Job roles in digital marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead of the competition. As a result of this fluidity, some roles are more coveted than others, and some can be more difficult to hire for.

Digital marketing recruitment specialists, Forward Role Recruitment has highlighted the most highly sought after roles in digital marketing. 

1. CRM Manager – In recent years, CRM (customer relationship management) has become a very popular and cost-effective way of driving greater revenue from customers through their lifecycle.

2. PPC Manager – With Google Shopping driving acquisition in the ecommerce sector, the number of businesses looking to drive more paid digital activity has shot up. As a result, both agency and in-house paid search teams are looking to hire those who know the industry inside out.

3. UX Designer – User experience optimisation has been the hot skill set in design for the last few years, with rising demand for designers who can create user-centric web designs that streamline the customer journey. As a result there is a sizeable contract market for people with these skills.

4. Web Analyst – These are the data guys tasked with measuring anything from acquisition ROI (return on investment) right through to conversions. With no clear academic route into this type of role, it is extremely tough to recruit for these positions.

5. CRO Manager – Jobs specialising in conversion rate optimisation are a fairly recent thing; focused on optimising the flow of traffic and conversions through a website. Businesses have become more focused on repairing the holes in their leaky funnels as pouring new customers into the top gets increasingly expensive.

6. Ecommerce Trading Manager – Usually the P&L (profit and loss) owner of a brand, these commercially-minded people are in charge of juggling stock, seasonality, price, promotions, etc. to trade a website to its maximum potential. With many northwest retailers growing into new markets there is a high demand for additional traders.

7. Head of Digital Acquisition – An all-encompassing Digital Acquisition Specialist is not the easiest thing to find. Many of the most recent generation of digital marketers have come through very specific digital channel streams, meaning that a combination of paid, earned and owned skills in one candidate is difficult to locate.

8. Head of Multichannel Marketing – Finding senior marketers with both high-end digital skills and traditional offline marketing experience is challenging. This is because of the generational gap between upcoming digital marketers who have often been focused on specific digital channels, and marketers who climbed the career ladder pre-digital, who conversely may not have hands-on experience with digital.

9. Technical SEO Manager – Another very technical role, with no real academic route. Technical SEO is constantly evolving with every Google algorithm change or new best practice guidelines, so agencies tend to grow their own talent, passing on the secret sauce of their SEO audit onto new generations.

10. PR Manager – With the proliferation of offline and online PR, the traditional PR skill set is in huge demand. Responsibility for link building in SEO and getting noticed online without a paid budget is now laid at the door of Digital PR Managers.

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Improving SEO results with Google+

Since the advent of Facebook, twitter and other social media platforms, many people will have love/hate relationship with Google+. On one hand, you may not be a huge fan of Google+ platform because it’s just another social network to manage. On the other hand, Google tops in the search engine world. Any time you and your business can do something to get into the good books of Google.

Is Google+ worth your time?

In December 2014, Google+ ranked as the 3rd most popular social network in the world. Even today many of their users aren’t active. That doesn’t mean it’s not relevant, because the brand Google has so much power over your business to succeed online. Most importantly Google owns Google+ and hence it wants you to use the social network to expand your online presence.

Google has enticed content developers and business owners to use Google authorship as a way to stand out in search results. It encourages websites to use Rich Snippets & Structured Data.

google-snippets

There’s more to keep up with when it comes to Google, but no matter which platform you use, having a Google+ presence will boost your search engine rankings.

Here are the steps to get your Google+ presence up and running so as to increase your spot in search engine result pages or SERPs.

  • Set up your profile – Creating your profile is the first step towards boosting your search rankings. It’s not just enough to create a personal profile but you should also aim to create a profile for your business.
  • Complete your profile –This certainly takes some time and effort, because these profiles are extensive. Most importantly this profile will be used by all Google products, so it’s worth the effort. Fill in both your personal and business profiles as soon and complete in all respects. These pages will act as micro-sites for your company and help your presence online.
  • Get active – Create segments or circles, add people who are relevant. You can create multiple circles (groups) viz. client circle, vendor circle, industry or vertical based circle. Explore communities that already exist in Google+. There are many active members in smaller Niche communities. By getting involved with these groups online could open up new doors for your business. Posting relevant content consistently on Google+ helps a lot. There is a far greater potential for your content published on Google+ to appear in search engine results.
  • Add Google+ to Your Website – Google through its algorithms tries to understand whether the content you are publishing is relevant, has value and interesting. Add share this button to your website, so that your website visitors are able to share your posts on Google+.

Google’s Joan Stewart recommends that your participation on Google+ is part of what it considers when ranking your website in SERPs. He says, if you ignore Google+, then Google will ignore you.

Higher search engine rankings are essential to your inbound marketing success. As soon as you setup your Google+ profile, Google will start indexing your website and related pages.

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