Have you started seeing occasional suggested posts on your Facebook timeline lately? Have you ever received offers and coupons on your SMS from businesses with whom you have shred your mobile number?
Are you busy filtering out promotional messages in your email inbox? If your answer is yes to any of the questions above, you have already become part of digital marketing value chain.
Marketing as it has been, when uses a digital medium, it can then be treated as digital marketing. These media include social, mobile, web, content, email etc.
Digital marketing is not a new discipline but it is fast emerging as a complementing arm of traditional marketing. When there was only print media few decades ago, electronic media revolutionized marketing with its reach. However, digital marketing is much more powerful in multitudes with its features and advantages. Main power or appeal of digital marketing comes from the measurability aspect of digital marketing.
In digital marketing, a marketer can set the spend, precisely target the audience he or she wants to reach and also measure how many have been reached. This is possible with the tech platform that enables digital marketing. When an email is sent, a marketing agency can now measure if the email was opened, if links were clicked or if email was reported as spam instead. Based on the number of subscribers to whom a certain email was sent, then now know exactly how many became leads and how many can be targeted to be converted to prospective clients.
Social media like Facebook, google and YouTube go several steps further and give the marketing agencies choices and flexibility on the spend, targeting timeline. YouTube goes one step further and claims that a marketer need not pay unless the ad was completely watched by the users. This is very powerful for the marketers as they never had such control and transparency on their spends. And that is achieved by the measurability aspect of digital marketing.
Taking a step back, one needs to conceptually understand the advent of digital marketing and why it is an unavoidable component of today’s marketing strategy. With 462 million internet users, India stands second in the world in terms of number of users who use internet. And from a behavior standpoint, people are spending more time on the web and less on the print media. They are consuming more video content from YouTube than from television.
They are reading more blogs than they read print magazines. They are listening to more podcasts than radio. All these usage behavioral changes meant one thing for the new age marketers that these media need to be explored and exploited to reach their target segments.
Today’s digital marketing starts with search engines. Search engine optimization and search engine marketing are two most common methods of search engine digital marketing. Irrespective of where the brand was mentioned or communicated, every customer reaches a business’s website by sheer recall of the website or by simply typing the business name in a search engine like google or Bing.
More often, a customer may not even know the business name. They simply type what service or product they are looking for. And when they do that, as a business, if you are offering that product or service, you would want to be the top result in their pursuit. This can be achieved through search engine optimization and search engine marketing. Optimization is when your website’s quality and relevance are organically developed and improved to reach the top page of search engine results.
Along with the natural search results, there are sponsored ads on the top and side of a search engine results page. These are result of search engine marketing, where businesses bid and pay for premium spots on a results page to show up on the top page. While search engine marketing is very open ended, Social media marketing provides for a more targeted approach where a business can target audience of specific age range, located in a specific part of the world, working or studying at a specific company or college etc.
Similarly, YouTube marketing allows for targeting people with specific interests based on the audience’s interests and preferences.
Digital display advertising is also a very popular mode of digital marketing but challenged. All the banner ads that we see when we browse news and other free content websites fall under this category. These are challenging because no one wants to see a cluttered web page with ads when they visit a webpage with a certain purpose. So they suppress the ads using ad blocking browser extensions which kill this medium.
Content marketing is the new age digital marketing and the current rage as it nicely brings together all modes of digital marketing and enables complementing of each other in a very sophisticated fashion. Content marketing is creating and sharing content through digital mediums with an intent to promote brand directly or indirectly. For example, one creates an entertaining video with a brand placement and shares in YouTube and Facebook and people share it if they like it. If you notice, content marketing enables other people promoting your brand without your involvement. All in all, digital marketing is here to stay and will only dominate marketing plans with time.
Careers in digital marketing are growing by the day and should be considered seriously by every management and computer science graduates. Since digital marketing is all tech enabled end to end, this field employs graduates from both management and engineering disciplines.
For one to set a path into this career, best place to start is by creating your personal website, blog or service and trying to market it digitally. To learn how to use digital marketing techniques on your own content, start by signing up for free learning resources and then slowly graduate to a specialized stream within digital marketing through a specialized training program.
Once you have achieved certain proficiency and have some achievements to showcase, a career can be spun off through consulting, entrepreneurship or a full-time job.
Considering the tremendous reach of the Internet, it can be rightly said that a career in digital marketing is soon going to be the next big thing. Organizations are looking for dedicated professionals who believe in giving their best and giving new dimensions to marketing.
It is a creative and buzzing sector to work in. If creative ideas give you a kick, then digital marketing might be your cup of tea. If you are good with networking, then digital marketing would be a great career option for you.
The demand for skilled digital media professionals is on the rise, which means that it is a lucrative career option. Like any other field digital marketing is a big umbrella and it has various branches under it. It is recommended that you choose a specialization as per your liking and preference. Channelize your strengths in the right direction and you can make it big.
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Is digital marketing a good career
In the coming years, digital marketers are expected to take complete control over the customer experience. In 2016, the industry saw more than 40% growth and now that we are almost in the middle of 2017, we can confidently say that digital marketing awaits a very bright future. There have been several contributing factors behind this growth. Mobile has been one of the prime factors and is currently driving nearly half of all the web traffic. While Internet of Things too is a relatively new concept, it too has started defining the new kind of marketing experience. There are plenty of predictions and opportunities and to combine everything calls for a profound experience.
Personalization has been here for a while, but it is the amount of data available at fingertips that has changed the way the market works. CMOs have already started working on the opportunities at hand and personalization is coming of age. One of the first implications is geo-targeting but advanced marketing requires building statistical models that ascertain what these signals means for the customers who are interested in specific products, while serving them accordingly. The rate of change is both challenging and exciting. Ranging from ad blockage to increasing mobile usage, the new trends are constantly emerging and it is often a feeling that marketers won’t be able to catch up. Consequently, staying ahead of these trends is one of the most integral factors of running a company as technologies and consumer behavior change with startling frequency.
The advantages of digital marketing
Everyone is online – Literally, everyone is online today. Digital marketing doesn’t just encompass the ecommerce apps and websites but also social platforms like Facebook, Instagram, YouTube, Twitter, Pinterest and more. The new age digital marketing consequently allows you to connect will all kinds of audience groups across the world. Today’s consumer behavior has helped break the boundaries of language, demographic and geography. In the past two years, the number of users even in the age group of 55+ has increased by nearly 80%. For the younger generation, the numbers are thoroughly generous. It you have been looking for a wider target market, your customers will definitely be online.
Getting added trust – With ‘Cold Calling’ you would have asked potential customers to trust you without any solid reason. This has always been a challenging thing for marketers but the opportunities have changed. Today, if consumers can find a social proof of your product quality online, they are more likely to approach you. Whatever the need, people try searching for it online and for marketers, being online is a much easier way to lead them to your product line. By generating a helpful catalogue and creative content, you can seek to attract the attention.
More cost effective – It has always been a misguided concept among digital marketers that cold calling is a way cheaper option than new age digital marketing investments. The later does take time but it is this investment that will give you long term results. To be able to produce a positive ROI requires spending time in doing things that you are best at. For other things, you can always choose to outsource to the best. At the end of the day, digital marketing is cheaper since it is more profitable.
Broadening your reach – With Cold Calling, you are literally in a one-to-one game. This goes on to severely affect the number of people you can contact at any point in time. Even with the best cold callers, you are limited with leads. Digital marketing and its tools, on the other hand, allow you to grow your audience exponentially. Today, people read and share content and thus expose it to an entire list of demographic. The only thing you need to ensure is that the content is sharable and has the potential of going viral.
Prospects responding from their comfort zone – Prospects and leads are more likely to lay their trust on you if they have been able to verify your credibility and ability. With digital marketing, you have all the social proof for it. From testimonials to case studies to analytics, there’s a lot at your disposal to turn your leads into prospects.
So how can marketers prepare for the digital future?
The emergence of wearable technologies – Experts suggest that marketers need to be better prepared for connected devices and wearable technologies like smart watches. The idea is to be able to reach the customer at any time and through a service that makes his life really convenient.
A balanced advertising-marketing mix – Advertising has always been about being able to communicate to an unknown audience while marketing is about handling channels that you are in control of. With rising implication of marketing tech, both advertising and marketing are converging into a form that better communicates with a known audience.
Hybrid cloud technologies – One of the persistent problem for the industry has been ‘data dumping’, wherein all data is systematically stored without a practical forward moving strategy. Adopting hybrid cloud allows picking up all relevant data and putting it to the scalability of the business.
Mobile becoming priority – Mobile devices have easily overgrown the popularity of any other digital devices. Smartphones are handy and consequently is the basic choice for all. With increasing number of features and other conveniences, smartphones in the coming years will go on to rule the digital marketing industry. Savvy marketers are already making the maximum opportunities with their mobile but there are always challenges to overcome.
Mastering customer intelligence – The idea of customer intelligence is all about gauging the future and being there before the demand has started showing up. Digital marketers need to understand what’s relevant to their customers and use the power of analytics to create touch points of engagement.
Today, the average marketer devotes almost 60% of his time to digital marketing activities. While this is set to increase, top companies have already working to increase their digital marketing budgets. The opportunities are many but there will always be issues to tackle. It won’t be a smooth ride but it certainly would be highly profitable.
Is digital marketing a good career
Top Reasons To Choose Digital Marketing As a Career
Is digital marketing a good career
Job roles in digital marketing
Online marketing is critical to be successful on the web. Internet marketing for online business gives you the ability to secure more leads therefore increasing your probability of success.
If your digital advertising strategies do not include mobiles, you’re passing up a really large customer base. In regards to your promotion strategy for your company, it is necessary to keep in mind that both conventional advertising and inbound advertising are essential and your advertising strategy is going to be the most successful if you’re able to use both advertising approaches together. If you lack a suitable social networking strategy for your company then you’re passing up an incredible bounty of promotion and engagement opportunities.
Digital Marketing Career Prospects
Real business demands real paperwork, and contracts are a part of that procedure. Therefore, if you’re thinking of giving your organisation an outside chance, we’d advise you to get in contact with internet advertising and marketing professionals to assist and grow your company rapidly. Significant business might have the advantage in some arenas in the offline space, like elaborate storefronts, significant budget advertising initiatives to pull customers etc.. In addition, in critical conditions, businesses can fulfil their manpower requirements through internet recruitment portals. If you want to find a business that provides marketing services online, it is essential to select the one that has years of experience in the business. Because of the large prospects of succeeding in the marketing field, many businesses and agencies are established on account of the very fact of the great success of digital marketing.
Fact about Digital Marketing Career Prospects Uncovered
As stated by the experts of the business, digital marketing is undoubtedly the least expensive approach to brand or advertise a business enterprise. It is a modern way of marketing of products and services by using high technologies mainly over the internet. It is the latest marketing practice creating a buzz in the industry. It is all about creating a hype about your product or service. It does not require one to have any technical knowledge but to resist the growing competition one must know the fine details. It is one of the most effective ways of marketing of products and services over the World Wide Web by using digital technologies. It is important for every online business.
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