First, lets understand what are CTAs – Call-to-action ie making the visitor take an action on your website.
Content marketing is one of the most used marketing strategy to attract new customers. It is cost effective and has proven to work when it’s done the right way. The goal of any marketing strategy is to get people to hit the “Buy” button. People invest in campaigns with the goal of attracting more buyers and thus increase ROI.
Call-to-action (CTAs) in websites are one of the most important elements. This is the opportunity to tell your online visitor what action you want him to take next.
In this session, I will help you understand why Calls-to-actions are so vital to your long-term success. The purpose of a CTA is to keep your reader moving forward in the buyer’s journey. Each CTA has a different purpose. Some people will try to get their reader to subscribe on a list whereas others will attempt to get a reader to buy from you.
When writing your content consider your goals. Ask the below questions –
- What action do you want your visitor to take after reading through your content?
- What would his logical next step be?
- What would make this website content a success?
The goal of any marketing campaign is CONVERSION. Your CTA is there to help you convert your readers on the next step of their buying experience.
As you start to formulate your CTA, consider your reader’s experience. Where are they in the buying cycle? The better you can understand what your readers are going through, the better you can know what they need from you. Keeping this mind, you will be able to craft a CTA that is a logical next step in their experience with your brand. The more natural you can make it feel, the more likely your reader is to convert.
Make it Actionable and Obvious – The copy you use to write your CTA matters. It has to stand out from your content as a clear action for your reader to take.
One marketer found that using the word “Get” converted 66% better than other CTAs. He also found that adding in the word “Your” helped with conversions too.
When crafting your CTA, use actionable phrasing, such as “get your …..” This type of phrasing works well for two reasons: It tells the reader to perform a specific action. It’s obvious what will happen if the reader does what you’re telling him to do. The “get your” formula is only one effective CTA to use in blog posts and it only works with certain goals.
Click this link to understand 8 types of CTAs you can use on your website. (Source: Hubspot)
When Should You Use a CTA in website? – Without question the answer is every single time! Before you hit the publish button, double check it’s there. It’s a clear next step for your reader to take. Without doing this, you’re losing out on a massive opportunity.