In less than 10 years, Facebook has changed how we socialize and enjoy the pleasure of each others company. Did you also know that using Facebook for marketing purposes can generate a virtually unlimited supply of new customers for your business?
The following article will demonstrate the value of Facebook marketing and what it can do for you.
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Know what your goals are. Why do you want to use Facebook marketing? What do you hope to accomplish with it? Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value but also increase your visibility when they share your contest.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy liftings for you! Their conversation will generate interest from other people.
Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!
Do not turn off the comment function on your Facebook page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Make sure any photos you post on Facebook are professional. You want your followers to equate your business with professionalism, not amateur hour. If your photos will be of personal nature, ensure that a high-quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
Do not hesitate to moderate the negative comments you receive on your Facebook page. Some customers will probably post complaints on your Facebook page. Try satisfying them by offering a free product or a refund but do not start an argument. You could develop a negative image for your brand if your customers see negative comments on your page.
Keep your goals realistic. It will take time to acquire thousands of fans. Set a goal of reaching maybe fifty or so fans the first month. As time goes by and word of your page gets around, you will gain more fans at a faster pace. A realistic goal will keep you from becoming discouraged.
While you should try your best to communicate with users, do not post a steady stream of content that has no value. This will make people get the impression that you have nothing to offer. If you have nothing valuable to share at the moment, you should not post again until you do.
Whether you want to increase the number of high-quality fans on your page, or skip the page entirely and just advertise to the users of Facebook, Targeted Ads are the way to go. You can select the criteria you want the users to meet, pay a fee, create an ad and watch leads turn into conversions.
Find a great tool to measure the success your company sees by using Facebook for marketing. It isn’t just a popularity contest to see who has the most friends: Facebook is a highly effective marketing platform! Use the best tools to gauge your performance and see where improvements need to be made.
Create multiple versions of your ad. You will want to test out at least three ads to learn what is going to do well. Variations of the text, image and title should be tested. Also be sure to rotate your ads so they are seen by different people at different times and different locations of the page.
Offer exclusive discounts and fabulous deals to your Facebook customer base. People like to be rewarded for their loyalty, so treating long time people very well will increase their favouritism for you and encourage word-of-mouth advertising. All of which will yield you more customers and sales in the long run!
Despite being relatively new to the business world, Facebook is now a powerful force in marketing. Using it to your advantage will not only introduce you to more and more customers, but it will also keep you more competitive! Put the tips from this article to work for your business soon with a killer Facebook marketing campaign.
Check out our other posts on – Social Media Marketing Mistakes & How To Avoid Them, How To Get More Facebook Fans