Trade is as old as the world. For some, the phrase “go shopping ” is associated with a better pastime. And for some, shopping is one of the circles of Hell. One thing remains unconditional: buying something is a social process in which the psychology of communication, and the personal qualities of the buyer/seller, and reviews, and spontaneous impulses, and much more, are involved.

Traditionally, consumer experience was transmitted through the phone or with a cup of “quick coffee” in some cafe. Now, with the development of social networks, consumer experience can be shared with all your friends and acquaintances at the touch of a button “ Share with friends ”.

What is Social Commerce?

Social commerce is the integration of commerce tools into the interface of brand pages on social networks. They are also various tools for spreading your experience of communicating with a brand to your “friends”.

In the West, a new concept of Omni- commerce has become widespread, which is closely related to the development of sales through social networks. The essence of Omni-commerce is as follows position:

Trading is a multi-channel request to the seller to purchase a product. The channel is chosen by the end-user based on their momentary needs and capabilities. Be it a mobile platform, a department in a supermarket or an online store.

Nothing can stop your customer from buying what he wants here and now!

Is this even possible?

F-commerce – the puzzle is developing!

Janice Diener (Janice diner) from Horizon Studios wrote an excellent article on the emergence and development of a new online market in the style of Facebook. The essence of her thoughts lies in the below infographic:

F-Commerce Ecosphere

Let us decipher each item in more detail:

Social commerce within Facebook

All purchases are made within the framework of the FB platform using credit cards for payment or any other payment system.

1. Shops (F-stores). Large and not very brands launch applications on Facebook, with the help of which, without leaving a cosy social network, you can buy something. For example, ASOS or Delta Airlines.

2. Money Facebook (Facebook Credits). The payment system is very well implemented on Facebook. Mostly virtual goods are bought for them. Example: the largest film company Warner bros began by selling for “loans.”

3. Deals from Facebook (Facebook Deals). A system of transactions through the Stock Exchange has been developing. While this service is not available to the whole world, but it is actively developing.

Social commerce outside Facebook

They are sold not only on the FB social network but also outside it. In this case, information from FB is used to improve the process of customer service.

1. Integration of sites with FB (Facebook in-Store Retail). Integration with Facebook will allow you to receive information about your customers. This can be used to build personalized sales offers or market research.

2. Integration of consumer experience with the FB (Facebook Open Graph). When shopping in real stores, your customers can share their experience on social networks. For example, one of the stores has a webcam installed. Trying on a new outfit, you can take a photo and post it on your wall so that your friends can help you with the choice.

3. Check-in-Deals from the FB (Check-in-Deals from the FB). This service allows sellers to offer discounts to those customers who have checked in at their store. “ Check yourself and get jeans for free! “- this was the slogan of The Gap.

What’s next?

The combination of these elements in combination with mobile and geolocation technologies creates a revolution in consumer behaviour patterns. If you adopt the concept of Omni-commerce, you can build a highly effective business selling everything here and now!

Social networks to help you. And don’t say that you can’t sell on social media!

Or is it still impossible?

Based on a blog article



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