In a rut when it comes to knowing what to post on facebook? You are not alone! I have seen many small businesses owners get hung up on posting the same types of content over and over again…whether they are working or not.
We give you 27 killer facebook post ideas for all business owners that will work, by generating lots of likes, shares and comments, as well as increased clicks through to your website.
1. Share the results of your poll!
If your poll collected data that would be interesting to your audience, share the results in a separate Facebook post. One strategy I have seen some business owners using is offering the results in a free downloadable report (in exchange for an email address, of course!).
2. Run a poll
Polls are great not only for generating discussion but for gaining valuable insights from your audience.
Here is a link that will take you directly to facebook’s poll app.
3. Pose a problem & ask for advice
This type of post is great on a number of different levels. People love to answer questions and to help solve problems. Also, if you ask a question that may also help them with a problem, they will be grateful for the help!
Some ideas include:
- What would you do if…
- One of our readers has a question. Can you help?
- What advice would you offer to a person who is struggling with…
- I need to make a decision and am looking for your feedback…
4. Create a contest post
Everyone loves a good contest! There are a ton of great contest apps out there that you can use to run your contest and grab emails to add to your list! There’s nothing like a good twofer, right?
I use Heyo and have had great success when using their app to run my contests, promotions and special offers. There are other apps available like -tabsite and shortstack, or you can also run Facebook contests directly on your fan page. (check out their contest/giveaway rules here)
5. Seasonal post
Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person!
6. Follow Friday
Give your fans the opportunity to share a link to their website or facebook page; not only do they get the chance to showcase their business or products, but they can meet new people and make new connections.
7. Share inspirational images
If you follow me on facebook, you know this is a strategy I use every single day! There is so much negativity in the world (and on facebook). I choose to encourage and inspire my fans by posting inspirational or motivational quotes and images. This works with every client we have ever had, by the way!
Photos account for 93% of the most engaging posts. They also receive 53% more likes, 104% more comments and 84% more click-throughs than text-based posts.
I am not exactly sure what it is about fill-in-the-blank posts, but people just love them! You can rephrase just about any question as a fill-in-the-blank and they often receive more engagement than basic questions. Test this out for yourself!
9. Fan challenge
Post a group challenge for your fans…sometimes doing something as a group can feel less overwhelming than doing it alone!
Some examples include:
- 30-days to a more organized house (post a daily organization tip)
- 7-days to tighter abs (post a daily video or blog post sharing the best core exercises) gain 1000 fans
- Gain 1000 fans (give actionable tips for increasing your fans’ Facebook audience)
10. Fan-only discount
Offer your Facebook fans an exclusive discount, just for being a fan!
Use an image to promote the discount, if possible. These are better for grabbing the attention of your fans and for getting more shares. 78% of consumers interact with brands on social media for coupons and promotions
11. Blog post excerpts
I see many business owners posting links to their blog posts without including any additional context. When sharing a blog post, be sure to include a backstory or short excerpt from the post so your fans know what to expect when they click on the link.
12. An expert tip
Share a tip from an industry expert for solving a common problem or overcoming a challenge. The expert could even be you!
13. Cross-promote with someone else in your niche
Team up with a business that offers a complimentary product or service and helps cross-promote each other. Tag each other in posts, recommend that your fans ‘like’ each other’s pages, or simply share each other’s content.
14. Humour/relatable posts
It is no secret that people love to laugh! Throwing in a humorous or funny post every now and then is a great way to show people your funny side and get them laughing on the other side of their screen.
Relatable posts also do extremely well on Facebook! While slightly different than a personal post, relatable posts can add a human side to your brand.
15. Link to a tutorial
Give your fans a step-by-step guide or tutorial for how to do something. These types of posts are great for getting engagement, especially click-throughs and shares!
People love it when you can show them how to do something! Especially if it’s something quick and easy and solves one of their pain points.
16. Caption a photo
Posting a picture and asking your fans to “caption this photo” is a great way to get some engagement! You don’t always have to be looking for the likes and shares. Sometimes some good old fashioned comments and conversation can be the best way to grow a loyal following and get repeat engagement on your fan page.
17. Share a picture of your business, employees or office
Sharing a photo of your workspace, your employees or even your customers (with their permission, of course) makes your business so much more relatable! Knowing there are real people behind your brand will go a long way to building trust and relationships.
18. A personal post
This is where you, as a small business owner, have an inherent advantage.
Don’t be afraid to post a personal photo or story from time to time to differentiate yourself from the big brands your fans also follow. You might be surprised by how many people connect with you not only on a business level but on a personal level.
19. Your own predictions
Chances are you have a pretty good bank of knowledge about your industry stored up in that noggin of yours and people love to know what new or upcoming trends you see just around the corner!
Share these predictions with your community and open up the conversation for other people’s predictions.
20. Be imperfect
Whoever said we need to be perfect in order for people to like us? Don’t be afraid to share struggles or vulnerabilities from time to time to show you are a real person. This is a great way to make your brand more personable and more relatable!
21. Industry news that is relevant to your followers
If you are in a particular industry and are well-known for being a thought-leader (or are interested in positioning yourself as one), then be sure to post relevant and breaking news that your audience would appreciate! Who knows? They may even come to you first to get their news!
22. Customer success stories or testimonials
Featuring customers is not only a great way to inspire engagement (let’s face it, others will hope to be featured too), but it also showcases your product or service.
Additionally, these testimonials work as positive reviews to your other fans or visitors to your page. You never know when someone who was considering buying your product or service might see these testimonials and finally commit to the buy themselves. 72% of consumers trust online reviews as much as personal recommendations.
23. Ask what pain points they have and help solve them!
Is there anything easier than just asking your fans what problems they have that you might be able to fix? A worst case scenario is you can’t help them yourself, but can point them in the direction of someone who can. Best case scenario…your fans have just given you an idea for a new product or service to offer them!
It’s the best of both worlds! You get to help your fans and they have just helped you! What do you struggle with most when dealing with Facebook ads?
24. A video about your business or your thoughts
Video is going to be huge in 2019! With that said, short videos are a great way to give an inside or “first look” at something going on in your business or just expressing your own thoughts to your fans.
- Your thoughts on breaking news or ideas in your industry
- Interviews with other industry leaders
- New product/service videos
25. Links to other people’s content
Sharing is caring…am I right? If you see someone else in your industry, or in an industry closely related to yours, post something that you think your fans would enjoy…share it!
Not only does it give you more credibility by knowing who’s who in your industry but sharing content that your fans find beneficial makes you someone they will come back to frequently in order to stay on top of what’s new!
It can possibly lead to some great partnerships or cross-promotion opportunities!
26. Fan appreciation posts
I have already mentioned customer success stories and testimonials, but fan appreciation posts take that to the next level. Fans want to know they are appreciated. If you make your fan appreciation a set or scheduled occurrence that fans know to look out for, then they are more likely to engage with you in hopes of being featured!
It also shows that you really do appreciate your fans since they are the ones keeping you in business!
27. National _______ day posts
I’m sure you have seen them in your own newsfeed, the “independence day” or “international yoga day,” etc.
These are easy posts (especially since there is something for almost every day of the year), but they can get a surprisingly large amount of engagement when you create a graphic to go along with it. You can find the List of National and Regional Public Holidays of India in 2019.
There you have it! 27 of the best, tried & true killer facebook post ideas for all business owners to get your creative juices flowing again!
In less than 10 years, Facebook has changed how we socialize and enjoy the pleasure of each others company. Did you also know that using Facebook for marketing purposes can generate a virtually unlimited supply of new customers for your business?
The following article will demonstrate the value of Facebook marketing and what it can do for you.
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Know what your goals are. Why do you want to use Facebook marketing? What do you hope to accomplish with it? Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value but also increase your visibility when they share your contest.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy liftings for you! Their conversation will generate interest from other people.
Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!
Do not turn off the comment function on your Facebook page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Make sure any photos you post on Facebook are professional. You want your followers to equate your business with professionalism, not amateur hour. If your photos will be of personal nature, ensure that a high-quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
Do not hesitate to moderate the negative comments you receive on your Facebook page. Some customers will probably post complaints on your Facebook page. Try satisfying them by offering a free product or a refund but do not start an argument. You could develop a negative image for your brand if your customers see negative comments on your page.
Keep your goals realistic. It will take time to acquire thousands of fans. Set a goal of reaching maybe fifty or so fans the first month. As time goes by and word of your page gets around, you will gain more fans at a faster pace. A realistic goal will keep you from becoming discouraged.
While you should try your best to communicate with users, do not post a steady stream of content that has no value. This will make people get the impression that you have nothing to offer. If you have nothing valuable to share at the moment, you should not post again until you do.
Whether you want to increase the number of high-quality fans on your page, or skip the page entirely and just advertise to the users of Facebook, Targeted Ads are the way to go. You can select the criteria you want the users to meet, pay a fee, create an ad and watch leads turn into conversions.
Find a great tool to measure the success your company sees by using Facebook for marketing. It isn’t just a popularity contest to see who has the most friends: Facebook is a highly effective marketing platform! Use the best tools to gauge your performance and see where improvements need to be made.
Create multiple versions of your ad. You will want to test out at least three ads to learn what is going to do well. Variations of the text, image and title should be tested. Also be sure to rotate your ads so they are seen by different people at different times and different locations of the page.
Offer exclusive discounts and fabulous deals to your Facebook customer base. People like to be rewarded for their loyalty, so treating long time people very well will increase their favouritism for you and encourage word-of-mouth advertising. All of which will yield you more customers and sales in the long run!
Despite being relatively new to the business world, Facebook is now a powerful force in marketing. Using it to your advantage will not only introduce you to more and more customers, but it will also keep you more competitive! Put the tips from this article to work for your business soon with a killer Facebook marketing campaign.
Check out our other posts on – Social Media Marketing Mistakes & How To Avoid Them, How To Get More Facebook Fans
Think of implementing social media marketing as a sprint instead of a marathon. A lot of people expect the job to be quick and simple but that’s not the case.
Social media mistakes to avoid / common social media mistakes –
You can’t get into it and commit a month to social media then step back and hope it all works out in the end: the entire plan will fall by the wayside and you won’t have anyone to blame but yourself. Give it time to grow and be there to make sure you adjust the details of your plan as needed. Remember you are building relationships – so commit at least a year to engagement and advertising before you can expect to see real traction.
Not having a strategy
This would have to be the biggest mistake anyone could make when running any type of business. Have a clear strategy and understand why you are using it and what you expect to get from it. Also, keep tabs on the movements on your social platforms to make sure you’re on track and have what you need to support the totality of your efforts just in case you need to protect the entire campaign from being disjointed.
Just because you have good content and can keep your audiences engaged indefinitely doesn’t mean you should go out on a relentless rant about whatever you think is important. The core of what you’re doing should be to make connections; and, just like what happens in the real world, (away from the internet) people will like you more if you seem to listen to their rambles and want to help them. If you’re constantly talking and not paying attention to the feedback then you’ll miss out on a great deal.
Posting bad feelings
This happens more times than you’d imagine. A few CEOs have resulted to using sites like Twitter to air their bad feelings, starting pointless arguments with competitors, workers, etc. some people go as far as posting derogatory language and that’s about as low as anyone can get. Try to remember ethics and conduct yourself professionally- that way people will respect you and you won’t have to worry about brand image.
Not moderating self-promotion
This happens occurs more in small businesses where the owners spend most of their time trying to market or promote themselves. Don’t forget social media is constantly evolving; so what you’re doing now might not appear to hurt your business, but your brand could suffer later on. Look at the forums and find out what the customers are saying. And don’t forget about the reach you have on social media. It can take over two decades to build a business and watch it go down in 20 minutes because someone wasn’t paying attention.
You cannot expect social media to run your business entirely. It’s not the only way to get results to so polish up the other tools you have in your arsenal and see how you can compartmentalize. Whatever plan you come up with, ensure you set reasonable expectations for your team.
Not making the posts relevant to the customer
Nobody wants to receive 20 tweets a day hearing about you. People want messages that are relevant and of value to them. So give them something that’s going to be interesting, useful and shareable: but don’t send too many messages because you don’t want the consumer annoyed. Keep the messages short, succinct and of value to the consumer.
Not responding to fans: Common mistakes here are Ignoring customers, Not updating content, Bad design and branding, Not responding to or addressing comments and complaints, Spending too much time working on promotional material
Not understanding personal and professional lines
If you’re using your Facebook page to post professional material about your business, try not to make it a platform for your other casual or personal posts. Decide whether you want an account to be personal or professional, but don’t make it both. LinkedIn is a good platform for conducting business professionally, so you could set up there, and use Facebook for more personal content.
Making casual assumptions
If you evaluate many cases of failure, much of it can be attributed to false assumptions. Highlight these assumptions and stay away from them:
- Researching and monitoring aren’t important– On the contrary, it is critical to understand the way your market engages with each other and with your company.
- The best way to initiate customer engagement and interaction is through social media– while social media provides a good platform for businesses to engage with customers, it’s not the only way to interact and it’s certainly not good for every type of business, so check out your customer behaviour.
- It’s impossible to measure ROI– There are dozens of tools you can access online for this, so don’t operate under that assumption.
A business profile is more important than a personable profile
Many companies start out by making company profiles appear as company portals and trim them with a lot of complicated information sans value and relevancy. What this does is increase bounce rates because people check in and then flip out to different profiles and don’t even scroll down. To avoid this, start by creating a profile that people will find interesting. Work on getting them in, engage them and then carefully start propagating your message.
Underestimating the resources needed to put it all together
How much do you think it would cost your business to set up and maintain a decent social program? Look at the math to make sure you don’t have the wrong idea.
Failing to understand that it’s all about building relationships
If you’re getting into social media because everybody else is doing it and it feels as if you’re getting left out, then you won’t have a proper plan to succeed. It’s one of the reasons people go and throw out all sorts of profiles on every social platform worth mentioning, trying to sell the brand to everyone, and hopelessly failing.
When you understand that the concept is relationship-building and give it time to grow and mature, then you’ll make different choices.
Not integrating with other social assets
The way to get the most out of social media is to integrate it with other forms of digital marketing efforts. Don’t leave your Twitter account on an island and hope for the best; link the accounts together and make sure they are all tethered to email, paid ads and search, and the website.
Use these social media mistakes to avoid to help stay away from some of the more common marketing mistakes companies make on social media and remember to use images and other visual content to help get people’s attention so that you can drive the point.
Has your Facebook page growth been stalled? You must be wondering How To Get More Followers On Facebook Free? Get 10000 likes on facebook page free.
Now might be a good time to start evaluating your Facebook strategy, see what’s working and what isn’t, and cut out whatever’s stalling growth.
Let’s start with the basics: a lot of people get impressive engagement on their personal Facebook profiles and while that’s a good get in itself, it’s still important to set up a business page.
If you’re creating a product, offering a program or service, your business page will allow you to create an image that will allow you to become an authority on the subject and once you get to that place, you can then discuss your business freely. It should be your goal to become that go-to authority in your niche and that’s why you need to have a business page.
Set up a marketing plan to get you more facebook followers
Start with these three phases when putting together the plan:
- Attraction – this means finding different ways to grow your fan base depending on what they’re into. Learn as much as you can about your audience and create a persona of your typical fan. That way you know how to centre the campaign around them.
- Promotion – come up with strategic posts and keep them short and to-the-point.
- Sales – one of the best ways to get audience feedback for when you want to sell products and services is to ask questions. You’ll find out what your audience wants and develop something they will spend money on.
Now in the next step, you can use the following tips to really grow your fan base.
- Connect with fellow page managers
So let’s say you run a small ice cream store and have already set up a Facebook page with a decent following: try to make a live connection with the pizza parlour across the street if they attract the same clientele. Talk to the owner and invite them to do a little cross promotion on Facebook, where you can share posts with your audiences and forge stronger connections.
- Share content
This works across all social platforms because when people see and share your content, it has a direct impact on your sales. Have you considered taking original photos and using them as part of your content on Facebook? It could be a simple behind-the-scenes picture at your workplace, a thought-provoking image or an inspirational picture: whatever you decide to post should serve to get people sharing. Just make sure to follow copyright laws when downloading pictures online.
- Tag your Facebook page on your personal profile
The goal here is to make sure your prospects can access your page easily. Pages aren’t getting too much attention these days so you need to come out and make sure to tag your business page so that people can like it right from your update.
- Link the page to your profile
It’s a simple thing to do but a lot of businesses get it wrong. If users can search and find your personal Facebook page, then you want to make it so that your business page is just as easily accessible.
- Include Facebook in your email signature
Do you send out emails every day? This is not a complicated trick: just a reminder to include a link to your Facebook page in your email signature. Use a mail program that allows you to customize your email signature and put in clickable icons.
- Comment on different pages
This is yet another great way to get more people to notice you on Facebook. Find out which other pages your audience could be having conversations and get involved. Like complementary Facebook pages as your own, and then keep an eye on your homepage feed and respond to the posts.
- Run contests
Lots of businesses do this just to get more likes on their page. It will cost you to run a contest but hopefully, you’ve set aside a marketing budget for this campaign. All the contests have to be run through Facebook apps but they don’t cost too much and they’re relatively easy to set up.
- Set up a QR code for your business card and use the link for your Facebook page. Websites such as QRStuff and QR Code offer the codes for free to set up the codes on any of your business cards so that people can find you.
- Use a sponsored like story to generate more fans on Facebook. There are many ways to advertise on Facebook these days and one popular option is the sponsored like story which advertises your page to your fans’ social networks, basically notifying their own friends about your page and showcasing that the user’s friend already likes your page.
- Include a Like box on your site. If your website gets a good amount of traffic, you should be able to get a fair number of likes on your page. Track where the likes are coming from and find ways to win more fans from those avenues.
- Use blog feeds. Use Apps or plugins to share content from your blog and right into your Facebook page. Make sure the posts are useful to your audience and keep it engaging so as to enhance interaction.
By now you’ve probably heard that offering your Facebook fans something extra can be an effective way to grow the number of fans you have. It’s simple, you come up with an offer you know people will love, spend time promoting it through all your social channels, and in the process, get more people coming in on your official Facebook page.
For many businesses, special offers are a regular component of their marketing strategy. Things like special discounts, coupons and giveaways are used to attract new customers and reward the most loyal. But sometimes creating this type of campaign is not as effective as one would hope, and prospects remain unmoved.
In such cases, a downloadable content campaign would be a great solution. If for instance, you run a restaurant, you could offer your followers a recipe for the upcoming season. Likewise, if you’re a marketing consultant you could offer a white paper with helpful tips for prospects and clients to enhance their marketing efforts. It is a way to showcase your expertise and also build familiarity and trust, which will be crucial to your own growth.
Read my Post in Medium.com – Solid Advice About Facebook Marketing That Can Help Anyone
A Social follower count is worthless in and of itself and if you believe that follower count is a badge of honour or some sort of powerful status symbol, then you’ve got the whole thing wrong.
Read our tips on how to get more engagement from your social media followers.
But that being said, getting more followers is good for you and here’s a good reason why:
The more followers you get, the more engagement you have. It’s an obvious benefit to having a large number of people following you because then there’s the likelihood that someone will see one or two things they like and share it. It’s a math game: if more people see the content, more people will interact and share it. This means more likes, more re-tweets and comments, etc.
Such growth can provide you with excellent feedback for future discussions. If for instance, one particular subject of discussion happens to get more interaction, then it could inspire you to create more content around the subject in order to keep the conversation going. On the other hand, if a customer asks a question about your brand, it could inspire you to write a new blog post.
People absolutely love to share content they find interesting and engaging. Want your brand name to be recognized the world over? It won’t matter if your initial plan was to simply generate more sales for your business; social media opens up a bigger aspect of business success: brand recognition.
When you set up a good campaign, you will have the opportunity to not only increase sales, but also create brand awareness and a strong sense of loyalty from customers. Let’s look at ways you can increase engagement across the two most important social platforms for your business.
Twitter offers you a great platform for engagement but how much do you really know about Twitter? Let’s look at a few statistics you could find useful for your campaign:
Engagement for brands is higher by 17% on weekends. Clearly, not many people realize this, which is why only 19% of brands actually send out tweets over the weekends. Are you trying to get your audience to engage more but don’t feel like working over the weekend? You could use Buffer to schedule the tweets and have them sent out while you stay cosy at home.
Tweets with images and links get twice the engagement so work on creating photo stories that will get people talking.
Keep your tweets relatively short. Statistics show that tweets with more than 100 characters spark fewer conversations, so work within that 100-character limit. If you’ve got links in the posts, it shouldn’t go over 140 characters.
The fastest-growing demographic on Twitter is 55-64 years old. If your brand accommodates the senior crowd, then it would help to reach out to the new users who are more than willing to try out new discussions and check out brands.
#Hashtags inspire more engagement. But that being said, keep the engagement at a minimum: 1 or 2 hashtags will increase engagement by up to 21% but too many hashtags will kill the conversation before it starts.
Target mobile users. Mobile users make up 6.66% of user-generated tweets that mention specific brands so it would be a good idea to link out to usernames of people you mention on Twitter and add in a hashtag.
Mobile Twitter users are 181% more likely to log in during their commute. When sending out content, think about where most of your audience could be at that time. If it’s morning on a workday, then they might be commuting to the office, and it’s a good time to start engaging with them; that way you can have their attention for the rest of the day. Find something interesting to occupy them in their morning commutes and they will make it a habit to check out your posts each morning.
Do you want more engagement? Ask audiences people to re-tweet. You may have heard that the best way to get your content re-tweeted is to ask for it: well statistics show that spelling out the word “re-tweet” actually increases the chances of it happening by 23 times, as opposed to abbreviating with “RT”.
Include more links in your tweets. Just like images, links are more likely to cause an effect; however, unlike images, which directly boost engagement, links tend to increase the number of re-tweets.
Now let’s look at Facebook and what makes a good engagement campaign in that platform. There are a few effective social media strategies you could implement in order to get your followers talking.
Create open loops on some of your posts. An open loop is where you give a hint to what’s in a new post. It’s actually quite simple; let’s say for example you want to post an article about “Why All Business Should Use Social Media”, you could just put in something like ”Great post, useful guidelines”, or something similar, but it wouldn’t get that much attention. But if you said something like “The second point is insane! I need to implement it right now”, or something similar, you would get a better response because people will want to know what the excitement is about.
Mix up the content a little bit. If people have gotten used to you publishing blog posts every day, it’s going to get boring pretty fast, so every once in a while get them off guard and publish video series, images, podcasts, slide-show presentations, etc.
Use older content that new audiences might have not seen yet. If you have some good material from a while back and you’ve accrued a significant number of new people on Facebook, consider posting one or two good stories at least once in a while. Because a larger part of your audience is new, this will add value. And for the rest of the audience who might have seen the post the first time but forgot about it, this would be a great way to spark new discussions.
Check out Facebook insights to find out which posts your followers liked the most and if you find that people respond more to a specific type of post, then you want to work on perfecting that format and find more related topics to discuss.
Add more apps to your page. There are a variety of apps available for you depending on what industry you’re in and how you want to engage with your audience so head over to the apps section, shop around and find an app that makes sense for the followers.
Upload videos to your Facebook page and stop copying and pasting YouTube video URLs. There’s nothing particularly wrong about posting video links to other sites on YouTube, but statistics have shown that these types of videos get significantly less engagement than when users upload the videos directly. When you upload videos alongside cool posts, it allows people to interact without having to leave the page. It’s a little trick which requires more effort but it can get you more engagement in the long run.
That’s where you need to start if you want to get more engagement on Facebook and Twitter. Hopefully, this gives you some perspective on how audiences operate on other social networks.
Companies have been investing more money in paid content distribution on Facebook and that’s certainly a viable option for when you want more targeted ad campaigns and great content, but if you that’s not part of your strategy, you can still achieve solid engagement with these strategies.
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So you’ve already built a pretty impressive social media engagement campaign for your business; but how do you know you’re doing it successfully? Do you know how to build brand awareness through social media?
Here are some tips on how to increase brand awareness through social media.
Keep in mind the number of followers you have doesn’t always determine the effectiveness of the campaign – it’s about how many people in your circles who actively respond. There’s a wide range of responses you could get from social media aside from the usual customer questions and complaints. Aside from the comments, blogs, dialogue and re-tweets, look into this:
- Humanize the brand
- Manage a perceived reputation
- Generate Leads
- Create a few brand advocates
- Resolve problems with customers
- Handle crises effectively
It doesn’t matter where the conversation is at: whether you’re on Facebook, Twitter or your blog, there are a number of ways you can generate good conversations. These conversations will solidify your relationships and fans will experience a more direct connection with your business, which is what your aim is. Social media marketing increases brand awareness.
Engagement for creating awareness
One common purpose of social media is to create a public profile. Consider Canadian Olympian Sarah Wells; she started a campaign on Twitter where she hoped to engage Olympic fans and raise awareness of her quest for the gold, and possibly gain a significant number of followers. Just days into the campaign, Sarah had hit the 400 follower mark owing to the strength and enthusiasm of her friends and family. It’s one example of an effective grassroots social media campaign.
The benefits of creating brand awareness
One of the many benefits includes measurability. Consider these key awareness metrics:
- The share of conversation – this is about how often you get mentioned in the context of the conversations that are relevant to you.
- A share of voice – how often are you covered or mentioned in comparison to your competition?
- Mentions per time period – this describes how many times audiences discuss your brand in a given time period. It gives you a sense of overall chatter and awareness.
- Potential reach – followers, fans or eyeballs; this is seen as a potential reach because those people won’t pay attention to you simultaneously.
- Inbound links – an indicator of audiences that are aware of you and are talking about you. To get a better sense of which types of media drive consistent attention to your brand, look at all the active social media accounts.
Offer people choices
Perhaps Twitter does not reflect your communication style and you prefer Facebook instead. Learn how your audiences like to communicate and give them different choices by creating more than one social media platform for dialogue. Ensure that you post the same information-perhaps in different contexts- across all platforms in order to get a response. Tools such as Hootsuite will save you a lot of time when you want to manage and schedule posts across all platforms.
Whatever channel you like most, remember to give the audiences a 360° look at your company and brand. Use a communication style that’s consistent with the brand so as to avoid confusion. You will be able to build those strong meaningful relationships with your audience if you learn how to initiate smart dialogue across all platforms.
Generally speaking, people enjoy being part of a business or brand that is actively building an engaging community and multiple studies have revealed that customers prefer to purchase from businesses that have active social media pages. That emotional connection with prospects is what builds a positive business reputation.
Recognize community strength as a powerful force for a brand and employ all the features of social media in creating a massive community of happy and loyal customers.
Lessons in brand awareness
Branding tactics keep changing and marketers have had to learn an entirely new playbook- a playbook that keeps evolving with new social platforms and technologies to make it all work. Learn what you can from larger brands that have successfully implemented their social media campaigns and established themselves as trendsetters. Each one of those large companies dominating social media today started small. YouTube was started by two friends in a small room above a pizza place and M&S begun as a market stall so don’t let the competitiveness wear you out; little can still get pretty big.
Lesson 1: Think like a publisher
Richard Reed adopted the publisher model of marketing by publishing multiple recipe books as a way to expand their growth. It has had a tremendous impact on the company’s overall reach and also, it changed the general perception about the company- people don’t see Innocent as a brand trying to sell products for cash; they’re seen as a healthy company that encourages people to live healthier lives.
They also have a blog on which they post content that helps people make decisions that impact their lives positively, and this enables the company to engage with large audiences. In addition, 10% of profits go to charity, so the blog is also used to show how they are making a difference in the world over.
Lesson 2: Find your tone of voice
When you find a tone that works for your audience, stick to it and maintain it when creating content for all your platforms. You are marketing to people; not robots, so start by creating buyer personas and learning what their goals are and what types of challenges they face. It will help you get a better understanding of who your audience is and that way you can adjust your tone of voice to one that they can relate to.
Lesson 3: Make your content shareable
When you create valuable and engaging content it makes you a great resource to your audience. Give your prospects what they need and it will help create an organic audience who engages with your company and follows you across multiple platforms.
Always consider how shareable your content is. Just ask yourself whether or not you would find it engaging enough if you were the audience, and whether you would consider sharing it with your own circles. If the answer is no, then you need to go back to the drawing board and figure out where you went wrong.
Lesson 4: Create headlines that attract people
When you’re trying to come up with something that will get you maximum exposure, you have to nail the headline. Most successful brands come up with dozens of possible headlines for each piece of content then settle on the one they believe would get the best response. If you can come up with something that grabs people’s attention, it will expand your brand’s reach and make your content that much more popular.
Lesson 5: Never be boring
This goes without saying but you’ll be surprised how many brands keep posting the same dull material on social channels. In order to ensure that your customers don’t opt out of your social networks, you will have to come up with content that’s not just interesting and shareable but remarkable. The only way this could happen is by making sure you don’t create the same content as everyone else in the industry. Make the brand stand out in a way that makes it unique and original.
Want to show off the personality of your brand, do something quirky and experiment with info-graphics, videos and other visual content and see what you come up with. Keep in mind that 90% of all information transmitted to the brain is, in fact, visual, and brain processes visuals 60,000 times faster than plain text.
Lesson 6: If possible, hire journalists
Whether they’re working in-house or for a large traditional media outlet, journalists have the same job; figuring out how to come up with the next interesting story that will make people want to read about. The best journalists ask questions and challenge common assumptions, and not just in terms of what business your company is into, but also other people in the same industry. That’s how great content comes about and people can’t help but share it.
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