Digital Marketing Training in Chennai
Our advanced digital marketing training in Chennai is ideal for those, who wish to manage a successful and sustainable digital marketing strategy. Study Digital Marketing at SKARtec, and you will be exposed to the latest trends in online marketing, relevant social media strategies, search engine optimization (SEO), search engine marketing (SEM) and Google Adwords and Analytics. Learn how to integrate digital marketing into overall marketing campaigns and strategy.
A glimpse of course contents
Introduction to Digital Marketing
Before you can begin promoting any business, there are some fundamental digital marketing and advertising principles that you want to understand. We will demonstrate the ability to apply digital marketing throughout the advertising function in any business enterprise. You will learn how to harness the power of online advertising as a core driver of the marketing strategy for any company.
- What is digital marketing?
- Why digital marketing
- Internet users by country
- Scope of digital marketing in India
- Types of digital marketing
- Common marketing strategies
- Role of digital marketing in advertising world
- Difference between Digital and Traditional marketing
- The online marketing mix
- International Online Marketing
- Challenges in international marketing
Website Development, Design & Content
- Illustrate the best practices for designing a website
- Estimate the importance of a website’s user interface
- Website design & content
- Optimize the website according to the user’s need
- Examine how your website design can increase sales
Search Engine Optimization
We’ll equip you with the core understanding, technical know-how and insight to construct and implement a Search Engine Strategy that dramatically improves any website ranking and ranking with the most popular search engines. You will also get to comprehend the different SEO Tools available as well as various link building strategies.
- Understanding search engines
- Types of search
- Challenges faced by website owners
- How search engines operate
- Page relevance and ranking
- Google’s search procedure
- Google Algorithmic updates
- What is SEO & Why do we need it
- Two SEO methods
- Important SEO elements in a web page
- What is On-Page & Off-Page SEO
- Ways to increase page speed
- What is a keyword & why do you need keywords
- Type of keywords
- Understanding keyword density
- Keyword research using Google Keyword Planner
- Do Semantic keyword research
- Search for new keywords
- Get search volume data and trends
- Other tools for keyword research
- On-Page SEO – In-depth learning
- Optimising website for searcher intent
- Factors affecting on-page optimization
- Off-Page SEO – In-depth learning
- Types of backlinks
- Techniques of off-page optimization
- Limitations of SEO
- What is black hat SEO?
- Why should you not do black hat SEO?
- Understanding various black hat tools
- Website SEO audit
- SEO resources
Search Engine Marketing / PPC Ads
- Define SEM and understand its usage
- Understand Google AdWords and how it works
- Understand keyword match types
- Explore ways for creating an effective ad copy
- How Ad Auction & Bidding affects Ad position
- Keyword match types
- Steps to implement a Google AdWords campaign
- Types of Bidding
- Using Ad Extensions
Display/ Banner Ads
Google display network is all about using the power of Google outside of the research engine. What does this mean? This means that by using Google Adwords campaign console, you can target sites based on keywords in their content or themes and/or place advertisements by site names. GDN is a network of websites that run Google ads. GDN sites comprise of YouTube, Gmail and more than a thousand Google partners which include all AdSense and DoubleClick Ad Exchange associate websites which allow display and text ads on their website pages.
- Define display advertising
- Objective of a display ad
- Types of banner ads
- Common ways of targeting ads
- Sizes of banner ads
- Various Ad formats
- Making banner ads effective
- Banner Ad design tips
You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.
- Understanding benefits of e-mail marketing
- Explore permission marketing and spamming
- Identify technical requirements for e-mail marketing
- Learn how to increase open and CTR
- Follow steps for designing an effective email campaign
- MailChimp & how we use it for email marketing
- How to create Opt-in forms?
Website Conversion Funnels
You will also learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that is MORE valuable, all while spending LESS to acquire them and much more.
- What is lead generation?
- Lead generation model
- Why do you need lead generation?
- What are sales funnels?
- Mapping lead generation to your funnel
- Steps to create a successful lead generation strategy
- The mechanics of lead generation
- Lead generation strategies
- Inbound marketing
- Content marketing strategies
- How to optimize your SEO for lead generation?
Social Media Marketing
You will understand how to engage with your customers across a wide range of social media platforms. We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.
We will give you essential skills to plan, run and manage an effective online advertising campaign using Google AdWords, Facebook, YouTube Ads, Twitter Ads, and LinkedIn Ads. You will learn how to effectively target and retarget ready to buy customers to achieve demonstrable ROI.
We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing.
Blogging & AdSense
What are blogs?
The making of a good blog
Challenges of blogging
Making money with AdSense
Benefits of using AdSense
Types of AdSense Ads
Tips for maximizing AdSense revenue
Important points before creating and AdSense account
Key highlights of AdSense
Online Reputation Management
- What is online reputation management?
- Why is ORM required?
- Managing your online reputation
- Tools for monitoring
- Ways to maintain your online reputation
- Case study
WordPress Website Development
WordPress is the largest self-hosted blogging tool and is used on millions of sites worldwide. Many famous blogs, news outlets, music sites, Fortune 500 companies, and celebrities are using WordPress.
- What is WordPress?
- Exploring WordPress Dashboard
- Exploring WordPress Settings
- WordPress Posts v/s Pages
- Creating a WordPress Post
- Adding Images to Posts & Pages
- What are WordPress Themes & Plugins
- Selecting the best WordPress Themes & Plugins
- Creating a custom menu
- WordPress security
- Build an E-Commerce Website
Google Analytics gives you the digital analytics tools you need to analyze data from all touch-points in one place, for a deeper understanding of the customer experience.
This module enables you to fully measure, monitor and optimize your digital marketing activities.
- Online objectives
- What does Google Analytics track?
- Components of Google Analytics
- Account set-up
- Analytics code
- Audience and dashboard
- Understanding dimensions & metrics
- Traffic sources
- Bounce rate
- Reporting and real-time reporting
Digital Marketing Campaign Strategy
This module provides a structured approach for bringing all the strands of the Certified Digital Marketing Specialist Program, to create a coherent digital marketing plan.
- Ethical issues with the internet
- What is digital marketing campaign?
- Creating successful digital marketing campaigns
- How to make an Internet marketing plan
- Digital Marketing Strategy – Case study
Digital Marketing Course Highlights
Our digital marketing training in Chennai will transform you into a complete marketing specialist.
- 16 Power-packed modules
- 6 Weeks, Mon-Sat, 2 Hours/day
- 100% real-time practical training
- Tools & Strategies
- Internet Marketing Handbook
- Online Study Materials
- Job Focused Training
Frequently Asked Questions
How to start a career in digital marketing? How to become a digital marketer? Is digital marketing a good career? How to learn digital marketing? How to start digital marketing business? Is digital marketing for beginners? What is digital marketing career path? What is the role of digital marketing? Is digital marketing for me? What are digital marketing career options? What is the scope of digital marketing in future? What is the average salary for digital marketing fresher?
Overview of our digital marketing training Chennai
Our digital marketing training program is ideal for those, who wish to manage a successful and sustainable digital marketing strategy. This Certified Digital Marketing Specialist Program explores all the core digital marketing and management concepts, techniques and disciplines from planning, implementation and measurement to success and failure factors. Enrolling in this marketing course will prepare you to join an exclusive community of highly-recognized digital marketing experts.
What can you expect from our digital marketing training Chennai
You will master new digital marketing techniques – including web/ Google analytics interpretation, search engine optimization, paid search or search engine marketing, display advertising, social media marketing, e-mail, mobile marketing, video marketing, pr & online reputation management, lead generation, digital marketing strategy & planning – through dynamic lectures, case studies and practical application. This will equip you to advance your career, gain new employment or kick-start your own entrepreneurial venture. You will emerge from this digital marketing training with an understanding of how and when to use key digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, etc.
What will you learn
Your expert lecturer will focus on current trends and best practice in digital marketing, helping you gain a competitive advantage for your business by using cutting-edge platforms and techniques to market products and acquire customers.
On completion of the training, you will be able to
- Explain digital marketing management concepts, tools, and strategies
- Analyze return-on-investment in digital marketing initiatives
- Audit your company’s current digital marketing strategy
- Identify weaknesses and areas for improvement
- Develop successful and sustainable digital multi-channel marketing strategies
- Follow a data-driven approach to achieve company goals
We do not guarantee jobs nor give you an assurance!
- We give you World-class digital marketing training and coaching
- Acquire job readiness assistance in preparing you for the workplace; including presentation skills, interview techniques, an understanding of work etiquette, personality development and how to go about finding your ideal job
- Receive the opportunity to present yourself as a qualified and competent professional
- Get your CV assessed and improved
Ready to get started?
Get in touch, or ask for demo