What is digital marketing ?

Digital marketing is the promotion of brands or products through one or more forms of digital media. The rise of smartphones, apps, and other forms of ‘new media’ has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics. 

Role of  digital marketing

In the event that there’s one thing you can underestimate about Digital Marketing, it’s that it changes constantly. What functioned admirably six months back most likely doesn’t give you similar outcomes today and in the event that you discover something that works for you at this moment, odds are in a couple of months every other person will have gotten on to that as well.

Digital Marketing is not about deals. Rather, you have to advance your business all the more quietly, through offering an incentive to your gathering of people as data, making inquiries of what they need and need from you, or noting inquiries regarding your industry. The more esteem you’re giving, the general population will focus.

You have to consider approaches to get your message to your crowd on their telephone, and not simply trust that they will suddenly explore to your site to perceive what you’re doing. Online networking is an awesome approach to get your business before individuals, especially on their mobiles.

So much has been said in regards to the significance of Social Media, yet the most essential message that such a variety of brands neglect to amplify is that you have to show your identity. You should be human, not only a machine conveying blog refreshes twice per week. Give your gathering of people a chance to become more acquainted with the face behind the brand, utilize a narrating sort of style to develop a photo of your image or items. Additionally, ensure that regardless of the possibility that you are posting your own particular substance on Social Media that you likewise post a blend of other substance as well. Tag important individuals or brands, or more all, be steady!

You truly can’t belittle the force of online networking, and on the off chance that you don’t think web-based social networking works for your business then you are certainly doing the wrong thing. Regardless of the possibility that you had a reasonable photo of your optimal client a year ago and a get procedure to connect with that individual, as I specified prior the patterns change so rapidly that you are most likely not achieving that perfect client any more.

You likewise need to remember that social stages change without a moment’s notice. A year back nobody had known about Periscope, yet now speedy speculation entrepreneurs are utilizing it to demonstrate their gathering of people live in the background updates and question and answer sessions. Once more, this fits in with the way of life of demonstrating the identity behind your image and obviously, it’s portable.

Who might have thought a year prior that we’d be stating that video has proceeded onward from YouTube? While YouTube is as yet the primary stage of decision for any video that you need to keep around for quite a while, Facebook, Instagram and obviously Periscope are all demonstrating to have a solid hang on the quickly developing Video space.

Around the world, there are more than 4 billion video sees on Facebook consistently, and video transferred straightforwardly to Facebook instead of installed from YouTube will play specifically in a client’s news-feed meaning they get a look at the activity to tempt them to navigate. This has permitted inventive deduction organizations to exploit the chance to snatch individuals’ consideration with the initial few moments of film and allure new fans to their image.

Periscope offers an alternate arrangement once more, the thought being live video spilling that anybody can participate to watch and make inquiries. The video is saved money on Periscope for 24 hours, yet can likewise be spared to YouTube on the off chance that you pick.

With such a great amount of going ahead in the Digital Space thus a wide range of approaches to achieve your intended interest group, it is essentially difficult to be wherever at all circumstances. The uplifting news is that your examination will have the capacity to show you precisely what is working and what isn’t, and you ought to ensure you screen all that you do to comprehend what works, what works better, and where you truly need to center your energies.

Marketing Automation is not a new instrument, but rather with the constantly developing on the web toolbox, it truly is a gigantic advantage to exploit. Digitization implies you can plan your blog entries ahead of time, have your online networking refreshes go out when the vast majority will see them and permits extraordinary access to following instruments and measurements that I specified previously. Via scheduling posts ahead of time you are likewise ready to free up time as you won’t always need to backpedal and post singular things, you can discover and post every one of your updates immediately. Simply recall that despite everything you have to remark and answer to your group of audience, consider signing on at specific circumstances twice per day to react to any remarks or inquiries that may have sprung up.

Keeping in mind the end goal to emerge on the web, excellent visuals are presently a standout amongst the most critical criteria to satisfy. Sites such as Pinterest and Instagram are based on pictures, while pictures and video are the most loved and shared sort of post on Facebook. Indeed, even business who don’t view themselves as to be picture based ought to put some time in making sense of a “look” that speaks to their image outwardly.

SEO Training In Chennai

Our hands on SEO Training will show you the abilities and methods it takes to get more focused on clients to discover your business on the web. We have prepared several entrepreneurs / small business owners to cost effectively build their online presentation by taking control of their internet showcasing and SEO. 

Most site design improvement organizations are spreading their time thin as they are only a number to them. Why pay a large number of dollars every year to a SEO company that could do your business more harm than great when you can learn in as little as one day effective methodologies to support your business deals and enquiries. This is the place you can have the most ideal opportunity to beat your rivals to the top spot in Google Search Engine Result Pages.

Our SEO training includes 2 main areas:

On-page SEO training

  • Advanced keyword research – learn to easily identify highly searched terms that people enter into Google and other search engines that are related to your product or service
  • Content creation – learn how to optimize your page text to have best possible chance of ranking well for the most highly searched terms
  • Image optimization – Learn how you can increase your rankings and conversion by optimizing the images you upload to your website
  • Domain name SEO – you will learn how you can identify, register and quickly create websites that can dominate the search engines without using pay per click
  • Meta Title, Descriptions, Keywords, Tags – During this SEO Training you will create an enticing description that will show up in search engine results that can greatly increase your click through rate and rankings. We also teach you how to add Keywords to Title.
  • Understand the various Google Algorithms – you will learn all the white-hat techniques along with the Google Algorithms viz. Penguin update, Panda update, Hummingbird update, Pigeon update thus enabling you to do a rich on-page SEO successfully.

Off-Page SEO Training

  • How to identify and get quality inbound links/ backlinks to your sites
  • Techniques to get quality inbound links. We will provide you with the best tips and suggestions on back linking.
  • You will also get to understand the usage of various tools such as Ahrefs, Majestic Tools, SemRush, Long Tail Pro etc. thus enhancing your knowledge in Off-page SEO.
  • Using the power of YouTube to increase your website visits
  • Facebook SEO – how to effectively promote products, services and events through Facebook
  • Google+ – Why you must have a Google plus account and why Google Authorship is the new game changer for your business

Having a good web site is an incredible beginning stage, yet unless it can really be found by individuals utilizing Google and other Search Engines, it is of minimal genuine incentive to you.

SEO improvement (or SEO for short) is a term that portrays an assortment of activities, exercises, methodologies, strategies and procedures done for enhancing your site to enhance search rankings, increment movement on the SERPs, and at last bring in loads of traffic.

Many Small Business (SMBs) proprietors perceive the requirement for a SEO procedure for their site, yet locate the entire idea somewhat overwhelming and don’t generally know how to begin.

Our SEO Training is flawless if you have to get a more conspicuous understanding of SEO – Search Engine Optimization. In 3 weeks, you’ll fathom what is Search Engine Results Pages (SERPs), SEO keyword research procedures and how to enhance SEO copy/ content and inbound linking foundation to pass on more link juice and visitors to your site. You will moreover get the chance to perceive how Google Algorithms work, the distinctive On-page and Off-page SEO strategies, ways to deal with evaluate SEO and end the session with Search Engine Marketing/PPC. As a value addition, we also train you in WordPress Website Design free of cost. What more can you expect from a training which makes you an expert and just costs you 5K?

Social Media Marketing Training in Chennai

Learn online social networking showcasing techniques that work. The interest for web-based social networking mastery at present surpasses supply. Investigate the basics of online networking promoting and gain web-based social networking specifically from one of the world’s top web-based social networking influencers. Learn Social Media Marketing the savvy path with Social Media Marketing courses at SKARtec Digital Marketing Academy. social media marketing chennai

Our Aims

In this course you’ll get a genuine taste of the advertising force of web-based social networking efforts: making, overseeing and dispersing social substance through online groups. We’ll take a look at contextual analyses of clients connecting with organizations via web-based networking media destinations and assess the advantages and disadvantages of different online networking devices. An intriguing day spent investigating a dynamic and testing range. No specialized or earlier information required for this course.


Endless supply of this course, you ought to:

  1. Have a review of the 5 stages of an online networking effort.
  2. Understand how to discover and connect with informal organizations on the web.
  3. Know the do’s and don’ts of blogger effort.
  4. Have a business comprehension of Facebook and Twitter and when to utilize them.
  5. Be ready to screen the web (outline) separating remarks.
  6. Measure the discussion: comprehend the measurements and what fruitful engagement resembles.

Social Media Marketing Course Content

This course covers the accompanying subjects:

  • What is Social Media? How does online networking advertising contrast with customary promoting? Do you know the contrast between a web-based social networking methodology and an online networking effort? What are the must-do ventures of an effective crusade utilizing Facebook, Twitter and other long range interpersonal communication devices?
  • The utilization of informal communication instruments has become throughout the last 5 or 6 years to the degree that not exclusively will we explore Return on Investment (ROI) of advertising dollars in online media additionally look at the Cost of Inaction (COI) of not being included. By getting comfortable with contextual investigations, insights, influencer checking and estimation, advertising experts can amplify their online engagement with clients.
  • We particularly take a deep look at Listening and Monitoring, Creating Social Content, Blogger Outreach and Social Media Press Releases, Promotional Tools and Measurement. There are likewise chances to bring your traffic and thus increase your inquiries and conversions.

Digital Marketing Course Duration

  • In this unit students will learn about the dynamic world of digital marketing and the marketing potential it can provide. Know how existing and new products can be marketed using both digital and traditional means to optimize the results. Develop your awareness of the impact of new technology on customer relations, pricing, order fulfillment and quality assurance. digital marketing course duration

After successfully completing this unit, you should be able to: 

  • Apply digital marketing fundamentals to the analysis, design and decision making methodologies to identify and provide innovative solutions to complex problems.
  • Demonstrate a coherent and advanced knowledge of digital marketing concepts using critical thinking.
  • Apply problem solving, design and decision making methodologies to identify and provide innovative digital marketing strategies.
  • Communicate proficiently in a professional context with a wide variety of audiences and work with diverse groups.
  • The digital marketing course duration is 6-weeks, with sessions between Monday to Saturday and student dedicating 2 hours per day.

Top 10 Digital Marketing Skills

Is digital marketing a good career

Google AdWords Fundamentals Exam – Qns & Ans | SKARTEC

Google AdWords Fundamentals Exam – Questions & Answers (2017)


Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Use a location bid adjustment to increase bids for customers in Tokyo
– Create a separate ad group to target ads and bids for Tokyo
– Use the user location view to understand if people who click your ads are located in Tokyo
– Refine where your ads show by adding the keyword “Tokyo”

What happens as a result of a search campaign consistently meeting its daily budget?

– Accelerated ad delivery
– Higher average cost-per-clicks (CPCs)
– Fewer sites targeted at once
Missed potential ad impressions

What’s one benefit of creating multiple ad groups?

You can break up keywords and ads into related themes
– You can target specific ad groups into various Google networks
– You can set different budgets for each ad group
– You can pause specific keywords if they are not performing well

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve the goal?

– Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
– Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
– Add call extensions to the client’s ads and monitor performance with the top vs. other segment
Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

– they perceive her products
– likely they are to become a regular customer
they interact with her website 
– likely they are to click her ads

A standard AdWords text ad is made up of

– a display URL and description text
– a headline, image, and description text
– a headline and description text
a headline, a display URL, and description text 

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

CPC bids are effectively converted to CPM bids  
– CPM bids are effectively converted to CPC bids
– Ads using CPC bids are not allowed to compete on the Display Network
– CPC and CPM bids only compete against bids of the same type

Which client would you advise to advertise on the Search Network?

– Jim, who wants to reach people on social networks interested in poetry
– Suzy, who wants to reach people browsing travel websites about China
Bill, who wants to reach people looking for plumbing services 
– Carol, who wants to reach people watching YouTube videos

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

– Add the terms as exact match keywords
– Add the terms as phrase match keywords
Add the terms as negative keywords 
– Add the terms as keywords

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Make sure the landing page is closely related to the ad
– Increase the average daily budget for the campaign
– Broaden the list of keywords to reach more potential customers
– Increase the cost-per-click (CPC) bid for low-performing keywords

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

– Search Network with Display Select
– Shopping
Search Network only 
– Display Network only

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and

– the daily budget you’ve set
– your historical conversion rate
the expected impact of extensions and other ad formats
– the search ranking of your website

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Include call-to-actions, such as “Find the nearest location”
– Information about Italian food in the description
– Use the same headline and description as other advertisers
– An exclamation point in the display URL

Which ad extension would you use for an advertiser who has a chain of restaurants?

– Seller ratings
Location extensions
– Sitelink extensions
– Previous visits extensions

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

– Specific terms about the benefits of running
Specific terms about the shoe brand and model your client is selling
– Generic terms about running and running shoes
– Generic terms about different types of women’s shoes

Which of the following items is not a component of Quality Score?

– Landing page experience
Maximum cost-per-click (max. CPC) bid
– Ad relevance
– Expected click-through rate (CTR)

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

– Display Network only – All features
– Display Network only – Remarketing
Search Network with Display Select – All features 
– Search Network only – All features

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

– Broaden his keyword list for ads with the lowest click-through rate (CTR)
Add new relevant keywords and remove keywords with low click-through rate (CTR) 
– Increase bids for ads with the lowest average position and click-through rate (CTR)
– Increase bids on relevant keywords with low clicks and click-through rate (CTR)

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

– Add search terms that are not leading to many clicks as negative keywords
– Add site links to your ads to make them even more prominent
– Make sure all of these search terms are included as keywords, regardless of relevance
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords 

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

Improve Quality Score and increase cost-per-click (CPC) 
– Decrease cost-per-click (CPC) and increase daily budget
– Decrease cost-per-click (CPC) and decrease daily budget
– Improve Quality Score and decrease cost-per-click (CPC)

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

– create a different ad for each keyword
– create multiple ads for each keyword
– only create one ad that’s relevant to all keywords
create ads that are relevant to all keywords

Which of the following is a benefit of advertising online with Google AdWords?  OR
Which is a benefit of advertising online with Google AdWords?

Advertisers can choose how much they spend and only pay when someone clicks their ad
– Advertisers can choose how many times their ad should show during the day
– Advertisers pay the same amount every time someone clicks their ad
– Advertisers can pay to always show their ad above the organic search results

Higher Quality Scores typically result in:

– higher costs and lower ad positions
lower costs and better ad positions 
– less overall impressions
– faster delivery of daily budget

On the Google Display Network, your ad is eligible to show on a webpage if your:

keywords match that webpage’s content 
– ad text matches that webpage’s content
– landing page matches that webpage’s content
– website matches that webpage’s content

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

– creating ads that include terms or phrases people are searching for
– creating relevant ads and keywords, but not using ad extensions
– creating ads that link to a generic landing page
– creating relevant keywords and ads, and using ad extensions

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

– creating ads that include terms or phrases people are searching for
– creating relevant ads and keywords, but not using ad extensions
– creating ads that link to a generic landing page
creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions 

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

– A page with information on instrument rentals and a contact form
– His homepage, with links to instrument sales, rentals, and music lessons
– A page with information on music lessons and a contact form
– A page with a wide selection of instruments for sale

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

– Online advertising is always less expensive than traditional media
– Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyse your click data 
– Traditional media generates exposure, but online advertising campaign can guarantee sales

Which of these metrics is especially important to clients who are running a branding campaign?

– Click-through rate (CTR)
– Average cost-per-click (avg. CPC)
– Phone call conversions

You would choose to advertise on the Google Display Network if you wanted to:

– show ads to people on non-Google search sites
– show ads on Google Maps
show ads on websites related to your business
– show ads on Google Shopping

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

Set a daily budget of $20 for the advertiser’s campaign
– Set a bid of $20 per ad group
– Set a daily budget of $20 for the advertiser’s account
– Set a bid of $20 for the advertiser’s campaign

Which statistic indicates how often a click has led to a conversion?

– Cost-per-conversion
– Click-through rate (CTR)
Conversion rate
– Converted clicks

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

– show ads when someone searches for dance classes
– match his ad text to what people are searching
– pick the most popular keywords for his campaign
show ads on dance websites and YouTube videos 

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

– Undo and redo multiple changes while editing his campaigns
Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign
– Manage, edit, and view multiple accounts at the same time
– Copy or move items between ad groups and campaigns

In order to appeal to customers on mobile devices, it’s important to:

– Send users to a video-based landing page
Send users to a mobile-friendly landing page
– Avoid using ad extensions
– Include your phone number as your display URL

Negative keywords can help advertisers refine the targeting of their ads by: OR
Negative keywords can help advertisers better target their ads by:

– Reducing their campaign’s daily budget recommendations
– Raising the average position of their ads
– Increasing the number of relevant Display Network placements
Reducing the number of irrelevant clicks

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

– Repeat the keyword as many times as possible in the ad text.
– Delete the keyword and add the keyword to the campaign again
Modify the ad associated with that keyword to direct to a highly-relevant landing page
– Increase the daily budget for the campaign in which the keyword is located

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

– traffic estimates for placement ideas
– historical conversion rate estimates for your keyword and placement ideas
historical cost-per-click (CPC) estimates for your keyword and placement ideas
– traffic estimates for your keyword ideas

When building a keyword list for a Display Network campaign, you should do which of the following:

– Use Display Campaign Optimizer to identify new keywords
– Only include exact match keywords
– Only use Keyword Planner to identify new keywords
Include keywords that are related to the websites your customers visit

Which is a benefit of advertising online?

Reach people who are likely interested in what you’re advertising
– Automatically collect information about potential customers
– Increase your position in organic search results
– Make money by showing ads on your website

Cliff just started working with a client who has a very disorganised AdWords account. What’s an effective way for him to begin restructuring his client’s account?

– Create multiple campaigns, each with a set of related keywords
Create campaigns based on the structure of his client’s website
– Create one campaign with a broad selection of keywords
– Create one campaign for all the products his client offers

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

– App promotion ads
Shopping Ad/Product Listing Ad
– Image ads
– Sitelink extensions

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

Test different cost-per-click (CPC) bids
– Test only one version of your ad text
– Lower the cost-per-click (CPC) bids and increase the budget
– Delete keywords that are generating the most clicks

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Maximize Clicks
– Cost-per-thousand impressions (CPM)
– Manual cost-per-click (CPC)
– Cost-per-acquisition (CPA)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

Display Network only – All features
– Shopping
– Search Network only – All features
– Search Network only – Standard

What does “converted clicks” measure?

– The total number of clicks within your chosen conversion window
– The total number of conversions divided by the total number of clicks
The total number of clicks that led to a conversion 
– The percentage of clicks that led to a conversion

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

– AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
– Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
– To show an ad more often, AdWords charges more than the average daily budget amount multiplied by 30.4
Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4 

What’s one of the main benefits of using ad extensions?

– Extensions increase your reach by showing your ad on more advertising networks
Extensions ensure a higher click-through rate (CTR) because they make your ad more prominent 
– Extensions provide additional information to make your ads more relevant to customers
– Extensions are automated so you don’t have to create your ads

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

– It encourages people using mobile devices to install your app
– It lets people who see your ad get directions to your store on Google Maps
– It directs people to your online store to purchase your products
It allows you to show your ad on app categories that you choose 

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

– create additional AdWords accounts for low-performing keywords
– create duplicate ad groups with identical keywords and different ad variations
– compare campaign performance to that of individual competitors
determine if campaigns are meeting overall marketing and conversion goals

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

– A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
– A call-to-action like “Visit our gym now”
– Add a promotion like “20% off fitness classes”
Add a call-to-action like “Sign up for a free trial” 

What happens when a campaign consistently meets its average daily budget?

– Ads in that campaign will stop showing for the rest of the billing cycle
– Average CPC bids will be lowered
– Your budget is automatically adjusted
Ads in that campaign will show less often than they could 

Target CPA bidding can help drive conversions by using your conversion history and: OR
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

– cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
– cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely 
– cost-per-click (CPC) goals to raise your bid when a conversion is more likely

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

– The profit dervied from a paid click
– The bids of the next closest advertiser
The average profit per conversion
– The Quality Score of the keyword

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

– Reach and frequency data
– Cost-per-thousand-impressions (CPM) bidding
Call extensions 
– Placement targeting

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

– Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
– Use a balanced combination of broad-, exact-, and phrase-matched keywords
Add display ads and affinity audiences targeting people interested in green living and beauty 
– Target large metropolitan areas where people are more likely to encounter her product

You can use Keyword Planner to identify

– the number of negative keywords you should add
the amount of traffic potential keywords you might get 
– which text ads are performing best based on your keywords
– webpages where your ad can appear based on your keywords

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

How much you’ve spent on the campaign compared to the value of leads generated
– You can’t calculate return on investment for campaigns that are focused on online leads
– The percentage of budget spent compared to how many forms were completed
– The number of clicks your ad received divided by the number of times it showed

You can use Display Planner to:

– see how other advertisers perform on websites where you want your ad to appear
– compare how your current Display Network campaign could perform on websites you’d like to target
see ways to reach your target audience based on your keywords, website, or interest categories
– see which image and text ads are performing best on the specific websites you’re targeting

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

– Create multiple ad groups that target different devices, and monitor the results
– Set up an experiment to test which device he should target
Create multiple campaigns that target different devices, and monitor the results
– Segment his campaign statistics table by device

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

– Negative match keywords
– Broad match keywords
Exact match keywords
– Phrase match keywords

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

– Replace the existing landing page with the new one and compare this month’s data to last months
– Run a Campaign Experiment on the existing campaign that switches between both landing page
Create another ad group for the new landing page and compare the two ad groups
– Create another campaign for the new landing page and compare the two campaigns

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

based on how much your product is worth
– 50% of how much your product is worth
– the same amount as the profit generated by your product
– the same amount as the revenue generated by your product

When someone clicks your ad, the actual amount you’re charged will be:

– The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
– The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
– The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

– Karen’s ads often show below her organic results for the search query
People who see Karen’s site in relevant organic search results often click through to her site
– Karen’s ads don’t often show for the search query
– Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

– Dynamic Search Ads
– Ecommerce tracking
– Conversion tracking

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

– Create a campaign with ads and keywords written in French
Create a campaign targeting Paris and languages other than French
– Create a campaign targeting French and regions other than Paris
– Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

Your ad can show to a user when your targeted language matches:

– a user’s browser setting
a user’s Google interface language setting
– the language of websites a user visits most often
– a user’s operating system language

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Mobile bid adjustments
– Target return on ad spend (ROAS)
– Target search page location flexible bidding strategy
– Cost-per-acquisition (CPA)

Your client wants to increase the number of people visiting his website. When analysing the data for Search campaign, which metric do you most want to improve?

Click-through rate (CTR)
– Converted clicks
– Impressions
– Conversion rate

What’s a reason to use the “Search Network with Display Select” campaign type?

– Your ads only show on the first page search results
You can pick the exact websites where you want your ad to show 
– You can use one budget to advertise on the Search Network and Display Network
– Your video ads can run on the Search Network

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
– Use the top movers report which campaigns have seen the biggest change in clicks since last month
– Use the paid & organic report to show when his website appears in organic search, with no associated ads
– Use the Search term report to show which search terms lead to the most clicks on his ads

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

– Increase the maximum cost-per-click (CPC) bid
Change the ad delivery method from “Accelerated” to “Standard” 
– Lower the daily budget amount
– Pause the campaign to stop showing ads and accruing costs

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies –

– AdWords policies can help web user distinguish between ads and search results
AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
– AdWords policies can keep disapproved ads and websites out of organic search results
– AdWords policies can help keep ad costs low and affordable for advertisers

You can use audience targeting to show your ads to:

– specific websites, based on specific interests
– groups of websites, based on specific interests
specific groups of people, based on their interests
– specific groups of people, based on their location\

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

– AdWords budgets can only be set once annually and require a fixed commitment
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive 
– Online campaigns generate clicks, whereas other channels generate exposure
– Budgets cannot be applied to online campaigns due to constant changes in traffic

Which client would you advise to use radius targeting?

– Luis, whose e-commerce business delivers nationwide
Denise, whose service can reach customers within 30 miles 
– Christopher, who wants to promote his new product in select cities
– Mabel, who wants to exclude her ads from certain cities

Keyword Planner can help you build a new Search Network campaign by:

– organizing potential placements into ad groups
– suggesting landing pages for your ads
multiplying keyword lists together
– creating new ads based on your keywords

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

– Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
Add demographic and age targeting to show ads to people in this audience
– Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
– Set up a remarketing list to show ads to women who have previously visited your client’s website

You would choose to advertise on the Google Search Network if you wanted to:

– reach customers browsing websites related to your business
reach customers while they’re searching for your products or services correct
– choose the types of websites where you want your ads to show you ads
– choose from a range of ad formats, like video and image ads

Each campaign in your AdWords account should have a single:

– maximum cost-per-click (max. CPC) bid
– landing page
business goal
– ad group

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

– Use target search page location to help get your client’s ads to the top of mobile search page results
Set a mobile bid adjustment to increase bids for searches on mobile devices
– Set a mobile bid adjustment to decrease bids for searches on computers and tablets
– Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

– Audiences
– Keywords
– Topics

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

– reach people who are interested in similar products
– use text ads that encourage people to call her business
use text ads that encourage people to visit her website
– reach people who are searching for her products

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

site link extensions
– previous visit extensions
– callout extensions
– location extensions

How can you see if people are searching for your client’s services during the early morning and evening hours?

– Monitor reach and frequency data
– Run a keyword diagnosis
Segment performance statistics by time
– Run a search terms report

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

– Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
– Cost-per-click (CPC)
– Cost-per-acquisition (CPA)

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

– Number of clicks on her ads and costs to produce her purses
– How many times her ads have been viewed and clicked on
– Number of clicks on her ads and revenue they generated
Costs to produce her purses and revenue generated from her ads

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

– measures trends relating to the search terms people have used before seeing your ad
– focuses on getting customers to complete an online purchase
shows you which ads lead to customer actions that have value for your business
– automatically gives you personal details about the people who convert

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

– Placements
– Website
– Ad text

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

– AdWords only shows an ad for keywords with proper spelling and plural forms
– Your keyword list would be disapproved based on Google’s advertising policies
AdWords can automatically include these variations for you 
– Broad match includes the exact words and phrases a user searches for

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

– Google’s Search Network will help her target people who are more likely to download her app
– She can use keywords like “mobile app” to target people who are more likely to download her app
Google’s Display Network includes many mobile apps where she could show her ad
– She can use mobile app extensions to reach users in apps

An advertiser should group their campaigns by:

type of product or service 
– number of keywords
– maximum cost-per-click (CPC) bids
– number of ad groups per campaign

Your client wants to improve her ad position. What would you recommend?

Improve the ad quality and increase bid amount
– Add more keywords and increase daily budget
– Improve Quality Score and decrease bid amount
– Make the ad headline longer and more descriptive

What is the benefit of having multiple ads in an ad group?

– AdWords will automatically match each ad to the keywords it’s most relevant to
– Ads are only eligible to show ad extensions if there are more than one ad in that group
– Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
AdWords will automatically rotate your ads and show the best performing ones more often

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

– Create new ad groups with several keyword match types
Create new ad groups with with related keywords grouped together
– Remove half of the keywords from the ad group
– Create one ad group for every five keywords

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

– Display Network only – All features
Search Network with Display Select – All features
– Display Network only – Remarketing
– Search Network only – All features

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

– Remarketing
– Keywords
– Topics

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

– 1.01
– 0.5
– 1

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

– Pause your clients’ campaigns and recreate them in your manager account
– Use your clients’ sign-in information to access and manage the accounts
Link the client accounts to your My Client Center (MCC) manager account
– Consolidate the 3 accounts into a new AdWords account you create

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

– See how your ads performed when triggered by actual searches
– See how often your ads rank higher in search results than those of other advertisers
See if people reach your client’s website via ads or organic search results
– See which campaigns have the biggest changes in clicks, costs, and conversions

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Scope of digital marketing in future

Online marketing is critical to be successful on the web. Internet marketing for online business gives you the ability to secure more leads therefore increasing your probability of success. 

If your digital advertising strategies do not include mobiles, you’re passing up a really large customer base. In regards to your promotion strategy for your company, it is necessary to keep in mind that both conventional advertising and inbound advertising are essential and your advertising strategy is going to be the most successful if you’re able to use both advertising approaches together. If you lack a suitable social networking strategy for your company then you’re passing up an incredible bounty of promotion and engagement opportunities.

Digital Marketing Career Prospects

Real business demands real paperwork, and contracts are a part of that procedure. Therefore, if you’re thinking of giving your organisation an outside chance, we’d advise you to get in contact with internet advertising and marketing professionals to assist and grow your company rapidly. Significant business might have the advantage in some arenas in the offline space, like elaborate storefronts, significant budget advertising initiatives to pull customers etc.. In addition, in critical conditions, businesses can fulfil their manpower requirements through internet recruitment portals. If you want to find a business that provides marketing services online, it is essential to select the one that has years of experience in the business. Because of the large prospects of succeeding in the marketing field, many businesses and agencies are established on account of the very fact of the great success of digital marketing.

Fact about Digital Marketing Career Prospects Uncovered

As stated by the experts of the business, digital marketing is undoubtedly the least expensive approach to brand or advertise a business enterprise. It is a modern way of marketing of products and services by using high technologies mainly over the internet. It is the latest marketing practice creating a buzz in the industry. It is all about creating a hype about your product or service. It does not require one to have any technical knowledge but to resist the growing competition one must know the fine details. It is one of the most effective ways of marketing of products and services over the World Wide Web by using digital technologies. It is important for every online business.

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