Google AdWords Mobile Certification – Questions & Answers

Google AdWords Mobile Certification – Questions & Answers

Q –  The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

the Android mobile app and m.youtube.com
both the iOS and Android mobile apps
the Android native mobile app, the iOS app, and m.youtube.com
reserve in-stream ads

Answer is- the Android native mobile app, the iOS app, and m.youtube.com

Q – To find the right mobile bid, you would calculate:

(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate/ mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) – 1

Answer is- (mobile conversion rate / desktop conversion rate) – 1

Q –  If your campaign is running on the Display Network, your ads:

  • Are not eligible to show in mobile apps
  • Will only show on mobile apps that you select
  • Are automatically eligible to show in mobile apps
  • Are only eligible to show in specific mobile apps

Answer is – Are automatically eligible to show in mobile apps

Q –  Select the one way NOT to track app conversions.

  • Using an app analytics provider for your AdWords campaigns
  • Integrate the Google SDK in your app
  • Add a Javascript snippet to your website
  • Using Codeless Android Install tracking

Answer is – Add a Javascript snippet to your website

Q- The Mobile App Analytics Behavior reports give you data about:

  • The detailed ways users of your app interact with other users of your app
  • The detailed ways users interact with your app
  • How many people have downloaded your app through a referral from a friend
  • In-app user satisfaction ratings

Answer is – The detailed ways users interact with your app

Q- Automatic bidding is ideal for advertisers who:

Want to set their own bids for individual keywords
Want to save time managing bids based on hundreds of signals
Don’t want to spend a lot of time managing keywords
Want to set their own bids for individual ad groups


Answer is – Don’t want to spend a lot of time managing keywords

Q- When you use a flexible bid strategy, it will automatically optimize your bids based on:

  • Your search terms data
  • Your remarketing list
  • Your Quality Score
  • Your performance KPI (Key Performance Indicator)

Answer is – Your performance KPI (Key Performance Indicator)



Q  – The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

  • False
  • True

Answer is – true



Q –  Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

  • Target return on ad spend (ROAS)
  • Target outranking share
  • Target search page location
  • Target cost-per-acquisition (CPA)

Answer is – Target search page location

Q –  You can use a mobile specific display URL to:

  • Show consumers that you are a large brand
  • Differentiate yourself from other advertisers
  • Effectively track conversions to your desktop site
  • Indicate that you have a mobile-friendly landing page

Answer is – Indicate that you have a mobile-friendly landing page



Q –  ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

  • Keyword planner
  • Sitelinks
  • App extensions
  • Conversion tracking

Answer is – Conversion tracking



Q- 50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

  • half-an-hour
  • two hours
  • one hour

Answer is – one hour




Q- Which of the following is NOT true about an app URL scheme?


The scheme is a part of the link that identifies which app to open Schemes are automatically set up when you create your app
Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
You can use “http” or a custom scheme that can start with the app or website name


Answer is – Schemes are automatically setup when you create your app




Q –  Which is a benefit of using server-to-server app conversion tracking over an SDK?


If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
Server-to-server connections are easier to set up than code-less conversion tracking
Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size


Answer is  – If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app



Q –  What is the most common way for advertisers to monetize their app?

  • Ad buys Driving traffic to their mobile website to complete purchase
  • In-app purchases
  • Charging for app downloads from the Apple iTunes or Google Play store

Answer is – In-app purchases



Q-  Where can app ads run?

  • Only on Admob
  • Only on the Google Play store
  • Within other apps, also known as in-app
  • Across Display, Search, and YouTube

Answer is  – Across Display, Search, and YouTube



Q- Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

  • True
  • False

Answer is – true



Q- App remarketing allows you to target people who:

  • Have used your app before
  • Have searched for your app
  • Have searched for apps similar to yours
  • Have never used your app before

Answer Is- Have used your app before



Q – With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

  • The AdWords mobile site and YouTube app
  • The YouTube mobile site and the YouTube app
  • Video Search on Google The
  • YouTube mobile site and Google Play App

Answer is – The YouTube mobile site and the YouTube app



Q – An advertiser with stores throughout the country could use Location Extension Targeting to:

  • Target users in the same way across all of their locations
  • Decrease bids by 50% for users who are within 10 miles of their stores
  • Target users who are within 20 miles of one particular city in the country
  • Target users who are within 10 miles of one particular city in the country

Answer is – Target users in the same way across all of their locations



Q- Viewable impressions:

  • Allow you to only pay for video ads that are viewed within an hour
  • Allow you to only pay for those ads that are actually viewed
  • Allow you to pay for ads that are viewed and also converted

Answer is –  Allow you to pay for ads when they are displayed in a viewable position




Q – Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?


To have a single SDK to add to your app instead of one from each ad network
To receive reporting on basic usage analytics
To have more control when communicating with each ad network
To see which of an app’s new users came from recent advertising clicks or views


Answer is – To see which of an app’s new users came from recent advertising clicks or views

 





Q- If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:


Enable Active View reporting
Create a Display Network campaign targeted to mobile apps
Go to “Campaign Exclusions” from the Display Network tab
Create a placement inclusion for mobile apps


Answer is – Create a placement inclusion for mobile apps




Q –  An advertiser would NOT use AdWords’ mobile offering to:


Engage with users who have already downloaded their app
Track conversions once a user downloads their app
Build a mobile-optimized website
Advertise their app


Answer is – Build a mobile-optimized website



Q –  A ______ specifies a location in an app that corresponds to the content you’d like to show.

  • location link
  • location extention
  • deep link
  • remarketing link

Answer is –  deep link



Q – Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

  • Increase bid adjustment for mobile
  • Increase bid adjustment for tablets
  • Increase bid adjustment for desktop
  • Increase bid adjustment for mobile and desktop

Answer is – Increase bid adjustment for mobile




Q –  Which of the following is true about apps?


Apps are more geared towards retention, loyalty, and engagement
Apps are more geared towards acquisition purposes
Once a user downloads an app, they are likely to return and engage with it

Answer is – Apps are more geared towards retention, loyalty, and engagement



Q- What time of day does mobile usage generally peak?

  • Evening hours when people are at home
  • During working hours
  • Morning and evening when people are commuting to work
  • Spread evenly throughout the day

Answer is – Evening hours when people are at home



Q –  How do upgraded URLs help advertisers with 3rd party conversion tracking?

  • Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
  • Show app install ads only to people who haven’t downloaded the app yet
  • Show deep link URLs only to people who already have the app
  • Allow advertisers to direct users to the app store to download their app

Answer is – Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page




Q –  According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?


0.5 or 50%
0.25 or 25%
0%
0.75 or 75%


Answer is – 0.5 or 50%



Q –  Deep-linking allows:

  • Desktop users to be able to access deeper, more targeted sections within a mobile app
  • Ads to direct customers into deeper, more targeted sections of the app
  • Ads to direct new customers only into deeper, more targeted sections of the app
  • Mobile and desktop users to navigate within a mobile app

Answer is – Ads to direct customers into deeper, more targeted sections of the app


Q –  With a business in an eligible country, advertisers can use website call conversions to track  calls to a Google Forwarding number on their site from users who arrived there from any source

True
False

Answer is – False


Q –  Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.


product extensions
Location extensions
mobile extensions
store visit extensions


Answer is – Location extensions




Q –  App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.


False
True


Answer is – True



Q  – To understand the full value of mobile, you must take into account:

  • Cross device and mobile conversions
  • App downloads, calls, store visits, cross device conversion, mobile conversions
  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Mobile conversions

Answer is – App downloads, calls, store visits, cross device conversion, mobile conversions



Q – A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

  • app index
  • website deep link
  • custom deep link

Answer is- Custom deep link



Q – Which of the following is incorrect about AdWords cross-device conversions?


Cross-device conversions help advertisers understand the device that received the last ad click before the conversion
Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions
Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct


Answer is – Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions



Q-iOS app conversion tracking cannot be set up using:


SDK
Install confirmation feedback
Server-to-server (S2S)
Codeless conversion tracking


Answer is – Codeless conversion tracking



Q – Which of the following is true about apps?

  • The number of app installs on Android tablets is increasing
  • Most smartphone users download apps on a weekly basis
  • The majority of Android apps have been downloaded
  • Once a customer downloads an app, they will be likely to return

Answer  is- Most smartphone users download apps on a weekly basis



Q – An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

  • True
  • False

Answer is – true




Q –  Admob is ____.


an ad extension
a custom deep link an app promotion ad format
AdWords’ non-owned and operated mobile app inventory
An app promotion ad format


Answer is – AdWords’ non-owned and operated mobile app inventory



Q –  Usage data allows advertisers to:

  • Create remarketing lists based on how frequently or infrequently a customer is using their app
  • Create a conversion tracking list and add it to their app
  • Change bid adjustments based on mobile traffic
  • Add the conversion tracking tag to their app

Answer is – Create remarketing lists based on how frequently or infrequently a customer is using their app



Q – When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

  • raise,
  • lower raise,
  • raise lower,
  • lower

Answer is – raise,lower



Q –  _______ are a type of ad format that show extra information about your business.

  • App installs
  • Ad extensions
  • Deep link
  • ad extensions

Answer is – ad extensions




Q –  Which of the following is NOT a type of mobile ad extension?


App extension
Call extension
Sitelink extension
Download extension


Answer is – Download extension



Q – What is an app engagement ad?

  • A customized ad shown to users who already have the app in order to drive them back to the app
  • A templated “engagement” image ad which allows you to add more text or information to your ad
  • An ad which uses cookies to appear to users who have already downloaded an app
  • An app extension which shows a link to your app below your ad

Answer is – A customized ad shown to users who already have the app in order to drive them back to the app



Q –  Sitelink extensions:

  • Decrease CTR rates as users are sent to specific pages of your site
  • Allow advertisers to give users the option to land directly on specific pages of your site
  • Show your business address, phone number, and a map marker with your ad text
  • Allow targeted remarketing list users to land directly on specific pages of your site

Answer is – Allow advertisers to give users the option to land directly on specific pages of your site



Q- When should an advertiser use an app extension instead of an app promotion ad?

  • With keywords intended to drive app download, but still give the option to visit the mobile website
  • With keywords intended to direct users to the mobile website, but still give the option to download the app
  • To re-engage with users who have already downloaded the app
  • To run your ad on both Search and Display

Answer is – With keywords intended to direct users to the mobile website, but still give the option to download the app




Q – Many successful mobile sites have large “touch targets” for clicking that take into account ______.


location where mobile is being used
time of day
responsive design based on touch
the lack of precision on a touch screen


Answer is – the lack of precision on a touch screen




Q-  In AdWords, you can create and manage video campaigns by using ___.

  • “mobile app engagement” campaigns
  • “mobile app installs” campaigns
  • the TrueView family of cost-per-view (CPV) video ad formats
  • “Masthead video” campaigns

Answer is – TrueView family of cost-per-view (CPV) video ad formats



Q – The two types of conversions for YouTube on mobile are:

  • Promotion views and engagement views
  • Promotion views and view-through conversions
  • Conversions and view-through conversions
  • Download views and engagement conversions

Answer is – Conversions and view-through conversions




Q- iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?


The advertiser is interested in cross-device conversions.
This is the only availabe method of conversion tracking for iOS.
The advertiser wants to count calls as conversions.
The advertiser is using an in-house or third party app analytics system.


Answer is – The advertiser is using an in-house or third party app analytics system


Q- An advertiser with shops throughout the country could use the location extension targeting to:

Target users who are within 10 miles of one particular city in the country
Target users who are within 20 miles of one particular city in the country
Target users the same way across all of their locations
Decrease bid by 50% for users who are 10 miles of their stores

Answer is – Target users the same way across all of their locations


Q- Auto exclusions allow:


Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app
Google advertisers to exclude high install pricing
Google advertisers to exclude automatic bidding within their mobile app


Answer is –Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app




Q – Which of the following is true about mobile optimized sites?


Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site
Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text
Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site
You should build your app before your mobile site


Answer is- Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text




Q- The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:


Gain insight into your competitor’s strategies
Review data about your users’ names, addresses, and income brackets
Assess the general health of your app and to follow data trends
Review the code for your app and SDKs


Answer is – Assess the general health of your app and to follow data trends



Q- To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

  • Schema Development Key
  • Software Deprecation Kit
  • Software Development Kit
  • Schema Development Kit

Answer is –  Software Development Kit



Q- Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

  • True
  • False

Answer is- true




Q- Showing your ads on top of the mobile page in search results is beneficial because:


Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile
Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile


Answer is- Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile




Q – Showrooming refers to:


The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
The phenomenon where various brands within similar categories compete for brand placement on a mobile device
The phenomenon where brands sell specialty or limited quantity goods through mobile
The phenomenon which turns brick and mortar stores into showroom apps for mobile users


Answer is – The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile



Q- The conversion optimizer for apps allows:

  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Click goal
  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal

Answer is – AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal




Q- A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.


True
False


Answer is – False




Q- Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.


False
True


Answer is – True




Q – Setting up Mobile App Analytics requires:


The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment
A substantial number of app installs or conversions
A working knowledge of mobile click attribution technologies


Answer is – A substantial number of app installs or conversions



Q- The Mobile App Analytics Acquisition reports give you data about:

  • How your users spend time outside of your app
  • Which type of targeting has the lowest cost-per-acquisition
  • How much data your app has acquired
  • How often your mobile apps are installed and opened

Answer is – How often your mobile apps are installed and opened



Q – What is a lightbox ad?

  • A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
  • A remarketing specific ad format to announce new features of your app
  • A type of ad format that shows extra information (“extending” from your text ads) about your business
  • A mobile text ad Bottom of Form

Answer is – A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops



Q-  What will you need before you can set up conversion tracking for calls from an ad or from a website?

  • A mobile specific site-link extension
  • An app published in the Google Play store
  • An active call extension or call-only ad
  • A sales team and operating phone bank

Answer is – an active call extension or call-only ad.




Q -What is an app install ad?


An ad format for advertisers to re-engage with users who have already downloaded the app
An app extension which shows a link to your app below your ad
A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen


Answer is – An app extension which shows a link to your app below your ad



Q Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

  • False
  • True

Answer Is – true



Q -To re-engage users with an app, use the following strategies:

  • Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
  • Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
  • Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users

Answer is – Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users



Q -The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

  • Functionality
  • Intent
  • Differing screen size
  • Context

Answer is – Intent

Q -For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:

Display Keyword Planner
Display AD Builder
Display Planner
Display Ad Preview and Diagnosis

Answer – Display Planner

Tags: google adwords mobile certification, google adwords mobile advertising certification, google adwords mobile certification answers

Google AdWords Display Advertising Exam – Questions & Answers – 2019 Updated

Google AdWords Display Advertising Exam – Questions & Answers – 2019 Updated

Q: When planning a campaign, the first thing that an advertiser should think about should be:
A: the advertiser’s goals

Q: Which is benefit of using display advertising with Google to build brand awareness?

A: Expansive network of diverse sites

Q: For an advertiser focused on branding, what are the key success metrics?

A: Reach and Frequency

Q: A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

A: the entire new line of non-stick cookware

Q: Which of the following is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

A: Conversions

Q: A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment (ROI), this advertiser should use:

A: Conversion Optimizer

Q: Which bidding option is best suited for an advertiser focused on branding goals?

A: Cost-per-thousand impressions

Q: Why is recommended to separate Display Network campaigns from Search Network campaign?

A: Different campaign settings may be more effective on different networks

Q: Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?

A: Allocate budget and control spend more effectively across campaigns

Q: On Schedule Indicator (OSI) is:

A: The percent likelihood the campaign will deliver all impressions booked

Q: An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

A: Ad Scheduling

Q: Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?

A: Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – product Listings”

Q: How long should advertisers wait after creating a new display campaign before analyzing its performance?

A: 2-3 weeks

Q: Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

A: Placement targeting

Q: True or False: When an advertiser edits an ad extension within an Enhanced Campaign, then all the performance statistics are lost

A: False

Q: Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?

A: Display Campaign Optimizer

Q: When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

A: Ad Scheduling

Q: Which automatically optimizes both targeting and bidding to help find additional conversion for Display Network campaigns?
A: Display Campaign Optimizer

Q: What is it beneficial to include a text ad in the same ad group as an image ad when advertising on Google Display Network?
A: It ensures maximum coverage, as some publishers do not accept all ad formats.

Q: Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
A: Group placements with similar themes into the same ad group

Q: An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on website related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to Javascript programming?
A: Add negative keywords like “programming” or “Javascript”

Q: Managed placements allow advertisers to:
A: bid differently for specific placements on the Google Display Network

Q: An advertiser selling airplane tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This ad will:
A: be disapproved because it mimics a function the ad cannot perform

Q: Which would contribute to a higher Quality Score for a display ad?
A: Fast landing page load time

Q: Ads are more likely to be contextual relevant with the sites they’re on using:
A: Topic Targeting

Q: An ads Quality Score on the Google Display Network will affect:
A: whether an ad is eligible to enter the ad auction

Q: Which is a method for evaluating performance that is only available for display ads created with the display ad builder?
A: Mouseover rate

Q: What is the best practice for building ads using the display ad builder?
A: Add a visible display URL

Q: An advertiser creates a display ad with the display ad builder. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
A: Create new display ads that will work well with the ad sizes that are not working properly.

Q: Which builds keyword lists that can be used to show your ads on relevant webpages across the Google display network?
A: Contextual targeting tool

Q: When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targets ads, then the:
A: placement-targeted ad will be the only ad to appear in the unit.

Q: An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s display ad builder tool as opposed to other tools?
A: Display ad builder will allow the advertiser to easily create and change creative messaging.

Q: When optimizing for the Google display network, a clear call-to-action in the ad text is important to:
A: set expectations for users who are in various stages of the buying cycle

Q: The display ad builder allows advertisers to:
A: use templates to create display ads at scale

Q: Which is a best practice for creating an effective ad using the display ad builder?
A: Use a color scheme that complements your image and brand

Q: Jimmy is a surfing company’s brand manager, and is implementing his video campaign. When selecting his video still, which is the best to demonstrate that the video is a short surfing video?
A: When the surfer paddles out to the wave

Q: What is a benefit of using the display ad builder to create an image ad?
A: Ability to choose from pre-existing design templates

Q: If a display ad has been disapproved, how does an advertiser submit a request for another review?
A: Save the edited ad or upload a new ad in AdWords

Q: When using CPA bidding, an advertiser bids using a maximum CPA an pays by:
A: Click

Q: True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are fixed a price.
A: True

Q: Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using Adwords Conversion tracking. Which bidding strategy is best for Christina?
A: Cost Per Click (CPC)

Q: For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
A: CTR of the ad and the relevance of the ad and keywords to the publisher’s site

Q: Which bidding option is best suited for an advertiser focused on direct response marketing goals?
A: Cost-per-Click (CPC)

Q: When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality score:
A: is not affected because CTR is not a factor with CPM bidding

Q: Cost-per-thousand impressions (CPM) bidding is only available for:
A: campaigns that target the Google display network

Q: An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
A: set bids at the group or campaign levels

Q: Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Ana?
A: Cost-per-impression (CPM)

Q: In order to use the Conversion Optimizer, an advertiser must:
A: be using CPC biding

Q: An advertiser wants a display ad to be eligible to appear on You Tube. The advertiser has already a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on You Tube:
A: Select youtube.com or specific sections within YouTube where the ads will appear.

Q: Where do the majority of AdWords ad on YouTube appear?
A: Watch pages

Q: In terms of numbers of queries, YouTube is the:
A: 2nd and largest search engine on the web

Q: Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:
A: a fixed rate that varies by placement and country

Q: An advertiser is running a placement-targeted campaign on You Tube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:
A: increase the campaign’s budget

Q: Advertisers might choose to advertise on YouTube if their goal is to:
A: target a specific demographic using sound and motion

Q: View-through conversions are only available to:
A: advertisers that have implemented Conversion Tracking

Q: True or False: An advertiser can target YouTube homepage on mobile devices via AdWords:
A:False

Q: TrueView in-slate ads show:
A: before YouTube partner videos that are 10 minutes or longer

Q: With the TrueView in-search, an advertiser pays:
A: only when a viewer chooses to watch the video

Q: An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no subtitles. The advertiser is already promoting the film heavily in France trough a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select?
A: Set language targeting options for the campaign containing the ads for the film.

Q: True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords,
A: True

Q: An advertiser who purchases a YouTube homepage masthead ad pays a:
A: fixed cost-per-day (CPD)

Q: John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is reason why traffic fluctuations may have occurred for his video campaign?
A: User behavior has changed on the videos or channel being targeted

Q: Which video formats is changed using cost-per-view (CPV) pricing?
A: TrueView Video Ads

Q: In order to run a display ad trough AdWords, a campaign must be opted into:
A: Google Display Network

Q: If an advertiser chooses to run ads in image or video formats, Google will:
A: Display these ads on the Google Display Network

Q: What is the best definition of Google display advertising?
A: Non-text ads that use images, flash, video or other technologies, and appear alongside publisher content.

Q: Which feature applies to the Google Display Network, but not the Google Search Network?
A: Frequency capping

Q: True or False: Video search behavior is different than traditional searching behavior
A: True

Q: Frequency capping limits the number of times:
A:your ads appear to the same person on the Display Network

Q: Frequency capping gives advertisers the ability to specify a limit to the number of:
A: Impressions for a unique user

Q: Frequency capping limits the number of times:
A: your ads appear to the same person on the Display Network

Q: The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:
A: both CPM and CPC ads entering the auction

Q: Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
A: Conversion Tracking

Q: An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the advertiser:
A: can fill in the gaps of niche and mass-marketed sites using AdWords targeting tool

Q: Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?
A: Remarketing

Q: If a display ad appears “above the fold” this means that the ad:
A: can be viewed in the upper portion of the page without scrolling

Q: With Click-to-Play videos, a best practice is to:
A: use a call-to-action in opening image

Q: True or False: An advertiser can target mobile apps via AdWords
A: True

Q: Display inventory on Google Display Network can come from Adsense or:
A: The DoubleClick Ad Exchange

Q: Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
A: Text ads

Q: Which is a video ad that can be implemented using Ad Words for video:
A: True View Video ads

Q: An advertiser who wants to target specific categories of video content on the Google Display Network should:
A: use the AdWords for Video tool

Q: Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?
A: Placement Performance

Q: An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:
A: run a Reach and Frequency report

Q: In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:
A: by requesting it from the Google representative

Q: Which report is helpful when using Site and Category Exclusions?
A: Placement report

Q: Which allows advertisers to see which sites referred visitors with the most time spent on site
A: Google Analytics

Q: An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:
A: the “conversions” column of the Placement Performance report

Q: Advertisers using the Google display network can use the Placement Performance Report to determine:
A: the site URL where users have seen their ad

Q: A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-trough conversions would be valuable for the advertiser in this scenario because it would allow them to:
A: measure the number of conversions that are associated with ad impressions

Q – If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Target cost-per-acquisition (CPA)
  • Viewable cost-per-thousand-impressions (vCPM)
  • Cost-per-view (CPV)
  • Cost-per-day (CPD)

The correct Answer is:

  • Viewable cost-per-thousand-impressions (vCPM)

Q –

Which practice would be acceptable under Google’s editorial and technical requirements?

  • Including a generic phrase like “Buy products, click here”
  • Linking to a site that’s under construction
  • Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
  • Promoting documented copyrighted content

The correct Answer is:

  • Promoting documented copyrighted content

Q – Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  • optimizes keywords and applies affinity targeting conversion models to target ads
  • uses dynamic placement to target web pages and applies predictive conversion models to target ads
  • optimizes affinity targeting to place ads on all relevant web pages 

The correct Answer is:

  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

Q – Where can you place a client’s image and video ads?

  • On the Display Network only
  • On the Search Network only
  • On the Search Network and YouTube
  • On the Search and Display Networks

The correct Answer is:

  • On the Display Network only

Q – The Ad Gallery allows advertisers to:

  • download and edit display ads created by third party developers
  • edit and manipulate images and video footage to be used in their display ads
  • create display ads to be used in any online or offline format
  • use templates to create display ads at scale

The correct Answer is:

use templates to create display ads at scale 

Q – You might choose to use preferred layouts for dynamic display ads if your client:

  • wants to choose the features but not the layouts
  • doesn’t care if AdWords chooses the layouts and features
  • wants to choose the layouts but not the features
  • wants to choose the layouts and features

The correct Answer is:

  • wants to choose the layouts and features

Q – Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

  • In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
  • Managed placements
  • Similar audiences
  • Dynamic remarketing

The correct Answer is:

  • In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category

Q – Viewable cost-per-thousand impressions (vCPM):

  • applies to all ads that appear in Google Search and on the Display Network
  • lets you pay only for the impressions that become viewable
  • lets you bid based on AdWords’ projected views of your ad
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

The correct Answer is:

  • lets you pay only for the impressions that become viewable

Q – Which tool works best to help advertisers automatically find and bid on relevant placements?

  • Targeting optimization
  • Keyword Planner
  • Display Planner
  • Conversion Optimizer

The correct Answer is:

  • Display Planner

Q – An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  • Create a campaign for each website
  • Set bids at the ad group or campaign level
  • Choose websites that represent a variety of themes
  • Set bids on individual placements

The correct Answer is:

  • Set bids on individual placements

Q – To raise awareness of what you’re advertising without limiting who might see your ads, you should:

  • add multiple targeting methods and use the “Target and bid” setting
  • set a topic bid adjustment to show your ads on multiple pages about a specific topic
  • set a mobile bid adjustment to reach more customers on mobile devices
  • add multiple targeting methods and use the “Bid only” setting

The correct Answer is:

  • add multiple targeting methods and use the “Bid only” setting

Q – If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

  • Keyword Planner
  • Google Analytics
  • Ad Preview and Diagnosis
  • Display Planner

The correct Answer is:

  • Display Planner

Q – Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  • only the keywords match
  • only the topics match
  • the keywords and bid match
  • the keywords and topics match

The correct Answer is:

  • the keywords and topics match

Q – Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

  • Clicks
  • Impressions
  • Conversions
  • Cilckthrough Rate (CTR)

The correct Answer is:

  • Conversions

Q – When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

  • is not affected because the click is automatically filtered out by Google’s invalid click technology
  • improves for that placement because the vCPM bid decreases
  • improves for that placement because the clickthrough rate (CTR) increases
  • is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

The correct Answer is:

  • is not affected because the click is automatically filtered out by Google’s invalid click technology

Q – Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?

  • Aggressive targeting
  • Google Analytics
  • Ad Preview and Diagnosis tool
  • Display Planner

The correct Answer is:

  • Aggressive targeting

Q – What’s something you can do in Ad gallery to enhance a dynamic display ad?

  • Add a flashing border
  • Upload your own call-to-action button
  • Make the call-to-action button blink
  • Customize your logo and colors

The correct Answer is:

  • Customize your logo and colors

Q – In order to use Conversion Optimizer, an advertiser must:

  • have a certain number of conversions in the previous 30 days
  • be opted in to the Search Network and YouTube
  • be opted in to the Search Network
  • be using viewable cost-per-thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

The correct Answer is:

  • have a certain number of conversions in the previous 30 days

Q – Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

  • track the IP addresses of the users who saw the ad
  • measure the number of conversions that are associated with ad impressions
  • track the number of users who saw the ad but did not convert
  • measure the number of potential clicks that are associated with ad impressions

The correct Answer is:

  • measure the number of conversions that are associated with ad impressions

Q – Which practice would violate Google’s editorial and professional requirements?

  • Showing a ValueTrack tag in the text
  • Including a question mark in the headline
  • Directing people to a page other than the advertiser’s homepage
  • Including a border on the ad

The correct Answer is:

  • Showing a ValueTrack tag in the text

Q – If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

  • while browsing and using Google Maps
  • each time they re-use your mobile app
  • when they enter search terms for products like yours on a mobile device
  • while using other mobile apps on the same mobile or tablet device

The correct Answer is:

  • while using other mobile apps on the same mobile or tablet device

  

Q – Which is a benefit of using a Lightbox ad?

  • You can run it on both the Search and Display Networks
  • You can use any Display Network targeting method
  • There’s no cost for engagement with the ad
  • You can be charged only for click-throughs

The correct Answer is:

  • You can use any Display Network targeting method

Q – You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

  • Search Network only
  • Search Network with Display Select
  • Display Network with Search Select
  • Display Network only

The correct Answer is:

  • Search Network with Display Select

Q – Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

  • Demographic targeting
  • Contextual product targeting
  • The “Green Living Enthusiasts” affinity audience
  • Gender targeting

The correct Answer is:

  • The “Green Living Enthusiasts” affinity audience

Q – On the Display Network, enhanced cost-per-click (ECPC) automatically:

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend
  • sets bids to help you get the most clicks within your target spend amount

The correct Answer is:

  • sets bids to help you get the most clicks within your target spend amount

Q – Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

  • A text ad with a call extension on the Search Network
  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
  • A text ad with keywords describing the most popular menu items, like “fish tacos” on the Search Network
  • An image ad featuring a drawing of the restaurant on the Display Network

The correct Answer is:

  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu item

Q – In order to use remarketing with Google Analytics, you need to:

  • have a goal conversion rate of 20%
  • have your Google Analytics and AdWords accounts linked
  • have at least one active AdWords account
  • have a goal conversion rate of 30%

The correct Answer is:

  • have your Google Analytics and AdWords accounts linked

Q – Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network?

  • Interest category
  • Remarketing
  • Topic
  • Placement

The correct Answer is:

  • Remarketing

Q – Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

  • Demographic targeting
  • A broad affinity audience
  • In-market audiences
  • Dynamic remarketing

The correct Answer is:

  • In-market audiences

Q – When creating a display ad, Ad gallery lets you:

  • automatically create a display ad from existing ad text
  • extend a Display campaign’s reach to Google search partners
  • choose from existing design templates
  • automatically adjust image content based on campaign performance

The correct Answer is:

  • automatically create a display ad from existing ad text

  

Q – A Ready Lightbox ad can contain:

  • a video and images
  • adult-oriented content
  • a 3-D game
  • just text with no image

The correct Answer is:

  • a video and images


Q : In-market audience targeting consists of people:

  • who are currently researching options and actively considering buying a product or service like yours
  • who are in your overall target demographic group
  • whom you’ve reached through remarketing
  • who are interacting with contextually relevant content

Q : Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

  • Cost-per-view (CPV)
  • Target return on ad spend (ROAS)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-day (CPD)

Q : An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

  • Ad gallery lets advertisers include as much text as the advertiser thinks is needed
  • Ads built with Ad gallery tend to have lower cost-per-click (CPC) than ads built with other tools
  • Ad gallery lets advertisers easily create and change ad text
  • Ad gallery’s template ensure that ads blend into the color scheme of any website

 Q : A custom Lightbox ad must have a format hosted in:

  • DoubleClick Studio
  • AdWords
  • DoubleClick Campaign Manager
  • DoubleClick Studio or AdWords

Q : An advertiser who wants to target specific categories of video content on the Google Display Network should:

  • add the keyword ‘video’ to the campaign
  • target the Search Network
  • use video ad
  • use the AdWords for Video Tool

Q : If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

  • Set the targeting for the campaign to “Target all” and resubmit the ad
  • Set the targeting for the ad group to “Target all”
  • Set the targeting for the ad group to “Broad reach”
  • Set the targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”

Q : If a display ad has been disapproved, how do you submit a request for another review?

  • Email adwords-support@google.com to find out why it wasn’t approved
  • Edit your ad so it complies with Google policy and re-save it
  • Open and then resubmit the ad
  • Click “Re-review display ad”

Q : Remarketing is targeting ads to people who’ve already visited:

  • multiple websites on the Display Network
  • your website after they’ve searched on Google
  • competitors’ websites multiple times
  • your website as they browse websites and use apps on the Display Network

Q : “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

  • hovers their finger over the ad for at least 2 seconds
  • watches the ad for at least 2 seconds
  • expands or interacts with the ad
  • watches the ad twice in a rob


Q : What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

  • Prior placement of an ad for the app on the Search Network
  • The serial number of the promoted app
  • The app package name (Android) and/or app ID (iOS) of the promoted app
  • The selection of at least two mobile targeting options

Q : What can you do by creating a separate campaign that’s targeted only to the Display Network?

  • Set a separate placement bid at the ad group level
  • Exclude irrelevant placements and categories
  • Set specific maximum cost-per-click (CPC) bids for automatic placements
  • Allocate budget and control spend more effectively across campaigns

Q : An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

  • perform well on the Display Network because it contains relevant information
  • perform poorly on the Display Network because it will frustrate people
  • be resized on the Display Network because it lacks animation elements
  • be disapproved because it mimics a function the ad can’t perform

Q : Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

  • reach men, women and children of all ages who need any kind of athletic shoes
  • sell high-end running shoes to competitive marathon runners
  • increase brand awareness
  • reach shoppers who are ready to buy right away

Q : Which bidding type is only available for ads on the Display Network?

  • Target cost-per-acquisition (CPA)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-view (CPV)
  • Maximize clicks

Q : In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

  • be opted in to the Search Network
  • be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  • be opted in to the Search Network and YouTube
  • have a certain number of conversions in the previous 30 days

Q : Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

  • Internet Protocol (IP) addresses of users who have seen their ad
  • the site URL where users have seen their ad
  • the frequency at which an ad is shown for a given user
  • country of residence of users who have seen their ad

Q : What functionality applies to HTML5 ads?

  • They use interactive content stored in containers and rendered in browsers
  • They can’t be viewed on mobile devices
  • They’re easy to update and don’t require plug-ins
  • They’re easy to update but require plug-ins

Q : An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

  • Add negative keywords like “programming” or “Javascript”
  • Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
  • Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
  • Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

Q : When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

  • increase overall impressions for the ad
  • identify the traffic to your website that was generated by AdWords ads
  • improve the Quality Score of the ad on all Google properties
  • set expectations for customers who are in various stages of the buying cycle

Q : Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

    • Add a location extension to her ad
    • Advertise on the Search network as well as the Display Network
    • Add a map showing her location to her ads
    • Prominently feature her street address in bold text

Q : How does an extension work on a Display ad?

  • It adds extra information, like a location or phone number
  • It extends the ad below the fold
  • It adds a testimonial
  • It extends the length of the ad placement

Q : A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

  • the entire new line of non-stick cookware
  • all non-stick cookware sold on the site
  • all cookware sold on the site
  • a specific pan within the new line

Q : An advertiser would benefit from using affinity audience targeting if they want to reach people:

  • regardless of their particular interests
  • who’ve already visited their website
  • with a very specific interest, for example, avid marathon runners
  • with a particular broad interest, for example, sports fans

Q : Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

  • Display Network only
  • Search Network with YouTube Select
  • Search Network with Display Select
  • Search Network only

Q : The dynamic remarketing tag collects data such as:

  • affinity group characteristics
  • types of pages viewed
  • number of code snippets
  • business ID numbers of visitors

Q : An ad’s Quality Score on the Google the Display Network will affect:

  • the Quality Scores for the keywords in that ad group
  • the Quality Score for the same ad on Google and the Google Search Network
  • The Display Network partners on which the ad is eligible to show
  • whether an ad is eligible to enter the ad auction

Q : Targeting by topic is a good strategy if your client wants to:

  • drive sales on his website
  • reach a specific audience
  • control where his ads appear on the Display Network
  • actively manage his budget because he has strict cost-per-acquisition goals

Q : What’s a best practice for creating an effective ad with Ad gallery?

  • Create only one ad size for each distinct image
  • Use a color scheme that complements your image and brand
  • Choose one template and use it for all ads
  • Use the same color for the foreground and background of the ad

Q : Which is a method for evaluating performance of engagement ads created with the Ad gallery?

  • Funnel Visualization report
  • AdSense reports in Google Analytics
  • Transaction rate
  • Mouseover Rate

Q : For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

  • Quality Score of all campaigns and regional targeting settings
  • Quality Score of keywords across all campaigns and all ad groups
  • click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
  • clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page

Q : Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

  • Create one ad group targeted to both remarketing and Shopping
  • Create separate remarketing and Shopping campaigns
  • Create a combined remarketing and Shopping campaign
  • Create two ad groups: one targeted to remarketing and the other to Shopping

Q : When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

  • Ad Rotation
  • IP Exclusion
  • Ad Scheduling or Bid Adjustment
  • Frequency Capping

Q : Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

  • Google Analytics
  • Display Campaign Optimizer
  • Keyword Planner
  • Display Planner

Q : Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

  • Demographic targeting
  • Keyword contextual targeting
  • Placement targeting
  • Category targeting

Q : You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  • Use a custom feed
  • Use the “Education” business type
  • Include “textbooks” and “study guides” as keywords
  • Implement the remarketing tag after the body tag

Q : Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

  • A promotion from a related business, like a bakery
  • A map showing her business location
  • A quotation about falling in love
  • A photo of a bride

Q : An ad may not appear correctly on mobile phones if it:

  • uses Flash or contains large images
  • uses HTML5
  • isn’t optimized for mobile
  • is in Lightbox format
Google AdWords Search Advertising Exam Questions & Answers – 2019 Updated

Google AdWords Search Advertising Exam Questions & Answers – 2019 Updated

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts
  A)  Add a customized column for “queries” on the Keywords tab
  B)  Use the Ad Preview and Diagnosis Tool on the Tools tab
  C)  Review ” Automatic placements” on the Display Network tab
  D)  Select the “Details” drop-down menu on the Keywords tab

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?
  A)  Opportunities
  B)  Billing
  C)  My account
  D)  Campaigns

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?
  A)  Use at least five keywords from the ad group directly in the ad text
  B)  Use account statistics and reports to monitor ad performance
  C)  Include words like “find” and “searchA” in the ad text
  D)  Include no more than one ad text per ad group

Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
  A)  Manual bid changes
  B)  Historical conversion data
  C)  Test conversions
  D)  Forecast data

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
  A)  highest maximum cost-per-click (CPC) bid
  B)  most historical data in the account
  C)  best Quality Score
  D)  highest Ad Rank

You’re using target search page location bidding. You know it’s working because you see your ad:
  A)  repeatedly mixed in with the organic search results
  B)  on the second page of Google search results or in the second positions
  C)  on the first page of Google search results or in the top positions
  D)  at the bottom of the every page of search results

A high Quality Score can:
  A)  be assigned to negative keywords
  B)  improve an ad’s position
  C)  be achieved with an increase in bid
  D)  prevent an ad from being served

Each of the following are benefits you would expect from Product Listing Ads except:
  A)  Ease of targeting without needing keywords
  B)  More traffic and leads
  C)  Automatically produced video commercials
  D)  Better qualified leads

The AdWords Application Programming Interface (API) allows develoepers to use application that:
  A)  are accessible only through AdWords editor
  B)  can appear throughout the Google Search Network
  C)  can be uploaded into the Ad gallery
  D)  interact directly with the AdWords server

What are Sitelinks?
  A)  Links from other sites to your site
  B)  Links to other websites that appear beneath the text of your Search ads
  C)  Links to more pages of your site that appear beneath the text of your Search ads
  D)  Links from your site to other sites

An advertiser can apply mobile bid adjustments at which of the following levels?
  A)  Campaign level
  B)  Keyword level
  C)  Account level
  D)  Ad level

AdWords Editor allows users to:
  A)  invite new users to share accounts
  B)  find relevant ads on Google partner sites
  C)  make live edits to multiple accounts simultaneously
  D)  access multiple accounts offline

One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the:
  A)  actual cost-per-click (CPC) of the ad showing one position lower on the page
  B)  location targeting of the ad showing one position lower on the page
  C)  cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
  D)  Ad Rank of the ad showing one position lower on the page

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
  A)  mobile devices with GPS enabled only
  B)  Google Maps only
  C)  any networks selected in the campaign settings
  D)  Google search only

What is the definition of actual cost-per-click (CPC)?
  A)  The average CPC the advertiser needs to pay in order to achieve top position
  B)  The least possible CPC the advertiser needs to pay to maintain an achieved position
  C)  The CPC according to a price list, which is then updated daily
  D)  The CPC an advertiser was charged minus credits for overshot daily budget

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
  A)  The Quality Score for the account was reset after the ad was edited
  B)  The advertisers landing page is down for maintenance
  C)  The edited ad is less relevant to the keywords within the ad group
  D)  The edited ad has a lower conversion rate after the changes were made

You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
  A)  ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
  B)  ($10)*(% Basic customers) + ($20)*(% Pro customers)
  C)  ($10+$20)*(% Basic customers)*(Basic average lifetime in months)/($20)*(% Pro customers)*(Pro average lifetime in months)
  D)  ($10*$20)(Total monthly conversions)/(Total customer count)

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
  A)  Ads tab of a specified group
  B)  Ad extensions tab
  C)  Opportunities tab
  D)  “Details” drop-down menu on the Keywords tab.

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
  A)  Change keyword match types from exact match to phrase match.
  B)  Make changes to improve the Quality Score of the ads keywords
  C)  Lower bids on keywords with high clickthrough rates (CTRs).
  D)  Review Impression Share report data to identify missed opportunities

Which allows advertisers to automate AdWords reporting and campagin management?
  A)  Use of Structured Query Language (SQL) server reporting services
  B)  Execution of multiple reporting tasks from multiple computers
  C)  Execution of repetitive Data Mining Extensions (DMX) queries
  D)  Use of an AdWords Application Programming Interface (API) web service

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
  A)  Run an impression share report and select to display the two metrics
  B)  Filter all keywords with an average position greater than three
  C)  Select the two metrics in “Graph options” on the Campaigns tab.
  D)  Search the account for keywords with high average cost-per-click (CPC) bids.

In an AdWords account, which statistic is viewable for each ad group?
  A)  Purchase funnel abandonment by step
  B)  Average cost-per-click (CPC)
  C)  Percent of impressions blocked by negative keywords
  D)  Performance by Internet Protocol (IP) address

Linking your Google+ Page to your AdWords account…
  A)  Cannot be done if you have a Google Merchant account
  B)  Requires a 2-month approval process
  C)  Enables users to login to your website through your Search advertisements
  D)  Enables you to show more endorsements for your business from your customers and supporters

Which is the quickest way to add a long list of locations to target in an AdWords campaign?
  A)  Select “Bulk locations” in the advanced section of a campaigns location settings
  B)  Add locations as keywords to the campaign
  C)  Search for each location in the search tab of locations settings
  D)  Enter a value in the “Show my ads within” box

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:
  A)  duplicate keywords added to multiple ad groups in one campaign
  B)  incorrect IP address information filtered from Google Analytics
  C)  Internet Service Providers (ISPs) who assign the same IP address to multiple users
  D)  query parsing being used to show geo-targeted ads to users in a different city

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the users experience?
  A)  Link to the webpage that is relevant to the ad and remove the pop-ups
  B)  Ensure that the pop-ups relate to the users search
  C)  Edit the ad text to promote the sunglasses in addition to the sneakers
  D)  Provide original content that cannot be found on another site

You are an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
  A)  Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA
  B)  Unlimited budget on all platforms where ROI is positive. Use a single CPA taret for all channels which matches the channel with the lowest CPA
  C)  Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms
  D)  Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.

You can add a ‘+’ modifier in front of broad match keywords to…
  A)  specify that someone’s search must include certain words or their close variations
  B)  indicate that this keyword should be dynamically inserted into your ad text
  C)  only trigger ads when the Google+ social extension is available
  D)  overrides negative keywords with an explicit positive keyword

Exact Match Impression Share metrics:
  A)  are available for both Search and Display Network campaigns
  B)  summarize impression share statistics for all keywords currently set to exact match
  C)  calculate impression share as if all keywords were set to exact match
  D)  are only available at the account level

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display
  A)  a page of the top-selling dresses for all seasons
  B)  a catalog of all dresses available on the website
  C)  several colors of spring dresses (spring dresses in several colors)
  D)  spring dresses, skirts, belts, and shoes

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrase to occur?
  A)  The cost-per-click (CPC) bid was lower than the recommended amount
  B)  The specific Conversion Optimizer code snippet was not added to the site
  C)  The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount
  D)  The ads in the campaign are waiting to be approved

In a Reach and Frequency report, “Frequency” is defined as the:
  A)  average number of times a user is exposed to an ad
or
the average number of times a unique user sees an ad over a given time period

  B)  total number of ad impressions
  C)  average number of times a video ad is played by a user
  D)  average number of times an ad appears on a single webpage

Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify
  A)  new keywords ideas for a campaign
  B)  keywords with low Quality Scores
  C)  potential new placements to target on the Google Display Network
  D)  ad groups or campaigns that should be paused

Dynamic search ads would be most helpful for…
  A)  Websites with hundreds or thousands of products, services, or listings that frequently change
  B)  Moving an ads position dynamically in whatever direction a users eyes are looking
  C)  Campaigns that need to reduce exposure on competitive keywords
  D)  A local restaurant with a dynamically changing menu that offers fresh new entrees every few months

Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses?
  A)  (Avg Revenue per Order) * (Profit Margin)
  B)  (Total Profit)/(Total Revenue)
  C)  (Avg Profit per Order) * (Conversion Rate)
  D)  (Avg CPC) * (Conversion Rate)

Which is the next stage of detection in an AdWords accont, if Googles automatic filtering system does not successfully remove all potentially invalid clicks?
  A)  Advertiser reports suspicious activity in the account
  B)  Alert from the AdSense team about publisher suspension
  C)  Third-party analysis of advertisers web server logs data
  D)  Proactive offline analysis by the Google Ad Traffic Quality Team

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:
  A)  that have included “Seattle” as an exact match in keyword lists
  B)  targeted to areas surrounding the city of Seattle
  C)  targeted to Seattle, regardless of the users location as long as they are in the US
  D)  to that user based on IP (Internet Protocol) address

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?
  A)  Shopping cart header
  B)  Confirmation page after a purchase
  C)  Website homepage
  D)  Landing page of an ad

The keyword insertion code in an ads headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ads headline be displayed?
  A)  Buy keyword books
  B)  Buy Gardening Books
  C)  Buy Books
  D)  Buy flower books

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should
  A)  click “get recent changes” in the tool bar (download recent changes)
  B)  contact all other account managers
  C)  disapprove any new proposals that appear
  D)  refresh the account in AdWords

AdWords Campaign Experiments allow you to…
  A)  Test changes to your account for a portion of the auctions that your ads participates in
  B)  Automated different images and text on your site to understand what converts most effectively
  C)  Receive written feedback from users based on their experience on your site
  D)  Request a formal analysis from Googles Campaign Experiments team that isolates the effect of online advertisements of offline purchases

Business listings in Google Places can be:
  A)  entered into their own ad auction
  B)  location extensions in AdWords
  C)  conversions in Adwords
  D)  physical locations or mobile applications

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
  A)  affordable underwater digital camera
  B)  water-proof camera
  C)  camera for use underwater
  D)  underwater camera case

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur?
  A)  Users globally are searching Google from mobile phones
  B)  Users in Switzerland are searching on Googles French domain
  C)  French users are visiting Switzerland and searching Google
  D)  French users were looking at Swiss news sites that show Google display ads

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
  A)  Set bids that minimize CPA within the top 3 positions, but explain that profit cannot effectively be optimized simultaneously
  B)  Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the clients priorities and adopt a bidding strategy with minimal contradictions.
  C)  Set bids that simultaneously optimize profit, position, and CPA all to the perfect point
  D)  Set bids that minimize CPA while maximizing profit, but explain that position cannot effectively be optimized simultaneously

In a Reach and Frequency report, “Reach” is defined as the:
  A)  distance between a user exposed to an ad and the business location of the advertiser
  B)  demographic populations to which an ad is served
  C)  geographic locations in which an ad is served
  D)  number of unique users exposed to an ad 
or
an estimate of the number of users exposed within a selected location target, based on unique cookies

At which level of an AdWords account can an advertiser make changes to network and location targeting settings
  A)  Account
  B)  Ad group
  C)  Campaign
  D)  Keyword

Information an advertiser would find in the Change History tool would be
  A)  changes made by the Ad Automator feature
  B)  adjustments made to the daily budget
  C)  credit card information associated with the account
  D)  timestamps for when ads were approved or disapproved

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?
  A)  Set campaign budget to a 30-day cycle
  B)  Increase the maximum cost-per-acquisition (CPA) bid
  C)  Opt out of the Google Display Network
  D)  Narrow location targeting settings

The purpose of a developer or authentication token is to track:
  A)  Application Programming Interface (API) usage
  B)  AdWords usage
  C)  Application Programming Interface (API) access by application
  D)  AdWords applications

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
  A)  (Average deal value) * (10%) / (115%)
  B)  (Average deal value) * (0.15)
  C)  (Averaage deal value) * (10%) * (115%)
  D)  (Averaage deal value) * (10%) * (15%)

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?
  A)  Lou: “We get a CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all marketing platforms.”
  B)  Joe: “An MBA class once suggested ad-spend should always be 9% of revenue. Lets use that as our target ROI.”
  C)  Jane: “A $15 CPA is okay, but if we could get it down to $10, that would give us more profit-per-customer.”
  D)  Pete: “Lets start by verifying our campaign is profitable, then test different CPA tarets to find which maximizes total profit.”

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure acheives both goals?
  A)  Run everything in a single campaign, allocating the set marketing budget to it
  B)  Automated everything in a single campaign with Branding and ROI optimizer
  C)  Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved.
  D)  Divide the marketing budget between Search and Display and run two separte campaigns

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
  A)  filtered out of the account before they accrued cost
  B)  charged to the account
  C)  removed as a result of a proactive investigation
  D)  credited to the account

Which AdWords feature is compatible with Conversion Optimizer
  A)  Separate Display Network bids
  B)  Advanced Ad Scheduling
  C)  Enhanced CPC
  D)  Ad Extensions

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
  A)  My Client Center (MCC)
  B)  AdWords Application Programming Interface (API)
  C)  AdWords editor
  D)  Automatic cost-per-click (CPC) bidding

How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
  A)  The CPA bid is multiplied by the predicted conversion rate
  B)  The CPA bid is the highest the system will allow the CPC bid to reach
  C)  The actual CPC bid is based on current max CPC settings
  D)  The CPC bid is one-tenth of the CPA bid by default

What determines a keywords clickthrough rate (CTR)?
  A)  Number of impressions divided by the average position
  B)  Number of clicks accrued per day
  C)  Number of impressions divided by the number of clicks
  D)  Number of clicks divided by the number of impressions

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?
  A)  Click-to-call ads are priced by the minute based on the call’s duration
  B)  Prices are negotiated in advance with discounts for bulk purchases
  C)  The cost is the same as a standard click on the ad
  D)  Click-to-call ads are flat-fee based on the caller’s phone model

A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
  A)  A category page containing both laptop and desktop computers
  B)  An electronic store’s homepage
  C)  A category page containing a variety of laptop computers
  D)  A product page for a desktop computer

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:
  A)  negative keywords such as -review or -comparison
  B)  phrase match keywords such as “laptop” or “computer”
  C)  negative match keywords such as -buy or -purchase
  D)  exact match keywords such as [rate], [review], or [compare]

Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?
  A)  Campaign Settings
  B)  Search Funnels
  C)  Billing Preferences
  D)  AdWords Editor

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
  A)  Position Preference
  B)  Automatic Bidding
  C)  Ad Scheduling
  D)  Keyword Planner

Which feature distinguishes location extensions from regional and customized campaign targeting?
  A)  Location extensions will appear when a user located near the advertised business searches on relevant terms.
  B)  Customized campaign targeting determines which address appears below the ad.
  C)  Location extensions will appear when an advertiser has targeted a specific region or location
  D)  Customized campaign targeting is required in order to enable location extensions

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
  A)  Look at click patterns over time and rule out legitimate reasons for increased activity
  B)  Submit an invalid clicks report to the Google AdWords team
  C)  Pause the affected campaign until an invalid clicks investigation is complete
  D)  Submi new ad text variations for review

One reason for using Conversion Optimizer is to:
  A)  maximize ad exposure
  B)  dynamically manage ad position
  C)  generate more clicks than manual bidding would generate
  D)  avoid unprofitable clicks

How should advertisers use their websites to help them structure their accounts?
  A)  Organize ad groups and campaigns to reflect the layout of the website
  B)  Organize keywords to cover each word represented on the website
  C)  Add the website’s URL as a keyword to each ad group
  D)  Add the headings from the website as keywords across campaigns

Which is the most appropriate action to take when a keyword is below the “first page bid estimate” listed in the Status column of the Keywords tab?
  A)  Consider increasing the bid or editing the keyword to improve Quality Score
  B)  Delete the keyword from all instances in the account
  C)  Change the match-type to the keyword to Exact
  D)  Always increase the keyword bid to the “first page bid estimate”

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance
  A)  Monitor overall changes in clicks received
  B)  Enable and disable Conversion Optimizer every other day to observer differences
  C)  Compare average CPA and conversion rate before and after using Conversion Optimizer
  D)  Install new Conversion Tracking code

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving campaign performance
  A)  Monitor overall changes in clicks received
  B)  Enable and disable Conversion Optimizer every other day to observer differences
  C)  Compare average CPA and conversion rate before and after using Conversion Optimizer
  D)  Install new Conversion Tracking code

What can be learned from a Search Funnel?
  A)  Search impressions share for the last 30 days compared to CPC trends over time
  B)  Budget usage for all Search Campaigns, including budget limitations and opportunities for more traffic
  C)  The number of searches completed during a given period of time
  D)  The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
  A)  managed placements and keywords
  B)  destination URLs set at the ad group level
  C)  at least 50 keywords
  D)  keywords that are also included in the ad text

Which are key elements to keep in mind when optimizing a landing page for AdWords
  A)  Prominent headlines in several font styles and text sizes
  B)  Clear landing page layout and several links to related websites
  C)  Relevant and original content that clearly represents the business
  D)  Correct programming language used to construct site

The IP Exclusion tool allows advertisers to:
  A)  discover IP addresses of competitors
  B)  obtain IP addresses for valuable website visitors
  C)  determine which IP addresses have seen ads
  D)  prevent specific IP addresses from seeing their ads

Which scenario would record to two conversions (1-per-click)?
  A)  A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again
  B)  A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts
  C)  A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts
  D)  A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again

How could an advertiser determine the most profitable keywords within a campaign?
  A)  Compare the costs accrued by each keyword with the conversion data for that keyword
  B)  Identify the keywords with the lowest “first page bid estimates”
  C)  Compare the total clicks to total conversions for each keyword in the account
  D)  Identify the keywords with the highest clickthrough rate

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
  A)  AdWords API Sandbox
  B)  Ad Preview Tool
  C)  AdWords API Tokens
  D)  Keyword Planner

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
  A)  Ad Preview and Diagnosis Tool
  B)  Keyword Planner
  C)  Display Planner
  D)  Change history

Which approach to bidding is best suited to maximize profit?
  A)  Maximize ROI as a percentage
  B)  Minimize CPA
  C)  Maximize conversions
  D)  Balance CPA and # of conversions

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:
  A)  mention competitor offers and prices
  B)  use special characters, such as asterisks or hashes
  C)  use exclamation points and capital letters
  D)  include prices, promotions, and a call-to-action

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
  A)  impressions for their daily budget
  B)  conversions based on their conversion goals
  C)  clicks for their daily budget
  D)  impressions in their preferred position range

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm – 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
  A)  USD$0.70
  B)  USD$0.33
  C)  USD$0.03
  D)  USD$0.30

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely?
  A)  Receive more conversions while paying more on average per conversion
  B)  Receive fewer conversions while paying more on average per conversion
  C)  Receive more conversions while paying less on average per conversion
  D)  Receive fewer conversions while paying less on average per conversion

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?
  A)  Cheap, cheap, cheap monitors
  B)  20-70% off LCD monitors
  C)  BUY affordable LCDs
  D)  **Free** shipping on LCDs

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
  A)  Edit the ad text to include a more relevant destination URL
  B)  Upgrade to a faster web server to reduce page load time
  C)  Redesign the landing page to create a better experience for users
  D)  Use keyword matching options to help remove irrelevant searches

Which is a benefit of using AdWords editor?
  A)  Users with My Client Center (MCC) Reports Access can make edits to an account
  B)  Multiple users can share archives and proposals for an account
  C)  Multiple users can make offline changes to Account Preferences
  D)  Conflicts between changes made by importing a file do not need to be resolved prior to posting

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
  A)  a user clicks on an AdWords ad
  B)  multiple conversions result from a single AdWords ad click
  C)  a single conversion is made within 30 days following an AdWords ad click
  D)  a user visits a website within 30 days of clicking on an AdWords ad

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
  A)  The advertiser’s daily budget is not set to the recommended amount
  B)  The advertiser’s campaign targets the Google Display Network only
  C)  The advertiser advertises a service rather than a product
  D)  The advertiser has fewer than 15 conversions in the last 30 days

Which is a recommended action for new mobile preferred ad creative?
  A)  Target Search Network only
  B)  Integrate mobile Flash video ads
  C)  Use a mobile-optimized landing page
  D)  Use exact match only

Which can be specified at the campaign level?
  A)  Ad text
  B)   Billing preferences
  C)  Destination URLs
  D)  Network distribution

What is a benefit of using the AdWords Application Programming Interface (API)?
  A)  Programmers benefit from third-party coding support
  B)  Advertisers can log into the AdWords account to upload changes
  C)  Programming skills are not necessary
  D)  Advertisers can make dynamic changes to their AdWords accounts at scale

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:
  A)  make strategic changes to the account to improve performance
  B)  upload goals to the “Advertising Goals” section in their account
  C)  bid separately for each ad variation based on its performance
  D)  manually increase clickthrough rate (CTR) to improve performance

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
  A)  Change History
  B)  Billing Summary
  C)  Campaign Settings
  D)  Keyword Planner

Jane uses AdWords to promote her online shoe sore and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
  A)  inaccurate web server log information
  B)  automated software designed to click on her ads
  C)  users who are comparison shopping for shoes
  D)  users who click on an ad on the Google Display Network

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
  A)  Branding campaign with set marketing budget, prioritizing current ad position over more clicks
  B)  Unprofitable campaign, planning to scale up exposure if profitability can be achieved
  C)  Branding campaign with set marketing budget, prioritizing more clicks over current ad position
  D)  Profitable campaign, missing additional profitable conversions when budget limits exposure

Which is a benefit of linking Google Places account to an AdWords campaign?
  A)  Free organic search results for the advertiser’s business will be more likely to show on Google Maps
  B)  Adding or updating addresses in Google Places automatically updates validated addresses used for ads
  C)  Geographical targeting automatically expands to include all regions
  D)  Additional icon options are available for ads when using Google Places

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
  A)  Perform Google searches on the same keywords to build data points
  B)  Run a keyword diagnosis for the keyword in question
  C)  Use the Keyword Planner to include more variations of a given keyword
  D)  View the Search terms report to determine the root cause

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign
  A)  “peak season” of a product or service
  B)  improvement in an ad’s position
  C)  a related press release
  D)  automated clicks

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank
  A)  An increased CPC bid leads directly to a small increase in Ad Rank
  B)  CPC bid only affects Ad Rank on the Search Network
  C)  An increased CPC bid leads directly to a large increase in Ad Rank
  D)  CPC bid is one factor that affects Ad Rank

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  A)  The page on the site that displays only roses
  B)  The homepage that displays all five types of flowers
  C)  The “Contact Us” page of the site
  D)  The page on the site where users can register as “frequent shoppers”

Which is a benefit linking a Google My Business account to an AdWords campaign?
  A)  Geographical targeting automatically expands to include all regions
  B)  Additional icon options are available for ads when using Google My Business
  C)  Free organic search results for the advertiser’s business will be more likely to show on Google Maps
  D)  Adding or updating addresses in Google My Business automatically updates validated addresses used for ads.

Local Google+ pages created on Google My Business can be:
  A)  physical locations or mobile applications
  B)  entered into their own ad auction
  C)  location extensions in AdWords
  D)  conversions in AdWords

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?
  A)  It uses your conversion history to bid higher when a conversion is more likely
  B)  It sets CPC bids as one-tenth the current CPA bid setting
  C)  It only allows CPC bids lower than the current CPA bid setting
  D)  It bids a static CPC value based on current max. CPC settings

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
  A)  Change the zip code in the AdWords account
  B)  Set a location bid adjustment
  C)  Show ads only on the Search Network
  D)  Set a language bid adjustment

Which is a recommended best practice when creating a new mobile-preferred ad creative?
  A)  Target Search Network only
  B)  Use exact match keywords only
  C)  Use a mobile-optimized landing page
  D)  Integrate mobile Flash video ads

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
  A)  Include more than 50 keywords in 1 ad group
  B)  Set a theme for each campaign and choose related keywords
  C)  Keep each keyword to a single word, rather than a phrase
  D)  Set a theme for each ad group and choose related keywords

The owners of a coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
  A)  Managed placements
  B)  Keyword planner
  C)  Custom ad scheduling
  D)  Automatic bidding

Which allows advertisers to automate AdWords reporting and campaign management?
  A)  Use a structured Query Language (SQL) server reporting services
  B)  Execution of multiple reporting tasks from multiple computers
  C)  Execution of repetitive Data Mining Extensions (DMX) queries
  D)  Use of an AdWords Application Programming Interface (API) web service

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
  A)  Ad group data that you customize with the Report Editor
  B)  Ad average position metric from the paid and organic report
  C)  Average position metric from the top movers report
  D)  Top of page rate metric from the Auction insights report

Which is a best practice for writing an effective text ad?
  A)  Make the text different from what’s on your landing page
  B)  Write several ads and see which one performs the best
  C)  Use a passive verb in the headline
  D)  Talk about yourself and your business

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
  A)  camera for use under water
  B)  underwater digital camera
  C)  underwater camera case
  D)  underwater lens camera

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
  A)  She’s using a “Standard” campaign
  B)  She prefers not to limit ad exposure, regardless of when the restaurant is open
  C)  She can’t afford to run ads at all times of the day and on all days of the week
  D)  Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {Keyword:Chocolate}”. Your headline could look like this:
  A)  We Sell chocolate
  B)  We sell dark chocolate
  C)  We Sell Dark Chocolate
  D)  We Sell dard chocolate

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
  A)  impressions in their preferred position range
  B)  conversions based on their conversion
  C)  clicks for their daily budget
  D)  impressions for their daily budget

Which is a best practice for creating a mobile-preferred ad?
  A)  Put your most important information in the second line of ad text
  B)  Integrate mobile Flash video ads
  C)  Use a mobile-optimized landing page
  D)  Use the same format and content as you’d use for a laptop ad

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  A)  US$1.80
  B)  UD$1.70
  C)  UD$2.80
  D)  US$2

If you want to target ads to only people who speak Spanish, you can:
  A)  write your ad and keywords in Spanish and target the Spanish language
  B)  have Google translate your ad and keywords into Spanish
  C)  write your ad and keywords in English and target the Spanish language
  D)  in your ad text, make a reference to Spanish speakers

How would you determine the clickthrough rate (CTR) for a client’s search ads?
  A)  Evaluate the number of clicks the ad accrues per day
  B)  Divide the number of clicks the ad gets by the number of impressions it gets
  C)  Divide the number of impressions the ad gets by its average position
  D)  Divide the number of impressions the ad gets by the number of clicks it gets

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
  A)  Shoe store addresses
  B)  Shoe stores near me
  C)  Shoe store sales
  D)  Great shoe stores

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
  A)  Optimize for clicks
  B)  Rotate evenly
  C)  Optimize for conversions
  D)  Rotate randomly

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
  A)  Keyword Planner
  B)  AdWords Editor
  C)  Bid Simulator
  D)  AdWords API

After searching for shoes, Sean clicks on an ad promoting a sale on sneaker, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
  A)  Remove the pop-ups
  B)  Ensure that the pop-ups relate to the search
  C)  Ensure that pop-ups get Sean’s attention
  D)  Remove all but on of the pop-ups

The AdWords Application Programming Interface (API) allows developers to use applications that:
  A)  can appear throughout the Google Search Network
  B)  interact directly with the AdWords server
  C)  are accessible only through AdWords Editor
  D)  can be uploaded into the Ad gallery

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
  A)  “Free shipping on CuStOm Ts”
  B)  “Custom Tees, Click Here”
  C)  “Design Your Own T-shirt”
  D)  “We sell custom t-shirts!”

True or False: Adding an extension to a text ad improves an advertiser’s Quality Score.
  A)  False
  B)  True

What can you learn from attribution reports?
  A)  Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  B)  The series of steps customers take after completing a conversion, including information on ads, clicks and elements of a campaign
  C)  The series of steps customer take before completing a conversion, including information on ads, clicks and elements of a campaign
  D)  The number of conversions the same customer completes after clicking an ad

Jose has a limited AdWords budget and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
  A)  Slightly raise bids
  B)  Replace his 3 most expensive keywords with lower-prices keywords
  C)  Slightly lower bids
  D)  Choose accelerated instead of standard delivery

Keyword Planner can do all of these things except:
  A)  provide historical statistics on search volume
  B)  multiply keyword lists together
  C)  provide Quality Score estimates and validate keywords
  D)  suggest keywords and ad groups that may not have occurred to you

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
  A)  Reducing prices on his inventory
  B)  Adding an extension
  C)  Using the Shopping ad format
  D)  Improving a lower-level page on his website

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
  A)  Bid accross multiple ad groups to determine the average
  B)  Use bid simultors to see CPC estimates
  C)  Try various CPC amounts to determine the average
  D)  Raise your max. CPC to US$3 to cover possible competitive bids

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
  A)  Note the sale end date in the text
  B)  insert th AdWords clock icon in each ad
  C)  Use the “Sale duration” function
  D)  Use the “Countdown” function

Adwords Editor lets users do all of these things except:
  A)  simultaneously make edits to multiple accounts online
  B)  view statistics for all campaigns
  C)  export and import files
  D)  keep working while offline

“Mobile app engagement” campaigns can be used to:
  A)  increase in-store call conversions
  B)  encourage people to download a new app
  C)  re-engage people who’ve downloaded an app
  D)  encourage people to rate an app in the app store

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
  A)  About 20%
  B)  About 50%
  C)  Nearly everyone who’s ready to buy
  D)  About 10%

How might you explain to an account manager why se should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
  A)  Cost-per-conversion data can be compared with competitors cost-per-conversion data
  B)  Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  C)  Cost-per-conversion data can indicate whether her profit will increase
  D)  Knowing the cost-per-conversion can help her better optimize the campaign’s keywords

The keyword insertion code in an ad’s headline is “Buy {Keyword:Books}” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
  A)  Buy plant books
  B)  Buy Gardening Books
  C)  Buy keyword books
  D)  Buy flower-arranging books

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
  A)  Words from headlines on your website like “electronics” and “sale on cameras”
  B)  Brand names of your top competitors cameras
  C)  Words in your ad text, like model names of digital cameras
  D)  General phrases related to photography like “camera lens” and “camera base”

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
  A)  spring dresses in several colors
  B)  a single best-selling dress
  C)  a catalogue of spring and summer dresses
  D)  top-selling dresses for all seasons

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
  A)  Portfolio Simulator
  B)  Bid Simulator
  C)  Keyword Simulator
  D)  CPC Simulator  

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bis is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  A)  UD$0.30
  B)  UD$0.32
  C)  UD$0.03
  D)  UD$0.31

You can use the Adwords Application Programming Interface (API) to:
  A)  integrate Adwords data with your inventory system
  B)  integrate Adwords data with multiple manager accounts 
  C)  override Adwords functions you don’t need
  D)  integrate data about competitors into your account

You want to use Adwords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
  A)  Search Network with Display Select
  B)  Display Network, advanced
  C)  Search Network, advanced
  D)  Display Network with Search Select

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
  A)  It’s obvious on the landing page that she’s selling greeting cards
  B)  When people click the ad, they’re taken to the get-well category
  C)  The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations and get well
  D)  Some of her keywords are on the landing page

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?
  A)  Add a second type of extension
  B)  Lower her Ad Rank
  C)  Lower her maximum cost-per-click (max.CPC)
  D)  Raise her maximum cost-per-click (max. CPC)

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
  A)  Increase the number of keywords in each ad group
  B)  Add a location extension to her ad
  C)  Increase her maximum cost-per-click (max. CPC) bid
  D)  Use the Shopping ad format

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
  A)  The “Contact us” page
  B)  The home page, showing 5 types of bouquets that include roses
  C)  The page on which people can sign up for coupons 
  D)  The page showing sore bouquets

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers and tablets?
  A)  Cross-through conversions
  B)  Cross-OS Conversions
  C)  Click-through conversions
  D)  Cross-device conversions

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses” Which might you add as negative keywords to prevent your ads from showing on such searches?
  A)  “wine” and “drinking”
  B)  “drinking” and “glasses”
  C)  “prescription” and “glasses”
  D)  “glasses” and “wine”

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
  A)  He can get an idea of how many people double clicked his ads
  B)  He can better understand whether potential customers find his ads appealing
  C)  He can get an idea of how many people who’ve seen his ads became customers
  D)  He can better understand what happens after potential customers click his ads

Your client’s product costs UD$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
  A)  [US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
  B)  [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
  C)  [US$1500 (revenue) – 10 (number of prroducts sold)] / US$1200 (cost + AdWords spend)
  D)  US$1500 (revenue) / US$1200 (cost + AdWords spend)

True or Flase: Shopping ads use Merchant Center product data to decide how and where to show ads:
  A)  True
  B)  False

Which of these statements is true?
  A)  Location targeting enables location extensions
  B)  Location targeting determines which business address appears in an extension
  C)  Location extensions appear when someone who’s physically near the business searches on relevant terms
  D)  Location extensions appear when an advertiser targets a geographic location

A new client want to promote his 3 indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
  A)  Create 1 campaign with an ad group for each item
  B)  Create 1 campaign with an ad group for all restaurant locations
  C)  Create 1 campaign with an ad group for each restaurant location
  D)  Create several campaigns with 2 ad groups each: dine in and takeout

Which is a best practice for writing an effective text ad?
  A)  Use all capital letters in the  headline
  B)  End the headline with an exclamation point
  C)  Make sure the headline wraps to two lines
  D)  Capitalize the first letter each word in the headline

If you’re currently using text, display and video ads but also want to more specially control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
  A)  Display Network, advances
  B)  Search Network only
  C)  Display Network only
  D)  Search Network with Display Select

True or False: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
  A)  False
  B)  True

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number and make the call with one click. How is that priced?
  A)  Negotiated in advance with bulk discounts
  B)  By the minute based on the length of the call
  C)  Flat fee based on the caller’s phone model
  D)  The same as when someone clicks on an ad  

Data shows that your  client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of UD$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of UD$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
  A)  +40% for San Francisco, -20% for Houston
  B)  +40% for San Francisco, -40% for Houston
  C)  +20% for San Francisco, -20% for Houston
  D)  +20% for San Francisco, -40% for Houston

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business and you see that her business and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
  A)  increase the bids for the keywords that include the terms “boat,” “snorkeling” and “beachside”
  B)  increase the budget for all of her campaigns that contain these queries as keywords
  C)  create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  D)  lower the budget for all of her campaigns that contain these queries as keywords

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
  A)  has fewer than 15 conversions in the last 30 days
  B)  is using Google Analytics
  C)  is using another automated bid strategy
  D)  has fewer than 5 conversions in the last 15 days

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
  A)  They can help her calculate how often someone clicked on her ad and then converted
  B)  They can help her evaluate how engaging her ad is to potential customers
  C)  They can give her an idea of how often her ad is shown to potential customers
  D)  They can give her an idea of how often someone clicked on her ad

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of hid head. What’s one way he might improve them?
  A)  See the suggestions on the Opportunities tab
  B)  See the suggestions on the Keywords tab
  C)  Click the “Automatic keyword refresh” button
  D)  Stick with the current keywords for 2 months to collect enough viable data

Each of these are benefits you’d expect from Shopping ads except:
  A)  free listings
  B)  better-qualified leads
  C)  ease of targeting without needing keywords
  D)  more traffic and leads

High quality ratings for an ad can:
  A)  improve its position
  B)  increase how often people click on it
  C)  increase its average cost-per-click (avg. CPC) bid
  D)  be achieved with a increase in bid  

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust  your bids to try to get as many conversions at what amount, on average?
  A)  US$15
  B)  US$18
  C)  US$45
  D)  US$30

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on th Search Network?
  A)  Retargeting lists for text ads
  B)  Remarketing lists for search ads
  C)  Dynamic search ads
  D)  Flexible bidding

The format of a Shopping ad is different from that of a standard text ad in that it includes:
  A)  a product image, background color and price
  B)  a product image, title, price and extension
  C)  a product image, title, price and merchant name
  D)  a product image, title and price

Which statement is true?
  A)  Call extensions send people to a landing page with a phone number
  B)  Ads with call extensions only let people call the business
  C)  Call-only ads are available exclusively on the Display Network
  D)  Call-only ads only let people call the business

Chanara, a senior account manager at a large digital agency, like having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
  A)  Use a single sign-in for all accounts
  B)  Access the Adowrds Application Programming Interface (API)
  C)  Upgrade each individual AdWords account
  D)  Upgrade multiple manager accounts

You own a bed and breakfast in southern France and want to target English speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
  A)  French and English; the 5-mile radius around the bed and breakfast
  B)  English; the United States
  C)  English; southern France
  D)  English; the 25-mile radius around the bed and breakfast

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
  A)  The projected maximum cost-per-click (max. CPC)
  B)  The average amount charged each time someone clicks on his ad
  C)  The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  D)  The average amount needed to make the ad appear somewhere on the page   

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
  A)  Keyword Simulator
  B)  Target CPA Planner
  C)  Target CPA Simulator
  D)  Target Bid Simulator  

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
  A)  Enhanced cost-per-click (ECPC)
  B)  Target outranking share
  C)  Maximize clicks
  D)  Target return on ad spend (ROAS) 

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
  A)  Using 1 conversion code snippet with cross-account conversion tracking
  B)  Setting up automated conversion rules for both accounts
  C)  Using multiple conversion code snippets with single-account conversion tracking
  D)  Combining the accounts for streamlined reporting  

Your average bid id US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments. ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
  A)  UD$11
  B)  UD$14
  C)  UD$13
  D)  UD$12 

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
  A)  Add a mobile-app extension to her ad
  B)  Use the “Ads on mobile devices” campaign type
  C)  Include a link to her mobile website in her ad
  D)  Add a call-only extension to her ad

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  A)  visited a business’s website from the search results page
  B)  saved a business as a contact on their phone
  C)  called a similar business from their phone
  D)  clicked to call a business from the search results page  

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
  A)  To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
  B)  It’s most efficient to have a single ad group
  C)  To show ads promoting all the flavors to people searching for “gourmet popcorn”
  D)  To make sure “Sweet & spicy coconut” continues to be the bestseller 

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
  A)  Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  B)  Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  C)  Group them in a single ad group
  D)  Create a new campaign for every bed she sells in her store

Which statement about ad extensions isn’t true?
  A)  They often appear below the organic search results
  B)  They show additional information about a business
  C)  They tend to improve an ad’s visibility
  D)  They can help improve clickthrough rate

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.
  A)  a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
  B)  the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
  C)  a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
  D)  the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter

Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  A)  take people to subpages on her site about gloves, tools and fertilizer
  B)  bring people to her site from blogs about gardening
  C)  be used with Shopping campaigns
  D)  take people to blogs about gardening  

Which option can you use to capture potential business later in the day, even on a limited budget?
  A)  Ad delivery
  B)  Bid allocation
  C)  Ad automation
  D)  Bid capping  

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
  A)  launching a cross-device campaign
  B)  running ads only on mobile devices
  C)  carrying over the theme of her traditional ad campaign to her online campaign
  D)  addressing consumers’ needs

The majority of consumers want ads customized to their:  
  A)  interests and hobbies
  B)  country or nationality
  C)  city, zip code, or immediate surroundings
  D)  age group

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
  A)  Most of his customers are watching a ballgame when they visit his site
  B)  Most people clicking on his ad already own at least 1 baseball cap
  C)  Lots of his site visitors are signing up for his baseball trivia newsletter
  D)  Lots of his site visitors are 49ers fans

To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  A)  use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
  B)  set shorter conversion windows to capture users who convert after researching on multiple devices
  C)  edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  D)  set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data  

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
  A)  Use the bid strategy “Maximize engagement”
  B)  Customize the app for each format (phone, tablet, computer)
  C)  Set up custom deep links
  D)  Add some large, memory-intensive graphics

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
  A)  20-70% off LCD monitors
  B)  BUY affordable LCDs
  C)  Cheap, cheap, cheap monitors
  D)  **Free** shipping on LCDs

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  A)  Increase the number of mobile-optimized text ads
  B)  Decrease the mobile bid adjustment for the campaign
  C)  Decrease the number of mobile-optimized text ads
  D)  Increase the mobile bid adjustment for the campaign

The strategic use of different marketing channels affects:
  A)  target-customer demographics
  B)  payment methods
  C)  the average amount of each sale
  D)  online purchase decisions

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
  A)  Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
  B)  Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
  C)  Create 1 campaign and apply target search page location bidding to drive visibility and reservations
  D)  Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize clicks bidding to each campaign

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
  A)  People located in Switzerland are searching using France-related words, like “hotels in Paris”
  B)  French people visiting Switzerland are searching on Google for information about Switzerland
  C)  Swidd people are searching on Google for information about Switzerland
  D)  People located in France are using Swiss-related words like “hotels in Switzerland”

Your manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
  A)  Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
  B)  Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  C)  Use target outranking share bidding
  D)  Raise the target cost-per-acquisition (CPA) bid

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
  A)  
  B)  www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
  C)  {creative}dogtreats
  D)  {creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
  A)  adjust your client’s budget
  B)  optimize your client’s ad text
  C)  optimize your client’s keywords
  D)  All of the listed answers are correct

Why would the data for a Search Network campaign show conversions but no view-through conversions?
  A)  A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  B)  A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
  C)  A view-through conversion is counted when someone sees an ad in Google Search and calls the business
  D)  A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

You can use target cost-per-acquisition (CPA) bidding to help:
  A)  get as many conversions as possible within a flexible budget range
  B)  get as many clicks as possible within your budget
  C)  get as many conversions as possible within your budget
  D)  generate more clicks than manual bidding would generate

Which lets you change keywords, campaigns, ads, ad groups and product groups?
  A)  Category editor
  B)  Bulk edits
  C)  Revision tool
  D)  Campaign editor

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
  A)  estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
  B)  estimate revenue based on the value of click, factor out gross margins, and subtract AdWords costs
  C)  estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
  D)  estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs

Dynamic search ads would be most helpful for:
  A)  websites with hundreds or thousands of products, services or listings that change frequently
  B)  moving an ads position dynamically in whatever direction a person’s eyes are looking
  C)  a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  D)  campaigns that need to reduce exposure on competitive keywords

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
  A)  The company’s email campaigns are the most profitable, with a cost-per-acquisition of £15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
  B)  Ad spend should always be 7% of revenue, which should be used as the target ROI
  C)  Decrease the target cost-per-acquisition (CPA) for the campaigns from £15 to £10 to drive an increase in profit per customer
  D)  Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts
  A)  Add a customized column for “queries” on the Keywords tab
  B)  Use the Ad Preview and Diagnosis Tool on the Tools tab
  C)  Review ” Automatic placements” on the Display Network tab
  D)  Select the “Details” drop-down menu on the Keywords tab

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?
  A)  Opportunities
  B)  Billing
  C)  My account
  D)  Campaigns

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?
  A)  Use at least five keywords from the ad group directly in the ad text
  B)  Use account statistics and reports to monitor ad performance
  C)  Include words like “find” and “searchA” in the ad text
  D)  Include no more than one ad text per ad group

Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
OR
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
  A)  Manual bid changes
  B)  Historical conversion data
  C)  Test conversions
  D)  Forecast data

If an advertiser has the same keyword in 2 different ad groups, the one to win a given auction will have the:
  A)  highest maximum cost-per-click (CPC) bid
  B)  lowest maximum CPC bid
  C)  highest cost-per-acquisition (CPA) bid
  D)  highest Ad Rank

A high Quality Score can:
  A)  be assigned to negative keywords
  B)  improve an ad’s position
  C)  be achieved with an increase in bid
  D)  prevent an ad from being served

Each of the following are benefits you would expect from Product Listing Ads except:
  A)  Ease of targeting without needing keywords
  B)  More traffic and leads
  C)  Automatically produced video commercials
  D)  Better qualified leads

The AdWords Application Programming Interface (API) allows developers to use application that:
  A)  are accessible only through AdWords editor
  B)  can appear throughout the Google Search Network
  C)  can be uploaded into the Ad gallery
  D)  interact directly with the AdWords server

What are Sitelinks?
  A)  Links from other sites to your site
  B)  Links to other websites that appear beneath the text of your Search ads
  C)  Links to more pages of your site that appear beneath the text of your Search ads
  D)  Links from your site to other sites

An advertiser can apply mobile bid adjustments at which of the following levels?
  A)  Campaign level
  B)  Keyword level
  C)  Account level
  D)  Ad level

AdWords Editor allows users to:
  A)  invite new users to share accounts
  B)  find relevant ads on Google partner sites
  C)  make live edits to multiple accounts simultaneously
  D)  access multiple accounts offline

One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the:
  A)  maximum cost-per-click (CPC) of the ad showing one position lower on the page
  B)  location targeting of the ad showing one position lower on the page
  C)  cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
  D)  maximum cost-per-click (CPC) of the ad showing in the #1 position on the page

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
  A)  mobile devices with GPS enabled only
  B)  Google Maps only
  C)  any networks selected in the campaign settings
  D)  Google search only

What is the definition of actual cost-per-click (CPC)?
  A)  The average CPC the advertiser needs to pay in order to achieve top position
  B)  The least possible CPC the advertiser needs to pay to maintain an achieved position
  C)  The CPC according to a price list, which is then updated daily
  D)  The CPC an advertiser was charged minus credits for overshot daily budget

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
  A)  The Quality Score for the account was reset after the ad was edited
  B)  The advertisers landing page is down for maintenance
  C)  The edited ad is less relevant to the keywords within the ad group
  D)  The edited ad has a lower conversion rate after the changes were made

An advertiser makes edits to an ad and notices that it’s position is then lower than that of the previous version. What’s the most likely cause?
  A)  The edited ad is less relevant to the keywords in the ad group
  B)  The advertiser’s landing page is down for maintenance
  C)  The edited ad has a lower conversion rate
  D)  The advertiser’s budget has been depleted

You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
  A)  ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
  B)  ($10)*(% Basic customers) + ($20)*(% Pro customers)
  C)  ($10+$20)*(% Basic customers)*(Basic average lifetime in months)/($20)*(% Pro customers)*(Pro average lifetime in months)
  D)  ($10*$20)(Total monthly conversions)/(Total customer count)

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
  A)  Ads tab of a specified group
  B)  Ad extensions tab
  C)  Opportunities tab
  D)  “Details” drop-down menu on the Keywords tab

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
  A)  Change keyword match types from exact match to phrase match.
  B)  Make changes to improve the Quality Score of the ads keywords
  C)  Lower bids on keywords with high clickthrough rates (CTRs).
  D)  Review Impression Share report data to identify missed opportunities

Which allows advertisers to automate AdWords reporting and campaign management?
  A)  Use of Structured Query Language (SQL) server reporting services
  B)  Execution of multiple reporting tasks from multiple computers
  C)  Execution of repetitive Data Mining Extensions (DMX) queries
  D)  Use of an AdWords Application Programming Interface (API) web service

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
  A)  Run an impression share report and select to display the two metrics
  B)  Filter all keywords with an average position greater than three
  C)  Select the two metrics in “Graph options” on the Campaigns tab
  D)  Search the account for keywords with high average cost-per-click (CPC) bids.

In an AdWords account, which statistic is viewable for each ad group?
  A)  Purchase funnel abandonment by step
  B)  Average cost-per-click (CPC)
  C)  Percent of impressions blocked by negative keywords
  D)  Performance by Internet Protocol (IP) address

Linking your Google+ Page to your AdWords account.
  A)  Cannot be done if you have a Google Merchant account
  B)  Requires a 2-month approval process
  C)  Enables users to login to your website through your Search advertisements
  D)  Enables you to show more endorsements for your business from your customers and supporters

Which is the quickest way to add a long list of locations to target in an AdWords campaign?
  A)  Select “Bulk locations” in the advanced section of a campaigns location settings
  B)  Add locations as keywords to the campaign
  C)  Search for each location in the search tab of locations settings
  D)  Enter a value in the “Show my ads within” box

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:
  A)  duplicate keywords added to multiple ad groups in one campaign
  B)  incorrect IP address information filtered from Google Analytics
  C)  Internet Service Providers (ISPs) who assign the same IP address to multiple users
  D)  query parsing being used to show geo-targeted ads to users in a different city

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the users experience?
  A)  Link to the webpage that is relevant to the ad and remove the pop-ups
  B)  Ensure that the pop-ups relate to the users search
  C)  Edit the ad text to promote the sunglasses in addition to the sneakers
  D)  Provide original content that cannot be found on another site

You are an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
  A)  Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA
  B)  Unlimited budget on all platforms where ROI is positive. Use a single CPA taret for all channels which matches the channel with the lowest CPA
  C)  Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms
  D)  Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign

You can add a ‘+’ modifier in front of broad match keywords to.
  A)  specify that someone’s search must include certain words or their close variations
  B)  indicate that this keyword should be dynamically inserted into your ad text
  C)  only trigger ads when the Google+ social extension is available
  D)  overrides negative keywords with an explicit positive keyword

Exact Match Impression Share metrics:
  A)  are available for both Search and Display Network campaigns
  B)  summarize impression share statistics for all keywords currently set to exact match
  C)  calculate impression share as if all keywords were set to exact match
  D)  are only available at the account level

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display.
  A)  a page of the top-selling dresses for all seasons
  B)  a catalog of all dresses available on the website
  C)  several colors of spring dresses
  D)  spring dresses, skirts, belts, and shoes

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
  A)  The cost-per-click (CPC) bid was lower than the recommended amount
  B)  The specific Conversion Optimizer code snippet was not added to the site
  C)  The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount
  D)  The ads in the campaign are waiting to be approved

In a Reach and Frequency report, “Frequency” is defined as the:
  A)  average number of times a user is exposed to an ad
or the average number of times a unique user sees an ad over a given time period
  B)  total number of ad impressions
  C)  average number of times a video ad is played by a user
  D)  average number of times an ad appears on a single webpage

Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify.
  A)  new keywords ideas for a campaign
  B)  keywords with low Quality Scores
  C)  potential new placements to target on the Google Display Network
  D)  ad groups or campaigns that should be paused

Dynamic search ads would be most helpful for.
  A)  Websites with hundreds or thousands of products, services, or listings that frequently change
  B)  Moving an ads position dynamically in whatever direction a users eyes are looking
  C)  Campaigns that need to reduce exposure on competitive keywords
  D)  A local restaurant with a dynamically changing menu that offers fresh  new entries every few months

Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses?
  A)  (Avg Revenue per Order) * (Profit Margin)
  B)  (Total Profit)/(Total Revenue)
  C)  (Avg Profit per Order) * (Conversion Rate)
  D)  (Avg CPC) * (Conversion Rate)

Which is the next stage of detection in an AdWords account, if Googles automatic filtering system does not successfully remove all potentially invalid clicks?
  A)  Advertiser reports suspicious activity in the account
  B)  Alert from the AdSense team about publisher suspension
  C)  Third-party analysis of advertisers web server logs data
  D)  Proactive offline analysis by the Google Ad Traffic Quality Team

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:
  A)  that have included “Seattle” as an exact match in keyword lists
  B)  targeted to areas surrounding the city of Seattle
  C)  targeted to Seattle, regardless of the users location as long as they are in the US
  D)  to that user based on IP (Internet Protocol) address

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?
  A)  Shopping cart header
  B)  Confirmation page after a purchase
  C)  Website homepage
  D)  Landing page of an ad

The keyword insertion code in an ads headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ads headline be displayed?
  A)  Buy keyword books
  B)  Buy Gardening Books
  C)  Buy Books
  D)  Buy flower books

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
  A)  use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  B)  segment the campaign’s data by network and evaluate its performance on search partner sites
  C)  review the top movers report to see if the campaign is getting more clicks on search partner sites
  D)  evaluate the campaign’s performance on search partner sites vs. display partner sites

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should.
  A)  click “get recent changes” in the tool bar (download recent changes)
  B)  contact all other account managers
  C)  disapprove any new proposals that appear
  D)  refresh the account in AdWords

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  A)  Make changes to improve the components of Quality Score
  B)  Lower bids on keywords with a low clickthrough rate (CTR)
  C)  Change keyword match types from exact match to phrase match
  D)  Review impression share data to identify missed opportunities

AdWords Campaign Experiments allow you to.
  A)  Test changes to your account for a portion of the auctions that your ads participates in
  B)  Automated different images and text on your site to understand what converts most effectively
  C)  Receive written feedback from users based on their experience on your site
  D)  Request a formal analysis from Googles Campaign Experiments team that isolates the effect of online advertisements of offline purchases

Business listings in Google Places can be:
  A)  entered into their own ad auction
  B)  location extensions in AdWords
  C)  conversions in Adwords
  D)  physical locations or mobile applications

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
  A)  Set bids that minimize CPA within the top 3 positions, but explain that profit cannot effectively be optimized simultaneously
  B)  Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the clients priorities and adopt a bidding strategy with minimal contradictions
  C)  Set bids that simultaneously optimize profit, position, and CPA all to the perfect point
  D)  Set bids that minimize CPA while maximizing profit, but explain that position cannot effectively be optimized simultaneously

In a Reach and Frequency report, “Reach” is defined as the:
  A)  distance between a user exposed to an ad and the business location of the advertiser
  B)  demographic populations to which an ad is served
  C)  geographic locations in which an ad is served
  D)  number of unique users exposed to an ad or 
an estimate of the number of users exposed within a selected location target, based on unique cookies

At which level of an AdWords account can an advertiser make changes to network and location targeting settings
  A)  Account
  B)  Ad group
  C)  Campaign
  D)  Keyword

Information an advertiser would find in the Change History tool would be:
  A)  changes made by the Ad Automator feature
  B)  adjustments made to the daily budget
  C)  credit card information associated with the account
  D)  timestamps for when ads were approved or disapproved

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?
  A)  Set campaign budget to a 30-day cycle
  B)  Increase the maximum cost-per-acquisition (CPA) bid
  C)  Opt out of the Google Display Network
  D)  Narrow location targeting settings

The purpose of a developer or authentication token is to track:
  A)  Application Programming Interface (API) usage
  B)  AdWords usage
  C)  Application Programming Interface (API) access by application
  D)  AdWords applications

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
  A)  (Average deal value) * (10%) / (115%)
  B)  (Average deal value) * (0.15)
  C)  (Averaage deal value) * (10%) * (115%)
  D)  (Averaage deal value) * (10%) * (15%)

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?
  A)  Lou: “We get a CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all marketing platforms.”
  B)  Joe: “An MBA class once suggested ad-spend should always be 9% of revenue. Lets use that as our target ROI.”
  C)  Jane: “A $15 CPA is okay, but if we could get it down to $10, that would give us more profit-per-customer.”
  D)  Pete: “Lets start by verifying our campaign is profitable, then test different CPA tarets to find which maximizes total profit.”

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
  A)  Run everything in a single campaign, allocating the set marketing budget to it
  B)  Automated everything in a single campaign with Branding and ROI optimizer
  C)  Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved
  D)  Divide the marketing budget between Search and Display and run two separte campaigns

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
  A)  filtered out of the account before they accrued cost
  B)  charged to the account
  C)  removed as a result of a proactive investigation
  D)  credited to the account

Which AdWords feature is compatible with Conversion Optimizer?
  A)  Separate Display Network bids
  B)  Advanced Ad Scheduling
  C)  Enhanced CPC
  D)  Ad Extensions

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
  A)  My Client Center (MCC)
  B)  AdWords Application Programming Interface (API)
  C)  AdWords editor
  D)  Automatic cost-per-click (CPC) bidding

How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
  A)  The CPA bid is multiplied by the predicted conversion rate
  B)  The CPA bid is the highest the system will allow the CPC bid to reach
  C)  The actual CPC bid is based on current max CPC settings
  D)  The CPC bid is one-tenth of the CPA bid by default

What determines a keywords clickthrough rate (CTR)?
  A)  Number of impressions divided by the average position
  B)  Number of clicks accrued per day
  C)  Number of impressions divided by the number of clicks
  D)  Number of clicks divided by the number of impressions

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?
  A)  Click-to-call ads are priced by the minute based on the call’s duration
  B)  Prices are negotiated in advance with discounts for bulk purchases
  C)  The cost is the same as a standard click on the ad
  D)  Click-to-call ads are flat-fee based on the caller’s phone model

A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
  A)  A category page containing both laptop and desktop computers
  B)  An electronic store’s homepage
  C)  A category page containing a variety of laptop computers
  D)  A product page for a desktop computer

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:
  A)  negative keywords such as -review or -comparison
  B)  phrase match keywords such as “laptop” or “computer”
  C)  negative match keywords such as -buy or -purchase
  D)  exact match keywords such as [rate], [review], or [compare]

Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?
  A)  Campaign Settings
  B)  Search Funnels
  C)  Billing Preferences
  D)  AdWords Editor

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
  A)  Position Preference
  B)  Automatic Bidding
  C)  Ad Scheduling
  D)  Keyword Planner

Which feature distinguishes location extensions from regional and customized campaign targeting?
  A)  Location extensions will appear when a user located near the advertised business searches on relevant terms.
  B)  Customized campaign targeting determines which address appears below the ad.
  C)  Location extensions will appear when an advertiser has targeted a specific region or location
  D)  Customized campaign targeting is required in order to enable location extensions

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
  A)  Look at click patterns over time and rule out legitimate reasons for increased activity
  B)  Submit an invalid clicks report to the Google AdWords team
  C)  Pause the affected campaign until an invalid clicks investigation is complete
  D)  Submit new ad text variations for review

One reason for using Conversion Optimizer is to:
  A)  maximize ad exposure
  B)  dynamically manage ad position
  C)  generate more clicks than manual bidding would generate
  D)  avoid unprofitable clicks

How should advertisers use their websites to help them structure their accounts?
  A)  Organize ad groups and campaigns to reflect the layout of the website
  B)  Organize keywords to cover each word represented on the website
  C)  Add the website’s URL as a keyword to each ad group
  D)  Add the headings from the website as keywords across campaigns

Which is the most appropriate action to take when a keyword is below the “first page bid estimate” listed in the Status column of the Keywords tab?
  A)  Consider increasing the bid or editing the keyword to improve Quality Score
  B)  Delete the keyword from all instances in the account
  C)  Change the match-type to the keyword to Exact
  D)  Always increase the keyword bid to the “first page bid estimate”

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance.
  A)  Monitor overall changes in clicks received
  B)  Enable and disable Conversion Optimizer every other day to observer differences
  C)  Compare average CPA and conversion rate before and after using Conversion Optimizer
  D)  Install new Conversion Tracking code

What can be learned from a Search Funnel?
  A)  Search impressions share for the last 30 days compared to CPC trends over time
  B)  Budget usage for all Search Campaigns, including budget limitations and opportunities for more traffic
  C)  The number of searches completed during a given period of time
  D)  The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
  A)  managed placements and keywords
  B)  destination URLs set at the ad group level
  C)  at least 50 keywords
  D)  keywords that are also included in the ad text

Which are key elements to keep in mind when optimizing a landing page for AdWords?
  A)  Prominent headlines in several font styles and text sizes
  B)  Clear landing page layout and several links to related websites
  C)  Relevant and original content that clearly represents the business
  D)  Correct programming language used to construct site

The IP Exclusion tool allows advertisers to:
  A)  discover IP addresses of competitors
  B)  obtain IP addresses for valuable website visitors
  C)  determine which IP addresses have seen ads
  D)  prevent specific IP addresses from seeing their ads

Which scenario would record to two conversions (1-per-click)?
  A)  A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again
  B)  A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts
  C)  A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts
  D)  A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again

How could an advertiser determine the most profitable keywords within a campaign?
  A)  Compare the costs accrued by each keyword with the conversion data for that keyword
  B)  Identify the keywords with the lowest “first page bid estimates”
  C)  Compare the total clicks to total conversions for each keyword in the account
  D)  Identify the keywords with the highest clickthrough rate

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
  A)  AdWords API Sandbox
  B)  Ad Preview Tool
  C)  AdWords API Tokens
  D)  Keyword Planner

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
  A)  Ad Preview and Diagnosis Tool
  B)  Keyword Planner
  C)  Display Planner
  D)  Change history

Which approach to bidding is best suited to maximize profit?
  A)  Maximize ROI as a percentage
  B)  Minimize CPA
  C)  Maximize conversions
  D)  Balance CPA and # of conversions

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:
  A)  mention competitor offers and prices
  B)  use special characters, such as asterisks or hashes
  C)  use exclamation points and capital letters
  D)  include prices and promotions

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
  A)  impressions for their daily budget
  B)  conversions based on their conversion goals
  C)  clicks for their daily budget
  D)  impressions in their preferred position range

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm – 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
  A)  USD$0.70
  B)  USD$0.33
  C)  USD$0.03
  D)  USD$0.30

You’re tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely?
  A)  Receive more conversions while paying more on average per conversion
  B)  Receive fewer conversions while paying more on average per conversion
  C)  Receive more conversions while paying less on average per conversion
  D)  Receive fewer conversions while paying less on average per conversion

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
  A)  Edit the ad text to include a more relevant destination URL
  B)  Upgrade to a faster web server to reduce page load time
  C)  Redesign the landing page to create a better experience for users
  D)  Use keyword matching options to help remove irrelevant searches

Which is a benefit of using AdWords editor?
  A)  Users with My Client Center (MCC) Reports Access can make edits to an account
  B)  Multiple users can share archives and proposals for an account
  C)  Multiple users can make offline changes to Account Preferences
  D)  Conflicts between changes made by importing a file do not need to be resolved prior to posting

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
  A)  a user clicks on an AdWords ad
  B)  multiple conversions result from a single AdWords ad click
  C)  a single conversion is made within 30 days following an AdWords ad click
  D)  a user visits a website within 30 days of clicking on an AdWords ad

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
  A)  The advertiser’s daily budget is not set to the recommended amount
  B)  The advertiser’s campaign targets the Google Display Network only
  C)  The advertiser advertises a service rather than a product
  D)  The advertiser has fewer than 15 conversions in the last 30 days

Which is a recommended action for new mobile preferred ad creative?
  A)  Target Search Network only
  B)  Integrate mobile Flash video ads
  C)  Use a mobile-optimized landing page
  D)  Use exact match only

Which can be specified at the campaign level?
  A)  Ad text
  B)  Billing preferences
  C)  Destination URLs
  D)  Network distribution

What is a benefit of using the AdWords Application Programming Interface (API)?
  A)  Programmers benefit from third-party coding support
  B)  Advertisers can log into the AdWords account to upload changes
  C)  Programming skills are not necessary
  D)  Advertisers can make dynamic changes to their AdWords accounts at scale

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:
  A)  make strategic changes to the account to improve performance
  B)  upload goals to the “Advertising Goals” section in their account
  C)  bid separately for each ad variation based on its performance
  D)  manually increase clickthrough rate (CTR) to improve performance

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
  A)  Change History
  B)  Billing Summary
  C)  Campaign Settings
  D)  Keyword Planner

Jane uses AdWords to promote her online shoe sore and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
  A)  inaccurate web server log information
  B)  automated software designed to click on her ads
  C)  users who are comparison shopping for shoes
  D)  users who click on an ad on the Google Display Network

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
  A)  Branding campaign with set marketing budget, prioritizing current ad position over more clicks
  B)  Unprofitable campaign, planning to scale up exposure if profitability can be achieved
  C)  Branding campaign with set marketing budget, prioritizing more clicks over current ad position
  D)  Profitable campaign, missing additional profitable conversions when budget limits exposure

Which is a benefit of linking Google Places account to an AdWords campaign?
  A)  Free organic search results for the advertiser’s business will be more likely to show on Google Maps
  B)  Adding or updating addresses in Google Places automatically updates validated addresses used for ads
  C)  Geographical targeting automatically expands to include all regions
  D)  Additional icon options are available for ads when using Google Places

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
  A)  Perform Google searches on the same keywords to build data points
  B)  Run a keyword diagnosis for the keyword in question
  C)  Use the Keyword Planner to include more variations of a given keyword
  D)  View the Search terms report to determine the root cause

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?
  A)  “peak season” of a product or service
  B)  improvement in an ad’s position
  C)  a related press release
  D)  automated clicks

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
  A)  An increased CPC bid leads directly to a small increase in Ad Rank
  B)  A CPC bid only affects Ad Rank on the Search Network
  C)  An increased CPC bid leads directly to a large increase in Ad Rank
  D)  A CPC bid is one factor that affects Ad Rank

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  A)  The page on the site that displays only roses
  B)  The homepage that displays all five types of flowers
  C)  The “Contact Us” page of the site
  D)  The page on the site where users can register as “frequent shoppers”

Which is a benefit linking a Google My Business account to an AdWords campaign?
  A)  Geographical targeting automatically expands to include all regions
  B)  Additional icon options are available for ads when using Google My Business
  C)  Free organic search results for the advertiser’s business will be more likely to show on Google Maps
  D)  Adding or updating addresses in Google My Business automatically updates validated addresses used for ads

Local Google+ pages created on Google My Business can be:
  A)  physical locations or mobile applications
  B)  entered into their own ad auction
  C)  location extensions in AdWords
  D)  conversions in AdWords

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?
  A)  It uses your conversion history to bid higher when a conversion is more likely
  B)  It sets CPC bids as one-tenth the current CPA bid setting
  C)  It only allows CPC bids lower than the current CPA bid setting
  D)  It bids a static CPC value based on current max. CPC settings

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
  A)  Change the zip code in the AdWords account
  B)  Set a location bid adjustment
  C)  Show ads only on the Search Network
  D)  Set a language bid adjustment

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
  A)  Raise the target cost-per-acquisition (CPA) bid
  B)  Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  C)  Use target outranking share bidding
  D)  Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
  A)  Put special characters in the ad headline
  B)  Include his keywords in the ad text
  C)  Put the ad headline in all capital letters
  D)  Include his business address in the ad text

Customers who want to increase app downloads should use which campaign type?
  A)  Ads in mobile apps
  B)  Mobile app installs
  C)  Mobile app engagement
  D)  Call only

A successful AdWords text ad:
  A)  has a wrapping headline and at least 2 paragraphs of text
  B)  ties the call-to-action to the landing page
  C)  mentions at least 4 key selling points
  D)  talks about the advertiser’s reputation

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.
  A)  Set the campaign budget to a 30-day cycle
  B)  Increase the target CPA bid
  C)  Specify the bid amount for each individual campaign
  D)  Try a different automated bid strategy

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
  A)  It sets CPC bids as one-tenth of the current CPA bid setting
  B)  It uses conversion history to set higher bids when a conversion is more likely
  C)  It bids a static CPC value based on the current maximum CPC settings
  D)  It adjusts CPC bids based on existing bid adjustments

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  A)  Up to £21
  B)  Up to £24
  C)  Up to £30
  D)  Up to £20

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  A)  Up to US$21
  B)  Up to US$24
  C)  Up to US$30
  D)  Up to US$20

You might analyze exact match impression share data to get an idea of:
  A)  the percentage of eligible impressions you received for searches that exactly matched content on your landing page
  B)  the percentage of eligible impressions you received for searches that exactly matched your keywords
  C)  the number of times your ads were shown on the Search Network
  D)  the number of eligible impressions your broad match keywords received

Which is a best practice for optimizing a landing page for AdWords?
  A)  Several links to related websites
  B)  Easy-to-navigate content
  C)  The same programming language across the whole site
  D)  Prominent headlines in several font styles and sizes

Which is a recommended best practice when creating a new mobile-preferred ad creative?
  A)  Target Search Network only
  B)  Use exact match keywords only
  C)  Use a mobile-optimized landing page
  D)  Integrate mobile Flash video ads

 

Google Ads Fundamental Certification – Questions & Answers

Google Ads Fundamental Certification – Questions & Answers

  1. A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
    • Portuguese
    • Spanish
    • Bilingual
    • English

 

  1. A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
    • Add call extensions to the client’s ads and monitor performance with the mobile clicks–to–call segment
    • Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
    • Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks–to–call segment
    • Add call extensions to the client’s ads and monitor performance with the top vs. other segment

 

  1. A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
  1. Google’s Display Network includes many mobile apps where she could show her ad
  2. She can use keywords like “mobile app” to target people who are more likely to download her app
  3. Google’s Search Network will help her target people who are more likely to download her app
  4. She can use mobile app extensions to reach users in apps

 

  1. A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
  1. Generic terms about different types of women’s shoes
  2. Specific terms about the shoe brand and model your client is selling
  3. Specific terms about the benefits of running
  4. Generic terms about running and running shoes

 

  1. A keyword with very low click-through rate (CTR) will usually receive:
  1. more impressions on the Google Display Network
  2. impressions only on the Google Search Network
  3. a low average cost-per-click (CPC) on Google search.
  4. a low Quality Score on the Google Search Network

 

  1. A lower CPA does not necessarily indicate higher profit. Why?
  1. A lower CPA may be due to changes in CPC bidding
  2. A lower CPA may also have lower sales volume, reducing overall profit
  3. A lower CPA may be due to additions in negative keywords
  4. A lower CPA may be due to changes in network distribution

 

  1. A My Client Center (MCC) account functions primarily as:
  1. a separate AdWords account with its own keywords and campaigns
  2. a dashboard that allows clients view-only access to AdWords reports
  3. an umbrella account that allows for access to individual accounts with a single log-in.
  4. a bid management system for AdWords clients managed by resellers and agencies

 

  1. A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
  1. change the access levels of other users.
  2. delete the account
  3. invite others to access the account.
  4. see average cost-per-click (CPC) costs.

 

  1. A primary benefit of location targeting is that advertisers can:
  1. choose to target a specific Google domain
  2. target any combination of countries, territories, and regions
  3. target specific users who have already visited their site
  4. choose to only target websites based in a specific region or territory

 

  1. A standard AdWords text ad is made up of:
  1. headline text, a display URL, and description text
  2. a display URL and description text
  3. headline text and description text
  4. headline text, an image, and description text

 

  1. According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?
  1. All of these answers are correct
  2. Ads cannot contain words that are not directly related to the keyword that the ad is targeting
  3. Ads cannot use exclamation points (!) or question marks (?).
  4. Ads cannot use call-to-action phrases such as “click here” or “See this site”

 

  1. Ad groups should be used to
  1. organize your ads by a common theme, such as the types of products or services you want to advertise
  2. manage your daily budget according to which keywords are a priority
  3. control delivery of your ads so that they appear only to users in a specific geographic location
  4. control the specific sites that your ad will be targeted to on the Google Display Network.

 

  1. Adding placements to an ad group
  1. negatively affects the Quality Score for search
  2. does not affect the Quality Score for search
  3. improves the Quality Score on Google
  4. improves the Quality Score for search

 

  1. Advertisers on Google search accrue cost in AdWords when
  1. users click on their ads
  2. their ads appear on the Google search page
  3. the user completes a purchase
  4. they register a conversion using Conversion Tracking

 

  1. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
  1. Budgets cannot be applied to online campaigns due to constant changes in traffic.
  2. Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  3. AdWords budgets can only be set once annually and require a fixed commitment.
  4. Online campaigns generate clicks, whereas other channels generate exposure.

 

  1. All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
  1. $0.5
  2. $1.01
  3. $0.51
  4. $1

 

  1. Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
  1. Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
  2. Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
  3. Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
  4. Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC

 

  1. An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
  1. also appear in the ad text
  2. have low maximum cost-per-click (CPC) bids
  3. appear in another campaign within the account
  4. appear in a users search query

 

  1. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
  1. determine the target return on investment (ROI) for a given ad group
  2. impact the time of day that the ads are eligible to show
  3. restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
  4. impact search results and cost-per-click (CPC) on the Google Display Network

 

  1. An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
  1. Set a daily budget of $20 for the advertiser’s account
  2. Set a daily budget of $20 for the advertiser’s campaign
  3. Set a bid of $20 per ad group
  4. Set a bid of $20 for the advertiser’s campaign

 

  1. An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
  1. Cost-per-thousand impressions (CPM)
  2. Automatic cost-per-click (CPC)
  3. Manual cost-per-click (CPC)
  4. Cost-per-Acquisition (CPA)

 

  1. An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
  1. generate many clicks and conversions
  2. generate many impressions and very few conversions
  3. contain more than two words in the phrase
  4. contain words that are duplicated in a display campaign

 

  1. An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
  1. The bids of the next closest advertiser
  2. The Quality Score of the keyword
  3. The profit derived from a paid click
  4. The average profit per conversion

 

  1. An advertiser should group their campaigns by:
  1. type of product or service
  2. maximum cost–per–click (CPC) bids
  3. number of ad groups per campaign
  4. number of keywords

 

  1. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
  1. Improve Quality Score and decrease cost–per–click (CPC) bid
  2. Decrease cost–per–click (CPC) bid and increase daily budget
  3. Improve Quality Score and increase cost–per–click (CPC) bid
  4. Decrease cost–per–click (CPC) bid and decrease daily budget

 

  1. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
  1. an ad group specific to the product line with a higher daily budget
  2. additional text ads that specifically feature the product line
  3. a campaign with a separate daily budget specific to the product line
  4. an ad group specific to the product line with targeted ad text

 

  1. An advertiser wants to increase click-through rate (CTR). Which would help to eliminate irrelevant impressions?
  1. Assign unique keyword URLs to each keyword
  2. Evaluated the site design for improvements
  3. Add negative keywords to the ad group
  4. Add more relevant keywords to the ad group

 

  1. An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
  1. Set an ad group bid adjustment of +20% for that keyword
  2. Delete the keyword and use Keyword Planner to find more relevant keywords
  3. Modify the ad associated with that keyword to direct to a highly–relevant landing page
  4. Delete the keyword and add a synonym of the keyword to the campaign

 

  1. An advertiser who decides to edit the location targeting of an ad can do this at the:
  1. ad group level
  2. keyword level
  3. campaign level
  4. account level

 

  1. An e–commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?
  1. Test only one version of your ad text
  2. Delete keywords that are generating the most clicks
  3. Test different cost–per–click (CPC) bids
  4. Lower the cost–per–click (CPC) bids and increase the budget

 

  1. An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?
  1. Language targeting
  2. Regional targeting
  3. Ad scheduling
  4. Demographic targeting

 

  1. Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
  1. Number of clicks on her ads and revenue they generated
  2. Number of clicks on her ads and costs to produce her purses
  3. Costs to produce her purses and revenue generated from her ads
  4. How many times her ads have been viewed and clicked on

 

  1. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
  1. “Search Network only – All features”
  2. “Display Network only – All features”
  3. “Search Network only – Standard”
  4. ”Shopping”

 

  1. Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
  1. Call extensions
  2. Placement targeting
  3. Reach and frequency data
  4. Cost–per–thousand–impressions (CPM) bidding

 

  1. By adding managed placements to a Display Network campaign – you can show your ad:
  1. on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
  2. on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
  3. on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
  4. on Google owned and operated properties such as Gmail and Google News – that have relevant content for your keywords.

 

  1. By monitoring ad campaign performance, an advertiser may obtain the information needed to:
  1. create duplicate ad groups with identical keywords and different ad variations
  2. determine if campaigns are meeting overall marketing and conversion goals
  3. compare campaign performance to that of other advertisers
  4. create additional AdWords accounts for low–performing keywords

 

  1. Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
  1. A page with a wide selection of instruments for sale
  2. A page with information on instrument rentals and a contact form
  3. A page with information on music lessons and a contact form
  4. His homepage, with links to instrument sales, rentals, and music lessons

 

  1. Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?
  1. Create campaigns based on the structure of his client’s website
  2. Create one campaign for all the products his client offers
  3. Create one campaign with a broad selection of keywords
  4. Create multiple campaigns, each with a set of related keywords

 

  1. Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
  1. show ads on dance websites and YouTube videos
  2. match his ad text to what people are searching
  3. show ads when someone searches for dance classes
  4. pick the most popular keywords for his campaign

 

  1. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
  1. automatically gives you personal details about the people who convert
  2. focuses on getting customers to complete an online purchase
  3. shows you which ads lead to customer actions that have value for your business
  4. measures trends relating to the search terms people have used before seeing your ad

 

  1. Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
  1. Use target search page location to help get your client’s ads to the top of mobile search page results
  2. Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices
  3. Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  4. Set a mobile bid adjustment to increase bids for searches on mobile devices

 

  1. Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
  1. Add demographic and age targeting to show ads to people in this audience
  2. Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  3. Set up a remarketing list to show ads to women who have previously visited your client’s website
  4. Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  1. Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
  1. “Display Network only – Remarketing”
  2. “Display Network only – All features”
  3. “Search Network only – All features”
  4. “Search Network with Display Select – All features”

 

  1. Each campaign in your AdWords account should have a single:
  1. ad group
  2. maximum cost–per–click (max. CPC) bid
  3. business goal
  4. landing page

 

  1. Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
  1. the daily budget you’ve set
  2. the expected impact of extensions and other ad formats
  3. your historical conversion rate
  4. the search ranking of your website

 

  1. Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
  1. likely they are to click her ads
  2. they perceive her products
  3. they interact with her website
  4. likely they are to become a regular customer

 

  1. Grouping similar keywords together in an ad group will:
  1. ensure that the ads and keywords in that ad group are approved
  2. allow an advertiser to create ads relevant to those keywords
  3. keep an advertisers average cost-per-click (CPC) within a narrow range
  4. allow an advertiser to use only broad match keywords

 

  1. Higher Quality scores typically result in:
  1. lower costs only
  2. better ad positions only
  3. higher costs and better ad positions
  4. lower costs and better ad positions

Related Questions: Higher Quality Scores typically lead to:

  1. How can you see if people are searching for your client’s services during the early morning and evening hours?
  1. Monitor reach and frequency data
  2. Run a keyword diagnosis
  3. Segment performance statistics by time
  4. Run a search terms report

 

  1. How do cost–per–click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Google Display Network?
  1. CPC and CPM bids only compete against bids of the same type
  2. CPC bids are effectively converted to CPM bids
  3. Ads using CPC bids are not allowed to compete on the Display Network
  4. CPM bids are effectively converted to CPC bids

 

  1. How do managed placements on the Display Network work?
  1. Advertisers can guarantee placement on prominent and popular sites.
  2. Advertisers manually select the desired sites on which their ads may appear
  3. Keywords are used to place ads next to content that matches the ad.
  4. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

 

  1. How often does the AdWords system run an auction to decide which ads to show on the Google search page
  1. Every time a user enters a search query
  2. Once every 24 hours for a given keyword
  3. Every time a new advertiser adds a keyword to an account
  4. Once every two hours for a given keyword

 

  1. If an advertiser improves the Quality Score of a keyword, this keyword may:
  1. receive fewer impressions on the Search Network
  2. automatically reset its match type to Broad
  3. earn the ad a higher average position
  4. be more likely to appear in bold when displayed in an ad

 

  1. If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
  1. has used CPM pricing before
  2. is only opted into the Google Display Network
  3. has never used CPM pricing before
  4. is only opted into the Google search and the Search Network

 

  1. If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?
  1. 01
  2. 5
  3. 51
  4. 1

 

  1. If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
  1. callout extensions
  2. sitelink extensions
  3. previous visits extensions
  4. location extensions

 

  1. If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
  1. Topics
  2. Audiences
  3. Placements
  4. Keywords

 

  1. If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
  1. automatically try to show the best performing ad more often
  2. automatically increase your quality score based on the average CTR of the ad group
  3. automatically serve the ad with the highest maximum CPC the most often
  4. automatically lower your bids according to your CPA goal

 

  1. If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?
  1. None of these options is correct
  2. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
  3. Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
  4. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

 

  1. In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
  1. a CPM
  2. an effective CPM
  3. an effective CPM conversion
  4. a CPM conversion

 

  1. In order to appeal to customers on mobile devices, it’s important to:
  1. Send users to a mobile–friendly landing page
  2. Include your phone number as your display URL
  3. Avoid using ad extensions
  4. Send users to a video–based landing page

 

  1. In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
  1. the quality of your image
  2. the quality of your landing page
  3. the maximum CPC of the keyword that triggered an ad.
  4. your daily budget

 

  1. It is beneficial to create multiple ad groups in order to:
  1. opt specific ad groups into various Google networks
  2. break up keywords and ads into related themes
  3. set different budgets for each ad group
  4. pause specific keywords if they are not performing well

 

  1. It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
  1. choose effective CPC bids
  2. secure an effective daily budget
  3. create compelling ad text
  4. choose effective language targeting

 

  1. Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
  1. Create a dedicated campaign for each mobile device targeted
  2. Use the same bids across all devices
  3. Enable a bid adjustment to bid more aggressively on mobile devices
  4. Enable a bid adjustment to bid less aggressively on mobile devices

 

  1. Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
  1. Create multiple campaigns that target different devices, and monitor the results
  2. Set up an experiment to test which device he should target
  3. Segment his campaign statistics table by device
  4. Create multiple ad groups that target different devices, and monitor the results

 

  1. Keyword Planner can help you build a new Search Network campaign by:
  1. multiplying keyword lists together
  2. creating new ads based on your keywords
  3. organizing potential placements into ad groups
  4. suggesting landing pages for your ads

 

  1. Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
  1. Shopping ads
  2. Sitelink extensions
  3. Image ads
  4. App promotion ads

 

  1. Location extensions can:
  1. help show product information in a visual manner within your ad unit
  2. help exclude locations where you do not have available stores.
  3. help reduce your CPC bids depending on the location of a user
  4. help nearby consumers find or call your nearest storefront

 

  1. Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
  1. “Display Network only – All features”
  2. ”Search Network only – All features”
  3. “Search Network with Display Select – All features”
  4. “Display Network only – Remarketing”

 

  1. Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
  1. A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  2. Add a promotion like “20% off fitness classes”
  3. Add a call–to–action like “Sign up for a free trial”
  4. A call–to–action like “Visit our gym now”

 

  1. Negative keywords can help advertisers refine the targeting of their ads by:
  1. raising the average position of their ads
  2. reducing the number of irrelevant clicks
  3. increasing the number of relevant Display Network placements
  4. reducing their campaign’s daily budget recommendations

 

  1. Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
  1. the number of relevant Display Network placements
  2. their campaigns daily budget recommendations
  3. the clickthrough rate (CTR) of their ads
  4. the amount of impressions served

 

  1. On the Display Network, all keywords are considered broad match only. This means that you do not need to:
  1. Include location targeting to narrow the reach of your ads
  2. Include plurals, misspellings, and other variants of your keywords
  3. Include negative keywords to refine your placement
  4. manage your keyword performance at the ad group level

 

  1. On the Google Display Network, your ad is eligible to show on a webpage if your:
  1. keywords match that webpage’s content
  2. landing page matches that webpage’s content
  3. website matches that webpage’s content
  4. ad text matches that webpage’s content

 

  1. Quality Score and Ad Rank are calculated:
    •  
  1. Every time your ad is eligible to serve on a Display Network page
  2. Every time someone does a search that triggers your ad
  3. A few times a day, based on your ad scheduling settings
  4. Every time you change your CPCs within your account

 

  1. Quality Score on Google search is evaluated
  1. every 48 hours
  2. Every time someone does a search that triggers your ad
  3. none of these answers is correct
  4. every 24 hours

 

  1. Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people
  1. Remarketing
  2. Topics
  3. Placements
  4. Keywords

 

  1. Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the “preferences” page. This user may see ads targeted to:
  1. English speakers in the United States
  2. Russian speakers in Germany
  3. English speakers in Russia
  4. Russian speakers in the Czech Republic

 

  1. Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
  1. Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
  2. Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
  3. Managed placements would be used to target specific sites you had selected as being important to oyur client.
  4. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

 

  1. Target CPA bidding can help drive conversions by using your conversion history and:
  1. cost–per–click (CPC) goals to raise your bid when a conversion is more likely
  2. cost–per–click (CPC) goals to show the optimal ad when a conversion is more likely
  3. cost–per–acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  4. cost–per–acquisition (CPA) goals to raise your bid when a conversion is more likely

Related Questions: Conversion Optimizer can help drive conversions by using your conversion history and:

  1. The main goal of automatic cost-per-click (CPC) bidding is to
  1. generate as many clicks as possible within an advertisers target budget
  2. achieve the target ad position specified by the advertiser
  3. generate as many conversions as possible within an advertisers target budget
  4. achieve the target average CPC specified by the advertiser

 

  1. The maximum cost-per-click (CPC) bid is the:
  1. amount an advertiser is required to pay to achieve top ad position
  2. actual amount an advertiser pays for each click on an ad
  3. most an advertiser is willing to pay for each click on an ad
  4. amount an advertiser must pay to outbid competitors

 

  1. The Opportunities tab with AdWords can be used to:
  1. Create and edit campaigns, ads, keywords, and campaign settings
  2. See an overview of how your campaigns are performing
  3. Find account reporting tools that will help you manage your daily budget
  4. Find keyword, bid, and budget ideas that can help improve your campaign performance

 

  1. To determine which ad language to target to a user, the AdWords system refers to that users:
  1. Chrome Browser setting
  2. operating system language
  3. home country’s language
  4. Google interface language setting

 

  1. Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?
  1. “Shopping”
  2. “Search Network with Display Select”
  3. “Search Network only”
  4. “Display Network only”

 

  1. Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
  1. Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
  2. Copy or move items between ad groups and campaigns
  3. Manage, edit, and view multiple accounts at the same time
  4. Undo and redo multiple changes while editing his campaigns

 

  1. Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
  1. Karen’s ads often show below her organic results for the search query
  2. People who see Karen’s site in relevant organic search results often click through to her site
  3. Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
  4. Karen’s ads don’t often show for the search query

 

  1. What best describes Enhanced Cost-Per-Click (ECPC)
  1. ECPC is a separate bid set for ad groups using the Conversion Optimizer
  2. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
  3. ECPC is a Quality Score boost for advertisers using ad extensions
  4. ECPC is the discount applied to your Max CPC to determine actual CPC

 

  1. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand
  1. Use a balanced combination of broad–, exact–, and phrase–matched keywords
  2. Target large metropolitan areas where people are more likely to encounter her product
  3. Increase the daily budget and add text ads with clear call–to–actions like “Buy now”
  4. Add display ads and affinity audiences targeting people interested in green living and beauty

 

  1. What does “converted clicks” measure?
  1. The total number of conversions divided by the total number of clicks
  2. The total number of clicks within your chosen conversion window
  3. The percentage of clicks that led to a conversion
  4. The total number of clicks that led to a conversion

 

  1. What happens as a result of a search campaign consistently meeting its daily budget
  1. Missed potential ad impressions
  2. Accelerated ad delivery
  3. Higher average cost–per–clicks (CPCs)
  4. Fewer sites targeted at once

 

  1. What happens when a campaign consistently meets its average daily budget?
  1. Ads in that campaign will show less often than they could
  2. Ads in that campaign will stop showing for the rest of the billing cycle
  3. Average cost–per–click (CPC) bids will be lowered
  4. Your budget is automatically adjusted

 

  1. What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?
  1. Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.
  2. Ads will show each time a user searches on the advertisers keywords, but only during specified time periods
  3. Ads will not show every time a user searches on the advertisers keywords
  4. Ads will never show when a user searches on the advertisers keywords

 

  1. What is a benefit of online advertising with Google AdWords?
  1. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  2. Ads can include up to 50 characters for the first three lines of ad text
  3. Ads are displayed to users who are searching for a particular product of service
  4. Advertisers can pay to place their websites in the natural search results

 

  1. What is the impact of poor landing page quality on an ad group?
  1. The keywords in the ad group will be paused
  2. The ads in the ad group will be disapproved due to low Quality Score
  3. The keywords in the ad group will have a lower Quality Score.
  4. The entire campaign will be paused

 

  1. What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads
  1. Make sure all of these search terms are included as keywords, regardless of relevance
  2. Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  3. Add search terms that are not leading to many clicks as negative keywords
  4. Add sitelinks to your ads to make them even more prominent

 

  1. What should an advertiser use to organize ad groups?
  1. Common themes
  2. Number of words per keyword
  3. Maximum cost-per-click (CPC)
  4. Location targeting

 

  1. What type of bidding method is used to manage image ads on the Google Display Network?
  1. CPA
  2. CPM only
  3. CPC only
  4. CPM and/or CPC

 

  1. What’s a benefit of having multiple ads in an ad group?
  1. Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
  2. Ads are only eligible to show ad extensions if there are more than one ad in that ad group
  3. AdWords will automatically match each ad to the keywords it’s most relevant to
  4. AdWords will automatically rotate your ads and show the best performing ones more often

Related Questions: What is the benefit of having multiple ads in an ad group?

  1. What’s one benefit of creating multiple ad groups?
  1. You can break up keywords and ads into related themes
  2. You can pause specific keywords if they’re not performing well
  3. You can target specific ad groups into various Google networks
  4. You can set different budgets for each ad group

 

  1. What’s one of the main benefits of using ad extensions
  1. Extensions provide additional information to make your ads more relevant to customers
  2. Extensions ensure a higher click-through rate (CTR) because they make your ad more prominent
  3. Extensions are automated so you don’t have to create your ads
  4. Extensions increase your reach by showing your ad on more advertising networks

 

  1. What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad
  1. Run a Campaign Experiment on the existing campaign that switches between both landing pages
  2. Replace the existing landing page with the new one and compare this month’s data to last month’s
  3. Create another campaign for the new landing page and compare the two campaigns
  4. Create another ad group for the new landing page and compare the two ad groups

 

  1. What’s a reason to use the “Search Network with Display Select” campaign type?
  1. You can use one budget to advertise on the Search Network and Display Network
  2. Your ads only show on the first page of search results
  3. You can pick the exact websites where you want your ad to show
  4. Your video ads can run on the Search Network

 

  1. When a campaign is showing as “Pending” within AdWords, it is:
  1. Inactive because it is past its scheduled date
  2. Active, but showing ads only occasionally due to budget constraints
  3. Inactive because your prepaid account balance has run out
  4. Inactive but scheduled to begin at a future date

 

  1. When building a keyword list for a Display Network campaign, you should do which of the following:
  1. Only include exact match keywords
  2. Include keywords that are related to the websites your customers visit
  3. Only use Keyword Planner to identify new keywords
  4. Use Display Campaign Optimizer to identify new keywords

 

  1. When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
  1. 50% of how much your product is worth
  2. the same amount as the profit generated by your product
  3. based on how much your product is worth
  4. the same amount as the revenue generated by your product

 

  1. When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
  1. Broad match only includes the exact words and phrases a user searches for
  2. AdWords only shows an ad for keywords with proper spelling and plural forms
  3. Your keyword list would be disapproved based on Google’s advertising policies
  4. AdWords can automatically include these variations for you

 

  1. When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers
  1. Use the same headline and description as other advertisers
  2. An exclamation point in the display URL
  3. Include call–to–actions, such as “Find the nearest location”
  4. Information about Italian food in the description

 

  1. When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool
  1. List suggestor
  2. Ad experiments
  3. Placement performance report
  4. Keyword aggregator

 

  1. When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use
  1. Negative match keywords
  2. Broad match keywords
  3. Exact match keywords
  4. Phrase match keywords

 

  1. When resetting a password in AdWords, what should a user keep in mind
  1. The new password is now required to access all other Google products with the affected Google Account log-in.
  2. The new password will work for AdWords and the old password will work for other Google products.
  3. The user will need to enable 2-factor authentication in order to access their account from any location
  4. The password will need to be reset separately on other Google products that share the Google Account log-in

 

  1. When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords
  1. Add the terms as phrase match keywords
  2. Add the terms as exact match keywords
  3. Add the terms as negative keywords
  4. Add the terms as keywords

 

  1. When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads
  1. Enhanced cost–per–click (CPC)
  2. Target search page location
  3. Maximize clicks
  4. Target return on ad spend (ROAS)

 

  1. When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
  1. traffic estimates for your keyword ideas
  2. traffic estimates for your placement ideas
  3. historical cost–per–click (CPC) estimates for your keyword and placement ideas
  4. historical conversion rate estimates for your keyword and placement ideas

 

  1. When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal
  1. Cost–per–acquisition (CPA)
  2. Cost–per–thousand impressions (CPM)
  3. Automatic cost–per–click (CPC)
  4. Manual cost–per–click (CPC)

 

  1. When setting up an AdWords account, choose your currency and permanent time zone carefully because:
  1. time zone and currency will impact ad position
  2. these cannot be changed once you have set up your account
  3. ads are only served in countries using the same currency as your account
  4. by default, ads are only served in the same time zones as indicated in your account

 

  1. When sitelinks are set at both the campaign and ad group level, which will be displayed
  1. Sitelinks at the ad group level
  2. Sitelinks with the highest ad rank
  3. Sitelinks related to the query searched
  4. Sitelinks from both the campaign and ad group

 

  1. When someone clicks your ad, the actual amount you’re charged will be
  1. The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
  2. The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater
  3. The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
  4. The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid

 

  1. Which ad extension would you use for an advertiser who has a chain of restaurants?
  1. Sitelink extensions
  2. Seller ratings
  3. Previous visits extensions
  4. Location extensions

 

  1. Which AdWords settings are specified at the account level?
  1. A daily budget and a set of keywords and placements
  2. Network distribution preferences and a set of keywords
  3. A unique email address, a password, and billing information
  4. Location targeting, cost-per-click (CPC) bids, and match types

 

  1. Which are required components of an ad group running on the Search Network?
  1. Frequency capping, daily budget, ad scheduling
  2. Placements, keywords, network targeting
  3. Default bid, position preference, placements
  4. Text ad, keywords, default bid

 

  1. Which best describes keyword contextual targeting?
  1. Ads are targeted to groups of websites based on their site categories
  2. Themes of selected placements determine related websites where ads will appear
  3. Ads are targeted only to websites related to specific businesses
  4. Themes of keywords are matched to relevant content on websites where ads will appear

 

  1. Which best describes the “Optimize” ad rotation setting in AdWords
  1. The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
  2. The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
  3. The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
  4. The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page

 

  1. Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
  1. Cost–per–click (CPC)
  2. Cost–per–view (CPV)
  3. Cost–per–thousand–impressions (CPM)
  4. Cost–per–acquisition (CPA)

 

  1. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
  1. Accelerated
  2. Optimized
  3. Scheduled
  4. Standard

 

  1. Which can be controlled at the ad-group level of an AdWords account?
  1. Daily budget
  2. Placements
  3. End dates
  4. Geographic targeting

 

  1. Which client would you advise to advertise on the Google Search Network?
  1. Carol, who wants to reach people watching YouTube videos
  2. Suzy, who wants to reach people browsing travel websites about China
  3. Bill, who wants to reach people looking for plumbing services
  4. Jim, who wants to reach people on social networks interested in poetry

 

  1. Which client would you advise to use radius targeting?
  1. Christopher, who wants to promote his new product in select cities
  2. Luis, whose e–commerce business delivers nationwide
  3. Denise, whose service can reach customers within 30 miles
  4. Mabel, who wants to exclude her ads from certain cities

 

  1. Which formula does Google use to rank keyword-targeted ads on Google Searc
  1. (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
  2. Maximum cost-per-click (CPC) bid x Quality Score
  3. (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  4. Maximum cost-per-click (CPC) bid only

 

  1. Which formula represents how Ad Rank is determined on Google search?
  1. Popularity of the website being advertised
  2. Historic average position of each ad
  3. Maximum cost-per-click (CPC) multiplied by Quality Score
  4. How much an advertiser is willing to spend each day

 

  1. Which is a benefit of advertising online with Google AdWords
  1. Advertisers pay the same amount every time someone clicks their ad
  2. Advertisers can have ads automatically translated into different languages
  3. Advertisers can choose how much they spend and only pay when someone clicks their ad
  4. Advertisers can pay to always show their ad above the organic search results

 

  1. Which is a benefit of advertising online?
  1. Automatically collect information about potential customers
  2. Increase your position in organic search results
  3. Make money by showing ads on your website
  4. Reach people who are likely interested in what you’re advertising
  1. Which is a benefit of AdWords for search marketing?
  1. Increase position in organic search results
  2. Acquire potential qualified customers
  3. Understand how customers navigate websites
  4. Collect contact information automatically from potential customers

 

  1. Which is a benefit of Manager Defined Spend (MDS)?
  1. Automatic bidding adjustments for Conversion Optimizer users
  2. Control over managed account budgets for My Client Center (MCC) account-users
  3. Advanced permissions control for billing preferences in multi-user accounts
  4. Payment flexibility for accounts currently on prepay billing

 

  1. Which is a benefit of search advertising with Google AdWords?
  1. Ability to pay for specific placement in top ad positions
  2. Extended reach to search partners
  3. Better position in natural search results
  4. Ability to view competitors bids for keywords

 

  1. Which is a best practice for creating effective ad text
  1. Use a home page for every URL
  2. Include prices, promotions, and exclusives
  3. Use the same ad text for every ad in the ad group
  4. Use multiple exclamation points to grab attention

 

  1. Which is a factor that Google uses to target ads to users based on physical location?
  1. Language preferences
  2. Internet Protocol (IP) address
  3. Operating system
  4. Telephone number

 

  1. Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
  1. Payment options available
  2. Competitors cost-per-clicks (CPCs)
  3. Website load time
  4. Target market

 

  1. Which is one characteristic of the “Accelerated” delivery method?
  1. Ads are shown above the search results as well as to the right of the search results
  2. Ads are shown when users search on relevant variations of keywords in the campaign
  3. Ads are only shown when there is a higher likelihood that users will click on them
  4. Ads are shown as frequently as possible until the budget is exhausted

 

  1. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices
  1. Cost–per–acquisition (CPA)
  2. Mobile bid adjustments
  3. Target search page location flexible bidding strategy
  4. Target return on ad spend (ROAS)

 

  1. Which line of ad text would be disapproved based on Google’s advertising policies
  1. Want fast results?
  2. Free shipping
  3. Best deals- click here
  4. Fast, easy, effective

 

  1. Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
  1. Repeat the keyword as many times as possible in the ad text.
  2. Delete the keyword and add the keyword to the campaign again
  3. Modify the ad associated with that keyword to direct to a highly-relevant landing page
  4. Increase the daily budget for the campaign in which the keyword is located

Related Questions: An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  1. Which of the following items is not a component of Quality Score?
  1. Maximum cost–per–click (max. CPC) bid
  2. Expected clickthrough rate (CTR)
  3. Ad relevance
  4. Landing page experience

 

  1. Which of these metrics is especially important to clients who are running a branding campaign?
  1. Clickthrough rate (CTR)
  2. Phone call conversions
  3. Impressions
  4. Average cost–per–click (avg. CPC)

 

  1. Which potential factor does Google use to calculate a search campaigns recommended daily budget?
  1. Impressions
  2. Conversions
  3. Transactions
  4. Placements

 

  1. Which statistic indicates how often a click has led to a conversion
  1. Clickthrough rate (CTR)
  2. Converted clicks
  3. Cost–per–conversion
  4. Conversion rate

 

  1. Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
  1. Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  2. Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
  3. Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  4. Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

 

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
  1. create a different ad for each keyword
  2. create ads that are relevant to all keywords
  3. create multiple ads for each keyword
  4. only create one ad that’s relevant to all keywords

 

  1. Why should you avoid adding duplicate keywords across ad groups
  1. Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs
  2. None of these options are correct
  3. Identical keywords are not allowed in AdWords and your ads will be disapproved
  4. Identical keywords compete against each other, and the better-performing keyword triggers your ad.

 

  1. Why should you link your client’s AdWords account to Google’s Webmaster Tools?
  1. See how your ads performed when triggered by actual searches
  2. See if people reach your client’s website via ads or organic search results
  3. See which campaigns have the biggest changes in clicks, costs, and conversions
  4. See how often your ads rank higher in search results than those of other advertisers participating in the same auction

 

  1. With social extensions, how are +1s calculated for your ad and Google+ page
  1. Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
  2. Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
  3. Only +1s from your Google+ page are showing in the count that is visible on your ad
  4. Only +1s from your ads are calculated, your Google+ page is considered a separate campaign

 

  1. With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may
  1. Automatically adjust your daily budget to serve less ads on Google Display Network pages.
  2. Use data from the Display Network auction to revise the cost of your Search ads
  3. Automatically reduce your cost-per-click bids on the Google Display Network
  4. Send notification that your bids should be adjusted

 

  1. You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
  1. TrueView video formats
  2. YouTube homepage ads
  3. Click-to-Play video ad formats
  4. CPM Video ad formats

 

  1. You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answe
  1. Whether your payment method is credit or debit
  2. The number of tracking codes installed on your website
  3. The number of websites on the internet
  4. The volume of traffic available for the keywords you are targeting

 

  1. You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
  1. It can help direct traffic to different landing pages to discover which performs best
  2. It can help aim for a desired average position during testing
  3. It can help limit your costs and exposure while profitability is achieved
  4. It can help limit exposure to only the geographical areas you support

 

  1. You can use audience targeting to show your ads to:
  1. specific websites, based on specific interests
  2. specific groups of people, based on their interests
  3. groups of websites, based on specific interests
  4. specific groups of people, based on their location

 

  1. You can use Display Planner to:
  1. see how other advertisers perform on websites where you want your ad to appear
  2. see which image and text ads are performing best on the specific websites you’re targeting
  3. compare how your current Display Network campaign could perform on websites you’d like to target
  4. see ways to reach your target audience based on your keywords, website, or interest categories

Related Options:

  1. see which images and text ads within your campaign are performing best on the specific websites you are targeting
  2. run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
  3. see potential webpages where your ad can appear based on your keywords
  4. managed CPC bids for contextual campaigns within your account

 

  1. You can use Keyword Planner to identify:
  1. which text ads are performing best based on your keywords
  2. the amount of traffic potential keywords might get
  3. webpages where your ad can appear based on your keywords
  4. the number of negative keywords you should add

 

  161. You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  1. creating ads that include terms or phrases people are searching for
  2. creating high–quality ads and landing pages
  3. All of the listed answers
  4. creating ads that link to a generic landing page

Related Options:

  1. creating ads that include terms or phrases people are searching for
  2. creating relevant ads and keywords, but not using ad extensions
  3. creating ads that link to a generic landing page
  4. creating relevant keywords and ads, and using ad extensions

 

  1. You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
  1. You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
  2. You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
  3. You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
  4. You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in

 

  1. You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?
  1. It lets people who see your ad get directions to your store on Google Maps
  2. It allows you to show your ad on app categories that you choose
  3. It directs people to your online store to purchase your products
  4. It encourages people using mobile devices to install your app

 

  1. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  1. Link the client accounts to your My Client Center (MCC) manager account
  2. Pause your clients’ campaigns and recreate them in your manager account
  3. Use your clients’ sign–in information to access and manage the accounts
  4. Consolidate the 3 accounts into a new AdWords account you create

 

  1. You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign
  1. The percentage of budget spent compared to how many forms were completed
  2. The number of clicks your ad received divided by the number of times it showed
  3. How much you’ve spent on the campaign compared to the value of leads generated
  4. You can’t calculate return on investment for campaigns that are focused on online leads

 

  1. You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
  1. use text ads that encourage people to call her business
  2. use text ads that encourage people to visit her website
  3. reach people who are interested in similar products
  4. reach people who are searching for her products

 

  1. You would choose to advertise on the Google Display Network if you wanted to
  1. show ads to people on non–Google search sites
  2. show ads on Google Shopping
  3. show ads on websites related to your business
  4. show ads on Google Maps

 

  1. You would choose to advertise on the Google Search Network if you wanted to
  1. choose from a range of ad formats, like video and image ads
  2. reach customers while they’re searching for your products or services
  3. reach customers browsing websites related to your business
  4. choose the types of websites where you want your ads to show

 

  1. Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  1. Placements
  2. Keywords
  3. Ad text
  4. Website

 

   170. Your ad can show to a user when your targeted language matches:

  1. a user’s browser setting
  2. a user’s Google interface language setting
  3. the language of websites a user visits most often
  4. a user’s operating system language

 

  1. Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?
  1. By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
  2. By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
  3. None of these options are correct
  4. By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should

 

  1. Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
  1. Use a location bid adjustment to increase bids for customers in Tokyo
  2. Create a separate ad group to target ads and bids for Tokyo
  3. Refine where your ads show by adding the keyword “Tokyo”
  4. Use the user location view to understand if people who click your ads are located in Tokyo

 

  1. Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
  1. Traditional media generates exposure, but online advertising campaigns can guarantee sales
  2. Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
  3. Online advertising is always less expensive than traditional media
  4. Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

 

  1. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
  1. Use the paid & organic report to show when his website appears in organic search, with no associated ads
  2. Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  3. Use the Search term report to show which search terms lead to the most clicks on his ads
  4. Use the top movers report to show which campaigns have seen the biggest change in clicks since last month

 

  1. Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
  1. AdWords policies can help keep ad costs low and affordable for advertisers
  2. AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
  3. AdWords policies can keep disapproved ads and websites out of organic search results
  4. AdWords policies can help web users distinguish between ads and search results

 

  1. Your client wants to improve her ad position. What would you recommend
  1. Improve the ad quality and increase bid amount
  2. Improve Quality Score and decrease bid amount
  3. Make the ad headline longer and more descriptive
  4. Add more keywords and increase daily budget

 

  1. Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
  1. Converted clicks
  2. Conversion rate
  3. Impressions
  4. Clickthrough rate (CTR)

 

  1. Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
  1. E-commerce tracking
  2. Conversion tracking
  3. Remarketing
  4. Dynamic Search Ads

 

  1. Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
  1. Change the ad delivery method from “Accelerated” to “Standard”
  2. Lower the daily budget amount
  3. Pause the campaign to stop showing ads and accruing costs
  4. Increase the maximum cost–per–click (CPC) bid

 

  1. Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
  1. Increase the cost–per–click (CPC) bid for low–performing keywords
  2. Broaden the list of keywords to reach more potential customers
  3. Increase the average daily budget for the campaign
  4. Make sure the landing page is closely related to the ad

 

  1. Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?
  1. Remove half of the keywords from the ad group
  2. Create one ad group for every five keywords
  3. Create new ad groups with several keyword match types
  4. Create new ad groups with related keywords grouped together

 

  1. Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?
  1. Ads cannot simulate email inbox notifications or fake “friends/crush” requests.
  2. Ads cannot contain that amount of characters
  3. Ads cannot contain the phrase “See more!”
  4. Ads cannot contain exclamation points (!).

 

  1. Your travel agency client is running a targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
  1. Create a campaign targeting Paris and languages other than French
  2. Create a campaign targeting French and regions other than Paris
  3. Create a campaign with ads and keywords written in French
  4. Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

 

Tags: google adwords fundamentals certification, google adwords certification fundamentals pdf, google adwords fundamentals certification exam

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Google Analytics Exam – Questions & Answers – SKARTEC

Google Analytics Exam – Questions & Answers – SKARTEC

1. Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required

2. Which of the following metrics would most strongly suggest a poorly performing landing page?
Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers

3. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit

4. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
A and B only
A, B, and C

5. Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics

6. Which of the following could be measured by defining a goal in Google Analytics?
the percentage of visits that contain only one page view
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics

7. Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording

8. True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
True: Filters are executed in the order in which they appear.

9. Which of the following questions can be answered using the goal flow report?
Do visitors usually start my conversion process from the first step or somewhere in the middle?
All of these can be answered using the goal flow report.
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

10. True or False: When you share a link to a custom report, you share the data in the report.
True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report.

11. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Last Interaction model
First Interaction model
Linear model
Last Non-Direct Click model

12. The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Goals
Segments
Custom reports
B and C only
A, B, and C 

13. You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Annotations
Intelligence Events
Real-Time
Secondary Dimensions
Advanced Segments

14. In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics

15. Your Multi-Channel Funnel reports have no data. What is the most likely reason?
You haven’t implemented Goals or Ecommerce
You haven’t enabled demographic data
You are not using Google Tag Manager
You are not using Content Experiments
You haven’t set up Goal Funnels

16. Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C 

17. Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
bounce rate
session duration
pageviews
conversion rate

 
18. True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored at any time.
False: You have 35 days to restore a view after it is deleted.

19. What is the URL parameter that auto-tagging appends to an AdWords destination URL?
userid=
_ga=
gclid=
clickid=
utm=

20. You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
Email traffic will always appear as referral and cannot be tracked separately
Email is default medium in Google Analytics and will automatically appear in your reports
Email traffic can be tracked using manual tagging with UTM parameters

21. Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
Data import
Custom channel groupings

22. You can adjust the report sample size in Google Analytics by:
adjusting the session timeout control
adding a segment to your report
any of these actions will adjust the sample size
adjusting a control in the reporting interface

23. Which report would you use to determine the percent of your site traffic that has already been to your site before?
Behavior – New vs returning report
Behavior – Frequency &amp; Recency report
Interests – Affinity categories report
All traffic – Referrals report
Ecommerce – Sales performance report

24. True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then leaves.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

25. What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?
Real Time reporting
Segmentation
View filters
Multi-channel funnels

26. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
Browser
All of these dimensions
Device Category
Language
None of these dimensions

27. Using filters, you can _____
exclude data from a view
change how the data looks in your reports
All of these answers apply
include data in a view

28. Which of the following are measures of traffic volume?
Visits
Bounce Rate
Margin
Time on Site

29. You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a new web property and add the new tracking code to the pages on the subdirectory

30. Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions

31. Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects

32. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model

33. You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time

34. Which of the following should you NOT collect with the Google Analytics commerce JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount

35. Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest

36. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views

37. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium

38. Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps

39. Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits

40. You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions

41. You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
City and Goal Conversion Rate as a secondary dimension
Operating System and City as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options

42. Which of the following would be valid segment to consider using to analyze traffic pattern in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
All of these answers are correct

43. Which of the following metrics shows the number of times your ads were displayed?
Clicks
CTR
Pageviews
Visits
Impressions

44. You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?
Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening

45. You should add Analytics tracking code to your site________
At the beginning of your fiscal year only
Before documenting business objective
After implementation planning
During measurement planning

46. Specifying a goal value allows Google Analytics to calculate _______
Revenue per Click
Bounce Rate
Ecommerce Revenue
Average Order Value

47. What is the purpose of the URL Builder?
Using the URL builder is required in order to track Adwords visits
To generate URL tracking parameters that need to be appended to an organic search result
To generate a URL with tracking parameters
To optimize landing page

48. Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
example.com/thankyou/receipt.php
example.com/thankyou.php
example.com/thankyou.html
All of these would count as goal

49. What is the first step of analytics planning?
Create your implementation plan
Document your technical infrastructure
Implement Google Analytics
Define your overall measurement plan and business objectives

50. The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?
Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home
Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”

51. Which of the following is a session level interaction?
Ecommerce transaction
Event
All of these answers are correct
Pageview
Social interaction

52. Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
Annotations
secondary dimensions
Analytics Intelligence
Real-Time

53. Which of the following would you use to set up a custom alert?
Real-Time
Conversion
Content
Intelligence

54. Which of the following are possible uses of views within a single Google Analytics account?
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data
all of these are possible uses of views

55. Which of the following are tracked by Site Speed reports?
page-load time for a sample of page views on your site
how quickly images load
how quickly the browser parses a page and makes it available for user interaction
button click response time
All answers are correct

56. Which of the following is a valid tagged custom campaign
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
All of these are valid

57. Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot traffic.
A,B, and C only
A,B,C & D

58. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
A) 1
B) 5
C) 2
D) 0

59. What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
View filters
Advanced Segments
Report filters
Custom Dimensions

60. Which of the following is an advantage of implementing Google Tag Manager?
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
All of these answers are correct.

61. Which Analytics API allows you to access your Google Analytics account configuration data?
Core Reporting API
Embed API
Management API
You cannot access this data with an API

62. What does the Time Lag report indicate?
Time lag between goal completions
Lag on the load time of the site
Time lag between the original session and a goal completion
Time lag between page views in the goal funnel

63. Which dimension is not included in the Adwords reporting section of Google Analytics?
Bid adjustment
Keyword
Invalid click
Destination URL
TrueView Video ad

64. A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires after 30 minutes of inactivity
The visitor’s session expires once the visitor has exited your site

65. You define a Destination URL goal by:
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
editing the view Goals and specifying the request URL of the conversion page
adding the ecommerce code to the goal page

66. Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
Sessions (metric) / city (dimension)
All of the above are valid dimension / metric combination

67. When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
all of the above

68. You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
You must modify your tracking code to support Smart Goals data collection.
You must enable “Smart Goals” in your property settings.
The selected Google Analytics account must have at least 500 sessions over the past 30 days.

69. What is the main purpose of the Mutli-Channel funnel report?
To show which goals are bringing in the most revenue
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pageviews

70. The User ID feature is commonly used with which of the following website layouts?
Users can create an account on your website and log in on all types of devices
Users can navigate between your website and multiple subdomains within one session
Users must navigate to a 3rd party shopping cart domain to complete a purchase
You have content that displays on another domain through an iFrame

71. True or False: When a new view is created, it will show the historical data from the first view you created for the property.
True: Any new view will include all historical website data.
False: Views will report data from the day they are created.

72. Why would it be useful to assign a value to your goal in Google Analytics?
Assigning a goal value allows you to track revenue from your conversions.
Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

73. How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

74. The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:
use Google Tag Manager for your Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above

75. The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
Location
Campaign medium
Device category
Interest category

76. When you create a new Channel Grouping in a view, you can:
immediately select it in the Acquisition Overview and Channel reports
apply it retroactively and see historical data classified by our new channel definitions
change how reports display your data, without changing the data itself
A and C only
A,B, and C

77. When should you use manual tagging?
You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
You should use manual tagging for any non-AdWords custom campaign.
You should use manual tagging to track only AdWords campaigns.

78. Which of the following metrics is available when Site Search tracking is enabled?
Sessions with Search: The number of sessions that used your site’s search function at least once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after performing a search.
All of the above

79. The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
pageviews
events
transactions
A and B only
A,B, and C

80. What reports would you use to determine if you should consider expanding your advertising to new markets?
Location and Language reports
Frequency and recency reports
Intelligence events
Source/Medium report

81. Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
Device Category
landing page
Campaign
A and C only
A, B, and C

82. Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Ecommerce reports
Multi channel funnels reports
Interests report
Goals reports
Campaigns reports

83. What is a benefit of using Google Analytics for Remarketing?
You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
A and C only
A, B, and C

84. True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.
False: You must always set up cross domain tracking in order to track subdomains.

85. You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
All of the above

86. Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
First Interaction model
Last Interaction model
Last Non-Direct Click model
Linear model

87. Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
All of these statements are true.

88. Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Traffic type
Language
Device Category
B and C only
A, B, and C

89. Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales system
A and B only
A, B, and C

90. Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals

91. Google Analytics can identify that two sessions are from the same user if:
the sessions happen in the same browser on the same device
the sessions happen on the same day
the sessions happen in the same browser
the sessions occur within 30 minutes of each other

92. When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
changing the sampling rate in your view settings
adjusting the session timeout control
adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample data

93. Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Segments are filters that permanently change your data.
Segments let you isolate and analyze your data .
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.

94. Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
some visitors may have javascript disabled
some visitors may be blocking cookies
clicks and sessions are different metrics
all of the above

95. What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AnWords view through conversion
When an AdWords visitors returns to the site directly to convert

96. What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
the set of rules for assigning specific interest categories

97. Adding filters to a view in Google Analytics allows you to:
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C

Google AdWords Shopping Ads Exam – Questions & Answers – SKARTEC

Google AdWords Shopping Ads Exam – Questions & Answers – SKARTEC

Q – Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?

  • Submit ‘1’ as the ‘mpn‘ attribute
  • Put ‘false’ in the ‘identifier exists’ attribute
  • Put ‘unavailable’ in the ‘gtin‘ attribute
  • Submit a randomly generated number in the ‘gtin‘ attribute

Answer is – Submit a randomly generated number in the ‘gtin’ attribute

Q – Product groups are eligible for the bid simulator:

  • Once a Budget cap has been reached for a product group
  • Once the average cost-per-click(avg.CPC) is close to the maximum cost-per-click(max.CPC)
  • Anytime after a product group is created in a shopping campaign
  • When product listing ads have been included in enough auctions or accrued enough impressions

Answer is – When product listing ads have been included in enough auctions or accrued enough impressions


Q -You would choose to advertise on the Google Search Network if you wanted to:

  • choose from a range of ad formats, like video and image ads
  • reach customers while they’re searching for your products or services
  • choose the types of websites where you want your ads to show
  • reach customers browsing websites related to your business

Answer is- reach customers while they’re searching for your products or services


Q – Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  • Change the campaign priority to “high”
  • Set her budget to “accelerated” delivery
  • Subdivide by brand and set more competitive bids for the brands individually
  • Increase her “All products” bid

Answer is – Subdivide by brand and set more competitive bids for the brands individually


Q – Product Listing Ads can be targeted to:

  • Only countries where Google.co.uk/shopping is available
  • North America
  • only Select countries, listed in Google Merchant Center and AdWords Help Centres
  • All countries where AdWords is available

Answer is – only Select countries, listed in Google Merchant Center and AdWords Help Centres


Q – Which is a reason why Annie’s Google Merchant Center account would get suspended?

  • She is only selling used products
  • Her website doesn’t have a mobile version
  • Her landing pages lead to error messages or non-existent pages
  • She’s only been updating her data feeds every 10 days

Answer is – Her landing pages lead to error messages or non-existent pages


Q – How are product groups used in Shopping campaigns?

  • To bundle items sold as a package, like a camera and tripod stand
  • To bid on organised inventory in an ad group
  • To organise products within a data feed
  • To create a list of keywords used to target Product Listing Ads to shoppers

Answer is – To organise products within a data feed

Q –  Suzie owns an clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  • ‘gtin’ Only
  • ‘mpn’ and ‘gtin’
  • ‘gtin’ and ‘brand’
  • ‘brand’ Only

Answer is – ‘gtin’ and ‘brand’


Q – You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimisation opportunities?

  • Understand which creatives perform best in the “Ads” tab
  • Segment performance by various shopping views in the “Dimensions” tab
  • See query-level product performance in the “Keywords” tab
  • Check impressions for each product in Merchant Center

Answer is – Segment performance by various shopping views in the “Dimensions” tab

Q – Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?

  • Include the word “antique” in the titles of all products
  • Leave all unique product identifiers blank
  • Use the exemption attribute ‘identifier exists’
  • Add ‘unique’ to the ‘brand’ attribute

Answer is – Use the exemption attribute ‘identifier exists’


Q –  How should Chris estimate how a different bid amount would impact his shop’s online traffic?

  • Check the “Diagnostics” tab in Google Merchant Center
  • Use the Bid Simulator tool
  • Review the benchmark cost per click (CPC) information in AdWords
  • Download campaign performance data

Answer is – Use the Bid Simulator tool


Q – You should use multiple ad groups when you want to:

  • Set a different priority on bidding within the same Shopping campaign
  • Use a different bid modifier for products in the same Shopping campaign
  • Link products from a different Merchant Center account
  • Target a different country within the same Shopping campaign

Answer is – Set a different priority on bidding within the same Shopping campaign


Q –  Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  • The availability for the products are listed as ‘out of stock’
  • A ‘sale price’ attribute is blank
  • The delivery rates for the products were updated to £0.00
  • The landing page price is different from the feed price

Answer is – The landing page price is different from the feed price


Q –  How can Helen provide free delivery for a small group of promotional products?

  • Set the default delivery for all products to a flat rate of £0.00
  • Add “Free delivery” to the Shopping campaign promotional text
  • Remove all delivery options from the Google Merchant Center account
  • Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products

Answer is – Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products


Q – Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimise the performance of her painting products?

  • Subdivide the product group and move budget allocation to the best performing products
  • Add promotional text that says “Best selling” to the ad group
  • Increase the maximum cost-per-click (max. CPC) bid for all products
  • Update the inventory by removing certain products

Answer is – Subdivide the product group and move budget allocation to the best performing products


Q – Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  • Add negative keywords to the product group
  • Add a promotional message to his ads
  • Increase the campaign’s daily budget
  • Increase bids on products groups

Answer is – Increase bids on products groups


Q – Shopping campaigns use:

  • Ads promoting local and nearby services
  • A combination of text ads and Product Listing Ads formats
  • Product Listing Ads created from product data in Google Merchant Center
  • Keyword-targeted rich media ads

Answer is – Listing Ads created from product data in Google Merchant Center


Q –   Campaign priority should be used when:

  • You have multiple sales to promote within the same campaign
  • You have multiple campaigns advertising the same products
  • You want to lower the bid for a product group
  • You want to separate your inventory by brand

Answer is – You have multiple campaigns advertising the same products


Q- What’s the best way to indicate in a feed that a product is on sale for a limited time?

  • Update the description of that specific item
  • Include “SALE” in the title of the item
  • Upload the same item twice, once with a lower price
  • Use the ‘sale price’ attribute 

Answer is – Use the ‘sale price’ attribute


Q – Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

  • Combine reporting on all data feeds across domains
  • Share products between accounts
  • Manage multiple domains with a single sign in
  • Access multiple AdWords accounts

Answer is – Manage multiple domains with a single sign in


Q – Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?

  • Set the either country of sale to United Kingdom or location to London
  • Set the country of sale to United Kingdom only
  • Set the both country of sale to United Kingdom and location to London
  • Set the location to London only

Answer is – Set the location to London only


Q – According to Google Shopping Policies, what can be included in promotional text?

  • Product information taken from the data feed
  • Repetition of words and phrases
  • Text highlighting a special offer on specific products
  • Text created from keyword insertion

Answer is – Text created from keyword insertion


Q – What should Brian take into account when optimising the ‘title’ attribute for his new line of bicycles?

  • Include the bike style name only
  • Use special characters such as exclamation marks
  • Include relevant attributes in the title such as brand, size and colour
  • Add additional keywords at the end of the title

Answer is – Include relevant attributes in the title such as brand, size and colour


Q – Merchants use Google Merchant Center for which purpose?

  • Set campaign priority
  • Manage Shopping campaign bids
  • Upload product data through feeds or an API
  • Set mobile bids on specific products

Answer is – Upload product data through feeds or an API


Q – Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  • The ‘availability’ attribute is set as ‘preorder’
  • The ‘availability’ attribute is set as ‘out of stock’
  • The ‘availability date’ attribute is set as the toys’ release date
  • The ‘availability’ attribute is set as ‘in stock’

Answer is – The ‘availability date’ attribute is set as the toys’ release date


Q- Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?

  • Both ‘gtin’ and ‘mpn’ must be included
  • Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used
  • Only ‘brand’ is required
  • Only ‘mpn’ is required

Answer is – Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used


Q – Which is a required attribute when submitting a product to Google Merchant Centre?

  • Title
  • Availability date
  • Additional image URLs
  • Mobile landing page URL

Answer is – Title


Q- Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  • A bid of zero
  • A bid lower than the subdivisions
  • A bid that’s the average of the subdivisions
  • Continue subdividing until there are no products in this group

Answer is – A bid of zero


Q – What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  • Local business data feed
  • Promotion text
  • Business address
  • Verified and claimed website URL

Answer is – Verified and claimed website URL


Q – Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • Increase the budget cap of the campaign
  • Increase the maximum cost per click (max. CPC) for all product groups
  • Lower the maximum cost per click (max. CPC) for all product groups
  • Remove underperforming items from the inventory

Answer is – Increase the budget cap of the campaign


Q –  What is a best practice to reduce the processing time of a new feed?

  • Upload both xml and csv files of the same products
  • Submit the feed at midnight
  • Create a new Google Merchant Center account for each new AdWords campaign
  • Divide the group of products into multiple data feed segments

Answer is – Divide the group of products into multiple data feed segments


Q – Which devices can Product Listing Ads appear on?

  • Tablets and desktops
  • Mobile phones and desktops
  • Mobile Phones
  • Tablets,mobile phones and desktops

Answer is – Tablets,mobile phones and desktops


Q – When preparing to submit a new data feed, you should:

  • Submit a test data feed
  • Include all items in your inventory
  • Give all feeds the same name for consistency
  • Submit multiple feeds to process everything at once

Answer is – Submit a test data feed


Q –  What does impression share indicate about a product group?

  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
  • It provides an average benchmark of all similar products from other retailers
  • It shows your product group impressions relative to other product groups in the same campaign

Answer is – It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive


Q – The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  • Items as part of a bundle
  • Used electronics
  • Custom-made clothing
  • New books for pre-order

Answer is –  Custom-made clothing


Q –  To maintain an active data feed, you must update the feed every:

  • 30 days
  • 1 year
  • 24 hours
  • 6 months

Answer is – 30 days


Q –  Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organised on Google Shopping?

  • Use a custom label to denote items included in the holiday sale
  • Add “holiday sale” to the ‘title’ attribute of all items
  • Change the ‘brand’ attribute of sale items to “holiday”
  • Classify the products under the “holiday” Google Product Category

Answer is – Classify the products under the “holiday” Google Product Category


Q –  In Google Merchant Center, a target country is the country where:

  • The products are sold and will be delivered to
  • The retailer is located
  • The products are manufactured
  • The products are delivered from

Answer is – The products are sold and will be delivered to


Q –  Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

  • Use the ‘custom label’ attribute
  • Submit the product twice using a different category each time
  • Include both categories in the attribute
  • Include only one category

Answer is – Include only one category


Q –  In order to offer products in different countries, you should:

  • Use the same landing pages globally
  • Always set prices in GBP
  • List the products in the local language
  • Use one feed for all products

Answer is – List the products in the local language


Q – Google Merchant Center can be used to:

  • Manage delivery settings for a shop
  • View competitive benchmarks for Shopping campaigns
  • Update mobile bids for products
  • Set campaign priority for products

Answer is – View competitive benchmarks for Shopping campaigns


Q – For a Shopping campaign, you can use AdWords to:

  • Manage and validate a website URL
  • Upload additional product images
  • Manage ad group bids
  • Submit product information

Answer is – Manage and validate a website URL or


Q –  Custom labels can be a great way for you to:

  • Identify the delivery method used for your products
  • Subdivide products into specific product groups in AdWords
  • Tell Google Merchant Center what products to avoid when uploading data
  • Set the country in which your products will be sold

Answer is – Subdivide products into specific product groups in AdWords or


Q – Which email contact does Google use to notify merchants about account warnings?

  • Google Merchant Center technical contact
  • AdWords primary contact
  • Both Google Merchant Center technical contact and primary contact
  • Google Merchant Center primary contact

Answer is – Google Merchant Center technical contact


Q – Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • Identify products using the ‘adult’ attribute and in Google Merchant Center settings
  • Mark ‘adult’ in a separate custom label attribute as part of the data feed
  • Include the text “adult” in the product description
  • Email the support team through the Google Merchant Center Help Centre

Answer is – Mark ‘adult’ in a separate custom label attribute as part of the data feed


Q –  Enhanced cost-per-click (ECPC) bidding should be used to:

  • Drive engagement with product brand
  • Bid for a target cost-per-acquisition (CPA)
  • Increase total impressions
  • Optimise bids using converted clicks

Answer is – Optimise bids using converted clicks


Q- If a product doesn’t have an image available, you should:

  • Submit a full colour version of your shop’s logo
  • Submit a placeholder image with a message, such as “Coming Soon”
  • Submit an image of a similar product
  • Wait to submit the product until an image is ready

Answer is – Wait to submit the product until an image is ready


Q –  To subdivide products in Shopping campaigns using your own set product structure, you should use:

  • AdWords labels
  • Custom labels
  • Starred items
  • Multiple data feeds

Answer is –custom labels


Q –  You can use campaign priority to:

  • Have Google prefer certain inventory in query matching and ad serving
  • Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  • Speed up how fast a campaign’s budget is spent throughout the day
  • Make your Product Listing Ads more competitive in the auction

Answer is – Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns


Q –  How can you lose your claimed URL?

  • Another authorised owner of the website successfully verifies and claims your website URL
  • You remove all data feeds from your Merchant Center account
  • Your claimed URL authorisation expired from Webmaster tools
  • Your website is updated but includes the same identifying Meta tag or HTML file

Answer is – Another authorised owner of the website successfully verifies and claims your website URL


Q –  Which can you sell on Google Shopping?

  • Business services such as plumbing or locksmithing
  • Used goods
  • Hotel and travel fares
  • Residential property

Answer is – Used goods


Q – Google Merchant Center is used to:

  • Host website images
  • Submit product information
  • Manage bidding for Shopping campaigns
  • Monitor the performance of Shopping campaigns

Answer is – Submit product information


Q –  At which level can you add promotional text to Product Listing Ads?

  • Product group
  • Ad group
  • Campaign
  • Both ad group and product group

Answer is – Product group


Q- May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  • The data feed includes products with the availability status “out of stock”
  • The data feeds weren’t updated for 10 days
  • The ‘delivery’ attributes for a small number of items have different pricing from the default delivery at the account level
  • The language on the landing pages doesn’t match the language of the target country

Answer is – The language on the landing pages doesn’t match the language of the target country


Q –  If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • Target cost-per-acquisition (target CPA) bidding
  • Maximum cost-per-acquisition (max. CPA) bidding
  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding

Answer is – Maximum cost-per-click (max. CPC) bidding


Q- Why can’t Ellen see any benchmark data for her new Shopping campaign?

  • She doesn’t have enough products in the campaign to compare to others
  • Her campaign has reached its daily budget limit
  • She is already outbidding her competitors
  • There aren’t enough comparable products from other advertisers

Answer is – There aren’t enough comparable products from other advertisers


Q- Google Merchant Center is used for:

  • Setting up campaign bidding priorities
  • Editing your Shopping campaign’s product groups
  • Uploading product data feeds
  • Managing conversion tracking

Answer is – Uploading product data feeds


Q- You can use custom labels in a product data feed to:

  • Provide additional description information for shoppers in search results
  • Add supplemental image URLs Submit product brand descriptions
  • Tag products that you’d like to group in a Shopping campaign by values of your choosing

Answer is – Tag products that you’d like to group in a Shopping campaign by values of your choosing


Q –  Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

  • Use promotional text to highlight any deals
  • Change the price on the ad to be lower than the actual product price
  • Include her shop name on all watch images
  • Include bundled accessories in the product image

Answer is – Use promotional text to highlight any deals


Q – When creating a file to upload to Merchant Centre, what format is accepted?

  • Google Document File
  • Database File
  • Tab Delimited File
  • Format Excel File Format

Answer is – Tab Delimited File Format


Q – What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  • Messaging in AdWords overview page
  • Messaging in Google Merchant Center overview page
  • Automated phone messages to account owner
  • Email contacts listed in account settings

Answer is – Email contacts listed in account settings


Q –  Ben is creating product images. A common best practice is to:

  • Display the merchant website name over all images
  • Include brand names in the images
  • Include all varieties of a product in one image
  • Ensure that all images are high-qualit

Answer is – Ensure that all images are high-quality


Q- Why is it a best practice to set a bid for the “everything else in all products” product group?

  • To be able to have one product group for mobile devices
  • To control the websites on which your Product Listing Ads appear
  • To make it easier to target a location for certain products
  • To include items not part of other product groups in your campaign

Answer is- To include items not part of other product groups in your campaign


Q- Product Listing Ads should be used for:

  • Driving phone calls to a business
  • Promoting services
  • Promoting brands
  • Promoting products online

Answer is –  Promoting products online