Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well-proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences.
This article presents some solid mobile marketing strategies to get the best from this brilliant advertising medium.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages. There are companies who also provide text message marketing blasts services.
Remember, phones are personal! Mobile goes beyond cell phones and the internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
Try not to add files to your message. If possible, you should only include a link. Adding large files, like pictures, to a message will only frustrate the customer because you are adding to the download time. Also, you may be costing them extra money just to be able to view what you have sent.
Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
One of the best ways to be a successful mobile marketer is simply to be a successful social networker. Getting people to follow your blog or social site links to a destination site is much more effective than attempting to send out ads and emails to various people who aren’t your customers yet.
Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.
Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited to the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.
Treat mobile and social media as a legitimate source of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest growing marketing outlets available today. Be sure to build a mobile strategy for your brand.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Google is an excellent place for starting your mobile SEO because Google is the most popular place for searching through mobile devices.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Existing customers will have a better reaction to texts than new ones. It is not unusual for a new customer to perceive a mobile message as spam.
Find a way to get your customer’s phone number. Ask them to sign up for a member’s club or simply give them a sheet to fill in when they buy something at your store. Make them understand that you will be sending them messages about products and discounts in the future.
The number one rule in mobile marketing is to never spam. This is the quickest way to not only lose existing customers but to ensure that your marketing campaigns fail to reach new ones. Spam is a major problem in marketing and people who are perceived to send it to lose a lot of credibility.
Build your legal marketing database the right way. Don’t just harvest mobile phone numbers or buy databases. Have your targets subscribe to the marketing texts you are about to send. It can be done by asking them to send you a text with a specific message such as texting a keyword like SHOP to your short code (for example 22345). This way you have proof they want to hear from you.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Use a methodical approach in using the mobile marketing tactics learned from this article, especially if mobile marketing is new to you. By doing so, you are sure to attract additional clientele and generate new profits. Read our blog post on Top 10 Mobile Marketing Secrets From The Experts