Expect Success With These E-Mail Marketing Tips 2019

Expect Success With These E-Mail Marketing Tips 2019

How do you get started in email marketing?

Well, reading this article is a great first step! We’ve filled it with great email marketing tips, tricks, techniques, secrets and strategies which will arm you with the tools you need to boost your profits and increase the traffic to your online presence in no time flat!

Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.

Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.

Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.

The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.

Keep your branding consistent at all times. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Always choose a font that is easy to read, even on a mobile device. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. In email marketing, familiarity is very, very important.

When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.

Avoid sending major email marketing messages around holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, you can take advantage of certain exceptions. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.

Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!

Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.

When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often.

You need to make sure that you are using a persistent strategy. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Reaching out to an audience that is not appreciative of your efforts will be a waste of everyone’s valuable time.

Remember that more and more people are now using a smartphone or another type of mobile device to view emails. The screens of mobile devices lack the high resolution that computer monitors have and have less space. Test your emails out so that you know they’re legible on mobile screens.

To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.

When acquiring e-mail addresses through your website for marketing purposes, make certain that your sign-up form is brief. In general, you can limit the information required to sign up to only a name and an e-mail address. Names are useful for personalizing your e-mails. However, if you feel that even the name might be too much, it is perfectly fine to limit your sign-up form to just an e-mail address.

To ensure that your email marketing is really helping and not hindering your business, pay close attention to the spam that you once deleted from your own email account. See what kind of language you yourself respond most negatively to an alternately what kind of topics make you more likely to open a marketing email.

Show your subscribers respect by not sending them tons of unwanted emails. Two or three email messages a month should be all that they receive from you. If you are flooding their email boxes, not only it will not be appreciated, but it will be highly unlikely they will buy anything that you are selling.

It’s time for you to start your email marketing campaign, so take what you’ve learned here and get started! Focus on working step by step and day by day to build your business, your income and your reputation. In the end you’ll be proud of your hard work when you see the profits rolling in!

Creating an Email Marketing Campaign that converts

Creating an Email Marketing Campaign that converts

Top reasons why email marketing is so popular today 

  • It can be tracked – You can easily track various e-mail related activities (number of e-mails sent, opened, bounced etc.). Even links in e-mails that users click and products/services sold by clicking such links can be traced without much effort.
  • Reach unlimited audiences – This form of marketing allows you to reach innumerable users that too at the click of a button.
  • Very cost effective – As compared with other forms of communication sending e-mails is cheaper. E.g. you can send as many as 10,00,000 (10 lac) e-mails for just Rs. 8000, which comes out to be a mere Rs. 0.008 per e-mail (statistics: www.easysoftindia.com)
  • Allows Targeting – It is a form of push marketing that allows audience targeting since you can directly deliver your marketing messages to your potential customers irrespective of whether they want to get your messages or not.
  • Data-Driven – This form of marketing is data-driven and also promotes direct sales of products/ services you are offering to your target audience.
  • Builds Loyalty – With the help of promotional e-mails, special offer e-mails, and newsletters, you can build a strong bond with your customers and even instill a feeling of loyalty and trust in them for your products/ services.

Types of e-mail marketing

  • Direct Email: Can take the form of promotional messages (e.g. special offers, discounts, rebates etc.) or you can use lists of e-mail addresses rented/purchased from the open market to target your messages.
  • Retention Email: Usually take the form of newsletters that carry promotional messages, advertisements, etc. that provide value, benefits, and entertainment to readers and also have a long-lasting impact on them.
  • Newsletter: You can conduct your e-mail marketing activities by buying advertising space in newsletters created by others so that your advertisement/message can reach their subscribers.

Key parts of an e-mail message

An e-mail message can be divided into different parts each of which has its own significance. We will explore eight important parts of an e-mail message namely:

  • Sender
  • Subject
  • Context and design
  • Content
  • Links
  • Header and footer
  • Hosted version
  • Image rendering

Increase the CTR of an e-mail campaign

  • Day and time: Email delivery day and time depends on the market you are catering to and the end users of your product/ service. This day and time needs to be found out through a hit and trial method. Send your users an e-mail message on different days and times during the day and track their response. After a while, you can analyse this report and come to know what is the best day and time for you to send your e-mail.
  • Subject lines: It must be related to the e-mail content, personalized, and changed frequently so it doesn’t lose its effectiveness.
  • Format: Plain text-based e-mails have higher delivery rate than HTML based e-mails, so don’t always send HTML mailers, try a mix of both.
  • Stop spamming: Conform to anti-spamming guidelines to prevent your e-mails from getting blocked by e-mail service providers
  • Content: Create copy that is good, relevant to the users and concise. Seek professional help with design if required.
  • Links: Must be appropriate, accessible, visible and interspersed with great content.

Permission marketing

A means of selling products/ services where likely customers openly agree in advance to receive marketing messages/ads. e.g. opt-in email ads where online users sign up in advance to get information regarding specific products/ services of their choice.

Permission marketing is very helpful for end users are more receptive to marketing messages and even cost-effective as users are already targeted and identified. e.g. while making a purchase, the user can be asked at that time whether they would like to subscribe to the company newsletter.

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