So, you have made the decision to utilize SEO tactics for your site. That is a great thing! But, with all the information out there, finding a good place to begin can be difficult.
There's no need for you to worry, the search engine optimization tips you might need are right here.
The following SEO tips will assist you as you get started on this journey.
Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's imperative to search and find the best article directories to submit your hard-earned work and watch the numbers start to add up.
Use alt tags for images and span element titles to your advantage.
Search engines look at a site's code, not what is actually visible to a user, so if your keyword is “cat” and there is a picture of a calico cat on your site, using an alt tag of “a calico cat” for the image will expose the search engine to your keyword even if the user never sees it. The title of a span element works in the same way.
Keywords are great yet they can only help your site to an extent. If you are writing about popular subjects, it is easy to get lost in the crowd. You do not want your website ranked low on a search engine. Keep your recommendations fresh by linking to appropriate and influential high ranking websites on a regular basis.
Avoid using Flash content to help with SEO because it won't.
While it looks great and can be impressive, you are not allowed to link to single pages in a Flash site. For the best results, don't rely completely on Flash. If you want to use it, do so sparingly.
Include the most important keywords for your site in the left-hand navigation bar and title of your homepage.
These texts will be searched before the main text on your website, so you should include the keywords with which you would like your site to be most closely associated with.
Don't use generic words in your keywords list, like “computers” and “books”.
This will generate too many results and will most likely, not show your site at the top. Instead, using more specific words and phrases like “digital marketing course in Chennai,” can be less competitive and be more effective for your site.
It should go without saying that one of the keys to search engine optimization is to promote your website.
Make great use of all the social networking tools at your disposal and don't forget to set up a newsletter and RSS feeds to give your visitors new reasons to keep coming back for more.
URL extensions are like differently shaped light bulbs.
They all light up a room. In other words, using .html, .htm, or .php will not change how a search engine views your website. You can use whichever extension you choose. There is no distinction, and it has no impact on your ratings.
You should make use of the keyword tool from Google Adwords to optimize the search engine.
The keyword tool will find the most popular keywords that are related to your website. The Adwords tool will show you the number of searches for a word or phrase that you enter. Use this tool to find the best overall words or phrases to use for your site.
Sometimes it's helpful to ask yourself what keywords you would type in to search for your particular business, and then include those in your site.
Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded “keyword stuffer” label.
If you come across favourable reviews, stories, or mentions of your brand or product on another site, capitalize on the free publicity by linking back to that site (and possibly even returning the favour). This is a popular and highly successful tactic that increases your exposure to online visitors to other sites that may not even be directly related to your business.
Increase your visibility to search engines by taking steps to ensure that your site's title, keyword tags, and page descriptions are not duplicated anywhere within the domain.
Each and every page must have its own unique title, meta description, and meta keywords tag embedded within the site's HTML code.
All the SEO in the world won't help you if your website host is unreliable!
Before you choose a host, check their reviews to ensure they're stable and easy to work with. A website that is down is one that is NOT making money. Also, make sure they have good customer service. You never know what issue might come up that you'll need help with!
If you are optimizing a blog, your post title tag should be optimized separately from your blog title.
It is important to try to use the major keywords you've selected for the topic of your blog in the post title tag as major Internet search engines will index those tags and put a high priority on them.
A powerful search engine optimization tool is Google's Webmaster Tools.
This program allows you to see how Google's search engine robots experience your site so that you can change things to make it easier for them to navigate as well as discover what weaknesses your site may have so that you can address them.
Optimize your internal links, too.
Not only does using keywords for internal linking increase the ease of navigation throughout your site, but it can also boost your search engine rankings. Use intelligent internal links, such as “Contact [business name]” rather than “Contact Us”, or “View our [item keywords]” rather than “View our listings”.
After reading this article, you should have a working knowledge of Serch Engine Optimization. That was a lot to think and read through, but at least you should have an idea of what to do and where, to begin with, the SEO of your site. If need be, take a look at this piece again.