Understanding Internet marketing is impossible without familiarizing yourself with the anatomy of the website, SEO, SMM, Contextual Advertising, Email Newsletters, Web Analytics, Content Marketing and Digital Strategy.
The equal duration of each module is also important. And then it happens that 80% of the time is devoted to one topic.
In some Internet marketing courses, a large list of topics is promised to be revealed in just two days. To hear — you will hear, but you will not master. On the other hand, it also makes no sense to study for a year: trends and functionality on the Internet are rapidly changing, and knowledge and skills are quickly becoming outdated. Therefore, the ideal format is intensive daily training for a month, and then – into battle.
The scope of a digital marketer’s activity covers almost all elements of the company’s presence in the Internet space. They select and evaluates sites, studies the target audience, creates promotion strategies, uses advertising tools, and plans and creates content.
As a rule, a digital marketing specialist manages the activities of narrower specialists (SEO specialists, copywriters, designers, etc.), sets them tasks, and monitors the results. If we are talking about a small company or brand that is just discovering the benefits of online promotion, then an Internet marketer can do all the tasks themselves at once.
In both cases, to be successful, the marketer must know the basics of each direction and have certain skills.
Educational platforms and entertainment sites can also make their work much easier using messengers. In self-isolation, people have more free time for leisure and training, so the load on these services has increased significantly. And after the transfer of schools and universities to a remote format, there was a huge influx of visitors to resources for remote classes, and not everyone is able to process such a large pool of requests. Therefore, many sites use messengers to notify users about broadcasts and new products, remind them of an appointment for a webinar or training, and tell them about the schedule for the day.
Influencer marketing works well because you partner with people your target audience knows and likes and trusts. It is these three emotions that matter to any customer decision. If there is no awareness, sympathy, or trust, then there is no sales.
Don’t you believe it? Here are some statistics for you:
1 out of 4 teenagers trusts influencers more than celebrities in the traditional sense of the word.
49% of consumer decisions today depend on the recommendations of influencers.
partnering with influencers allows you to avoid filters such as banner blindness , ad blockers, and so on.
Influencer marketing works wonders in terms of increasing brand awareness, because in social networks, you attract the attention of many different Internet audiences.
Those who created public posts in 2015 or earlier gained an audience without much effort. The competition was much lower then. There was no need to overcome the series of obstacles that need to be overcome now to build a personal brand. People had a lot of attention. There was a high coverage in any of the content. Then there was not such a huge amount of information as now.
For example, in the social network “Facebook”, anyone could instantly become the leader of opinions, just because there was no one else.
However, now the situation is completely opposite. It is very important for the effectiveness of a personal brand to keep the audience’s attention. How long has the person been in direct contact with you? If we take YouTube, then by default there is this metric, which allows us to evaluate the quality of the video.
A well-thought-out product strategy is a must for new affiliate marketers. Ideally, you should choose a niche from which you can make money online, and it has many different vendors. This will give you a wide selection of products for your online community. However, limit yourself to two or three products at a time, so that you become an expert trusted by others when they pull out their wallet.
When you get familiar with affiliate marketing programs and processes, you can consider both specialized niches and popular niches, such as “lose weight in 30 days”.
Don’t forget to track your marketing metrics! They are usually provided by your merchant and/or partner network. This way, you can find out which products your audience reacts to and which ones don’t make a profit for your business. This is especially important if you invest money in paid ads to attract traffic.
Social networks plunge us into the information bubble, determining for us what we should see, listen to and read. Each person is in their own isolated bubble, and therefore people perceive the same world differently. In social networks, we don’t feel what others feel. Therefore, over time, people no longer understand each other. Everything we talk about in social networks becomes meaningless.
Effective search engine optimization is a necessity if your web site is to stand out from the millions of sites now indexed by search engines and directories. This can yield search engine rankings in the top 3 pages of search results, or even on the top half of the first page, where most viewers will click through to your site.
The use of links as a ranking factor has been around for some time but Google’s PageRank implementation, first used by Google in 1998 in its search engine algorithm is focused on the idea that any links to a page could be considered as “votes” for that page and so the more links to the page the higher it should be ranked. But PageRank does not consider the relevancy of the link, and in fact, is really only a small part of the Google algorithm at this time.
Of course, the algorithm for creating a Facebook news feed is not the only thing that affects the reach (for example, the constant growth of the social network’s audience), but it is nevertheless one of the main factors. And those companies and brands that are not aware of the latest events and updates to the algorithm may have difficulty showing content to their audience.