If you own a company, you need to continue to think about video marketing. If people don’t know you’re there, how can they buy your products? But you must do something to give you a leg up on your competition, and video marketing might be just the ticket.
Here are 17 great tips to boost your video marketing efforts –
Never miss out on a good opportunity because you’re too intimidated to try new things. Anyone with a camera and a sturdy tripod can make a video to post online. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.
Consider what others are wanting when they are searching for videos. Most people are looking for something entertaining as well as informative. If you are explaining how to do something, use inflections as you talk and give information that others may not know. It is also beneficial to show how to do something while talking.
Use events such as expos and trade show to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
Do you offer a variety of services in your business? If so, consider using video marketing to explain the common services in your business. Make a short video showing each type of service you do and how a customer can determine the level of service they need. This will inform your customer and likely increase sales. So, show with video all the things that make your services a cut above the rest.
YouTube comment search is a great way to find videos on the topic you’re planning to use in your next video. This allows you to see what other people are talking about and then you can either answer their questions or come up with new information which isn’t currently being provided.
When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.
Product reviews help visitors learn about different products. This type of video is the least used video marketing tool. Do not only concentrate on your products but also include reviews about products that complement your products. For example, if your business specializes in shampoo, do several product reviews on hair styling products.
A viral video doesn’t happen by simply putting a video on YouTube. You must promote it using your website, social media accounts, and email. You need to get the word out that your video exists.
Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
Don’t forget your SEO as you create your video! Include keywords and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.
Make sure that your video marketing is high energy. It can be very hard to keep people’s attention these days and a high energy video is your best bet in accomplishing this. You could take some time to view the videos of others to better understand the level of energy that you are looking for.
Don’t forget to add your URL to your videos. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find new information and products. If you don’t include the URL, they’ll watch and forget you.
Just like with SEO, don’t target keywords but instead key phrases. People aren’t going to Google “tent” to find a video. What would you use to search for your video? “Comparison of camping tents” or “camping tent review” or even “how to pitch a tent” are far more likely to be used.
If you are using videos as a part of your marketing campaign, closely monitor all comments and respond quickly. Many times other marketers will post a video comment to your page. Decide quickly if you are going to allow those types of comments to be placed on your YouTube page.
To succeed at video marketing you must keep your videos short. The Internet is an entirely user controlled, fast-paced environment. Potential customers are simply not going to sit through a long 30-second advertisement. To get as many views as possible, make entertaining videos that are short and to the point.
An excellent concept for video marketing is using a video contest as a way to generate interest. Have your viewers submit their own videos as part of your contest. They will be the ones who are creating new and useful content for your marketing and they will drive new traffic to your site by sharing their videos.
Prior to posting your next video, check out your competition’s videos. See what sorts of things you like and which things you don’t to get a good idea. Then write down what you liked and didn’t like about the videos. Seek input from your family members and friends, as well. Clearly knowing what you do and do not like can help you to produce the most successful video you can. You can do Video Marketing on Facebook, LinkedIn, and other social media platforms.
This information should get you well on your way. Video marketing is among the most effective methods in marketing a business, so increase your knowledge as much as possible, and apply what you have learned. A successful video marketing strategy will translate directly to increased profits.