Digital Marketing Certification Programs

Learn From The Expert!

Our digital marketing course fee in Chennai is Rs.12,500/- and complete value for your money. It’s our guarantee to any company who is going to hire you that they are getting well trained, quality marketing professionals!

Overview of our digital marketing training certification

Our Digital Marketing programs are ideal for those who wish to learn
 to manage a successful and sustainable digital marketing strategy. This digital marketing certification explores all the core digital marketing and management concepts, techniques and disciplines from planning, implementation and measurement to success and failure factors. Enrolling in this marketing course will prepare you to join an exclusive community of highly-recognized digital marketing experts.

What can you expect out of our digital marketing courses

You will master new digital media marketing techniques – including web/ Google analytics interpretation, search engine optimization, paid search or search engine marketing, display advertising, social media marketing, e-mail, mobile marketing, video marketing, pr & online reputation management, social listening & digital marketing strategy & planning – through dynamic lectures, case studies and practical application. This should equip you to advance your career, gain new employment or kick-start your own entrepreneurial venture. You will emerge from this digital marketing training with an understanding of how and when to use key digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, etc.

What will you learn?

Our expert lecturer also a digital marketing expert, will focus on current trends and best practice in digital marketing, helping you gain competitive advantage for your business by using cutting-edge platforms and techniques to market products and acquire customers.

On successful completion of the digital marketing classes, you will be able to:

  • Explain digital marketing and management concepts, tools and strategies
  • Analyze return-on-investment in digital marketing initiatives
  • Audit your company’s current digital marketing strategy, and identify weaknesses and areas of improvement and
  • Develop successful and sustainable digital multi-channel marketing strategies driven by data and paid search in 
order to achieve company goals.

Who can attend this digital marketing training

This best digital marketing course will benefit marketing professionals who are interested in building a career in online marketing, search engine optimization (SEO), search marketing, social media marketing and web analytics. Entrepreneurs, bloggers, content marketers, consultants and individuals who are keen on establishing a career in digital marketing would also benefit greatly by attending our online marketing certificate programs.

Do You Want A Job Guarantee?

We do not guarantee jobs nor give you an assurance.

  • We give you world-class digital marketing training and coaching
  • Acquire job readiness assistance in preparing you for the workplace; including presentation skills, interview techniques, an understanding of work etiquette and how to go about finding your ideal job
  • Receive the opportunity to present yourself as a qualified and competent professional with our world-class digital marketing training
  • Get your CV assessed & improved

 

Please do check Google for our student reviews.

Our internet marketing course syllabus

Digital Marketing Fundamentals

Before you can begin promoting any business, there are some fundamental digital marketing principles that you need to understand. We will demonstrate the power of applying digital marketing across the marketing function in any business. You will learn how to harness the power of internet marketing as a core driver of the marketing strategy for any company.

Website Conversion Funnel

You will also learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them and much more.

Search Engine Optimisation

We will equip you with the core understanding, technical know-how and insight to build and implement an Search Engine Strategy that dramatically improves any website position and ranking with the most popular search engines. You will also get to understand the various SEO Tools available.

Online Traffic & Customer Acquisition

We will give you essential skills to plan, run and manage an effective online advertising campaign using Google AdWords, Facebook, YouTube Ads, Twitter Ads, and LinkedIn Ads. You will learn how to effectively target and retarget ready to buy customers to achieve demonstrable ROI.

Social Media Marketing

You will understand how to engage with your customers across a wide range of social media platforms. We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.

Email Marketing

You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers. 

Blogging and Content Marketing

You will learn how to grow any company’s customer base, sales and revenue through blogging, and content marketing. Also, how to use blogging and content marketing to improve your search result ranking and drive more traffic. You’ll also learn how to generate leads while building your brand’s value.

Google Analytics

We will guide you through analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

WordPress Web Design

As a BONUS we will teach you to build your own website. 100% hands-on practical training that teaches you all the basics of web building, buying a domain & hosting, running and marketing your websites using WordPress. After this session, we guarantee you that you will be able to design any website of your own.

Video and Mobile Marketing

We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing. 

Digital Marketing Strategy

We will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.

Google Certifications

We will guide you on how to appear for the various Google Certifications viz. Fundamentals, Search Advertising, Display Advertising, Video Advertising, Mobile Ads, Shopping Ads, Google Analytics, Mobile Sites Developer Certifications. All these exams are freely available to all. Students can get these certifications to showcase their expertise in digital marketing.

Unique roles & skills required for a digital marketer

Digital media provides a variety of career roles. Content Marketing, SEO, SEM, Email Marketing, Mobile Marketing, Blog and Article Marketing, Reputation Management, Web Design, Video Marketing, Social Media Marketing and Media Planning are some specialised areas.

Each of these roles requires unique skill sets; sometime these are pure technical roles. For instance, a SEO marketing professional has to know how to optimise the website for better organic ranking in various search engines for keywords consumers may be querying. An email-marketing specialist should possess email-marketing skills and be aware of relevant laws governing email-marketing communication. He should have an insight to consumer behaviour and analytics, and marketing spends and returns.

There is a big need of skilled manpower in this industry. So, traditional marketers should acquire digital marketing skills and new marketing professionals can take up digital marketing courses and pursue a bright career here.

BUILD A CAREER IN DIGITAL MARKETING

Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are creative and agile, able to drive big growth on a small budget and with limited resources. Our digital marketing course will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, Mailchimp and many more. You’ll get hands-on experience and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings. The complete digital marketing course to empower yourself.

Need to learn more about how our digital marketing course will help you advance your career or help drive your business forward?