Digital Marketing Blog

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Our blog is a comprehensive library of step-by-step tutorials and guides on how to execute extremely specific digital marketing tasks.

How To Use Anchor Text for Ranking your Website On Google

How To Use Anchor Text for Ranking your Website On Google

The use of links as a ranking factor has been around for some time but Google’s PageRank implementation, first used by Google in 1998 in its search engine algorithm is focused on the idea that any links to a page could be considered as “votes” for that page and so the more links to the page the higher it should be ranked. But PageRank does not consider the relevancy of the link, and in fact, is really only a small part of the Google algorithm at this time.

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100+ Internet Marketing Resources For Digital Marketers 2022

100+ Internet Marketing Resources For Digital Marketers 2022

Despite the fact that advancement in the Internet has its own peculiarities, some knowledge can be gleaned from foreign resources. But if you are going to enter the international market, you just need to know how to work with a Western audience. SKARTEC brings you a nice list of more than 100 internet marketing resources (blogs, YouTube channels, and podcasts) that can be useful to digital marketers.

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How to Work with Influencers, or The 10 Most Important Influencer Marketing KPIs

How to Work with Influencers, or The 10 Most Important Influencer Marketing KPIs

Influencer marketing works well because you partner with people your target audience knows and likes and trusts. It is these three emotions that matter to any customer decision. If there is no awareness, sympathy, or trust, then there is no sales.

Don’t you believe it? Here are some statistics for you:

1 out of 4 teenagers trusts influencers more than celebrities in the traditional sense of the word.
49% of consumer decisions today depend on the recommendations of influencers.
partnering with influencers allows you to avoid filters such as banner blindness , ad blockers, and so on.

Influencer marketing works wonders in terms of increasing brand awareness, because in social networks, you attract the attention of many different Internet audiences.

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