Email marketing is as old as the Internet. Although some spam filters have been able to remove unwanted messages from going into an individual’s inbox, when email marketing is done right, it is helpful for the recipient and the sender. The best strategy is to reach out to your customers.
Keep reading for some successful email marketing strategies to help other people, while helping your own company.
Don’t send unsolicited email marketing messages out. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.
Your emails must be personal. The more personal they are. The better people will respond to them. Do your best to communicate in a way that doesn’t scream “Advertising.” Speak in a friendly one-on-one style with an amicable tone. By using your emails in a respectful, familiar manner, you will be able to make use of the most personal advertising method, there is.
Write your email marketing campaign content for human beings, not software. If the text is authentically intended for human reading, you do not need to worry about spam filters eating your messages alive. Do not get cute or overly creative with your vocabulary in an attempt to avoid spam filtration.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
When you are following up with your site’s clients, a great tip is to include a free report on your follow-up email. Include a link on your email that invites your clients to click on it to begin. The ending P.S. could urge them to try out these samples that are provided.
Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be well-written, grammatically correct, and free of spelling errors.
You never want your business to be accused of spamming. One way to avoid this is to give consumers an opportunity to confirm their desire to opt-in to your emails. This means that visitors who subscribe to your email list should automatically and immediately receive an email from your company asking them to confirm their subscription. The message should contain links for both confirmation, and one to deny future messages. The customer will be happy to see that extra measure of security and you will have that additional proof that your emails are not spam.
When executed properly, your readers may not even recognize your messages as marketing at all. Your messages will be enjoyable and welcomed if they contain useful information or offer something of true value. This is beneficial to more than just your brand. It also means loyal customers who are glad to buy what your business is selling.
Use these effective marketing strategies take your marketing campaign to the next level. Check out our post on Best Practices For Email Marketing Success, Proven Email Marketing Strategies That Are Successful.