Is digital marketing a good career

Have you started seeing occasional suggested posts on your Facebook timeline lately? Have you ever received offers and coupons on your SMS from businesses with whom you have shred your mobile number? 

Are you busy filtering out promotional messages in your email inbox? If your answer is yes to any of the questions above, you have already become part of digital marketing value chain. 

Marketing as it has been, when uses a digital medium, it can then be treated as digital marketing. These media include social, mobile, web, content, email etc. 

Digital marketing is not a new discipline but it is fast emerging as a complementing arm of traditional marketing.  When there was only print media few decades ago, electronic media revolutionized marketing with its reach. However, digital marketing is much more powerful in multitudes with its features and advantages. Main power or appeal of digital marketing comes from the measurability aspect of digital marketing.

In digital marketing, a marketer can set the spend, precisely target the audience he or she wants to reach and also measure how many have been reached. This is possible with the tech platform that enables digital marketing. When an email is sent, a marketing agency can now measure if the email was opened, if links were clicked or if email was reported as spam instead. Based on the number of subscribers to whom a certain email was sent, then now know exactly how many became leads and how many can be targeted to be converted to prospective clients. 

Social media like Facebook, google and YouTube go several steps further and give the marketing agencies choices and flexibility on the spend, targeting timeline. YouTube goes one step further and claims that a marketer need not pay unless the ad was completely watched by the users. This is very powerful for the marketers as they never had such control and transparency on their spends. And that is achieved by the measurability aspect of digital marketing. 

Taking a step back, one needs to conceptually understand the advent of digital marketing and why it is an unavoidable component of today’s marketing strategy. With 462 million internet users, India stands second in the world in terms of number of users who use internet. And from a behavior standpoint, people are spending more time on the web and less on the print media. They are consuming more video content from YouTube than from television. 

They are reading more blogs than they read print magazines. They are listening to more podcasts than radio. All these usage behavioral changes meant one thing for the new age marketers that these media need to be explored and exploited to reach their target segments.

Today’s digital marketing starts with search engines. Search engine optimization and search engine marketing are two most common methods of search engine digital marketing. Irrespective of where the brand was mentioned or communicated, every customer reaches a business’s website by sheer recall of the website or by simply typing the business name in a search engine like google or Bing. 

More often, a customer may not even know the business name. They simply type what service or product they are looking for. And when they do that, as a business, if you are offering that product or service, you would want to be the top result in their pursuit. This can be achieved through search engine optimization and search engine marketing. Optimization is when your website’s quality and relevance are organically developed and improved to reach the top page of search engine results. 

Along with the natural search results, there are sponsored ads on the top and side of a search engine results page. These are result of search engine marketing, where businesses bid and pay for premium spots on a results page to show up on the top page. While search engine marketing is very open ended, Social media marketing provides for a more targeted approach where a business can target audience of specific age range, located in a specific part of the world, working or studying at a specific company or college etc. 

Similarly, YouTube marketing allows for targeting people with specific interests based on the audience’s interests and preferences. 

Digital display advertising is also a very popular mode of digital marketing but challenged. All the banner ads that we see when we browse news and other free content websites fall under this category. These are challenging because no one wants to see a cluttered web page with ads when they visit a webpage with a certain purpose. So they suppress the ads using ad blocking browser extensions which kill this medium. 

Content marketing is the new age digital marketing and the current rage as it nicely brings together all modes of digital marketing and enables complementing of each other in a very sophisticated fashion. Content marketing is creating and sharing content through digital mediums with an intent to promote brand directly or indirectly. For example, one creates an entertaining video with a brand placement and shares in YouTube and Facebook and people share it if they like it. If you notice, content marketing enables other people promoting your brand without your involvement. All in all, digital marketing is here to stay and will only dominate marketing plans with time. 

Careers in digital marketing are growing by the day and should be considered seriously by every management and computer science graduates. Since digital marketing is all tech enabled end to end, this field employs graduates from both management and engineering disciplines. 

For one to set a path into this career, best place to start is by creating your personal website, blog or service and trying to market it digitally. To learn how to use digital marketing techniques on your own content, start by signing up for free learning resources and then slowly graduate to a specialized stream within digital marketing through a specialized training program

Once you have achieved certain proficiency and have some achievements to showcase, a career can be spun off through consulting, entrepreneurship or a full-time job. 

Source

How can I build my career in digital marketing

Considering the tremendous reach of the Internet, it can be rightly said that a career in digital marketing is soon going to be the next big thing. Organizations are looking for dedicated professionals who believe in giving their best and giving new dimensions to marketing.

It is a creative and buzzing sector to work in. If creative ideas give you a kick, then digital marketing might be your cup of tea. If you are good with networking, then digital marketing would be a great career option for you.

The demand for skilled digital media professionals is on the rise, which means that it is a lucrative career option. Like any other field digital marketing is a big umbrella and it has various branches under it. It is recommended that you choose a specialization as per your liking and preference. Channelize your strengths in the right direction and you can make it big.

Visit our Courses page for more information.

Top 10 Digital Marketing Skills

Why Digital Marketing is the Future

Is digital marketing a good career

What is digital marketing

Digital marketing is the promotion of brands or products through one or more forms of digital media. The rise of smartphones, apps, and other forms of ‘new media’ has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics. 

Role of  digital marketing

In the event that there’s one thing you can underestimate about Digital Marketing, it’s that it changes constantly. What functioned admirably six months back most likely doesn’t give you similar outcomes today and in the event that you discover something that works for you at this moment, odds are in a couple of months every other person will have gotten on to that as well.

Digital Marketing is not about deals. Rather, you have to advance your business all the more quietly, through offering an incentive to your gathering of people as data, making inquiries of what they need and need from you, or noting inquiries regarding your industry. The more esteem you’re giving, the general population will focus.

You have to consider approaches to get your message to your crowd on their telephone, and not simply trust that they will suddenly explore to your site to perceive what you’re doing. Online networking is an awesome approach to get your business before individuals, especially on their mobiles.

So much has been said in regards to the significance of Social Media, yet the most essential message that such a variety of brands neglect to amplify is that you have to show your identity. You should be human, not only a machine conveying blog refreshes twice per week. Give your gathering of people a chance to become more acquainted with the face behind the brand, utilize a narrating sort of style to develop a photo of your image or items. Additionally, ensure that regardless of the possibility that you are posting your own particular substance on Social Media that you likewise post a blend of other substance as well. Tag important individuals or brands, or more all, be steady!

You truly can’t belittle the force of online networking, and on the off chance that you don’t think web-based social networking works for your business then you are certainly doing the wrong thing. Regardless of the possibility that you had a reasonable photo of your optimal client a year ago and a get procedure to connect with that individual, as I specified prior the patterns change so rapidly that you are most likely not achieving that perfect client any more.

You likewise need to remember that social stages change without a moment’s notice. A year back nobody had known about Periscope, yet now speedy speculation entrepreneurs are utilizing it to demonstrate their gathering of people live in the background updates and question and answer sessions. Once more, this fits in with the way of life of demonstrating the identity behind your image and obviously, it’s portable.

Who might have thought a year prior that we’d be stating that video has proceeded onward from YouTube? While YouTube is as yet the primary stage of decision for any video that you need to keep around for quite a while, Facebook, Instagram and obviously Periscope are all demonstrating to have a solid hang on the quickly developing Video space.

Around the world, there are more than 4 billion video sees on Facebook consistently, and video transferred straightforwardly to Facebook instead of installed from YouTube will play specifically in a client’s news-feed meaning they get a look at the activity to tempt them to navigate. This has permitted inventive deduction organizations to exploit the chance to snatch individuals’ consideration with the initial few moments of film and allure new fans to their image.

Periscope offers an alternate arrangement once more, the thought being live video spilling that anybody can participate to watch and make inquiries. The video is saved money on Periscope for 24 hours, yet can likewise be spared to YouTube on the off chance that you pick.

With such a great amount of going ahead in the Digital Space thus a wide range of approaches to achieve your intended interest group, it is essentially difficult to be wherever at all circumstances. The uplifting news is that your examination will have the capacity to show you precisely what is working and what isn’t, and you ought to ensure you screen all that you do to comprehend what works, what works better, and where you truly need to center your energies.

Marketing Automation is not a new instrument, but rather with the constantly developing on the web toolbox, it truly is a gigantic advantage to exploit. Digitization implies you can plan your blog entries ahead of time, have your online networking refreshes go out when the vast majority will see them and permits extraordinary access to following instruments and measurements that I specified previously. Via scheduling posts ahead of time you are likewise ready to free up time as you won’t always need to backpedal and post singular things, you can discover and post every one of your updates immediately. Simply recall that despite everything you have to remark and answer to your group of audience, consider signing on at specific circumstances twice per day to react to any remarks or inquiries that may have sprung up.

Keeping in mind the end goal to emerge on the web, excellent visuals are presently a standout amongst the most critical criteria to satisfy. Sites such as Pinterest and Instagram are based on pictures, while pictures and video are the most loved and shared sort of post on Facebook. Indeed, even business who don’t view themselves as to be picture based ought to put some time in making sense of a “look” that speaks to their image outwardly.

SEO Training In Chennai

Our hands on SEO Training will show you the abilities and methods it takes to get more focused on clients to discover your business on the web. We have prepared several entrepreneurs / small business owners to cost effectively build their online presentation by taking control of their internet showcasing and SEO. 

Most site design improvement organizations are spreading their time thin as they are only a number to them. Why pay a large number of dollars every year to a SEO company that could do your business more harm than great when you can learn in as little as one day effective methodologies to support your business deals and enquiries. This is the place you can have the most ideal opportunity to beat your rivals to the top spot in Google Search Engine Result Pages.

Our SEO training includes 2 main areas:

On-page SEO training

  • Advanced keyword research – learn to easily identify highly searched terms that people enter into Google and other search engines that are related to your product or service
  • Content creation – learn how to optimize your page text to have best possible chance of ranking well for the most highly searched terms
  • Image optimization – Learn how you can increase your rankings and conversion by optimizing the images you upload to your website
  • Domain name SEO – you will learn how you can identify, register and quickly create websites that can dominate the search engines without using pay per click
  • Meta Title, Descriptions, Keywords, Tags – During this SEO Training you will create an enticing description that will show up in search engine results that can greatly increase your click through rate and rankings. We also teach you how to add Keywords to Title.
  • Understand the various Google Algorithms – you will learn all the white-hat techniques along with the Google Algorithms viz. Penguin update, Panda update, Hummingbird update, Pigeon update thus enabling you to do a rich on-page SEO successfully.

Off-Page SEO Training

  • How to identify and get quality inbound links/ backlinks to your sites
  • Techniques to get quality inbound links. We will provide you with the best tips and suggestions on back linking.
  • You will also get to understand the usage of various tools such as Ahrefs, Majestic Tools, SemRush, Long Tail Pro etc. thus enhancing your knowledge in Off-page SEO.
  • Using the power of YouTube to increase your website visits
  • Facebook SEO – how to effectively promote products, services and events through Facebook
  • Google+ – Why you must have a Google plus account and why Google Authorship is the new game changer for your business

Having a good web site is an incredible beginning stage, yet unless it can really be found by individuals utilizing Google and other Search Engines, it is of minimal genuine incentive to you.

SEO improvement (or SEO for short) is a term that portrays an assortment of activities, exercises, methodologies, strategies and procedures done for enhancing your site to enhance search rankings, increment movement on the SERPs, and at last bring in loads of traffic.

Many Small Business (SMBs) proprietors perceive the requirement for a SEO procedure for their site, yet locate the entire idea somewhat overwhelming and don’t generally know how to begin.

Our SEO Training is flawless if you have to get a more conspicuous understanding of SEO – Search Engine Optimization. In 3 weeks, you’ll fathom what is Search Engine Results Pages (SERPs), SEO keyword research procedures and how to enhance SEO copy/ content and inbound linking foundation to pass on more link juice and visitors to your site. You will moreover get the chance to perceive how Google Algorithms work, the distinctive On-page and Off-page SEO strategies, ways to deal with evaluate SEO and end the session with Search Engine Marketing/PPC. As a value addition, we also train you in WordPress Website Design free of cost. What more can you expect from a training which makes you an expert and just costs you 5K?

Social Media Marketing Training in Chennai

Learn online social networking showcasing techniques that work. The interest for web-based social networking mastery at present surpasses supply. Investigate the basics of online networking promoting and gain web-based social networking specifically from one of the world’s top web-based social networking influencers. Learn Social Media Marketing the savvy path with Social Media Marketing courses at SKARtec Digital Marketing Academy. social media marketing chennai

Our Aims

In this course you’ll get a genuine taste of the advertising force of web-based social networking efforts: making, overseeing and dispersing social substance through online groups. We’ll take a look at contextual analyses of clients connecting with organizations via web-based networking media destinations and assess the advantages and disadvantages of different online networking devices. An intriguing day spent investigating a dynamic and testing range. No specialized or earlier information required for this course.

Results

Endless supply of this course, you ought to:

  1. Have a review of the 5 stages of an online networking effort.
  2. Understand how to discover and connect with informal organizations on the web.
  3. Know the do’s and don’ts of blogger effort.
  4. Have a business comprehension of Facebook and Twitter and when to utilize them.
  5. Be ready to screen the web (outline) separating remarks.
  6. Measure the discussion: comprehend the measurements and what fruitful engagement resembles.

Social Media Marketing Course Content

This course covers the accompanying subjects:

  • What is Social Media? How does online networking advertising contrast with customary promoting? Do you know the contrast between a web-based social networking methodology and an online networking effort? What are the must-do ventures of an effective crusade utilizing Facebook, Twitter and other long range interpersonal communication devices?
  • The utilization of informal communication instruments has become throughout the last 5 or 6 years to the degree that not exclusively will we explore Return on Investment (ROI) of advertising dollars in online media additionally look at the Cost of Inaction (COI) of not being included. By getting comfortable with contextual investigations, insights, influencer checking and estimation, advertising experts can amplify their online engagement with clients.
  • We particularly take a deep look at Listening and Monitoring, Creating Social Content, Blogger Outreach and Social Media Press Releases, Promotional Tools and Measurement. There are likewise chances to bring your traffic and thus increase your inquiries and conversions.

Digital Marketing Course Duration

  • In this unit students will learn about the dynamic world of digital marketing and the marketing potential it can provide. Know how existing and new products can be marketed using both digital and traditional means to optimize the results. Develop your awareness of the impact of new technology on customer relations, pricing, order fulfillment and quality assurance. digital marketing course duration

After successfully completing this unit, you should be able to: 

  • Apply digital marketing fundamentals to the analysis, design and decision making methodologies to identify and provide innovative solutions to complex problems.
  • Demonstrate a coherent and advanced knowledge of digital marketing concepts using critical thinking.
  • Apply problem solving, design and decision making methodologies to identify and provide innovative digital marketing strategies.
  • Communicate proficiently in a professional context with a wide variety of audiences and work with diverse groups.
  • The digital marketing course duration is 6-weeks, with sessions between Monday to Saturday and student dedicating 2 hours per day.

Top 10 Digital Marketing Skills

Is digital marketing a good career

Scope of digital marketing in future

Online marketing is critical to be successful on the web. Internet marketing for online business gives you the ability to secure more leads therefore increasing your probability of success. 

If your digital advertising strategies do not include mobiles, you’re passing up a really large customer base. In regards to your promotion strategy for your company, it is necessary to keep in mind that both conventional advertising and inbound advertising are essential and your advertising strategy is going to be the most successful if you’re able to use both advertising approaches together. If you lack a suitable social networking strategy for your company then you’re passing up an incredible bounty of promotion and engagement opportunities.

Digital Marketing Career Prospects

Real business demands real paperwork, and contracts are a part of that procedure. Therefore, if you’re thinking of giving your organisation an outside chance, we’d advise you to get in contact with internet advertising and marketing professionals to assist and grow your company rapidly. Significant business might have the advantage in some arenas in the offline space, like elaborate storefronts, significant budget advertising initiatives to pull customers etc.. In addition, in critical conditions, businesses can fulfil their manpower requirements through internet recruitment portals. If you want to find a business that provides marketing services online, it is essential to select the one that has years of experience in the business. Because of the large prospects of succeeding in the marketing field, many businesses and agencies are established on account of the very fact of the great success of digital marketing.

Fact about Digital Marketing Career Prospects Uncovered

As stated by the experts of the business, digital marketing is undoubtedly the least expensive approach to brand or advertise a business enterprise. It is a modern way of marketing of products and services by using high technologies mainly over the internet. It is the latest marketing practice creating a buzz in the industry. It is all about creating a hype about your product or service. It does not require one to have any technical knowledge but to resist the growing competition one must know the fine details. It is one of the most effective ways of marketing of products and services over the World Wide Web by using digital technologies. It is important for every online business.

Getting the best digital marketing course

How To Kick-start Your Career In Digital Marketing

 

How can I build my career in digital marketing