Digital marketing is a constantly evolving field, with industry standards and best practices progressing on a regular basis. Thankfully, free, top-notch online resources abound for digital marketers to keep tabs on the latest. Below, our picks for great go-to online resources for digital marketing:
Twitter is often underestimated and you need to use tools to help you reach its potential. Twitter needs tools to help you manage and control the tweets. These are the tools I use and that I also recommend.
- Socialoomph – Professional Edition: This allows me to do a range of tasks including scheduling, publishing recurring tweets and auto-follow back and that save me about 40 hours a week.
- HootSuite: This is an essential tool for managing Twitter and other social networks by allowing you and your teams to efficiently track conversations and measure campaign results.
- Tweepi: This is the tool I use to help me build my Twitter followers.
- Twitterfeed: This tool allows me to share bloggers content I trust without having to manually tweet their latest blog posts. An awesome time-saving tool that adds valuable content to my Twitter stream.
- TwitterCounter: Allows you to see at a glance how many Twitter followers you have added over the last month or even 6 months.
- TweetAdder: This enables you to do Twitter marketing and promotion that works within the rules of Twitter
LinkedIn is “the” social network if you are a professional and want to connect with people within your industry or areas of interest. With over 467 million users I also find it an effective traffic driver for my blog with it being the second largest source of traffic after Twitter.
ProBlogger: Darren Rowse has been one of the leaders in authentic blogging. Here are 6 Workbooks to get you going both for the beginner, intermediate and the advanced
Content is the foundation of any online marketing strategy. Learn how to create and market your content to engage with your customers, whether that is articles, images or videos.
- Content Marketing Institute: Joe Pulizzi has put together a focused resource and blog that will keep you on top of your content marketing needs
- Hubspot: One of the original and still one of the best inbound marketing software providers and blogs on the planet. Their software helps over 9,000 marketers generate traffic leads and manage their online sales funnel. They were one of the primary inspirations for starting my blog.
On a visual web having striking images and photos are vital here are 3 sites that I use for finding those images that create a great visual impression.
- Bigstock Photo: This is a paid service but has a huge library with many in high definition.
- Shutterstock: Again you will pay for their images but they have a library of millions of images and photos
- Flickr: This site is where I use to get access to free photos under the creative commons license that allows you to use photos with attribution
According to Reuters, Pinterest has amassed 48.7 million users since its inception three years ago and a study by SimplyMeasured reveals that 69 of the world’s top 100 brands now have Pinterest accounts. Pinterest has been shown to drive more traffic to sites and create more revenue than Facebook.
Google Analytics: This free tool should be loaded onto every website/blog to measure what phrases that are currently driving traffic to your site.
Google Adwords Keywords Tool: This free tool from Google helps you determine what keywords potential customers are searching and the demand level for those words.
LSIGraph: This is the best tool to get semantic keywords or LSI keywords. You are permitted to do 3 keyword searches per day in the free version.
Facebook is the largest social network on the planet. Here are some tools and resources to get you going places.
- Heyo’s free contest builder helps you capture emails from Facebook with drag and drop contests you can customize without coding. Typical conversion rates on Heyo contests are 10%-25%.
- ShortStack: This “App” allows you to create custom Facebook pages without having to be a programmer.
If there is one thing you should implement on your blog and website from day one, it is building an email list. You own it and can use it to reach prospects and customers at any time.
Here are some email marketing platforms that are proven, robust and will increase your marketing effectiveness.
- AWeber: A Email marketing and auto-responder that I use for this blog and has a large range of features that can be used by affiliate marketers, bloggers and website owners.
- MailChimp: This is an easy to use email marketing platform that is cost-effective and easy to get up and running fast.
- Exact Target: They have many features for the email marketer for the more advanced user. Their platform(s) include not just email but social media marketing tools for Facebook.
Getting traffic from Google or other search engines for free is worth gold. Use these resources to identify what keywords and phrases are driving traffic to your blog or website. You can also use them to find the which words you should be using in your content and posts.
These two sites are where I go to on a regular basis to keep up to date on SEO.
- Search Engine Journal
- Search Engine Land
Copyblogger: They have been a site that I have used for years and read often. The Copyblogger name says it all and it started a website and blog about copywriting. Today it is much more and is a great portal for content marketing, SEO copywriting, Email marketing, Keyword research and Internet marketing in general.
- Infolinks: Is one of the largest monetization platforms in the world, helps more than 200,000 publishers worldwide to create additional revenue from their unused ad space, with a suite of advanced ad units powered by real time intent targeting.
- E-Junkie: They provide a shopping cart and secure system to let you sell your downloadable products such as an eBook, software or an online course.
- Clickbank: Helps you monetize your knowledge and audience and is one of the biggest on the planet
- Commission Junction: Another well-recognized product distribution network that allows you to reward people for selling your online products
These are ones I have used regularly that are easy to use and very cost effective.
If you want to create great online videos by recording your screen so that you can turn a PowerPoint presentation to a video or walk someone through how to do something online then Camtasia is a great software tool to do that.
It is available for the PC and the Apple Mac