Digital Marketing Course in Chennai

Program Highlights: 16 POWER-PACKED modules, Mon-Sat, 2 Hours/day, 1:1 mentoring. 3 students batch. Internet Marketing Handbook. Domain access for 2 months. Online study materials. 8+ Certifications. 100% Placement Focused Training. Investment Rs.15,000/-. Avail 10% 1st Anniversary discount. We transform you to a digital marketing specialist.


YES. Your search for a world-class digital marketing training in Chennai ends here.

The world is now digitized, and organizations are realizing the value of reaching consumers through the electronic medium. It’s no wonder that top companies are spending more than 50% of their marketing budget on digital media thus enabling customers to use social and mobile platforms to research and use the best products and services.

Join SKARTEC and empower yourself to gain a profound knowledge on online marketing and promotion with our advanced digital marketing training program.

You will be able to comprehend the difference between online marketing and traditional marketing, understand the advantages of digital over traditional marketing, importance of internet marketing today and how it will benefit your customers after completion of the course.


We bring you a bespoke digital marketing training program that has been stacked into 16 power-packed modules, to give you a thorough understanding on how to use it for your business success.

From search engine optimization, search engine marketing, online marketing strategy, market analytics, developing content strategy to understanding about email marketing, social media marketing and website development, our in-depth course with live practicals and case studies will give you the necessary skills to plan and launch successful marketing strategies. We give you world-class digital marketing training & coaching. It’s our guarantee to any company who is going to hire you that they are getting well trained, quality digital marketing professionals.

Get in touch with us to understand how our program can benefit you or your organization.

Book Your Slots Now!

Next batch starts on January 4th, 2018.

Morning: 7:30 to 9:30, 11:00 to 1:00 PM, Evening: 4:00 to 6:00 & 7:30 to 9:30 PM


who wish to fast-track their career and enhance their status in the job market.


who need to understand digital advertising or get more from their marketing channels.

Business owners

who need to optimize online channels for developing their business.


The crux of our digital marketing course is to show you the way, how companies and businesses can brand themselves in the online platform. We train you to use best marketing and analytical tools to build your strategy and believe this is the best way for you to get started on. You will be able to plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and other deliverables.

Our training will prepare you to appear for multiple digital marketing certifications viz. Google AdWords Fundamentals, Search Advertising, Display Advertising, Video Advertising, Mobile Ads, Google Analytics, Mobile Site Developer & Bing Ads (Microsoft).  We are one of the best internet marketing institutes in Chennai. Having just completed 1 year in Chennai, our students are most sought after by corporates & startups.

Digital Campaign Optimization

Learn the ways to optimize a campaign to make it more profitable, drive more clicks, get more impressions, etc. You really need to know the budgets, placements, timing, and platforms.

Inbound Marketing

Finding ways to bring people into your space, rather than outbound advertising. The ability to strategize and come up with ways to use content, marketing funnels, and automation to draw people in.

Marketing Funnels

You have to understand the whole marketing funnel – from the top to bottom. People who are not yet aware, people who just became aware, people who are considering, and people who are about to buy.

Ready to kickstart?

Get in touch, or register for a demo

SKARTEC – Your BluePrint to online marketing success

This training program offers a deep understanding of the key elements for building successful digital marketing campaigns using the appropriate social media and digital channels, strategies, and tools. The course highlights multiples case studies and introduces you to the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies.

That said, the future of marketing is undoubtedly going digital. There is a high demand for digital marketing professionals in all sorts of companies. And, in India there’s an excellent scope and growing demand for quality marketing professionals. Join us and experience the complete transformation to a digital marketing specialist.

Search Engine Optimisation
Become a specialist on scaling up on the search engine ranks. Discover the latest on-page and off-page optimization strategies and techniques. Become an expert in keyword research and SEO strategy.

Link Building Tactics
Popularity of your website is among the most significant things that Google will consider when ranking your website. Building links to your website from 3rd party sites will improve your online popularity. Find out how to successfully build quality backlinks while complying to Google’s quality criteria. Understand the different Google algorithmic updates.

Search Engine Marketing
Learn how to successfully handle outstanding PPC campaigns using Google AdWords. Bring traffic that is relevant, reach your target audience and convert your visitors into customers. Understand your USP & CRO.

Display Advertising
We spend 95% of our online time reading and engaging with articles on sites. Display advertisements lets you reach potential clients by putting ads on third party websites throughout the Internet. Become an authority in display advertising.

WordPress Webdesign
You will be able to build your own WordPress websites by customizing interface, posts, pages, media, themes, plugins and widgets.

Local SEO
This will help you reach your potential clients when they are near your business, ready to buy. Learn the potential of Google My Business (GMB), NAP & Local Directory Listings.

Email Marketing
Implement powerful behavior-driven email marketing automations that help your customers and grow your bottom line. Learn how to grow your email list, create email marketing campaigns & Opt-ins using Mailchimp.

Online Reputation Management
Become a specialist in engaging with your audience and take control of your online brand reputation.  Find out how to interact, connect and engage with your potential clients in a meaningful manner.

Facebook Marketing
Target only the ideal audience. Filter your audience by location, interests, age, profession,… Facebook’s comprehensive targeting gives a enormous control over prices and lets you maximize your Return On Investment (ROI).  Find out how to successfully handle Facebook campaigns. Case studies of successful facebook marketing campaigns.

Web Analytics
Listen to your clients. They’re telling you what they need each time they come to your website.  Benefit from these helpful insights to understand your audience’s behaviour. Interpret the metrics and dimensions.

1 course – Multiple Job Avenues

Run by a experienced sales & marketing professional,  we offer training sessions and workshops in search engine optimisation (SEO) and social media, including Twitter and LinkedIn. The aim of our digital marketing course is to give participants the complete knowledge and confidence to create and implement successful and effective online strategies.

The average salary of a digital marketer in Chennai is Rs. 4 Lacs per year. The highest paying skills associated with this job are Internet Marketing, Search Engine Optimisation, Strategic Marketing, Social Media Marketing and Web Analytics.


AdWords Mobile Ads Exam

Google AdWords Mobile Ads Exam – Questions & Answers (2017)


With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source.


The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

– Functionality
– Differing screen size
– Context

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

Display Planner
– Display Ad Builder
– Display Ad Preview and Diagnosis
– Display Keyword Planner

How do upgraded URLs help advertisers with 3rd party conversion tracking?

Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
– Show app install ads only to people who haven’t downloaded the app yet
– Show deep link URLs only to people who already have the app
– Allow advertisers to direct users to the app store to download their app

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

The advertiser is using an in-house or third party app analytics system.
– This is the only available method of conversion tracking for iOS
– The advertiser wants to count calls as conversions
– The advertiser is interested in cross–device conversions

A(n) ____________ gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:

– app index
custom deep link
– location extension
– website deep link

App remarketing allows you to target people who:

Have used your app before
– Have searched for your app
– Have searched for apps similar to yours
– Have never used your app before

Which of the following is true about apps?

– Apps and mobile optimized sites are the same thing
– One a user downloads an app, they are likely to return and engage with it.
Apps are more geared towards retentions, loyalty and engagement
– Apps are more geared towards acquisition purposes

What is an app engagement ad?

Customized ad shown to users who already have the app in order to drive them back to the app
– An app extensions which shows a link to your app below your ad
– A templated “engagement” image ad which allows you to add more text or information to your ad
– An ad which uses cookies to appear to users who have already downloaded an app

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

– the Android mobile app and m.youtube.com
– both the iOS and Android mobile apps
the Android native mobile app, the iOS app, and m.youtube.com
– reserve in-stream ads

To re-engage users with an app, use the following strategies:

Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
– Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
– Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
– Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

– False

You can use the Mobile App Overview report to do which of the following?

– Review the code for your app and SDKs
Assess the general health of your app and to follow data trends
– Review data about your users’ names, addresses, and income brackets
– Gain insights into your competitor’s strategies

Which is a benefit of using server-to-server app conversion tracking over an SDK?

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
– Server-to-server connections are easier to set up than code-less conversion tracking
– Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
– Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size

To find the right mobile bid, you would calculate:

– (mobile conversion rate / desktop conversion rate) x 100
– (desktop conversion rate/ mobile conversion rate) – 1
– (mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) – 1

When should an advertiser use an app extension instead of an app promotion ad?

With keywords intended to direct users to the mobile website, but still give the option to download the app
– To run your ad on both Search and Display
– To re-engage with users who have already downloaded the app
– With keywords intended to drive app download, but still give the option to visit the mobile website

An advertiser would NOT use AdWords’ mobile offering to:

Build a mobile-optimized website
– Engage with users who have already downloaded their app
– Track conversions once a user downloads their app
– Advertise their app

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

– 25%
– 0%
– 75%

Showrooming refers to:

– The phenomenon which turns brick and mortar stores into showroom apps for mobile users
– The phenomenon where brands sell specialty or limited quantity goods through mobile
– The phenomenon where various brands within similar categories complete for brand placement on a mobile device
The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile 

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

– The YouTube mobile site and Google Play App
– The YouTube mobile site and the YouTube app 
– Video Search on Google
– The AdWords mobile site and YouTube app

Which of the following is a way for an advertiser to monetize their app?

– Charging for app downloads from the Apple iTunes or Google Play store
All of the listed answers are correct
– In-app purchases
– In-app ads

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

– Target outranking share
– Target cost-per-acquisition (CPA)
Target search page location
– Target return on ad spend (ROAS)

To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

– Schema Development Key
– Software Deprecation Kit
Software Development Kit
– Schema Development Kit

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

– True

What is an app install ad?

– A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
– An ad format for advertisers to re-engage with users who have already downloaded the app
– A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store 
– An app extension which shows a link to your app below your ad

Select the one way NOT to track app conversions.

– Using an app analytics provider for your AdWords campaigns
– Integrate the Google SDK in your app
Add a Javascript snippet to your website
– Using Codeless Android Install tracking

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for mobile
– Increase bid adjustment for tablets
– Increase bid adjustment for desktop
– Increase bid adjustment for mobile and desktop

Usage data allows advertisers to:

– Change bid adjustments based on mobile traffic
Create remarketing lists based on how frequently or infrequently a customer is using their app
– Create a conversion tracking list and add it to their app
– Add the conversion tracking tag to their app

_______ are a type of ad format that show extra information about your business.

– App installs
– Ad extensions
– Deep link
Ad extensions

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

– False

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

– False

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

– lower, lower
raise, lower
– lower, raise
– raise, raise

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

– False

iOS app conversion tracking cannot be set up using:

– Install confirmation feedback
– Server-to-server (S2S)
Codeless conversion tracking

Which of the following is true about apps?

Once a customer downloads an app, they will be likely to return
– Most smartphone users download apps on a weekly basis
– The majority of Android apps have been downloaded
– The number of app installs on Android tablet is increasing

Showing your ads on top of the mobile page in search results is beneficial because:

– Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile.
Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile.
– Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile.
– Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile.

If your campaign is running on the Display Network, your ads:

– Are not eligible to show in mobile apps
– Will only show on mobile apps that you select
Are automatically eligible to show in mobile apps
– Are only eligible to show in specific mobile apps

To understand the full value of mobile, you must take into account:

– Mobile conversions
– Utilization of mobile ad formats, extensions, app and mobile site design best practices
App downloads, calls, store visits, cross device conversion, mobile conversions
– Cross device and mobile conversions

Which of the following is NOT a type of mobile ad extension?

– Sitelink extension
Download extension
– Call extension
– App extension

Sitelink extensions:

Allow advertisers to give users the option to land directly on specific pages of your site.
– Allow targeted remarketing list users to land directly on specific pages of your site.
– Show your business address, phone number and a map marker with your ad text.
– Decrease click through rates (CTR) as users are sent to specific pages of your site.

AdWords cross-device conversions don’t:

– track from mobile to desktop conversions; they only track desktop to mobile conversions
– help advertisers understand the device that received the last ad click before the conversion
– help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
track from desktop to mobile conversions; they only track mobile to desktop conversions

Where can app ads run?

– Within other apps, also known as in-app
– Only on the Google Play store
Across Display, Search, and YouTube
– Only on Admob

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

– Keyword planner
– Sitelinks
– App extensions
Conversion tracking

Which of the following is true about mobile optimized sites?

– You should build your app before your mobile site
– Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site
– Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site
Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text.

Admob is ____.

– An ad extension
– A custom deep link an app promotion ad format
AdWords’ non-owned and operated mobile app inventory
– An app promotion ad format

Automatic bidding is ideal for advertisers who:

Want to save time managing bids based on hundreds of signals
– Want to set their own bids for individual ad groups
– Want to set their own bids for individual keywords
– Don’t want to spend a lot of time managing keywords

Deep-linking allows:

– Ads to direct new customers only into deeper, more targeted sections of the app
– Desktop users to be able to access deeper, more targeted sections within a mobile app
– Mobile and desktop users to navigate within a mobile app
Ads to direct customers into deeper, more targeted sections of the app.

What is a lightbox ad?

– A type of ad format that shows extra information (“extending” from your text ads) about your business
– A mobile text ad
A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops.
– A remarketing specific ad format to announce new features of your app

When you use a flexible bid strategy, it will automatically optimize your bids based on:

Your performance KPI (Key Performance Indicator)
– Your quality score
– Your search term data
– Your remarketing list

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

– three hours
– two hours
one hour
– half-an-hour

Viewable impressions:

– Allow you to only pay for those ads that are actually viewed
Allow you to pay for ads when they are displayed in a viewable position
– Allow you to only pay for video ads that are viewed within an hour
– Allow you to pay for ads that are viewed and also converted

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

– A sales team and operating phone bank
An active call extension or call-only ad
– A mobile specific site-link extension
– An app published in the Google Play store

A ______ specifies a location in an app that corresponds to the content you’d like to show.

– remarketing link
deep link
– location link
– location extension

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

– False

What time of day does mobile usage generally peak?

– During working hours
– Morning and evening when people are commuting to work
– Evening hours when people are at home
Spread evenly throughout the day

The Mobile App Acquisition reports provide data for which of the following?

How many times your mobile apps was installed and opened.
– How users spend time outside of your app
– The type of targeting that has the lowest cost–per–acquisition
– How much data your app has acquired

To connect Firebase to Google Analytics, which of these is required?

Google Analytics account access and a new property for your mobile app
– A working knowledge of mobile click attribution technologies
– More than 100 app installs or conversions
– At least 1 app install or conversion

In AdWords, you can create and manage video campaigns targeting mobile devices by using:

– Masthead video campaigns
– mobile app engagement campaigns
video campaigns
– mobile app installs campaigns

Auto exclusions allow:

Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertiser’s app.
– Google advertisers to exclude automatic bidding within their mobile app
– Google advertisers to exclude high install pricing
– Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertiser’s app

The two types of conversions for YouTube on mobile are:

– Promotion views and engagement views
– Promotion views and view-through conversions
– Download views and engagement conversions
Conversions and view-through conversions

An app advertiser would want to use a third-party tracking company to:

To have a single SDK to add to your app instead of one from each ad network
– To have more control when communicating with each ad network
– To see which of an app’s new users came from recent advertising clicks or views
– To receive reporting on basic usage analytics

The Mobile App Behavior reports provide data for:

– how many downloads were referrals from friends
– in-app user satisfaction ratings
– details about how users interact with other users of your app
interactions such as screen views, exits, and crashes

An advertiser with stores throughout the country could use Location Extension Targeting to:

Target users in the same way across all of their locations
– Decrease bids by 50% for users who are within 10 miles of their stores
– Target users who are within 20 miles of one particular city in the country
– Target users who are within 10 miles of one particular city in the country

True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

– False

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

– product extensions
location extensions
– mobile extensions
– store visit extensions

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

– Go to “Campaign Exclusions” from the Display Network tab
Create a Display Network campaign targeted to mobile apps
– Enable Active View reporting
– Create a placement inclusion for mobile apps

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

search and display inventory to help advertisers reach their desired cost-per-install goal
– search and display inventory to help advertisers reach their desired cost-per-impression goal
– search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
– search inventory to help advertisers reach their desired cost-per-install goal

You can use a mobile specific display URL to:

– Show consumers that you are a large brand
– Differentiate yourself from other advertisers
Indicate that you have a mobile-friendly landing page
– Effectively track conversions to your desktop site

Which of the following is NOT true about an app URL scheme?

– Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
Schemes are automatically set up when you create your app
– The scheme is a part of the link that identifies which app to open
– You can use “http” or a custom scheme that can start with the app or website name

Many successful mobile sites have large “touch targets” for clicking that take into account.

– location where mobile is being used
– time of day
the lack of precision on a touch screen
– responsive design based on touch


For shopping advertising examination question and answers -> https://skartecedu.in/google-shopping-advertising-exam/

For fundamentals examination question and answers -> https://skartecedu.in/google-adwords-fundamentals-exams/