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A well-thought-out product strategy is a must for new affiliate marketers. Ideally, you should choose a niche from which you can make money online, and it has many different vendors. This will give you a wide selection of products for your online community. However, limit yourself to two or three products at a time, so that you become an expert trusted by others when they pull out their wallet.
When you get familiar with affiliate marketing programs and processes, you can consider both specialized niches and popular niches, such as “lose weight in 30 days”.
Don’t forget to track your marketing metrics! They are usually provided by your merchant and/or partner network. This way, you can find out which products your audience reacts to and which ones don’t make a profit for your business. This is especially important if you invest money in paid ads to attract traffic.
Those who created public posts in 2015 or earlier gained an audience without much effort. The competition was much lower then. There was no need to overcome the series of obstacles that need to be overcome now to build a personal brand. People had a lot of attention. There was a high coverage in any of the content. Then there was not such a huge amount of information as now.
For example, in the social network “Facebook”, anyone could instantly become the leader of opinions, just because there was no one else.
However, now the situation is completely opposite. It is very important for the effectiveness of a personal brand to keep the audience’s attention. How long has the person been in direct contact with you? If we take YouTube, then by default there is this metric, which allows us to evaluate the quality of the video.
Educational platforms and entertainment sites can also make their work much easier using messengers. In self-isolation, people have more free time for leisure and training, so the load on these services has increased significantly. And after the transfer of schools and universities to a remote format, there was a huge influx of visitors to resources for remote classes, and not everyone is able to process such a large pool of requests. Therefore, many sites use messengers to notify users about broadcasts and new products, remind them of an appointment for a webinar or training, and tell them about the schedule for the day.
A product and a project are different things. Therefore, the product manager and project manager professions are also different. A project is a process. A product is a result. But usually it takes a lot of projects to achieve this result. If you want to work in any of these professions, then always pay attention to the list of responsibilities. Often it is he who plays the role, and not the position that is written in the vacancy.