Top Content Marketing Strategies and Tactics Content marketing is a special technology for the formation and dissemination of information in order to attract the target audience. The main objectives of this approach are to encourage consumers to take specific actions...
Managing the emotions of potential buyers is the basis of marketing Most people shop almost daily. Despite the fact that many are confident that when buying a particular thing or service, they follow the logic, but in fact, the desire to buy is an emotion. It is well...
With the development of Internet marketing, interest in the theory of generations has revived. Some experts, not without reason, believe that a new era has come in which classic marketing will not be able to respond quickly to changes in consumer preferences. It is important to have an understanding of the core values of modern generations that will help marketers find a common language with their target audience.
Modern technology is developing rapidly. Naturally, trends rely on these technologies. However, there is still opposition to digitalization and automation in the interactions between brands and consumers.
Scrolling means scrolling down a web page. Tracking scrolling depth is an important indicator of user engagement. It will provide information on how users interact with site elements to view content.
In this article, we’ll cover Google Analytics plugins for WordPress. We describe the pros and cons of each of them and choose the best.
Studies show that up to 75% of all started online purchases never end after putting the goods in the basket. In this article, we will talk about how to solve this problem on a site running WordPress.
Today we’ll look at the impact of two important factors on SEO: search engine visibility and indexability. But first, let’s see how search engines find web pages on the Internet.
Each business niche has its own characteristics. The SEO strategy that worked for one site may not be successful for another In this article, I will give several ways to optimize SEO, which allowed me to increase the amount of traffic received by my client’s...
In this article, we will explain the differences between the most popular types of web hosting. Let’s consider the problems that can be avoided using dedicated hosting for WordPress.