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Understanding Consumer Behavior Through the Prism of Generational Theory

Understanding Consumer Behavior Through the Prism of Generational Theory

With the development of Internet marketing, interest in the theory of generations has revived. Some experts, not without reason, believe that a new era has come in which classic marketing will not be able to respond quickly to changes in consumer preferences. It is important to have an understanding of the core values ​​of modern generations that will help marketers find a common language with their target audience.

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