SKARTEC Academy's Digital Marketing Blog

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Our Digital marketing blog is a comprehensive library of step-by-step tutorials and guides on how to execute extremely specific digital marketing tasks.

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Ranking Factors in Google: Trust, Authority, and Expert Opinions (E.A.T.)

Ranking Factors in Google: Trust, Authority, and Expert Opinions (E.A.T.)

Google ranking factors: Last year, Google published a lengthy document outlining what is taken into account when evaluating the quality of your search site. To create a web page quality rating, Google evaluates the following important ranking factors:

Quality and quantity of the main content;
Information about the website itself and who is responsible for it;
The reputation of the website;
Expert evaluation, credibility and reliability.

In addition to the amount of content, let’s explore the remaining three elements: trust, authority, and expert opinion.

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How To Borrow Competitor’s Keywords Correctly ?

How To Borrow Competitor’s Keywords Correctly ?

By combining tools like SpyFu or SEMRush with a proper testing budget and decent Analytics setup, you can find competitors ‘ keywords and the traffic that goes with them.

So, if you’re tired of failing in business, it’s time to use the same tools that your opponents use against them. Below, I will describe the three steps that you will need to go through to effectively borrow keywords from your competitors.

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Let us understand what is marketing and how it works

Let us understand what is marketing and how it works

Marketing is a quite broad and complex concept. It includes the study of consumers, a niche analysis, demand forecasting, analysis of competitors, their strengths and weaknesses, and building communications with your target audience. One of the main tools of marketing is marketing research to study market situation and consumer. Such research is conducted for the formation of the strategy and tactics of a particular company, taking into account existing and probable factors.

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Online Advertising is A Step Towards High Profits

Online Advertising is A Step Towards High Profits

There is everything on the Internet. This is the fastest-growing resource, the possibilities of which are almost unlimited. Advertisements on the Internet are viewed thousands of times more often than traditional ones. How does online advertising work and does it increase sales? 

The Internet unites the active part of the population who buys goods, services or seeks information. A simple conclusion follows from this: a worldwide network is an excellent platform for attracting customers.

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Why is Digital Marketing Important For Your Business?

Why is Digital Marketing Important For Your Business?

Digital is gaining special popularity in the segment of b2c and b2b. It allows you to interact closely with consumers and to cover a large part of the target audience and therefore has high efficiency. For example, it is widely used for promoting brands like Samsung, Apple, Xiaomi, and their earnings can be judged by the cost of the flagship smartphone and the degree of popularity of the companies.

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What is Relevant in Digital Marketing in 2020?

What is Relevant in Digital Marketing in 2020?

To succeed in digital marketing and marketing in general, you have to be proactive. This means that you need to be aware of the following important events, the latest achievements and tendencies which will probably be significant over the next 12 months.

In order to help you properly start your digital year, we have prepared a list of digital marketing trends you need to know and integrate into your marketing strategy in 2020.

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