers and then, invest in paying them enough to make it worth their time, so they have reason to keep working with you, of course.

Be sure to keep an eye on your keyword density and adjust it as needed. On any given page, keywords and phrases should make up about 3-5 per cent of the text and links. Don’t focus solely on your home page, either. Make sure every page on your site includes some keywords.

We all know that quality content is the undisputed king in Internet marketing, but you also need fresh and relevant content. Some websites out there fail to freshen up their atmosphere and ultimately suffer. Even some respected brands have made this mistake and have lost customers to newer, fresher-looking brands.

When marketing online it is important to be represented in as many different areas as financially possible or reasonable. This will give the marketing as many opportunities as possible to be seen. The more it is seen the better the results can be. The internet is a very big space with an enormous amount of content to market amongst.

Create a CEO blog and utilize the many other social media platforms that are all over the web today. Getting your link out there is fairly simple these days. Having your link tied to that account can cause it to be recommended, tweeted and sent on to as many people as possible.

The number one key to internet marketing is to make sure you have a website. By doing this you open up your business to many different people from areas all over the world. Since the numbers of internet users are rising more every day this is a great strategy to get your business out there.

An important tip regarding Internet marketing is to be sure that you judge the content and layout of your own site as though it belonged to someone else. If you have issues being subjective then it may be best to let someone else either layout decisions or at least confide in them first.

Another important tip regarding Internet marketing is to spread yourself around as much as possible, while still retaining a sense of legitimacy. This is important because the more information about your company that there is, the more potential business you will have available. Be sure to not overdo it, as you can easily lose your credibility.

As an internet user, you already know how much potential is here for a savvy businessperson. People knowledgeable of the genre can really take advantage of it and earn a fantastic living. Your education has formally started now that you’ve read the tips above.

It’s up to you now to continue learning and to get started applying these tactics.

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Proven Email Marketing Strategies That Are Successful

Email marketing can be a business’s best friend. It can help you keep in touch with customers, offer them special deals and update them about new products. Knowing how to launch an effective email marketing campaign is crucial to its success.

The information and tips from this article can help you create an email marketing campaign that is tailor-made for your business.

Never send out emails that are unsolicited. If you send emails to those who never signed up for them, they are likely to report your messages as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.

Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.

Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text colour. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.

Use colours and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colours can cause some customers to reject the email, and possibly future ones as well. Use the same colour scheme and fonts for all of your emails.

Avoid adding someone’s email to your list without their permission. Don’t alienate potential customers by sending unsolicited emails. Nothing positive can result from such actions. If your email provider receives numerous complaints, they may decide to drop you as a client.

Keep all of your brandings in your email consistent with your business. Don’t make your email appear as though it belongs to another business. Try to stick with your usual colours, voice, and fonts so that the readers can recognize that the email is from you and so they will read it.

Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.

The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.

Try getting inspiration from your competitors or other people in your niche. Try signing up for their email campaigns to see what is working for them. This can give you a better idea of what you’re up against and why something may or may not be working for your own campaign.

Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.

Try using holidays and important events to your advantage in your email marketing campaigns. For instance, if it’s Valentine’s Day, try incorporating things like candy, flowers, hearts and other related imagery or designs. Your readers should enjoy the creativity and festiveness of your messages around special times of the year.

One good tip for developing your emails is to use humour. From the opening line all the way through your content, a little comedy can really attract readers. Everybody loves a good laugh and a funny or amusing email when used appropriately can catch the reader’s attention and make them want to read more.

Offering coupons through your e-mail marketing campaign is a great way to attract subscribers, and also track the success of your campaign. Everyone enjoys receiving discounts, and coupons can also be an effective way to generate sales that otherwise would not happen. Keeping track of how many of your coupon codes are redeemed can also help you determine the effectiveness of your e-mail marketing campaign.

Ensure your email matches your brand. It is important for your customers to instantly recognize who is emailing them, and a great way to do this is by including your company name and logo prominently in the email. You can also employ a colour scheme that matches that of your website to further connect the two mediums of communication.

To get a better response with your email marketing efforts, you want to create emails that look professional. An email that is not professionally done will come across as spam. If your messages are viewed as spam, that is the quickest way to lose potential customers from your subscriber list.

Make sure someone is standing guard over the reply-to email address. If your team is getting responses from customers directed to the address you list, be certain that they are getting prompt responses back from you. They are going to be much happier clientele and more willing to act on your calls to action when they know there are attentive people behind the messages.

It is a fact that email marketing can be one of the best ways to keep in touch with customers, offer them special insider deals and keep them posted about new products that they may be interested in. 

The digital channels are developing rapidly on, and there are constantly new technologies. It is not easy to always be on the cutting edge. In this fast-paced digital world, we are increasingly dependent on reliable, effective and accurate software to solve complex problems, giving us a competitive advantage and providing maximum added value for our business. This represents an enormous pressure for companies – and also for the software provider.

With email marketing software, the choice is wide. From simple CSS tool that lets you design your email template, to comprehensive platforms for the implementation of complex, automated and carefully segmented campaigns. How can one make the right choice?

Stay with confidence. Because we will give you a list of the main features by which email marketers should look for when selecting email marketing software.

Why is it so important to use the right email marketing software?

Compared to social, direct marketing and other channels, email has the highest conversion rate. The effectiveness of this channel is very largely due to the use of marketing technology. 82% of companies are now using email marketing software. And 75% or more are expected to buy a marketing automation solution within a year.

The question is how much do companies need to pay if they want to include a provider of technology services to their corporate and marketing strategy?

Fundamental considerations like price, deliverability of emails, usability, scalability and customer service will continue to influence the decision-making process. But in what important ways, the solutions for e-mail marketing differ?

As with any relationship, companies must consider what long-term effects will the software. You need the customer requirements of today to understand – and anticipate tomorrow. You need to recognize problems – and opportunities. You need to distinguish between useful and useless data. And they have to find a provider who can help you with all these points. The right technology makes it easy.

Here I highlight the main features that you should have in your email marketing software:

  • Integration– Deliver integrated customer experiences, based on the buying behaviour of your target groups. To respond to all relevant channels in a timely manner to meet the needs of your customers.
  • Automation– The right email marketing software delivers new revenue opportunities. 75% of e-mail sales generated by campaigns in which the email is triggered by a specific event ( “triggered campaigns”). Therefore, the automation is a top priority for e-mail marketers. 91% of all successful online marketers say that automation is a key success factor for their marketing across all channels. Use of automation allows marketers to perform an unlimited amount of customer dialogues by individual events – such as trigger for customer loyalty campaigns, registration, purchasing, shipping.  Automated programs provide relevant communications at the right time and thus open the door for even closer relations of the company to its customers.
  • Personalization– Collect relevant data, derive valuable information from it and communicate it on the basis of these findings, individually – which forms the basis for targeted, personalized dialogues on all channels. If you want to use personalization for your marketing, you should ensure that your technology can process with the speed that is necessary for a true personalization.
  • Segmentation– It has long been proven that small, segmented mailings are more effective than large, non-segmented. An analysis of data on the behaviour, demographic and geographic criteria, on each sales stage, the purchase history and the habits and preferences of customers, provides insights that can increase the success of email campaigns considerably. 30% of the e-mail turnover is generated by selectively targeting specific audience segments. Segmented behavioural data provide valuable information from which future buying habits and decision patterns can be derived. Segmentation is a very useful component of good email marketing software.
  • Cross-Channel– Another factor for successful marketing is to overcome internal silos. Use the findings from all marketing channels to provide customers with a consistent, seamless brand experience – and thus increase customer loyalty and improve your return on investment. For successful cross-channel campaigns, e-mail marketing software should support various online marketing channels such as social media, mobile, and web. So you can perform segmented, automated campaigns that allow you to use the full force of all your online channels.
  • Analytics– Most providers of e-mail marketing deliver standard metrics like conversion, quantitative and qualitative ROI, performance and test results. By contrast, use modern applications algorithms for data analysis, which assist the user in choosing the right content. Good Analytics summarize the relevant data from different channels to provide an accurate picture of the consumer, which can be used proactively of marketers.

Final considerations

Each e-mail marketer has their own requirements and objectives. The functions described herein are generally applicable to e-mail marketing today. Of course, every company must ask itself whether a particular technology for online marketing meet its specific requirements – the current as well as future.

Where will your company be in five years, and where your competitors will be then? The solutions are to increase sales and profits and improve ROI, but marketers need to think further and use solutions that can predict the habits of online shoppers, which are constantly changing.

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  3. Lead Generation

 

 

Target The Right People – Lead Generators

If you have wanted to find out more ways to get leads for your business, then this article will help you.

No matter what you already know, more ways to get leads and new customers is always a good idea for you. So, continue reading to gain some helpful advice towards your endeavors.

Target The Right People – Lead Generators

Create engaging content. Lead generation relies a lot on building trust with your product or service. Smart targeted content does a lot to help get you there. Your target audience will be more likely to do business with you if they feel you are providing great service and that you legitimately care.

Being trustworthy is a great way to generate leads. Don’t put ads up that are too bold or that seem cheesy. Instead, base your offers on facts that prove how valuable the offer is to consumers. Be transparent and you should find people find you more trustworthy.

Ask your current customers to pass on word about your company to those they know. Your current loyal customers are the best lead generation asset you have. Their word of mouth can really mean a lot to generate new customers. Just them sharing your company information in social media can be surprisingly powerful.

Provide an easy opt-out for those who want it. Make sure to stay on top of those leads that have opted to not receive offers or incentives. You must respect their privacy, but you also do not want to waste your own time on them.

The best way to generate leads is to ask people you know for referrals. It doesn’t matter if you’re a wedding planner or a car salesman, let people know what you do and ask if they know anyone who may need you. They might not today, but they might in the future. You can use referralkey to find referrals.

Talk to business owners in related industries. They may be willing to share leads with you, by sending their customers your way. For example, if you own a shop where you sell balloons, talking to a florist about a joint venture is a great way to get leads from another business.

Know your target market. When you understand the specific group that most needs the products or services you offer, you will be able to reach them more efficiently. For example, if you are trying to reach elderly customers, you have a better chance of generating leads if you avoid a skateboard shop.

Career fairs are a great place to generate leads if your business has a downline. While you do have to invest in a table, you will have a most captive audience. Be sure to stand out from the crowd by offering something more than just brochures and your pretty face.

Do not underestimate the power of customer referrals in lead generation. If you’ve got a well-established customer base, to begin with, referrals should be simple and painless, because your happy customers will naturally refer their friends and family. As an added incentive, give them a discount for sending others your way and watch your leads grow exponentially!

If you have not been tapping into the power of social media enough, then it’s time to expand your efforts. There are cost-efficient social media campaigns you can run on the most popular sites, and ways to really make content go viral. All of your customer base is there to help you share what you can do for your new customers.

If there are local businesses within your niche, consider talking to them and using them to generate leads. A personal organizer could give a seminar on office organization, for example. This will help you gain more local leads. Who can learn from your skill set?

Team up with other companies to cross-promote and generate more leads. For example, if your website sells nails, join forces with a site that sells hammers. The mutually beneficial relationship should gather more leads and most likely sales for both of you. Just make sure the partner you choose is closely related to your industry and highly reputable.

Take a class which would better your skills and talks to the other students. They might just be honing their skills because they aren’t very good at what you’re good at, and maybe they can use what you’re selling to make up for the fact they can’t do it on their own.

Consider who might have an insider’s view on who would be interested in what you’re selling. For example, real estate agents could get tips from local HR professionals on people moving to the area to start a new job. Who would know of people who would need what you are selling?

One of the fastest and easiest ways to generate leads is through referrals for your services! Offering existing customers incentives for referrals, such as a certain amount of money discounted the next time they use your services, will let you have several leads quickly. It’s a foolproof way to get new business!

Consider creating websites for all the different niches of potential leads you have. For example, “digitalmarketingcourseinchennai.com” for digital marketing to freshers, or graduates. Targeting your pages to your leads will boost the number which converts.

Consider taking part in trade shows that are relating to your industry. If you are selling a product or a service, this is a good way to give you a chance to demonstrate what you offer in person. You can offer a special drawing for a prize to those who fill out an information card.

People only do business with those they respect, so stay respectable. Be sure that all of your marketing practices are on the up and up. Always have a smile on your face and be complementary to those you speak with. If people like you, you’ll never be short on leads.

The ideas presented will help you determine a better plan for generating leads for your business. If you can’t get new leads, then your business can’t grow, even if you retain your old customer base at 100 percent!

So, it’s imperative that you follow the directions given to keep growing your business.

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Internet Marketing Success In A Few Steps

Internet marketing never stays the same. With the constant changes in social media and marketing capabilities, it’s amazing everything that can be done. One tool to add to your internet marketing strategy arsenal, if you have not already done so, is promoting with online videos. They’re a unique way to grab the attention of prospective customers.

Internet Marketing Success In A Few Simple Steps

Anticipate your audience. Think about why people are coming to your site and what products they are searching for and in need of. Don’t put ads that are off topic. If ads are relevant to your site and what your readers are searching for, your ads will be more successful.

Keep in mind that the internet is always evolving and that new websites and new ways of communicating are always appearing. You should try new techniques for every new tool that appears. Some new tools are definitely not good for marketing, but you have to try until you find something that works.

Giving something away for free is a great way to encourage visitors to sign up for your mailing list. Email marketing has high-profit potential and one of your top priorities as an internet marketer should be to build a list. An easy way to do this is by writing a report or ebook and then offering it for free to your visitors, in exchange for them signing up for your mailing list.

Try starting a podcast or blog. A good podcast will keep customers coming back to your site on a regular basis to check out the new content. With a podcast, you allow people to multitask while still hearing about your new products or reviews. This will translate into sales if you can keep them returning.

Internet marketing requires you to work with the search engines, meaning you have to design your campaigns around what the engines like. One way to make sure your site is always ranked highly is to use proper Meta and title tags and to ensure that they’re not complicated, broken, or off-topic.

Unless you are marketing a well-known national brand, you may only have one chance to convert a site visitor into a paying customer. Check all links on your site to ensure that there are no breaks in navigation or info transmission; this is especially true if you are marketing luxury goods or high-dollar items.

Put charts that you find on blogs and websites that are not fully comprehensible to work for you. Take the time to look them over thoroughly to see if you can make sense of the information that they are providing you with. You may find that reorganizing the information into a form that you can understand may prove valuable.

An important tip regarding Internet marketing is to obtain an online social networking and microblogging account. This is a great way to get news or information out to subscribers, and also a great way to link back to your site. It is important to remain as credible and professional as possible through any media that you use.

Pull in emails to create a list of prospects that you can communicate with directly through newsletters and other email campaigns. If you are funneling sales prospects to the vendor page you are losing the opportunity to build a relationship with them. The buyers are more likely to come back to you if they are receiving information from you that helps them know why they should by the product.

You should sometimes say that products will only be available for a limited time. The reason why this is a good idea is that some people want to buy, but they are hesitant. If they feel they have to make a decision in the specified amount of time, they will hop on it.

Think of a service or some way to help people out that come to your site. Many will visit for the free offer. Some will stick around your site! A good idea is giving away a calculator for tax returns if it is a financial site.

When you are a giving a review of your product, make sure that you focus on both the positive and the negative of what this product does. This will help to boost your credibility, as strictly positive reviews will look suspicious. Honesty is paramount if you want to maximize your earning potential.

Become knowledgeable about HTML tags. These tags indicate the important content on your page and will display it in different levels of bold. Search engine crawlers see the page and make judgments based on the context of these tags. Be sure to emphasize the most important keywords.

Because the most obtainable markets on the Internet are tightly focused, make sure you target a narrow, clearly delineated niche. For example, if you want to sell auto performance parts to all auto enthusiasts, you’ll be competing with huge companies. However, if you aim for owners of just one brand and model, you won’t need to.

Offer membership to your website for a fee. Offering discounted prices to customers who pay a fee for membership is a fast and effective way to increase revenue. The customers who purchase memberships will usually be repeat buyers in order to take advantage of the special deals you offered them for joining.

When you have identified the most important thing that you can do to bring traffic to your website, devote most of your time to that task. The most important task should be the one that will generate income for you. Things like making enhancements to your website are important too, but they should be done after income-producing tasks are completed.

An internet marketing business can be very lucrative but don’t forget that it is also susceptible to taxes. When you are trying to plan a budget and look at potential profit and expenses don’t forget this fact. This can make a serious difference in the amount of profit that your company makes.

As you can see, adding internet videos to your marketing strategy list can be an effective promotional tool. Promoting these videos can be a challenge at times, but taking advantage of the current social media options can be a great way to harness their power. Give this marketing option a try!

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