Using latent semantic indexing (LSI) keywords in the content of your resource pages – terms and phrases that are similar or related to the target keyword of a particular web page – can be of great help and significantly improve the website’s SEO performance.
This works if you know what to do and how. The development of the semantic search used by search engines, as well as the desire to achieve a more accurate and contextual understanding of user queries, have greatly changed the approach to SEO. Today, to get the maximum effect, you need to optimize keywords for the content of a particular page, and not just for a specific search query.
In this article, we will tell you how to find the LSI phrases suitable for your resource and take advantage of them.
1) LSI phrases are more than just synonyms
When defining key LSI keywords, it is necessary to apply the theme of the main keywords in a broader sense; the simple use of synonyms, which means roughly the same thing, will not work. For example, in the content of the site describing “the best beaches in Goa” for effective promotion, you need not only to use LSI phrases based on synonyms but also use phrases that describe the subject more conceptually – “beach holidays in Goa” or “sea vacation in Goa”.
2) Explore the Google search queries related to the subject of your site
When compiling a list of suitable LSI keywords, use Google. Formulate your search query on Google with a keyword – at the bottom of the search results page, there will be a lot of related, relevant queries that will allow you to understand what Google considers relevant to this topic. This will allow you to make a list of relevant LSI phrases based on real user searches.
Another simple option is to view other lines displayed in the Google search bar when you enter your keyword. Here you can select for free suitable LSI phrases for your resource within a few seconds.
3) Compose LSI phrases using Google Keyword Planner (Keyword Planner)
Google Keyword Planner is a free tool to find the right keywords. This tool also allows you to define LSI phrases: it can offer hundreds of keywords related to the website, as well as general terms and phrases that are actively used in Google search queries.
In addition to selecting LSI keywords, the Google keyword planner identifies SEO keywords with low competition and high traffic, so web marketers can competently approach the formation of a promotion strategy for LSI keywords. This allows you to target content around specific LSI phrases and significantly optimizes your advertising budget.
4) Use the LSIGraph tool
Another freemium tool, LSIGraph, is specifically designed to generate LSI phrases that complement existing page content. Web marketers and content authors just need to enter the target keyword on the LSIGraph website to get a verified list of LSI phrases for potential use.
When faced with such an impressive amount of suitable LSI phrases, it is important to be able to resist the urge and not overdo the use of key phrases within a specific text fragment.
The practice of excessive use of keywords unnecessarily can (and will) lead to gross distortions in search engines and nullify all the positive efforts of SEO promotion. The best option is to use selected terms that are most relevant to the content of the page, as well as maintaining a list of other promising keywords and developing new content, pages and marketing materials to apply these terms.
Today we talked about the most common tools for finding LSI keywords. Using these tools and methods, you can increase the relevance of the theme of your content, and, ultimately, increase traffic indicators and attract more users to the site. If you want to entrust this task to professionals, SKARTEC's SEO specialists are always at your service!