Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well-proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences.
This article presents some solid advice on getting the best from this brilliant advertising medium.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.
Remember, phones are personal! Mobile goes beyond cell phones and the internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
Try not to add files to your message. If possible, you should only include a link. Adding large files, like pictures, to a message will only frustrate the customer because you are adding to the download time. Also, you may be costing them extra money just to be able to view what you have sent.
Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
One of the best ways to be a successful mobile marketer is simply to be a successful social networker. Getting people to follow your blog or social site links to a destination site is much more effective than attempting to send out ads and emails to various people who aren’t your customers yet.
Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.
Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited to the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.
Treat mobile and social media as a legitimate source of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest growing marketing outlets available today. Be sure to build a mobile strategy for your brand.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Google is an excellent place for starting your mobile SEO because Google is the most popular place for searching through mobile devices.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Existing customers will have a better reaction to texts than new ones. It is not unusual for a new customer to perceive a mobile message as spam.
Find a way to get your customer’s phone number. Ask them to sign up for a member’s club or simply give them a sheet to fill in when they buy something at your store. Make them understand that you will be sending them messages about products and discounts in the future.
The number one rule in mobile marketing is to never spam. This is the quickest way to not only lose existing customers but to ensure that your marketing campaigns fail to reach new ones. Spam is a major problem in marketing and people who are perceived to send it to lose a lot of credibilities.
Build your legal marketing database the right way. Don’t just harvest mobile phone numbers or buy databases. Have your targets subscribe to the marketing texts you are about to send. It can be done by asking them to send you a text with a specific message such as texting a keyword like SHOP to your shortcode (for example 22345). This way you have proof they want to hear from you.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. By doing so, you are sure to attract additional clientele and generate new profits. Read our blog post on Top 10 Mobile Marketing Secrets From The Experts
Mobile marketing is the new wave of marketing that allows businesses to access their potential consumers at almost any point in their day. Due to the accessibility allowed to consumers by mobile devices of all kinds, businesses can now capitalize on the digital age in a more direct way than ever before.
Offer special discounts or value to your mobile marketing customers. Because mobile followers usually require customers to elect to receive information, make it worthwhile for them to enrol. By offering greater discounts or better offers than those available through your website or print marketing, you can increase the number of customers enrolled in your mobile program.
Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.
Let customers give you feedback. Some mobile marketers have outgoing only messaging, meaning that a customer cannot text them back without going through a lot of hassle. Let your customers talk back to you to improve the focus of your plan, and know if you may need to do something differently.
Unless it is absolutely necessary, avoid large files such as photos in your mobile marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
When defining your goals for your mobile marketing campaign, always make sure to keep them both manageable and feasible. There’s nothing quite as damaging to a campaign like this than to set really high expectations, and what’s worse is that some marketers try complicated methods while thinking they will help. Keep things simple and doable.
If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.
If you are designing a mobile message, get the most mileage out of your next tact by also including something similar in your basic internet marketing campaign. This will work to ensure that your best material is distributed to as many people within your market as possible. There is no reason to keep your efforts separated.
Identify what your brand is and who you are right away. People usually remember the first and the last things that they hear. You will want your brand name first and the product last. Keep the middle short and directly to the point, because people will not spend a lot of time looking at the advertisement.
When using mobile marketing, make your ads easy to send. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
The fastest growing category with mobile browsers and mobile apps are social networking websites. So business must accept social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to grow your business.
Mention your mobile marketing everywhere you can. Talk about it on your social networking sites, any blogs you have, your e-commerce site, and anywhere else you can think of. You want your customers to realize that they can access your company from where ever they are, and it will be easy for them to do so.
When making ads for the mobile platform, always remember to mind the length. Make all advertisements short and sweet. Your ads should clearly and concisely say whatever message you need to convey without taking up too much space or too much of the customers time. In addition, they should convince the customer to take immediate action.
To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location-aware services and directions on demand. But, do not forget most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.
Don’t make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business.
Include a link to your website at the end of your message. You should develop a mobile version of your website that people can easily navigate from a cell phone or tablet. If you do not have a mobile website, most users will still be able to access your regular website on their phones.
Do not limit your mobile marketing to a mobile website. These websites must remain relatively small and do not allow you to do much. Take advantage of the efforts social networks do to provide people with apps: send your customers a link to your Facebook page or to your Twitter feed.
Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum, it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.
Now that you have a full understanding of mobile marketing and how it can benefit your business, you can take the first steps toward increasing your visibility. The mobile marketing advice within this article can be a stepping stone to the world of mobile marketing and increased profit potential for your business.
What makes mobile apps a smart choice for business?
Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest.
While your competitors might try improving the website experience, strengthen technology infrastructure and try complimenting their service with cutting-edge technologies, you can do many of these with just one mobile application.
And Mobile App Marketing Goes Beyond
Some interesting facts to consider mobile apps include:
- 50 per cent of all e-commerce transactions happen through mobile devices
- 85 per cent of customers prefer using a mobile application instead of a mobile website
- Mobile apps will be a key enabler in driving brand recognition
- More and more business investors are including the hybrid mobile app in their marketing campaign. One such example is that of the RFID or the beacon integrated app.
- Wearable devices have become an important part of peoples’ lives and so are the apps integrated in them.
Digital Marketing is No Longer About Being Just Responsive
In other words, your mobile app marketing should be anything but conventional. All these above facts help us to determine one thing about the future of the digital market. Everything is going to be mobile and it’s time for businesses to gear up for this. You might be wondering whether or not this would be a good option going for. I would say, very soon you will find yourself eventually going down this path and here’s why.
Reasons Why Mobile Apps Are Important For Your Business
#1 – All-Time Visibility
According to market statistics, Americans spend more than two hours a day on their mobile devices.
While it’s true that there are few apps out there that enjoy full-time visibility. If your app is relevant and provides a useful function to engage with your company, it will probably be used beyond the initial download.
#2 – Direct Marketing Channel
There are two things that make having a mobile app a worthwhile marketing asset. First, it gives you the chance to be with your target audience at all times
Second, providing business marketers a direct means of interaction with the customers.
With the push notification feature, marketers can now be one-step closer to ringing the doorbell of a customer. Not only can they inform customers about any new arrivals, but also send them reminders about any product or service whenever it’s appropriate.
#3 – Innovative Approaches
Whether you are running a spa service or selling flowers, your existing customers will reach out to you at some point. By including a mobile app in your marketing and communication mix can make it that much easier for them.
By accessing your app, customers can find out product or service time availability without having to call making things more convenient for them and less troublesome for you.
#4 – Customer Loyalty Value
The power of a mobile app can be a great means of building customer value, and there are many ways you can do it. For example – providing customers with an opportunity to review their rewards/points via mobile app or helping customers locate a nearby retail store where they are likely to find a product they are looking for.
There are many ways to buildup a long-term customer loyalty value. And building that loyalty value will help you to find more return customers.
#5 – Respond Better
Mobile apps have made it easier for businesses to respond to their customer problems faster and more effectively.
They can keep track of rising customer demand and also access customer information.
Standing out in the crowd is one of the biggest challenges faced by marketers today. Investing in a mobile marketing tool like an app can help you overcome this problem in many ways. While this may be true there are many out there who might be confused about what features to include in their mobile app development.
Here are some tips that you would like to go through, therefore –
Customize Your App Design
Some of the things that a user looks for when they download an app are – personalization, seamless navigation and hassle-free experience.
Make sure that your mobile app includes all the key customization features in order to align with the customer needs and preferences. Design your mobile app to make it engaging, interactive and to build a strong brand relationship with customers.
Simple Navigational System
A couple of vital things that you need to keep in mind are – the content and the screen size.
Make sure that the content and the design do not end up cramming up the entire mobile space. When you are designing a mobile app, make sure that you design it to ensure seamless navigation and impressive product display.
You can implement a responsive design – a solution that’s tailored to fit any screen size and resolution and helps to render an immersive experience.
Simple Registration Process
Lengthy registration processes are a big turn off when it comes to mobile apps. The rule of thumb is to make registration as simple as possible, for example – allow your customers can sign up using an email id and a mobile number.
During the time of checkout, many apps provide users with the option to save their information for future use. This is a very important feature to get people through the entire conversion funnel.
Smart analytics is an important feature that your mobile app should include, and that’s because your core objective is to generate revenue. With analytics, you can evaluate and understand your users’ behaviour and their buying pattern.
There are many things that smart analytics can help you with when it comes to evaluating success. Some of these are –
- The cost of conversion
- The session time
- The custom field access
- Click-through rate
- Leading customer behaviour
- Higher revenue streams
Mobile apps need to be both immersive and unique and contain features that will make shopping seamless and simpler. Make sure that you build your mobile app with features that will drive sales and give more revenue boost. Of course, an important thing to keep in mind, as with all business decisions, will the benefit of having the app outweigh the cost of building and maintaining the app. That all depends on your specific situation.