Google AdWords Video Advertising Exam

Google AdWords Video Advertising Certification Exam – Questions & Answers (2017)

 

_______ is used for AdWords for video campaigns.
  A)  Cost-per-click (CPC) bidding
  B)  Cost-peracquisition (CPA) bidding
  C)  Cost-per-thousand-impressions (CPM) bidding
  D)  Cost-per-view (CPV) bidding
Where would a call-to-action (CTA) overlay show?

  • A) All of the listed answers are correct
  • B) On True View Video discovery ads
  • C) On videos on your channel
  • D) On embedded videos

 

A click on a companion banner:

  • A) All of the listed answers are correct
  • B) counts as a view even if the person hasn’t watched 30 seconds of the ad
  • C) can direct to a YouTube channel
  • D) can direct to an external URL

 

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

  • A) False
  • B) True

 

An advertiser is charged for viewing a TrueView Discovery ad when someone:

  • A) watches the entire ad
  • B) watches a TrueView in-stream ad after watching a TrueView in- display ad
  • C) clicks and views the first frame of the video
  • D) shares the ad

 

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • A) The targeting options that were used
  • B) Click-through rate (CTR) and cost-per-click (CPC)
  • C) View rate and cost-per-click (CPC)
  • D) View rate, cost-per-view (CPV), and follow-on views

 

True or False: IP address exclusion is not available for TrueView campaigns

  • A) False
  • B) True

 

If your client wants a specific reach for a specific price on YouTube, you should use:

  • A) affinity audiences
  • B) placement targeting
  • C) reservation buying
  • D) TrueView videos ads

 

Video remarketing is a way to optimize:

  • A) conversions
  • B) video campaigns
  • C) cost-per-view (CPV) bidding strategies
  • D) bidding strategies

 

True or False: Advertisers can set bids per ad format

  • A) True
  • B) False

 

The standard companion banner size for TrueView in-stream ads on YouTube is:

  • A) 300×80
  • B) 300×600
  • C) 300×60
  • D) 300×250

 

Linking a YouTube channel to a Google+ page lets you:

  • A) manage one channel from one Google account and let multiple people manage a channel
  • B) manage one channel from one Google account
  • C) manage multiple channels from one Google account
  • D) manage multiple channels from one Google account and let multiple people manage a channel

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network

 

Which of these formats can be booked cross-screen (mobile and desktop)?

  • A) Rich Media Custom Mastheads
  • B) Video Mastheads
  • C) Rich Media Layouts Mastheads
  • D) Video Media Layout Mastheads

 

                        are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  • A) Companion banners
  • B) TrueView Video Discovery ads
  • C) YouTube Mastheads
  • D) Companion Mastheads

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network, home page, channel, watch page

 

How can an advertiser calculate the view rate of a video campaign?

  • A) By looking at the percentage of viewers who watched the video until the last quartile
  • B) By dividing the number of views by the number of impressions
  • C) By dividing the number of impressions by the number of clicks
  • D) By dividing the number of clicks by the number of views

 

Which devices can an advertiser target with a mobile video masthead?

  • A) Android only
  • B) Both mobile and tablets
  • C) Mobile only
  • D) Tablets only

 

What does linking an AdWords account to a YouTube account allow an advertiser to do?

  • A) Access additional video reporting metrics
  • B) All of the listed answers are correct
  • C) Create call-to-action (CTA) overlays
  • D) Create a remarketing list

 

What percentage of video view on YouTube come from mobile devices?

 

·         More than 50%

·         Almost 25%

·         Almost 15%

·         More than 75%

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

  • A) True
  • B) False

 

What do earned actions measure?

 

·         Earned Views, Earned Comments and Earned Likes

·         Earned conversions

·         Earned visits to the website and earned comments

·         Earned visits to the website, earned views and earned comments

What are the targeting options for mastheads?

  • A) Affinity, remarketing, and topics
  • B) Visitors to the YouTube homepage in a targeted country
  • C) Affinity and remarketing
  • D) Topics and remarketing

 

_________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
A TrueView video discovery ad needs to be:

 

·         There isn’t a time limit

·         about 2 minutes

·         less than 30 seconds

·         more than 30 seconds

_________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • A) 0.2
  • B) 0.11
  • C) 0.09
  • D) 0.02

 

People are added to an advertiser’s video remarketing list when they:

  • A) sign in to YouTube
  • B) watch, comment on, like, or share the advertiser’s YouTube video
  • C) watch, comment on, like, or share a competitor’s YouTube video
  • D) click a text ad in Google search results
Video ads can run on:

  • A) YouTube only
  • B) YouTube and the Display Network
  • C) The Display Network and video partner sites and apps
  • D) YouTube and video partner sites and apps

 

True or False: You can use contextual targeting with videos.

  • A) False
  • B) True

 

TrueView in-stream ads and Video Discovery ads appear, respectively:

  • A) before videos and as clickable thumbnails
  • B) as clickable thumbnails and before videos
  • C) to the left and right of videos
  • D) at the top and bottom of videos

 

On average, how long does it take for a video ad to get approved?

  • A) 1 business day
  • B) Video ads are instantly eligible to show on YouTube and the Display Network
  • C) 2 hours
  • D) 10 business days

 

Which is a tip for optimizing a TrueView video for viewer engagement?

  • A) Increase each target group’s bid by 100%
  • B) Add a call-to-action overlay
  • C) Add exclusions to the campaign
  • D) Run both an in-stream and an in-display version of the ad

 

What’s an example of a managed placement for a TrueView in-stream ad?

  • A) A website on the Display Network
  • B) A specific YouTube video
  • C) All of the listed answers are correct
  • D) A YouTube channel

 

Which can an advertiser include in a TrueView video ad to increase interactivity?

  • A) A scrolling banner
  • B) An animated GIF
  • C) A card
  • D) A blinking border

 

With a Masthead ad, an advertiser can reserve:

  • A) YouTube search pages
  • B) Specific channels
  • C) The YouTube homepage
  • D) Specific videos

 

Which of these remarketing lists can be used for a video campaign?

  • A) All of the listed answers are correct
  • B) People who watched certain videos on the advertiser’s YouTube channel
  • C) People who skipped the advertiser’s TrueView in-stream ads
  • D) People who clicked the +1 button on the advertiser’s Google+ page

 

The initial remarketing list size for video campaigns includes users from the past:

  • A) You can’t include visitors from past days
  • B) 30 days
  • C) 15 days
  • D) 540 days

 

TrueView in-stream ads can appear on:

  • A) YouTube Mastheads
  • B) the Google Play Store
  • C) Google search results and YouTube watch pages
  • D) YouTube watch pages

 

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  • A) By using YouTube Analytics
  • B) By using Google Analytics
  • C) You can’t measure conversions with the in-stream format
  • D) By creating an AdWords conversion tracking code

 

A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • A) create a video ad campaign
  • B) add a call-to-action (CTA) overlay to video ads
  • C) add the keyword “video” to relevant campaigns
  • D) bundle display ads for each target audience

 

An advertiser can use a remarketing tag to target people who’ve:

  • A) searched on YouTube for videos about products like hers
  • B) set up multiple YouTube accounts
  • C) posted videos on YouTube that mention her products
  • D) subscribed to or unsubscribed from her YouTube channel

 

True or False: More than one YouTube account can be linked to an AdWords account.
  A)  True
  B)  False
The best way to reserve an ad is to:

  • A) Create a reservation campaign in AdWords
  • B) Contact a Google sales representative
  • C) Create a standard video campaign
  • D) Enter specifications on the “Reservation” tab

 

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • A) only on targeted affinity audiences
  • B) only when targeted topics and affinity audiences match
  • C) on targeted topics and affinity audiences
  • D) only on targeted topics

 

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • A) True
  • B) False

 

Which ad rotation option can’t be used for video campaigns?

  • A) Rotate evenly
  • B) Optimize for clicks
  • C) Optimize for conversions
  • D) Optimize for views

 

Video advertising on YouTube lets you:

  • A) use free video analytics
  • B) use pay-per-report analytics and pay for click-through only
  • C) pay a single monthly fee
  • D) use pay-per-report analytics and pay a single monthly fee

 

True or False: YouTube remarketing lists can be used with standard text and display ads.

  • A)True
  • B) False

 

Which can be done in YouTube Analytics?

  • A) Check the conversion volume
  • B) Check engagement reports
  • C) Check the count of TrueView earned actions
  • D) Create remarketing lists

 

If your client wants to pay only when someone views an ad, you should use:

  • A) YouTube homepage ads
  • B) Text ads
  • C) Viewable cost-per-thousand-impressions (vCPM) bidding
  • D) TrueView in-stream ads

 

The most effective way to control the number of times someone sees an ad is by:

  • A) Monitoring audience retention metrics with YouTube Analytics
  • B) Setting a lower cost-per-view (CPV) bid at the target group level
  • C) Lowering bidding levels
  • D) Setting a frequency cap

 

Video ads can appear on:

  • A) Specific YouTube channels
  • B) All of the listed answers are correct
  • C) Websites on the Display Network
  • D) Specific YouTube videos

 

What’s needed for an advertiser to set up a video ad campaign?

  • A) A budget for creating professional video ads
  • B) A conversion rate of at least 5% on the Google Search Network
  • C) A YouTube video
  • D) A base AdWords budget in addition to pay-per-click costs

 

Which is a best practice for a successful TrueView in-stream ad?

  • A) Add a frequency cap
  • B) All of the listed answers are correct
  • C) Include a strong call-to-action so the viewer knows what to do
  • D) Use at least 3 types of targeting to find out which performs best

 

You can see average video-view duration metrics in the:

  • A) Google Analytics
  • B) the “Audience retention” tab in YouTube Analytics
  • C) reports in AdWords
  • D) the “Campaigns” tab in AdWords

 

Which of these can be created to run on the Display Network?

  • A) VideoPlus ads
  • B) TrueView and VideoPlus ads
  • C) Homepage expandable Masthead ads
  • D) Lightbox ads and TrueView video discovery ads

 

True or False: Video ads may appear in videos marked “Private” on YouTube.

  • A) True
  • B) False

 

With YouTube Analytics, you can track metrics on:

  • A) YouTube session length
  • B) cost-per-channel visit
  • C) playback locations
  • D) TrueView ad skip rates

 

What is masthead billing based on?

  • A) Impressions
  • B) A flat daily fee
  • C) Impressions and clicks
  • D) Clicks

 

What are best practices for creating a TrueView in-stream ad?

  • A) All of the listed answers are correct
  • B) Provide clear next steps so customers can take action
  • C) Deliver the most important message early in the video
  • D) All a call-to-action (CTA) overlay

 

Call-to-action (CTA) overlays are compatible with:

  • A) TrueView in-stream ads only
  • B) TrueView in-display ads only
  • C) TrueView in-display ads that are at least 30 seconds long
  • D) any TrueView ad format

 

Frequency capping counts include:

  • A) only impressions that led to clicks
  • B) all impressions, including those that weren’t viewable
  • C) all impressions appearing in an ad position of “1”
  • D) only impressions that were viewable

 

TrueView video discovery ads run on:

  • A) YouTube homepage, channels, watch pages, and search results, and the Display Network
  • B) YouTube videos and search results, and the Display Network
  • C) YouTube watch pages and Masthead ads, and Google search results
  • D) Google TV, Google search results, and the Display Network

 

Why is average view frequency important to measure?

  • A) It lets you continually track conversions
  • B) It tells you how many people are viewing the ad
  • C) It shows you how engaged people are with the ad
  • D) It shows how often the average person sees or interacts with the ad

 

                         targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • A) Topic
  • B) Interest
  • C) Contextual
  • D) Placement

 

What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

  • A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
  • D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

 

When is someone added to an advertiser’s video remarketing list?

  • A) When she clicks the ad
  • B) When she purchases something from the advertiser’s website
  • C) When she views the ad for the second time
  • D) When she views the ad

 

What’s the maximum length a TrueView video ad can be?

  • A) 1 minute, 30 seconds
  • B) There isn’t a time limit
  • C) 30 seconds
  • D) 7 minutes

 

To run a TrueView video ad, the video must be uploaded to:

  • A) any video hosting site
  • B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
  • C) an advertiser’s website
  • D) YouTube, with the privacy settings changed to “Private”

 

Which can’t be added to a TrueView video?

  • A) A mobile app promo
  • B) A ticker tape
  • C) A companion banner
  • D) A call-to-action overlay

 

TrueView Video Discovery ads run on:

  • A) The Search Network and the Display Network
  • B) The YouTube Network
  • C) The Display Network
  • D) YouTube video and search pages and the Display Network, home page, channel, watch page

 

TrueView video discovery ads run on:

  • A) YouTube homepage, channels, watch pages, and search results, and the Display Network
  • B) YouTube videos and search results, and the Display Network
  • C) YouTube watch pages and Masthead ads, and Google search results
  • D) Google TV, Google search results, and the Display Network

 

In which TrueView format(s) can an advertiser use a companion banner?

  • A) In-stream and in-display
  • B) All of the listed answers are incorrect
  • C) In-stream
  • D) In-display

 

A viewer can skip watching a TrueView in-stream ad after:

  • A) 10 seconds
  • B) 2 seconds
  • C) 5 seconds
  • D) 7 seconds

 

TrueView video campaigns can include:

 

·         Videos uploaded directly to YouTube

·         Images

·         Other Video Formats

·         Text

An advertiser can:

  • A) remarket video ads from the Google Search Network on the Google Display Network
  • B) target viewers who are watching competitors’ ads on YouTube
  • C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • D) combine an AdWords remarketing list with a video remarketing list

 

 

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