Below are the SEO course contents:

On-page Optimization

  • What is On-Page Optimization
  • Keyword Research with Google
  • Keyword Planner
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags-Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-page Optimization

  • What is Off-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?

Search Engine Algorithms

  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine Need to Update Its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine Penalize a Website?
  • Advanced Search engine algorithms
  • What is Panda Update
  • What is Penguin Update
  • What is Hummingbird Update
  • What is Pigeon Update
  • What is Google EMD Update
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to Recover your site from Panda, Penguin and EMD?

SEO Tools

  • Alexa
  • Domain tools
  • Small SEO tools
  • Plagiarismchecker.com
  • SEMrush
  • Majestic SEO
  • MOZ- open site explorer.

AdWords Search Advertising Exam

AdWords Fundamentals Exam

AdWords Display Advertising Exam

AdWords Display Advertising Exam

Digital Marketing Course in Chennai