SKARTEC Academy's Digital Marketing Blog
Your Blueprint To Digital Marketing Success!Our Digital marketing blog is a comprehensive library of step-by-step tutorials and guides on how to execute extremely specific digital marketing tasks.
The Dark Side of Social Media – How it Affects Your Self-esteem
Social networks plunge us into the information bubble, determining for us what we should see, listen to and read. Each person is in their own isolated bubble, and therefore people perceive the same world differently. In social networks, we don’t feel what others feel. Therefore, over time, people no longer understand each other. Everything we talk about in social networks becomes meaningless.
Expert Search Engine Optimization Guide
Effective search engine optimization is a necessity if your web site is to stand out from the millions of sites now indexed by search engines and directories. This can yield search engine rankings in the top 3 pages of search results, or even on the top half of the first page, where most viewers will click through to your site.
How To Use Anchor Text for Ranking your Website On Google
The use of links as a ranking factor has been around for some time but Google’s PageRank implementation, first used by Google in 1998 in its search engine algorithm is focused on the idea that any links to a page could be considered as “votes” for that page and so the more links to the page the higher it should be ranked. But PageRank does not consider the relevancy of the link, and in fact, is really only a small part of the Google algorithm at this time.
Everything You Need To Know About Facebook’s Algorithm
Of course, the algorithm for creating a Facebook news feed is not the only thing that affects the reach (for example, the constant growth of the social network’s audience), but it is nevertheless one of the main factors. And those companies and brands that are not aware of the latest events and updates to the algorithm may have difficulty showing content to their audience.
6 Tips For A SMM Specialist To Stay Productive During The Quarantine
Although some SMM specialists work remotely though quite normally and efficiently before the quarantine, for many of them, remote work is something new and incomprehensible. There are a million questions about how to create visual content now, choose social media templates, search for photos in bins, or communicate with clients and the team.
Let’s figure out some top tips to staying productive during quarantine and how to maintain a high level of productivity and not lose the working rhythm.
Ranking Factors in Google: Trust, Authority, and Expert Opinions (E.A.T.)
Google ranking factors: Last year, Google published a lengthy document outlining what is taken into account when evaluating the quality of your search site. To create a web page quality rating, Google evaluates the following important ranking factors:
Quality and quantity of the main content;
Information about the website itself and who is responsible for it;
The reputation of the website;
Expert evaluation, credibility and reliability.
In addition to the amount of content, let’s explore the remaining three elements: trust, authority, and expert opinion.
How To Borrow Competitor’s Keywords Correctly ?
By combining tools like SpyFu or SEMRush with a proper testing budget and decent Analytics setup, you can find competitors ‘ keywords and the traffic that goes with them.
So, if you’re tired of failing in business, it’s time to use the same tools that your opponents use against them. Below, I will describe the three steps that you will need to go through to effectively borrow keywords from your competitors.
What is Marketing? Let Us Understand How it Works
The term "marketing" has dozens of definitions. In the most general sense, this word means the activity directed on the reception of profit through the satisfaction of consumer needs. In other words, we are talking about the ability to sell products or services to the...
Advertising on the Internet – A Step Towards High Profits
There is everything on the Internet. This is the fastest-growing resource, the possibilities of which are almost unlimited. Advertisements on the Internet are viewed thousands of times more often than traditional ones. How does online advertising work and does it increase sales?
The Internet unites the active part of the population who buys goods, services or seeks information. A simple conclusion follows from this: a worldwide network is an excellent platform for attracting customers.
Medical Website Promotion : Best SEO Tips
Before you start a campaign on the Internet, you should know the basic principles of promoting medical sites. Unfortunately, few SEO experts have such information: in order to understand the mechanism of promotion of the portal, and SEO services just need to have relevant experience.