Google Mobile Sites Developer Exam Study Guide

Google AdWords certification is a process by which Google recognizes marketers as experts in online advertising. After passing two AdWords certification exams, individuals get a personalized certificate and appear on a Google Partners public profile page.

1). Before the browser can render the page, it needs to construct the:

DOM and CSSOM trees

2). What is a tool that you can use to emulate and simulate a site that’s experiencing poor or unreliable connectivity?

3). Which of the following describes the Payment Request API correctly?

It bypasses the checkout form

4). Which of these are NOT part of AMP:

Inline CSS

5). True or False: To instruct the browser to use the default device width, you would use <meta name = “viewport” content =“width=device-width”>.


6). Currently Google Optimize does NOT currently allow you to:

Do heat map analysis to better understand to user behavior on your site

7). The Render tree contains:

Visible content

8). The first step to optimize the critical rendering path is to:

Analyze and characterize your critical path: number of resources, bytes length

9). Which is an example of an unnecessary resource negatively impacting the user experience?

A photo carousel on the homepage that allows the visitor to preview multiple photos with a quick click

10). What’s the fastest and best- optimized resource?

The one not sent

11). AMP___the page___waiting for resources to download.

Lays out; without

12). Why did Facebook create “2G Tuesdays”?

To understand how people on 2G use their product

13). Which describes how a Service Worker operates?

It runs a programmable network proxy

14). How do you prioritize optimization of a mobile site for browser versions or screen resolutions:

Look for the highest number of sessions and lowest conversion rates (or highest bounce rates)

15). Which can be sacrificed to reduce file size of an image?


16). What is a benefit of mobile Site over an app for business?

Shorter development timelines

17). In the layout step, the browser:

Compute the size and position of render tree elements

18). True or False: JavaScript can block DOM construction unless explicitly declared as async.


19). True or False: Using a mix of desktop and mobile-optimized pages on mobile sites improves the user experience since some users are more familiar with the desktop version of the site.


20). Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

Checkout Behavior Analysis Report

21). Research shows that mobile users expect to:

Tap the logo at the top of a mobile page to take them back to the homepage

22). If you’re in an animation like scrolling, you should ideally be looking to keep your JavaScript to something in the region of:


23). To optimize for speed, you shouldn’t use too many web fonts and you should minimize the number of___.


24). Which allows for efficient font reuse between pages?

Revalidation token

25). A good notification:

Is relevant

26). Why are push notifications important for advertisers?

All of the answer options are correct

27). When using Chrome devtools, what should you limit the connectivity to?

Regular 3G

28). A Progressive Web App:

Works even with unreliable network through service worker

29). Which most accurately describes the purpose of compression?

Minimizing file size

30). What is a valid event for a Service Worker to emit when it’s registered?


31). At a minimum, what page weight should you be aiming for?

Less than 1 MB

32). Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

Asking for registration to use the site

33). Which of these features is part of a Progressive Web App?

Add to home screen

34). For each font on your website you should:

Minimize the number of used variants

35). Before introducing Mobile Site design best practices to your clients, you should examine their:

Existing mobile sites

36). Which is NOT true about responsive sites?

Responsive sites usually have faster load times versus separate ( sites

37). Which components often account for most of the downloaded bytes on a web page?


38). How can you make the job simpler for the browser?

Change the selector to a class

39). Which metric is affected by slow pagespeed?

Conversion rate

40). Which of the following describes an App shell?

It provides a fast first impression gracefully transitioning to a fully loaded page

41). True or False: You can experiment with Google Analytics features by using the Google Merchandise Store demo account.


42). True or False: Constructing the Document Object Model (DOM) requires style information.


43). According to a Google poll, what is the top frustration when users browse the web on their mobile device?

Waiting for slow pages to load

44). The App shells helps with:

Making transitions between Pages faster

45). Keeping CSS independent of HTML allows us to treat___ and___as separate concerns.

Content; design

46). What does “Variant A” in A/B Testing usually represent?

Original version of the web page

47). How many times per second do most devices refresh their screens?


48). Which of the following is NOT true about the site search experience on mobile site?

Comprehensive search results are better than concise results

49). Resources with responses that are___ for all users are great candidates to be cached by a CDN.


50). Mobile Sites:

Have specific functionality for mobile devices

51). To discover and prioritize landing pages for potential improvements to the user design, you should check the:

Landing Pages Report focusing on Bounce Rate metric

52). Which of the following is NOT a best practice to optimize forms on mobile?

Showing labels inside form fields for convenience

53). How does AMP work?

All of the answers are correct

54). True or False: A/B testing allows you to test two or more elements on the site to understand their effects on each other:


55). To deliver the fastest possible time to first render, you should minimize the number of:

Critical resources

56). Which of the following statements is true about the mobile experience of users?

It’s important to use call-to-action buttons to keep users in the same browser window

57). True or False: Mobile pages that load one second faster see up to a 27% increase in conversion rate.


58). Which is true about calls-to-action usage on mobile homepages?

A call-to-action should be prominent on the visible area of the mobile homepage

59). True or False: Images should never change when rotating a device screen or between different device sizes.


60). In which of the following situations can a high bounce rate be interpreted as a good metric?

Campaign landing page brings the user to a page where the company promotes their phone number to receive calls

61). Which format is preferred for multi-device and high-resolution icons?

Vector (SVG)

62). Image formation such as location and camera description can often be deleted to reduce image sizes. This type of information is called:


63). When referring to the critical rendering path in site performance, a critical resource is:

A resource that could block initial display of the page

64). Some users aren’t comfortable converting on their mobile device. What could be an action you can take to improve their experience?

Offering secondary call-to-action buttons, like social sharing

65). Why can an intermittently available mobile network result in a poor experience?

Some assets might not be loaded



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