What Facebook Marketplace Means For Digital Marketers?
Facebook is a place to keep in touch with old friends, connect with new friends, remain up to date on the lives of people you know and keep them up to date on yours. Now, Facebook can be used in a new way – as a marketplace to buy and sell items within your community.
This has been going on informally in Facebook groups for years, with people buying and selling items within their neighborhood. According to Facebook, more than 450 million people visit these types of groups each month, leading Facebook to create a simpler, easier and safer way to buy and sell things right in your community.
Similar to Craigslist, the new Marketplace allows you to post items for sale, search for specific items, or look at everything that is available in your area. Unlike Craigslist, there is a sense of familiarity with whoever you are transacting with because you will have more information about the person you are dealing with. This added feeling of security will make it easier than ever to buy and sell local.
We’ve been in business for more than 15 years, making our company one of the nation’s first digital marketing firms. However, the web and the way it is used changes every day, which is why we work hard to stay on top of trends, new technologies and how they will impact digital marketing and advertising in the future.
What Facebook Marketplace Means For The Digital Marketing Agency
With the introduction of Marketplace, Facebook is furthering its reach to include peer-to-peer commerce platforms. In addition to Craigslist, it surely envisions that it can take a piece of the revenues generated by companies such as Amazon or eBay. The end goal of the company is obvious: to become a website and platform that keeps people on the site longer, with enough features to replace the need to visit other sites.
If users are going to spend even more time on Facebook, the importance of businesses having a strong Facebook presence becomes paramount. This will benefit agency executives with strong social media backgrounds, as they will have an understanding of what does and doesn’t work on the platform. Success on Facebook comes from not only determining how to interact with customers on social media but also figuring out how to measure the success or failure of your strategy.
At the time of its launch, Facebook Marketplace is available only through the digital app, meaning it will be used by users on their smartphone. This is another reminder to digital marketers and advertisers that you need to be able to merge advertising strategies across all platforms and all devices. Digital marketing and SEO is more than being found in search engines; it is integrating a profile that will enhance the customer experiences across social media and the web.
How Facebook Marketplace Works
Marketplace can be found through an icon on the bottom of the Facebook mobile app. There, you will find photos of items available for sale, which you can then filter by location, category and price. If you know what you are looking for, you can search for specific items available by using a search bar at the top of the app. To purchase an item, send a direct message to the seller to let them know you’re interested or to make an offer. After that, it’s up to you and the seller to work out the rest of the details, including payment. The same goes when you are selling an item – the details will be worked out through direct messaging between the two parties.
Marketplace is another feather in Facebook’s cap, as the company continues to expand its profile and more fully integrate into user’s lives. While they are just rolling out Marketplace, they will continue to tweak it to make it better. Mary Ku, Facebook’s director of project management, said, “We’ll continue to build new options and features to make this the best experience for people.”
The introduction of the Facebook Marketplace only in the digital app is another wake-up call to all digital marketers that mobile use is only going to continue to grow and that you will need to merge your digital and advertising strategies across all platform if you want to continue driving ROI for your clients.