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How to Work with Influencers, or The 10 Most Important Influencer Marketing KPIs

How to Work with Influencers, or The 10 Most Important Influencer Marketing KPIs

Influencer marketing works well because you partner with people your target audience knows and likes and trusts. It is these three emotions that matter to any customer decision. If there is no awareness, sympathy, or trust, then there is no sales.

Don't you believe it? Here are some statistics for you:

1 out of 4 teenagers trusts influencers more than celebrities in the traditional sense of the word.
49% of consumer decisions today depend on the recommendations of influencers.
partnering with influencers allows you to avoid filters such as banner blindness , ad blockers, and so on.

Influencer marketing works wonders in terms of increasing brand awareness, because in social networks, you attract the attention of many different Internet audiences.

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What Tricks Do You Use With Affiliate Marketing?

What Tricks Do You Use With Affiliate Marketing?

A well-thought-out product strategy is a must for new affiliate marketers. Ideally, you should choose a niche from which you can make money online, and it has many different vendors. This will give you a wide selection of products for your online community. However, limit yourself to two or three products at a time, so that you become an expert trusted by others when they pull out their wallet.

When you get familiar with affiliate marketing programs and processes, you can consider both specialized niches and popular niches, such as “lose weight in 30 days”.

Don't forget to track your marketing metrics! They are usually provided by your merchant and/or partner network. This way, you can find out which products your audience reacts to and which ones don't make a profit for your business. This is especially important if you invest money in paid ads to attract traffic.

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Personal Brand in 2021 From A to Z: Promotion, Creation and Construction

Personal Brand in 2021 From A to Z: Promotion, Creation and Construction

Those who created public posts in 2015 or earlier gained an audience without much effort. The competition was much lower then. There was no need to overcome the series of obstacles that need to be overcome now to build a personal brand. People had a lot of attention. There was a high coverage in any of the content. Then there was not such a huge amount of information as now.

For example, in the social network “Facebook”, anyone could instantly become the leader of opinions, just because there was no one else.

However, now the situation is completely opposite. It is very important for the effectiveness of a personal brand to keep the audience's attention. How long has the person been in direct contact with you? If we take YouTube, then by default there is this metric, which allows us to evaluate the quality of the video.

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