The most advanced digital marketing online course. Live Interactive Online Classes.

Our online digital marketing courses is an intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career growth. Led by an expert with experience in the field, you will learn cutting-edge concepts and techniques and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed. Delivered in an engaging, interactive and straightforward way. Space is limited, so don’t hesitate to book and pay for your place(s).

For queries or further information email suresh@skartecedu.in

An intro to Digital Marketing

Before you can begin promoting any business, there are some fundamental digital marketing and advertising principles that you want to understand. We will demonstrate the ability to apply digital marketing concepts throughout the advertising function in any business enterprise. You will learn how to harness the power of online advertising as a core driver of the marketing strategy for any company.

Topics Covered:

  • What is digital marketingWhy digital marketing is important or a necessity today
  • Internet users by country & The scope of digital marketing in India
  • Types of digital marketing & Common marketing strategies
  • Role of digital marketing in the advertising world
  • Difference between Digital Marketing and Traditional marketing
  • The online marketing mix
  • International Online Marketing
  • Challenges in international online marketing

Website Development, Design & Content

 

Topics Covered:

  • Illustrate the best practices for designing a website
  • Estimate the importance of a website’s user interface (UI) & user experience (UX)
  • Website design, content development basis your target audience
  • How to assess your target audience using Personas.
  • Optimize the website according to the user’s need
  • Examine how your website design can increase sales

Advanced Search Engine Optimization

We’ll equip you with the core understanding, technical know-how and insights to construct and implement a Search Engine Strategy that dramatically improves any website ranking and ranking with the most popular search engines. You will also get to comprehend the different SEO Tools available as well as multiple link building strategies.

Topics covered:

  • Understanding search engines
  • Types of search
  • Challenges faced by website owners
  • How search engines operate
  • Page relevance and ranking
  • Google’s search procedure
  • Google Algorithmic updates
  • What is SEO & Why do we need it
  • Important SEO elements in a web page
  • What is On-Page & Off-Page SEO
  • Ways to increase page speed
  • What is a keyword & why do you need keywords
  • Type of keywords
  • Understanding keyword density
  • Keyword research using Google Keyword Planner
  • Do Semantic keyword research
  • Search for new keywords
  • Get search volume data and trends
  • Other tools for keyword research
  • On-Page SEO – In-depth learning
  • Optimizing website for searcher intent
  • Factors affecting on-page optimization
  • Off-Page SEO – In-depth learning
  • Types of backlinks
  • Techniques of off-page optimization
  • Limitations of SEO
  • What is black hat SEO?
  • Why should you not do black hat SEO?
  • Understanding various black hat tools
  • Website SEO audit
  • SEO resources

Search Engine Marketing / PPC Ads

Topics covered:

  • Define SEM and understand its usage
  • Understand Google AdWords and how it works
  • Understand keyword match types
  • Explore ways for creating an effective ad copy
  • How Ad Auction & Bidding affects Ad position
  • Keyword match types
  • Steps to implement a Google AdWords campaign
  • Types of Bidding
  • Using Ad Extensions

Display/ Banner Advertising

Google display network is all about using the power of Google outside of the research engine. What does this mean? This means that by using Google Adwords campaign console, you can target sites based on keywords in their content or themes and/or place advertisements by site names. GDN is a network of websites that run Google ads. GDN sites comprise of YouTube, Gmail and more than a thousand Google partners which include all AdSense and DoubleClick Ad Exchange associate websites which allow display and text ads on their website pages.

Topics covered:

  • Define display advertising
  • Objective of a display ad
  • Types of banner ads
  • Common ways of targeting ads
  • Sizes of banner ads
  • Various Ad formats
  • Making banner ads effective
  • Banner Ad design tips

 

Email Marketing

You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

Topics covered:

  • Understanding benefits of e-mail marketing
  • Explore permission marketing and spamming
  • Identify technical requirements for e-mail marketing
  • Learn how to increase open and CTR
  • Follow steps for designing an effective email campaign
  • MailChimp & how we use it for email marketing
  • How to create Opt-in forms?

Website Conversion Funnels

You will also learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that is MORE valuable, all while spending LESS to acquire them and much more.

Topics covered:

  • What is lead generation?
  • Lead generation model
  • Why do you need lead generation?
  • What are sales funnels?
  • Mapping lead generation to your funnel
  • Steps to create a successful lead generation strategy
  • The mechanics of lead generation
  • Lead generation strategies
  • Inbound marketing
  • Content marketing strategies
  • How to optimize your SEO for lead generation?

Social Media Marketing

You will understand how to engage with your customers across a wide range of social media platforms. We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.

We will give you essential skills to plan, run and manage an effective online advertising campaign using Facebook, YouTube Ads, Twitter Ads, and LinkedIn Ads. You will learn how to effectively target and retarget ready to buy customers to achieve demonstrable ROI.

 

Video Marketing

We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing.

Blogging & AdSense

Topics covered:

What are blogs?
The making of a good blog
Challenges of blogging
Making money with AdSense
Benefits of using AdSense
Types of AdSense Ads
Tips for maximizing AdSense revenue
Important points before creating an AdSense account
Key highlights of AdSense

 

 

Brand Reputation Management

Topics covered:

  • What is online reputation management?
  • Why is ORM required?
  • Managing your online reputation
  • Tools for monitoring
  • Ways to maintain your online reputation
  • Case study

WordPress Website Development

WordPress is the largest self-hosted blogging tool and is used on millions of sites worldwide. Many famous blogs, news outlets, music sites, Fortune 500 companies, and celebrities are using WordPress. In 8 hours, you will build your own e-commerce website and after that, you can build any website of your own.

Topics covered:

  • What is WordPress?
  • Exploring WordPress Dashboard
  • Exploring WordPress Settings
  • WordPress Posts v/s Pages
  • Creating a WordPress Post
  • Adding Images to Posts & Pages
  • What are WordPress Themes & Plugins
  • Selecting the best WordPress Themes & Plugins
  • Creating a custom menu
  • WordPress security
  • Build an E-Commerce Website

Google Analytics

Google Analytics gives you the digital analytics tools you need to analyze data from all touch-points in one place, for a deeper understanding of the customer experience. This module enables you to fully measure, monitor and optimize your digital marketing activities.

Topics covered:

  • Online objectives
  • What does Google Analytics track?
  • Components of Google Analytics
  • Account set-up
  • Analytics code
  • Audience and dashboard
  • Understanding dimensions & metrics
  • Traffic sources
  • Bounce rate
  • Reporting and real-time reporting

Digital Marketing Campaign Strategy

This module provides a structured approach for bringing all the strands of the Certified Digital Marketing Specialist Program, to create a coherent digital marketing plan.

Topics covered:

  • Ethical issues with the internet
  • What is digital marketing campaign?
  • Creating successful digital marketing campaigns
  • How to make an Internet marketing plan
  • Digital Marketing Strategy – Case study

And much more….

Our Student Reviews

Aravindan Sundaram
Aravindan Sundaram
07:39 05 Jun 18
I am fully satisfied with this institute. I've already done some technical courses in Chennai, but those institutes usually hire temporary staffs to cover the topics and it is very difficult to study the subject. But here it is only one person who does all the teaching, who has lots of knowledge and updates about the latest digital marketing techniques. The course content and the teaching is very helpful to me in gaining Online marketing skillsets. For anyone who decides to study Digital Marketing Course, SKARTEC ACADEMY is the right place.
Latha Ramachandran
Latha Ramachandran
02:54 24 Apr 18
I signed up for the 8-week intensive Digital Marketing course - after going to many institutes attending multiple demo sessions. I was blown away by the amount of content covered but also the way it was presented. The trainer is amazing and the course did not disappoint. Non-stop fun and energy, an incredible amount of content provided, loads of tips and resources and wonderful supportive environment. I'll admit it was a challenge processing it all and the pace was pretty full on, but Suresh just knew when to break up the pace. Their teaching style is lively, engaging, rich and really focused so I always felt like I was getting even more value for my investment and 'spot on' information about latest trends, resources, and videos I could go back to when I needed a refresher. Loved the course and feel so much more prepared to champion digital marketing and insights and to bring this learning to my team and organisation. Thank you SKARTEC!
madhavan madhavan
madhavan madhavan
13:21 21 Jun 18
The teaching pedagogy in SKARTEC Academy is a combination of theory, case studies and real-time fabrication of ads and digital content will put your thoughts into action. A versatile curriculum which widely covers all the aspects of digital marketing viz.SEO, SEM/PPC, Email Marketing, Social Media, WordPress etc. I can strongly say this is not just an institution which provides training to aspirants, but it also helps the aspirants to kick-start their careers. Last but not least you might find many different digital marketing training institutions in Chennai, but you may not find a Trainer, Mentor, and a philosopher like Mr. Suresh Kalyanasundaram. They provide training from their homely atmosphere, but if you look for material comforts, you lose out on Quality training. I would highly recommend this training center to all digital marketing aspirants.
Thilip Ramanujam
Thilip Ramanujam
13:49 10 Jun 18
Skartec Academy, Digital Marketing course in Chennai is all about one man show by Mr.Suresh, a digital marketing expert with over 25 years of industry experience. While inquiring about various online marketing courses in Chennai, it took just five minutes (of discussion with Suresh) for me to make up my mind and decide to join his course at Skartec. Now, having completed the course, I can confidently say that I have made the right choice and it is worth all the money that I’ve spent on this course. The Course content was quite comprehensive. Almost all the latest updates were included in the subject matter which helped both the career oriented professionals and business personalities, to stay relevant with what is currently happening in the digital marketing world. Suresh was a thorough professional with a clear focus on quality in teaching. His efficient and effective training methods ensured that all his students get a clear understanding of what is needed to succeed in dynamic online digital marketing environment. Having rich experience in Digital Marketing and Sales domain, the trainer was able to explain the subject matter with industry examples. Also, he utilized his sound knowledge and immense experience to clear any doubts, the trainers had on different subject matters. To put in a simple terms, Mr. Suresh was a very committed and passionate professional. Personally I attended 75% of the course offline (classroom sessions) and remaining 25% of the course online. I’ve to admit that the online sessions were as effective as offline sessions, and the trainer had taken enough measures to ensure that the quality wasn’t compromised while attending online sessions. I shall 100% recommend this course for someone who wants to pursue this course.
Mohan Raj
Mohan Raj
11:22 22 Mar 18
Excellent study material, where contents are tailored to fit one, perfectly in the attire of Digital Marketing Course! There have been many tutors who have taught subjects.. Suresh, just not went one step ahead, but many!!! He understands the content & interest of his students, & ensures the key result is the right end product which paves way for their career growth. A man who have chose the field of digital marketing, not as a choice, but as a passion & worked towards what he is today!
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FAQs

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Attend the first session online for free and decide. We are sure you will love our online training. Learn from the comfort of your home or office.