Advanced Online Digital Marketing Course 

Dharmapuri, Kanchipuram, Vellore

Led by an expert with experience in the field, you will learn cutting-edge concepts and techniques and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed.

Video recording of each session will be provided to you for easy learning & practice. 

Training is delivered in an engaging, interactive and straightforward way. Course Fee Rs. 10,000/- only for participants from Dharmapuri, Kanchipuram, Vellore. Start your own Digital Marketing or SEO Agency.

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20 Power-packed Modules  – A Complete Digital Marketing Course

An intro to Digital Marketing

Before you can start promoting any company, there are a few basic digital marketing and marketing principles you wish to comprehend. We’ll show the ability to employ digital advertising theories throughout the advertising role in any business venture. You are going to find out how to exploit the power of internet marketing for a core catalyst of the promotion strategy for virtually any provider.

Topics Covered:

  • What is digital marketing & Why we need digital marketing?
  • Understand the Scope of digital marketing in India
  • Types of digital marketing & strategies
  • Role of digital marketing in the advertising world
  • Difference between Digital and Traditional marketing
  • Understand the online marketing mix
  • What is International Online Marketing
  • What are the challenges in international marketing

Website Development, Design & Content

Search engines are limited in how they crawl the net and translate content. A page doesn’t always seem the same for you and me since it looks to your search engine. Within this part, we will focus on specific technical facets of construction (or changing ) web pages so that they are ordered for both search engines and human visitors alike.

Topics Covered:

  • Best practices for designing a website
  • Importance of user interface (UI) & user experience (UX)
  • Website design, content development basis your target audience
  • How to assess your target audience using Personas.
  • Optimize the website 
  • How website design can increase traffic & sales

Advanced Search Engine Optimization

We’ll equip you with all the core knowledge, technical know-how, and insights to build and execute an Internet Search Engine Optimization Strategy that radically enhances any website rank and rank with all the most popular search engines. You’ll also have to understand the various SEO Tools available in addition to multiple links building strategies.

Topics covered:

  • Understanding search engines
  • Types of search
  • Challenges faced by website owners
  • How search engines operate
  • Page relevance and ranking
  • Google’s search procedure
  • Google Algorithmic updates
  • What is SEO & Why do we need it
  • Two SEO methods
  • Important SEO elements in a web page
  • What is On-Page SEO & Off-Page SEO
  • Ways to increase page speed
  • What is a keyword & why do you need keywords
  • Type of keywords
  • Understanding keyword density
  • Keyword research using Google Keyword Planner
  • Do Semantic keyword research
  • Search for new keywords
  • Get search volume data and trends
  • Other tools for keyword research
  • On-Page SEO – In-depth learning
  • Optimizing website for searcher intent
  • Factors affecting on-page optimization
  • Off-Page SEO – In-depth learning
  • Types of backlinks
  • Techniques of off-page optimization
  • Limitations of SEO
  • What is black hat SEO?
  • Why should you not do black hat SEO?
  • Understanding various black hat tools
  • Website SEO audit
  • SEO resources
  • Bonus: Free SEO Tools 

Search Engine Marketing / PPC Ads

Search engine marketing, or SEM, is one of the best strategies to grow your company within an increasingly competitive marketplace. With millions of companies out there all vying for the very same eyeballs, it has never been important to market on the internet, and search engine promotion is the best method to promote your goods and grow your company.

Within this module, you are going to learn an overview of search engine marketing fundamentals as well as some tips and strategies for doing research engine advertising right.

Topics covered:

  • Define SEM and understand its usage
  • Understand Google AdWords and how it works
  • Understand keyword match types
  • Explore ways for creating an effective ad copy
  • How Ad Auction & Bidding affects Ad position
  • Keyword match types
  • Steps to implement a Google AdWords campaign
  • Types of Bidding
  • Using Ad Extensions

Display/ Banner Advertising

Google display advertising is all about utilizing the power of Google outside of the search engine. What does this mean? This means that by using Google Adwords campaign console, you can target sites based on keywords in their themes or content and/or place ads by website names. GDN is a network of sites which run Google ads. GDN sites comprise of YouTube, Gmail and over a thousand Google partners which include all AdSense and DoubleClick Ad Exchange associate websites which enable text and display ads on their website pages.

Topics covered:

  • Define display advertising
  • Objective of a display ad
  • Types of banner ads
  • Common ways of targeting ads
  • Sizes of banner ads
  • Various Ad formats
  • Making banner ads effective
  • Banner Ad design tips

 


Email Marketing with MailChimp

You are going to find out how to architect the great promotional calendar and how to use automatic email advertising to literally “sell as you sleep”. From the time you complete this module, you will be able to effectively market any email list, while concurrently raising engagement with your readers.

Topics covered:

  • Understanding benefits of e-mail marketing
  • Explore permission marketing and spamming
  • Identify technical requirements for e-mail marketing
  • Learn how to increase open and CTR
  • Follow steps for designing an effective email campaign
  • Email Marketing Software
  • MailChimp & how we use it for email marketing
  • How to create Opt-in forms?

Lead Generation Funnels

The funnel is the process that, well’funnels’ possible leads through your company to convert them to customers. If you’re looking to increase sales, then generating more prospects for your company should be a core focus.

Topics covered:

  • What is lead generation?
  • Lead generation model
  • Why do you need lead generation?
  • What are sales funnels?
  • Mapping lead generation to your funnel
  • Steps to create a successful lead generation strategy
  • The mechanics of lead generation
  • Creating lead magnets
  • Inbound marketing
  • Content marketing strategies
  • How to optimize your SEO for lead generation?

Social Media Marketing

You will understand how to engage with your customers across a wide range of social media platforms. We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.

We will give you essential skills to plan, run and manage an effective online advertising campaign using Facebook, YouTube Ads, Twitter Ads, and LinkedIn Ads. You will learn how to effectively target and retarget ready to buy customers to achieve demonstrable ROI.

 

Video Marketing & YouTube SEO

We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing. Learn complete YouTube SEO and how to rank your videos on multiple video search engines.

Growth Hacking / Growth Marketing

Marketing is a constantly moving field; maybe it’s because marketers ruin everything! Every platform, technique, and tactic gets saturated in just a few months. Learn how to acquire more customers and model your product’s growth from one of the world’s first international growth hacking agencies. This module will help you adopt a growth mindset and process, essential to executing your growth strategies.

This module will teach you how to attain a sophisticated approach on growth and in the same time provide you all the knowledge needed to systemize your way of thinking about it.

Online Reputation Management

Reputation management is the influence and/or management of a person’s or a company’s reputation. The Internet is quickly changing the way we think of one another and the firms we do business with. The digital world determines just how much credence we give to testimonials and what we think of corporations.

Personal and corporate reputation is much more significant than ever. This module focuses on managing the customer review process, learning and reviewing applications which let you review and respond to social websites, managing and monitoring information about your company online, and using online feedback to influence product development.

Learn how to use search and search position to mitigate negative information and to create social profiles and content to expand a organization’s brand identity. Also, gain an understanding of the ethical and legal complexities of negative testimonials and online slander and libel.

WordPress Website Development

WordPress is the largest self-hosted blogging tool and is used on millions of sites worldwide. Many famous blogs, news outlets, music sites, Fortune 500 companies, and celebrities are using WordPress. In 8 hours, you will build your own e-commerce website and after that, you can build any website of your own.

Topics covered:

  • What is WordPress?
  • Exploring WordPress Dashboard
  • Exploring WordPress Settings
  • WordPress Posts v/s Pages
  • Creating a WordPress Post
  • Adding Images to Posts & Pages
  • What are WordPress Themes & Plugins
  • Selecting the best WordPress Themes & Plugins
  • Creating a custom menu
  • WordPress security
  • Build an E-Commerce Website
  • Bonus: Get Premium WordPress Plugins & Themes

Google Analytics

Google Analytics gives you the digital analytics tools you need to analyze data from all touch-points in one place, for a deeper understanding of the customer experience. This module enables you to fully measure, monitor and optimize your digital marketing activities.

Topics covered:

  • Online objectives
  • What does Google Analytics track?
  • Components of Google Analytics
  • Account set-up
  • Analytics code
  • Audience and dashboard
  • Understanding dimensions & metrics
  • Traffic sources
  • Bounce rate
  • Reporting and real-time reporting

Campaign Strategy

This module provides a structured approach for bringing all the strands of the Certified Digital Marketing Specialist Program, to create a coherent digital marketing plan.

Topics covered:

  • Ethical issues with the internet
  • What is digital marketing campaign?
  • Creating successful digital marketing campaigns
  • How to make an Internet marketing plan
  • Digital Marketing Strategy – a Case study

ACCELERATE YOUR PROFESSIONAL DEVELOPMENT

Developing and executing a digital marketing plan to meet specific goals and objectives requires a unique skill set. This digital marketing course in Coimbatore focuses on helping graduates, freshers, marketers to build and sustain successful, integrated digital media marketing programs. From websites to search, email to social media, and reputation management to online campaigns, you will learn about the latest digital marketing techniques.

Attend a session online for free and decide. We are sure you will love our online training. Learn from the comfort of your home or office. Course Fees: Rs.10,000/- all inclusive. Exclusive for students residing at Dharmapuri, Kanchipuram, Vellore.