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Whether you’re new to web analytics or need a refresher course, let’s get back to basics. As more and more web analytics tools are being created and more and …
Compare date ranges, explaining the extracted data, learn to segment data by source, show ROI and not just traffic.
If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.
Using analytics, we can analyze behavior of visitors to a site, understand the source of these visitors, optimize ecommerce or subscription funnels, determine the ROI of marketing spend and measure results of A/B tests.
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