How to Add Scrolling Depth Tracking using Google Analytics

How to Add Scrolling Depth Tracking using Google Analytics

In this article, we’ll show you how to track scrolling in WordPress using Google Analytics

How to track user scrolling in WordPress

Why track user scrolling in WordPress?

Scrolling means scrolling down a web page. Tracking scrolling depth is an important indicator of user engagement. It will provide information on how users interact with site elements to view content.

For example, using tracking scrolling, you can find out the depth of viewing content, what kind of long materials users like, etc.

1. Tracking scrolling depth using Google Analytics

Google Analytics is a free web analytics service from Google that allows you to better understand site visitors. By default, Google Analytics monitors the total number of page views, the number of visitors, top pages, and others.

For advanced metrics such as scrolling depth, contact forms, file downloads, event tracking, Google Analytics requires user tracking settings.

But this is a rather complicated process. Fortunately, there are WordPress plugins that let you track advanced Google Analytics metrics like scrolling depth.

Track WordPress Scrolling Depths with MonsterInsights

MonsterInsights makes it easy to install and use Google Analytics on a WordPress site without the need for source code.

Monster Insights

The MonsterInsights plugin launches the following Google Analytics metrics in one click: e-commerce tracking, file downloads, affiliate links, contact forms, scrolling depth and many others. Scrolling depth tracking is activated by default in the plugin.

Activate and install the plugin. After that, go to the Insights »Preferences page and select the Engagement tab. Scrolling tracking is enabled by default.

Tracking Depth - Monster Insights

The MonsterInsights plugin fires events in Google Analytics when site visitors scroll down the page. Then Google Analytics tracks 25%, 50%, 75% and 100% scroll.

In the WordPress admin dashboard, you can view scrolling statistics ( Insights »Reports» Publishers). View depth information is displayed next to the Interests section.

Average Scrolling Depth

Average Scrolling Depth

Average Scrolling Depth

Scrolling depth information can be used to optimize pages for maximum conversion.

View scrolling data in Google Analytics

Once the tracking has been configured in the MonsterInsights plugin, scrolling reports will start showing up in Google Analytics.

In Google Analytics, go to the ” Real-time Report” – “Events” section to view scrolling information for the last 30 minutes.

View Scrolling Depth in Google Analytics

For complete information, go to the tab “ Behavior” – “Events” – “Overview”.

Event Category - Google Analytics

To view detailed information, click on the “Scrolling Depth” link.

For more detailed information, use the Google Analytics “Advanced Options” function, a link to which is located next to the “Scrolling Depth” event. Here you can see the scrolling data for each individual page.

2. Tracking scrolling using the WP Scroll Depth plugin

If you do not need a comprehensive solution for Google Analytics, you can use the WP Scroll Depth plugin.

After activating the plugin, go to the ” Settings” – “Scrolling Depth” section to configure tracking parameters.

WP-Scroll Depth Options

By default, the depth of scrolling will be tracked on all pages of the site. For this, WP Scroll Depth uses jQuery.

This plugin controls four scrolling points: 25%, 50%, 75% and 100% of the page height. When the user reaches the scrolling point, the plugin sends the event to Google Analytics using jQuery.

After that, you can view data about the “Scrolling Depth” event on the “ Real-time Report” – “Event” tab in the Google Analytics toolbar.

Real Time Event Report

It is available as a free version of the plugin MonsterInsights, and paid, which allows you to unlock advanced tracking.

We hope this article helped you learn how to track the depth of scrolling on a WordPress site using Google Analytics.

 

 

8 Best Google Analytics Plugins for WordPress

8 Best Google Analytics Plugins for WordPress

In this article, we’ll cover Google Analytics plugins for WordPress. We describe the pros and cons of each of them and choose the best.

What is Google Analytics & why do you need a Google Analytics plugin?

Google Analytics

Google Analytics is a free analytics service. It can be used on several sites and view all statistics from one interface.

Google Analytics provides statistical reports that you can use to track links, conduct A / B testing, track user engagement, and more.

Using the Google Analytics plugin, you can:

  • Find out where referral traffic comes from.
  • Segment your audience – create custom campaigns for specific segments of your audience.
  • Track campaign performance.
  • Create and track conversion goals.
  • Analyze and improve content marketing – with the help of Google Analytics you can find out what keywords your site is ranked in search results.

Now let’s move on to the list of the best Google Analytics plugins for WordPress:

1. MonsterInsights

Monster Insights

This is the most popular Google Analytics plugin for WordPress. It has been installed by more than 2 million users.

The plugin allows you to quickly configure even the most advanced features of Google Analytics. Just open the MonsterInsights dashboard in WordPress to get access to all the analytics you need.

The plug-in extension for WooCommerce, Easy Digital Downloads and MemberPress allows you to monitor indicators such as conversion rate, transactions and average order value with one click.

Ecommerce Tracking

EU Compliance allows you to:

  1. Anonymize IP data sent to Google Analytics;
  2. Disable demographic and affinity reports for remarketing and advertising.
  3. Disable UserID and author name tracking.
  4. Use Cookie Notice and CookieBot to obtain user consent before tracking.
  5. Use the Google AMP Consent Box before enabling tracking.
  6. Offer an Easy Opt-Out link to track Google Analytics.

MonsterInsights also comes with an add-on that makes it easy to track form views, submissions and their custom reports.

Monster Insights Custom Reports

Other plugin features:

  • The ability to track users across devices and platforms.
  • Integration of Google Analytics with instant Facebook articles.
  • Track ads performance on Google AdSense.
  • Track affiliate links.
  • Tracking user actions on the site – placing outgoing links, downloading files, clicking CTA elements, etc.
  • Manage multi-user access to the Google Analytics dashboard.

Monster Insights Permissions

2. ExactMetrics

ExactMetrics

ExactMetrics is one of the best free Google Analytics plugins for WordPress. It has been installed more than 1 million times.

The plugin displays the following analytic metrics in WordPress:

  1. Sessions and pageviews.
  2. Positions in search results.
  3. Bounce rates.
  4. Errors 404.
  5. Channels of receipt of traffic.

ExactMetrics Advanced Data Collection

And also to carry out advanced data collection, such as events (downloads, page scrolling duration, etc.) and custom parameters (author, publication year, etc.).

The ExactMetrics plugin is completely free and well supported.

3. Analytify

Analytify

Analytify is easy to install and allows you to view Google Analytics reports directly in the WordPress admin panel.

With it, you can also get statistics for each page and publications. And also on custom post types: portfolio, galleries and reviews.

Analytify Dashboard

Analytify also contains several add-ons that expand its capabilities:

  • Collection of statistics from WooCommerce and Easy Digital Downloads – these add-ons allow you to track sales, transactions and income.
  • Email notifications – allows you to send Google Analytics reports by email.
  • Goals – allows you to create and demonstrate goals, as well as their achievement by your customers.

Campaigns is also available to track individual campaigns using UTM settings.

4. Enhanced Ecommerce Google Analytics Plugin

Google Analytics Enhanced Ecommerce plugin

The Google Analytics Enhanced Ecommerce plugin uses the Google Analytics Ecommerce Tracking feature. It supports all the detailed reports offered by the service.

As well as four new reports included in Enhanced eCommerce:

  1. Behaviour upon purchase.
  2. Behaviour when paying.
  3. Product marketing.
  4. Sales performance.

Enhanced Ecommerce Google Analytics is a reliable and free Google Analytics plugin that provides the statistical information needed to promote an online store based on WooCommerce.

5. Google Analytics from 10Web Analytics

Google Analytics From 10Web Analytics

The plugin allows you to set and manage goals, create custom reports, and view statistics in the WordPress admin panel.

The plugin also integrates with Google Ads, Google AdSense and provides important data on ongoing advertising campaigns.

Other features of the plugin:

  • E-Commerce Reporting.
  • Alerts when metrics reach specified points.
  • Email distribution of reports.
  • Export reports in CSV format.
  • Exclude specific users, locations, or IP addresses.

6. GA Google Analytics

GA Google Analytics

The plugin allows you to use the Google Analytics tracking code on all pages of a WordPress site. And also turn off tracking of admin users to get more accurate statistics.

But as for the functionality, there is nothing more special in this plugin. More features are provided by the paid version of the extension.

7. WP Statistics

WP Statistics

WP Statistics is free and easy to install a plugin that displays statistics and graphics right in the WordPress toolbar.

It allows you to track data about visitors: IP-address, browser, operating system, country and city. And also track redirects from search engines.

WP Statistics supports WordPress roles, allows you to export data in XML, CSV, TSV formats and send summary statistics by e-mail.

The disadvantage of this plugin is that it stores statistics in WordPress. Over time, this can increase the size of your site’s backup.

8. WP Google Analytics Events

WP Google Analytics Events

The plugin allows you to track events in Google Analytics that occur when a visitor goes to a specific page of a site or clicks on a specific element.

Here are just a few examples of what you can do with the WP Google Analytics Events plugin:

  1. Track page navigation.
  2. Compare the performance of CTA buttons.
  3. Find out what percentage of visitors read the post to the end.
  4. Track the conversion of contact forms.

It is important to remember that this plugin is intended only for tracking events. Therefore, to collect statistics on the site will require another extension.

Our Recommendation: which is the best Google Analytics plugin for WordPress?

MonsterInsights is the best Google Analytics plugin for WordPress. It offers a wide range of features, professional support and allows you to access all statistics without leaving the WordPress admin panel.

If you’re looking for the best free Google Analytics plugin for WordPress, we highly recommend ExactMetrics.