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Digital Marketing Course in Chennai

Program Highlights: 16 POWER-PACKED modules, Mon-Sat, 2 Hours/day, 1:1 mentoring. 3 students batch. Internet Marketing Handbook. Domain access for 2 months. Online study materials. 8+ Certifications. 100% Placement Focused Training. Investment Rs.15,000/-. Avail 10% 1st Anniversary discount. We transform you to a digital marketing specialist.

DIGITAL MARKETING COURSE IN CHENNAI

YES. Your search for a world-class digital marketing training in Chennai ends here.

The world is now digitized, and organizations are realizing the value of reaching consumers through the electronic medium. It’s no wonder that top companies are spending more than 50% of their marketing budget on digital media thus enabling customers to use social and mobile platforms to research and use the best products and services.

Join SKARTEC and empower yourself to gain a profound knowledge on online marketing and promotion with our advanced digital marketing training program.

You will be able to comprehend the difference between online marketing and traditional marketing, understand the advantages of digital over traditional marketing, importance of internet marketing today and how it will benefit your customers after completion of the course.

16 POWER PACKED MODULES

We bring you a bespoke digital marketing training program that has been stacked into 16 power-packed modules, to give you a thorough understanding on how to use it for your business success.

From search engine optimization, search engine marketing, online marketing strategy, market analytics, developing content strategy to understanding about email marketing, social media marketing and website development, our in-depth course with live practicals and case studies will give you the necessary skills to plan and launch successful marketing strategies. We give you world-class digital marketing training & coaching. It’s our guarantee to any company who is going to hire you that they are getting well trained, quality digital marketing professionals.

Get in touch with us to understand how our program can benefit you or your organization.

Book Your Slots Now!

Next batch starts on January 4th, 2018.

Morning: 7:30 to 9:30, 11:00 to 1:00 PM, Evening: 4:00 to 6:00 & 7:30 to 9:30 PM

Graduates

who wish to fast-track their career and enhance their status in the job market.

Professionals

who need to understand digital advertising or get more from their marketing channels.

Business owners

who need to optimize online channels for developing their business.

OUR DIGITAL MARKETING PROGRAM DELIVERS RESULTS

The crux of our digital marketing course is to show you the way, how companies and businesses can brand themselves in the online platform. We train you to use best marketing and analytical tools to build your strategy and believe this is the best way for you to get started on. You will be able to plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and other deliverables.

Our training will prepare you to appear for multiple digital marketing certifications viz. Google AdWords Fundamentals, Search Advertising, Display Advertising, Video Advertising, Mobile Ads, Google Analytics, Mobile Site Developer & Bing Ads (Microsoft).  We are one of the best internet marketing institutes in Chennai. Having just completed 1 year in Chennai, our students are most sought after by corporates & startups.

Digital Campaign Optimization

Learn the ways to optimize a campaign to make it more profitable, drive more clicks, get more impressions, etc. You really need to know the budgets, placements, timing, and platforms.

Inbound Marketing

Finding ways to bring people into your space, rather than outbound advertising. The ability to strategize and come up with ways to use content, marketing funnels, and automation to draw people in.

Marketing Funnels

You have to understand the whole marketing funnel – from the top to bottom. People who are not yet aware, people who just became aware, people who are considering, and people who are about to buy.

Ready to kickstart?

Get in touch, or register for a demo

SKARTEC – Your BluePrint to online marketing success

This training program offers a deep understanding of the key elements for building successful digital marketing campaigns using the appropriate social media and digital channels, strategies, and tools. The course highlights multiples case studies and introduces you to the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies.

That said, the future of marketing is undoubtedly going digital. There is a high demand for digital marketing professionals in all sorts of companies. And, in India there’s an excellent scope and growing demand for quality marketing professionals. Join us and experience the complete transformation to a digital marketing specialist.

Search Engine Optimisation
Become a specialist on scaling up on the search engine ranks. Discover the latest on-page and off-page optimization strategies and techniques. Become an expert in keyword research and SEO strategy.

Link Building Tactics
Popularity of your website is among the most significant things that Google will consider when ranking your website. Building links to your website from 3rd party sites will improve your online popularity. Find out how to successfully build quality backlinks while complying to Google’s quality criteria. Understand the different Google algorithmic updates.

Search Engine Marketing
Learn how to successfully handle outstanding PPC campaigns using Google AdWords. Bring traffic that is relevant, reach your target audience and convert your visitors into customers. Understand your USP & CRO.

Display Advertising
We spend 95% of our online time reading and engaging with articles on sites. Display advertisements lets you reach potential clients by putting ads on third party websites throughout the Internet. Become an authority in display advertising.

WordPress Webdesign
You will be able to build your own WordPress websites by customizing interface, posts, pages, media, themes, plugins and widgets.

Local SEO
This will help you reach your potential clients when they are near your business, ready to buy. Learn the potential of Google My Business (GMB), NAP & Local Directory Listings.

Email Marketing
Implement powerful behavior-driven email marketing automations that help your customers and grow your bottom line. Learn how to grow your email list, create email marketing campaigns & Opt-ins using Mailchimp.

Online Reputation Management
Become a specialist in engaging with your audience and take control of your online brand reputation.  Find out how to interact, connect and engage with your potential clients in a meaningful manner.

Facebook Marketing
Target only the ideal audience. Filter your audience by location, interests, age, profession,… Facebook’s comprehensive targeting gives a enormous control over prices and lets you maximize your Return On Investment (ROI).  Find out how to successfully handle Facebook campaigns. Case studies of successful facebook marketing campaigns.

Web Analytics
Listen to your clients. They’re telling you what they need each time they come to your website.  Benefit from these helpful insights to understand your audience’s behaviour. Interpret the metrics and dimensions.

1 course – Multiple Job Avenues

Run by a experienced sales & marketing professional,  we offer training sessions and workshops in search engine optimisation (SEO) and social media, including Twitter and LinkedIn. The aim of our digital marketing course is to give participants the complete knowledge and confidence to create and implement successful and effective online strategies.

The average salary of a digital marketer in Chennai is Rs. 4 Lacs per year. The highest paying skills associated with this job are Internet Marketing, Search Engine Optimisation, Strategic Marketing, Social Media Marketing and Web Analytics.

LEARN THE TOOLS OF THE TRADE

Google AdWords Video Advertising Exam

Google AdWords Video Advertising Certification Exam – Questions & Answers (2017)

 

_______ is used for AdWords for video campaigns.
  A)  Cost-per-click (CPC) bidding
  B)  Cost-peracquisition (CPA) bidding
  C)  Cost-per-thousand-impressions (CPM) bidding
  D)  Cost-per-view (CPV) bidding
Where would a call-to-action (CTA) overlay show?

  • A) All of the listed answers are correct
  • B) On True View Video discovery ads
  • C) On videos on your channel
  • D) On embedded videos

 

A click on a companion banner:

  • A) All of the listed answers are correct
  • B) counts as a view even if the person hasn’t watched 30 seconds of the ad
  • C) can direct to a YouTube channel
  • D) can direct to an external URL

 

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

  • A) False
  • B) True

 

An advertiser is charged for viewing a TrueView Discovery ad when someone:

  • A) watches the entire ad
  • B) watches a TrueView in-stream ad after watching a TrueView in- display ad
  • C) clicks and views the first frame of the video
  • D) shares the ad

 

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • A) The targeting options that were used
  • B) Click-through rate (CTR) and cost-per-click (CPC)
  • C) View rate and cost-per-click (CPC)
  • D) View rate, cost-per-view (CPV), and follow-on views

 

True or False: IP address exclusion is not available for TrueView campaigns

  • A) False
  • B) True

 

If your client wants a specific reach for a specific price on YouTube, you should use:

  • A) affinity audiences
  • B) placement targeting
  • C) reservation buying
  • D) TrueView videos ads

 

Video remarketing is a way to optimize:

  • A) conversions
  • B) video campaigns
  • C) cost-per-view (CPV) bidding strategies
  • D) bidding strategies

 

True or False: Advertisers can set bids per ad format

  • A) True
  • B) False

 

The standard companion banner size for TrueView in-stream ads on YouTube is:

  • A) 300×80
  • B) 300×600
  • C) 300×60
  • D) 300×250

 

Linking a YouTube channel to a Google+ page lets you:

  • A) manage one channel from one Google account and let multiple people manage a channel
  • B) manage one channel from one Google account
  • C) manage multiple channels from one Google account
  • D) manage multiple channels from one Google account and let multiple people manage a channel

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network

 

Which of these formats can be booked cross-screen (mobile and desktop)?

  • A) Rich Media Custom Mastheads
  • B) Video Mastheads
  • C) Rich Media Layouts Mastheads
  • D) Video Media Layout Mastheads

 

                        are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  • A) Companion banners
  • B) TrueView Video Discovery ads
  • C) YouTube Mastheads
  • D) Companion Mastheads

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network, home page, channel, watch page

 

How can an advertiser calculate the view rate of a video campaign?

  • A) By looking at the percentage of viewers who watched the video until the last quartile
  • B) By dividing the number of views by the number of impressions
  • C) By dividing the number of impressions by the number of clicks
  • D) By dividing the number of clicks by the number of views

 

Which devices can an advertiser target with a mobile video masthead?

  • A) Android only
  • B) Both mobile and tablets
  • C) Mobile only
  • D) Tablets only

 

What does linking an AdWords account to a YouTube account allow an advertiser to do?

  • A) Access additional video reporting metrics
  • B) All of the listed answers are correct
  • C) Create call-to-action (CTA) overlays
  • D) Create a remarketing list

 

What percentage of video view on YouTube come from mobile devices?

 

·         More than 50%

·         Almost 25%

·         Almost 15%

·         More than 75%

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

  • A) True
  • B) False

 

What do earned actions measure?

 

·         Earned Views, Earned Comments and Earned Likes

·         Earned conversions

·         Earned visits to the website and earned comments

·         Earned visits to the website, earned views and earned comments

What are the targeting options for mastheads?

  • A) Affinity, remarketing, and topics
  • B) Visitors to the YouTube homepage in a targeted country
  • C) Affinity and remarketing
  • D) Topics and remarketing

 

_________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
A TrueView video discovery ad needs to be:

 

·         There isn’t a time limit

·         about 2 minutes

·         less than 30 seconds

·         more than 30 seconds

_________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • A) 0.2
  • B) 0.11
  • C) 0.09
  • D) 0.02

 

People are added to an advertiser’s video remarketing list when they:

  • A) sign in to YouTube
  • B) watch, comment on, like, or share the advertiser’s YouTube video
  • C) watch, comment on, like, or share a competitor’s YouTube video
  • D) click a text ad in Google search results
Video ads can run on:

  • A) YouTube only
  • B) YouTube and the Display Network
  • C) The Display Network and video partner sites and apps
  • D) YouTube and video partner sites and apps

 

True or False: You can use contextual targeting with videos.

  • A) False
  • B) True

 

TrueView in-stream ads and Video Discovery ads appear, respectively:

  • A) before videos and as clickable thumbnails
  • B) as clickable thumbnails and before videos
  • C) to the left and right of videos
  • D) at the top and bottom of videos

 

On average, how long does it take for a video ad to get approved?

  • A) 1 business day
  • B) Video ads are instantly eligible to show on YouTube and the Display Network
  • C) 2 hours
  • D) 10 business days

 

Which is a tip for optimizing a TrueView video for viewer engagement?

  • A) Increase each target group’s bid by 100%
  • B) Add a call-to-action overlay
  • C) Add exclusions to the campaign
  • D) Run both an in-stream and an in-display version of the ad

 

What’s an example of a managed placement for a TrueView in-stream ad?

  • A) A website on the Display Network
  • B) A specific YouTube video
  • C) All of the listed answers are correct
  • D) A YouTube channel

 

Which can an advertiser include in a TrueView video ad to increase interactivity?

  • A) A scrolling banner
  • B) An animated GIF
  • C) A card
  • D) A blinking border

 

With a Masthead ad, an advertiser can reserve:

  • A) YouTube search pages
  • B) Specific channels
  • C) The YouTube homepage
  • D) Specific videos

 

Which of these remarketing lists can be used for a video campaign?

  • A) All of the listed answers are correct
  • B) People who watched certain videos on the advertiser’s YouTube channel
  • C) People who skipped the advertiser’s TrueView in-stream ads
  • D) People who clicked the +1 button on the advertiser’s Google+ page

 

The initial remarketing list size for video campaigns includes users from the past:

  • A) You can’t include visitors from past days
  • B) 30 days
  • C) 15 days
  • D) 540 days

 

TrueView in-stream ads can appear on:

  • A) YouTube Mastheads
  • B) the Google Play Store
  • C) Google search results and YouTube watch pages
  • D) YouTube watch pages

 

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  • A) By using YouTube Analytics
  • B) By using Google Analytics
  • C) You can’t measure conversions with the in-stream format
  • D) By creating an AdWords conversion tracking code

 

A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • A) create a video ad campaign
  • B) add a call-to-action (CTA) overlay to video ads
  • C) add the keyword “video” to relevant campaigns
  • D) bundle display ads for each target audience

 

An advertiser can use a remarketing tag to target people who’ve:

  • A) searched on YouTube for videos about products like hers
  • B) set up multiple YouTube accounts
  • C) posted videos on YouTube that mention her products
  • D) subscribed to or unsubscribed from her YouTube channel

 

True or False: More than one YouTube account can be linked to an AdWords account.
  A)  True
  B)  False
The best way to reserve an ad is to:

  • A) Create a reservation campaign in AdWords
  • B) Contact a Google sales representative
  • C) Create a standard video campaign
  • D) Enter specifications on the “Reservation” tab

 

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • A) only on targeted affinity audiences
  • B) only when targeted topics and affinity audiences match
  • C) on targeted topics and affinity audiences
  • D) only on targeted topics

 

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • A) True
  • B) False

 

Which ad rotation option can’t be used for video campaigns?

  • A) Rotate evenly
  • B) Optimize for clicks
  • C) Optimize for conversions
  • D) Optimize for views

 

Video advertising on YouTube lets you:

  • A) use free video analytics
  • B) use pay-per-report analytics and pay for click-through only
  • C) pay a single monthly fee
  • D) use pay-per-report analytics and pay a single monthly fee

 

True or False: YouTube remarketing lists can be used with standard text and display ads.

  • A)True
  • B) False

 

Which can be done in YouTube Analytics?

  • A) Check the conversion volume
  • B) Check engagement reports
  • C) Check the count of TrueView earned actions
  • D) Create remarketing lists

 

If your client wants to pay only when someone views an ad, you should use:

  • A) YouTube homepage ads
  • B) Text ads
  • C) Viewable cost-per-thousand-impressions (vCPM) bidding
  • D) TrueView in-stream ads

 

The most effective way to control the number of times someone sees an ad is by:

  • A) Monitoring audience retention metrics with YouTube Analytics
  • B) Setting a lower cost-per-view (CPV) bid at the target group level
  • C) Lowering bidding levels
  • D) Setting a frequency cap

 

Video ads can appear on:

  • A) Specific YouTube channels
  • B) All of the listed answers are correct
  • C) Websites on the Display Network
  • D) Specific YouTube videos

 

What’s needed for an advertiser to set up a video ad campaign?

  • A) A budget for creating professional video ads
  • B) A conversion rate of at least 5% on the Google Search Network
  • C) A YouTube video
  • D) A base AdWords budget in addition to pay-per-click costs

 

Which is a best practice for a successful TrueView in-stream ad?

  • A) Add a frequency cap
  • B) All of the listed answers are correct
  • C) Include a strong call-to-action so the viewer knows what to do
  • D) Use at least 3 types of targeting to find out which performs best

 

You can see average video-view duration metrics in the:

  • A) Google Analytics
  • B) the “Audience retention” tab in YouTube Analytics
  • C) reports in AdWords
  • D) the “Campaigns” tab in AdWords

 

Which of these can be created to run on the Display Network?

  • A) VideoPlus ads
  • B) TrueView and VideoPlus ads
  • C) Homepage expandable Masthead ads
  • D) Lightbox ads and TrueView video discovery ads

 

True or False: Video ads may appear in videos marked “Private” on YouTube.

  • A) True
  • B) False

 

With YouTube Analytics, you can track metrics on:

  • A) YouTube session length
  • B) cost-per-channel visit
  • C) playback locations
  • D) TrueView ad skip rates

 

What is masthead billing based on?

  • A) Impressions
  • B) A flat daily fee
  • C) Impressions and clicks
  • D) Clicks

 

What are best practices for creating a TrueView in-stream ad?

  • A) All of the listed answers are correct
  • B) Provide clear next steps so customers can take action
  • C) Deliver the most important message early in the video
  • D) All a call-to-action (CTA) overlay

 

Call-to-action (CTA) overlays are compatible with:

  • A) TrueView in-stream ads only
  • B) TrueView in-display ads only
  • C) TrueView in-display ads that are at least 30 seconds long
  • D) any TrueView ad format

 

Frequency capping counts include:

  • A) only impressions that led to clicks
  • B) all impressions, including those that weren’t viewable
  • C) all impressions appearing in an ad position of “1”
  • D) only impressions that were viewable

 

TrueView video discovery ads run on:

  • A) YouTube homepage, channels, watch pages, and search results, and the Display Network
  • B) YouTube videos and search results, and the Display Network
  • C) YouTube watch pages and Masthead ads, and Google search results
  • D) Google TV, Google search results, and the Display Network

 

Why is average view frequency important to measure?

  • A) It lets you continually track conversions
  • B) It tells you how many people are viewing the ad
  • C) It shows you how engaged people are with the ad
  • D) It shows how often the average person sees or interacts with the ad

 

                         targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • A) Topic
  • B) Interest
  • C) Contextual
  • D) Placement

 

What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

  • A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
  • D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

 

When is someone added to an advertiser’s video remarketing list?

  • A) When she clicks the ad
  • B) When she purchases something from the advertiser’s website
  • C) When she views the ad for the second time
  • D) When she views the ad

 

What’s the maximum length a TrueView video ad can be?

  • A) 1 minute, 30 seconds
  • B) There isn’t a time limit
  • C) 30 seconds
  • D) 7 minutes

 

To run a TrueView video ad, the video must be uploaded to:

  • A) any video hosting site
  • B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
  • C) an advertiser’s website
  • D) YouTube, with the privacy settings changed to “Private”

 

Which can’t be added to a TrueView video?

  • A) A mobile app promo
  • B) A ticker tape
  • C) A companion banner
  • D) A call-to-action overlay

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network, home page, channel, watch page

 

TrueView video discovery ads run on:

  • A) YouTube homepage, channels, watch pages, and search results, and the Display Network
  • B) YouTube videos and search results, and the Display Network
  • C) YouTube watch pages and Masthead ads, and Google search results
  • D) Google TV, Google search results, and the Display Network

 

In which TrueView format(s) can an advertiser use a companion banner?

  • A) In-stream and in-display
  • B) All of the listed answers are incorrect
  • C) In-stream
  • D) In-display

 

A viewer can skip watching a TrueView in-stream ad after:

  • A) 10 seconds
  • B) 2 seconds
  • C) 5 seconds
  • D) 7 seconds

 

TrueView video campaigns can include:

 

·         Videos uploaded directly to YouTube

·         Images

·         Other Video Formats

·         Text

An advertiser can:

  • A) remarket video ads from the Google Search Network on the Google Display Network
  • B) target viewers who are watching competitors’ ads on YouTube
  • C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • D) combine an AdWords remarketing list with a video remarketing list

 

 

AdWords Display Advertising Exam

AdWords Fundamentals Exam

Digital marketing course most sought after

Digital marketing course has emerged as the most sought after course that professionals are keen to pursue in 2016, according to Simplilearn, a professional certification training provider which has come up with “2016 Career Goals” survey covering over 2,00,000 working professionals spread across top metros in the country.

Majority of digital marketing course requirement comes from Hyderabad followed by Bangalore and Pune. It is used to launch and manage successful businesses online and there is a strong demand for professionals skilled in social media, data analysis and e-mail marketing and content marketing. A survey conducted on Moz.org reported that the global average salary of online marketers is $65,766 and entry level salaries start at around $35,000. According to the findings of the survey, digital marketing course is followed by Android app development, Big Data & Analytics and The Open Group Architecture Framework or TOGAF. Bangalore tops in big data course requirement followed by Android app development and then Digital marketing. For Pune, digital marketing tops the preference and in Chennai, Android app development is the most sought after course.

With over 4.88 billion mobile phone users globally, Mobile Apps are being used regularly from shopping to games. “The blossoming startup scene has also contributed a large chunk of the demand for Android app developers, and many of these start-ups are prepared to pay very competitive salaries to deserving candidates. Salary per annum can range from between $89,000 and $125,000,” the survey said.

 According to Simplilearn, TOGAF certified enterprise architects who are skilled in modelling, system integration, applications & role design with project management, are earning $124,000 compared to their non-certified peers.

Big data certified professionals are in demand in industries ranging from IT, Telecom, e-commerce, Retail as well as public sector. The median salary for a data scientist is about $95,000 per annum.

Source: The Times of India

Attract relevant traffic to your website – The Steps

Everyone wants more traffic to their website. Not all traffic is of equal value. You need to discover how to attract the right type of visitor to your website.

Here I will detail a process that you can use to attract relevant and quality traffic –

Creating Buyer Personas : First and foremost you need to create buyer personas. Ask questions like – Do you know who is your ideal customer? Do you know how they take buying decisions? How much money do they spend and what is most important to them in the buying process.

Knowing the answers to these questions is all about creating a buyer persona. You must ask yourself that help you target your ideal customer. Some key information you need to collate viz. Gender, Income, Profession, Age, Pain Points and Education etc.

According to HubSpot – Having a well-defined persona can help you build a better marketing plan in the long run and help you target your marketing campaigns and offers to the right groups of prospective consumers. At the end of the day, personas put a face to your customer and help you identify their needs and wants.

Identifying your buyer personas will give you a clear idea of who exactly you are looking to attract to your site. Take time to do the necessary ground work and research in getting the questions answered. A well-defined buyer persona will help you to tailor your content to reach your target audience.

Understanding your ideal customer and their wants and needs will help you craft marketing campaigns that are more relevant and powerful.

Identify where your ideal customer can be found : After the above process, you will have a greater insight into how you can best reach your customers. Few things you need to understand are – where your customers spend their time online, where do your customers go to get information on products and services they are interested in and which all social networks your ideal customers frequently use. Add this information to your buyer personas.

Develop quality content for your customers : Less than 5% of website visitors will convert on their first visit. We need to ensure they keep coming back for more!

How do we address this –

  • Use your research to build lead nurturing programs targeting your different buyer personas.
  • Reach out to each buyer persona in a personalized way by providing valuable content in the way they are likely to respond
  • Learn to measure the conversion rates for your website.
  • Produce content that adds value to your customer.
  • Understand the pain points and challenges of your customers and provide them relevant content.

This knowledge will give you more insights into what information your website visitors are looking for and help you in developing relevant content.

Promote your content where customers are found – In point no.2 above, we identified where your ideal customers spend their quality time. Next we developed relevant and quality content to solve your customer’s problems.

Now, we need to promote your content in places that your customer intents to see it. Your ideal customer is more likely to respond to your content if it is found in online channels that they are using regularly. Try engaging these potential customers with a conversation by highlighting your expertise in the industry, your products & services. Develop a relationship with your potential customers and establish a trust factor.

As customers come to trust your company and view you as a thought leader, the odds of them becoming your premium customers increase. Thus ensuring you get a high level of conversion and expected return on investments.

Prioritizing your SEO Checklist

Creating Your Digital Marketing Plan

Getting to the top of Google SERPs

Why Call to Action (CTAs) Matter?

Essential Ingredients For Digital Marketing Success