SKARTEC Academy's Digital Marketing Blog
Your Blueprint To Digital Marketing Success!Our Digital marketing blog is a comprehensive library of step-by-step tutorials and guides on how to execute extremely specific digital marketing tasks.
Balanced Scorecard for Marketing Management
Marketing plays a key role in developing a successful business strategy. Managers and marketers are faced with the task of presenting the development prospects of the company and form a set of marketing programs that can provide the desired result. To manage a marketing strategy, you need a tool to integrate all planned initiatives. Such a management tool is the Balanced Scorecard (BSC). It involves formalizing the company’s development strategy based on cause and effect relationships.
What is Sales – An Overview of The Best Sales Methodologies
Sales is one of the key concepts in business that characterizes commercial activities. This is usually the final stage of the business cycle. To the question of what sales are, one can give the following answer: this is the relationship between the seller and the buyer, ending with the exchange of products for money.
How Does a Sales Funnel Work?
Marketers describe a sales funnel model as a customer’s journey from realizing a product’s need through conversion to purchase. This model resembles a funnel for the reason that with each step of the journey the probability of the transaction itself and the expected revenue of the company are reduced.
How to Increase Website Traffic Through Offline Marketing
Offline marketing works in real points of contact with living people. This is an undeniable advantage, and it must be used. It is necessary to stimulate potential customers from offline channels to find your company on the Internet.
Customer Focus – An Advantage for Small Businesses
We must always remember that even a small company can help an ordinary consumer to realize their immediate goals from each transaction. This makes regular customers, friendly to the service offered on the market. Although the desires and needs of people are individual, it is advisable to highlight the most attractive segments. Therefore, the choice of marketing tactics becomes important.
Channels of Internet Marketing for Small Businesses
The tactics of attracting visitors to the site will be based on one or more of the marketing channels listed above. To briefly outline the features and differences of the various Internet marketing channels, please look at your marketing and determine the most effective channels. Try not to confuse the success of one channel with another. For example, if customers come after personal calls, it is very tempting to call personal sales the most effective. However, consumers can call after they have visited your site.
Why Do You Need a Content Marketing Strategy?
Top Content Marketing Strategies and Tactics Content marketing is a special technology for the formation and dissemination of information in order to attract the target audience. The main objectives of this approach are to encourage consumers to take specific actions...
Desire to Buy – Is it Emotion or a Rational Decision?
Managing the emotions of potential buyers is the basis of marketing Most people shop almost daily. Despite the fact that many are confident that when buying a particular thing or service, they follow the logic, but in fact, the desire to buy is an emotion. It is well...
Understanding Consumer Behavior Through the Prism of Generational Theory
With the development of Internet marketing, interest in the theory of generations has revived. Some experts, not without reason, believe that a new era has come in which classic marketing will not be able to respond quickly to changes in consumer preferences. It is important to have an understanding of the core values of modern generations that will help marketers find a common language with their target audience.
How to Fix Error Establishing a Database Connection
This error message “error establishing a database connection” looks pretty serious. I have faced this umpteen times and have always struggled to get rid of it.