_______ is used for AdWords for video campaigns.
A) Cost-per-click (CPC) bidding
B) Cost-per–acquisition (CPA) bidding
C) Cost-per-thousand-impressions (CPM) bidding
D) Cost-per-view (CPV) bidding |
Where would a call-to-action (CTA) overlay show?- A) All of the listed answers are correct
- B) On True View Video discovery ads
- C) On videos on your channel
- D) On embedded videos
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A click on a companion banner:- A) All of the listed answers are correct
- B) counts as a view even if the person hasn’t watched 30 seconds of the ad
- C) can direct to a YouTube channel
- D) can direct to an external URL
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| True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video. |
An advertiser is charged for viewing a TrueView Discovery ad when someone:- A) watches the entire ad
- B) watches a TrueView in-stream ad after watching a TrueView in- display ad
- C) clicks and views the first frame of the video
- D) shares the ad
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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?- A) The targeting options that were used
- B) Click-through rate (CTR) and cost-per-click (CPC)
- C) View rate and cost-per-click (CPC)
- D) View rate, cost-per-view (CPV), and follow-on views
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| True or False: IP address exclusion is not available for TrueView campaigns |
If your client wants a specific reach for a specific price on YouTube, you should use:- A) affinity audiences
- B) placement targeting
- C) reservation buying
- D) TrueView videos ads
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Video remarketing is a way to optimize:- A) conversions
- B) video campaigns
- C) cost-per-view (CPV) bidding strategies
- D) bidding strategies
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| True or False: Advertisers can set bids per ad format |
The standard companion banner size for TrueView in-stream ads on YouTube is:- A) 300×80
- B) 300×600
- C) 300×60
- D) 300×250
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Linking a YouTube channel to a Google+ page lets you:- A) manage one channel from one Google account and let multiple people manage a channel
- B) manage one channel from one Google account
- C) manage multiple channels from one Google account
- D) manage multiple channels from one Google account and let multiple people manage a channel
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TrueView Video Discovery ads run on:- A) The Search Network and the Display Network
- B) The YouTube Network
- C) The Display Network
- D) YouTube video and search pages and the Display Network
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Which of these formats can be booked cross-screen (mobile and desktop)?- A) Rich Media Custom Mastheads
- B) Video Mastheads
- C) Rich Media Layouts Mastheads
- D) Video Media Layout Mastheads
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are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.- A) Companion banners
- B) TrueView Video Discovery ads
- C) YouTube Mastheads
- D) Companion Mastheads
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TrueView Video Discovery ads run on:- A) The Search Network and the Display Network
- B) The YouTube Network
- C) The Display Network
- D) YouTube video and search pages and the Display Network, home page, channel, watch page
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How can an advertiser calculate the view rate of a video campaign?- A) By looking at the percentage of viewers who watched the video until the last quartile
- B) By dividing the number of views by the number of impressions
- C) By dividing the number of impressions by the number of clicks
- D) By dividing the number of clicks by the number of views
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Which devices can an advertiser target with a mobile video masthead?- A) Android only
- B) Both mobile and tablets
- C) Mobile only
- D) Tablets only
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What does linking an AdWords account to a YouTube account allow an advertiser to do?- A) Access additional video reporting metrics
- B) All of the listed answers are correct
- C) Create call-to-action (CTA) overlays
- D) Create a remarketing list
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| What percentage of video view on YouTube come from mobile devices? · More than 50% · Almost 25% · Almost 15% · More than 75% |
| True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts. |
| What do earned actions measure? · Earned Views, Earned Comments and Earned Likes · Earned conversions · Earned visits to the website and earned comments · Earned visits to the website, earned views and earned comments |
What are the targeting options for mastheads?- A) Affinity, remarketing, and topics
- B) Visitors to the YouTube homepage in a targeted country
- C) Affinity and remarketing
- D) Topics and remarketing
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_________ ads can be created and managed through AdWords.
A) Reserve-bought
B) TV
C) TrueView
D) Masthead |
| A TrueView video discovery ad needs to be: · There isn’t a time limit · about 2 minutes · less than 30 seconds · more than 30 seconds |
_________ ads can be created and managed through AdWords.
A) Reserve-bought
B) TV
C) TrueView
D) Masthead |
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?- A) 0.2
- B) 0.11
- C) 0.09
- D) 0.02
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People are added to an advertiser’s video remarketing list when they:- A) sign in to YouTube
- B) watch, comment on, like, or share the advertiser’s YouTube video
- C) watch, comment on, like, or share a competitor’s YouTube video
- D) click a text ad in Google search results
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Video ads can run on:- A) YouTube only
- B) YouTube and the Display Network
- C) The Display Network and video partner sites and apps
- D) YouTube and video partner sites and apps
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| True or False: You can use contextual targeting with videos. |
TrueView in-stream ads and Video Discovery ads appear, respectively:- A) before videos and as clickable thumbnails
- B) as clickable thumbnails and before videos
- C) to the left and right of videos
- D) at the top and bottom of videos
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On average, how long does it take for a video ad to get approved?- A) 1 business day
- B) Video ads are instantly eligible to show on YouTube and the Display Network
- C) 2 hours
- D) 10 business days
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Which is a tip for optimizing a TrueView video for viewer engagement?- A) Increase each target group’s bid by 100%
- B) Add a call-to-action overlay
- C) Add exclusions to the campaign
- D) Run both an in-stream and an in-display version of the ad
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What’s an example of a managed placement for a TrueView in-stream ad?- A) A website on the Display Network
- B) A specific YouTube video
- C) All of the listed answers are correct
- D) A YouTube channel
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Which can an advertiser include in a TrueView video ad to increase interactivity?- A) A scrolling banner
- B) An animated GIF
- C) A card
- D) A blinking border
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With a Masthead ad, an advertiser can reserve:- A) YouTube search pages
- B) Specific channels
- C) The YouTube homepage
- D) Specific videos
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Which of these remarketing lists can be used for a video campaign?- A) All of the listed answers are correct
- B) People who watched certain videos on the advertiser’s YouTube channel
- C) People who skipped the advertiser’s TrueView in-stream ads
- D) People who clicked the +1 button on the advertiser’s Google+ page
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The initial remarketing list size for video campaigns includes users from the past:- A) You can’t include visitors from past days
- B) 30 days
- C) 15 days
- D) 540 days
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TrueView in-stream ads can appear on:- A) YouTube Mastheads
- B) the Google Play Store
- C) Google search results and YouTube watch pages
- D) YouTube watch pages
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How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?- A) By using YouTube Analytics
- B) By using Google Analytics
- C) You can’t measure conversions with the in-stream format
- D) By creating an AdWords conversion tracking code
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A client who wants to advertise before, during, or after popular videos on the Display Network should:- A) create a video ad campaign
- B) add a call-to-action (CTA) overlay to video ads
- C) add the keyword “video” to relevant campaigns
- D) bundle display ads for each target audience
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An advertiser can use a remarketing tag to target people who’ve:- A) searched on YouTube for videos about products like hers
- B) set up multiple YouTube accounts
- C) posted videos on YouTube that mention her products
- D) subscribed to or unsubscribed from her YouTube channel
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True or False: More than one YouTube account can be linked to an AdWords account.
A) True
B) False |
The best way to reserve an ad is to:- A) Create a reservation campaign in AdWords
- B) Contact a Google sales representative
- C) Create a standard video campaign
- D) Enter specifications on the “Reservation” tab
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If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:- A) only on targeted affinity audiences
- B) only when targeted topics and affinity audiences match
- C) on targeted topics and affinity audiences
- D) only on targeted topics
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| True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds. |
Which ad rotation option can’t be used for video campaigns?- A) Rotate evenly
- B) Optimize for clicks
- C) Optimize for conversions
- D) Optimize for views
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Video advertising on YouTube lets you:- A) use free video analytics
- B) use pay-per-report analytics and pay for click-through only
- C) pay a single monthly fee
- D) use pay-per-report analytics and pay a single monthly fee
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| True or False: YouTube remarketing lists can be used with standard text and display ads. |
Which can be done in YouTube Analytics?- A) Check the conversion volume
- B) Check engagement reports
- C) Check the count of TrueView earned actions
- D) Create remarketing lists
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If your client wants to pay only when someone views an ad, you should use:- A) YouTube homepage ads
- B) Text ads
- C) Viewable cost-per-thousand-impressions (vCPM) bidding
- D) TrueView in-stream ads
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The most effective way to control the number of times someone sees an ad is by:- A) Monitoring audience retention metrics with YouTube Analytics
- B) Setting a lower cost-per-view (CPV) bid at the target group level
- C) Lowering bidding levels
- D) Setting a frequency cap
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Video ads can appear on:- A) Specific YouTube channels
- B) All of the listed answers are correct
- C) Websites on the Display Network
- D) Specific YouTube videos
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What’s needed for an advertiser to set up a video ad campaign?- A) A budget for creating professional video ads
- B) A conversion rate of at least 5% on the Google Search Network
- C) A YouTube video
- D) A base AdWords budget in addition to pay-per-click costs
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Which is a best practice for a successful TrueView in-stream ad?- A) Add a frequency cap
- B) All of the listed answers are correct
- C) Include a strong call-to-action so the viewer knows what to do
- D) Use at least 3 types of targeting to find out which performs best
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You can see average video-view duration metrics in the:- A) Google Analytics
- B) the “Audience retention” tab in YouTube Analytics
- C) reports in AdWords
- D) the “Campaigns” tab in AdWords
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Which of these can be created to run on the Display Network?- A) VideoPlus ads
- B) TrueView and VideoPlus ads
- C) Homepage expandable Masthead ads
- D) Lightbox ads and TrueView video discovery ads
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| True or False: Video ads may appear in videos marked “Private” on YouTube. |
With YouTube Analytics, you can track metrics on:- A) YouTube session length
- B) cost-per-channel visit
- C) playback locations
- D) TrueView ad skip rates
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What is masthead billing based on?- A) Impressions
- B) A flat daily fee
- C) Impressions and clicks
- D) Clicks
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What are best practices for creating a TrueView in-stream ad?- A) All of the listed answers are correct
- B) Provide clear next steps so customers can take action
- C) Deliver the most important message early in the video
- D) All a call-to-action (CTA) overlay
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Call-to-action (CTA) overlays are compatible with:- A) TrueView in-stream ads only
- B) TrueView in-display ads only
- C) TrueView in-display ads that are at least 30 seconds long
- D) any TrueView ad format
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Frequency capping counts include:- A) only impressions that led to clicks
- B) all impressions, including those that weren’t viewable
- C) all impressions appearing in an ad position of “1”
- D) only impressions that were viewable
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TrueView video discovery ads run on:- A) YouTube homepage, channels, watch pages, and search results, and the Display Network
- B) YouTube videos and search results, and the Display Network
- C) YouTube watch pages and Masthead ads, and Google search results
- D) Google TV, Google search results, and the Display Network
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Why is average view frequency important to measure?- A) It lets you continually track conversions
- B) It tells you how many people are viewing the ad
- C) It shows you how engaged people are with the ad
- D) It shows how often the average person sees or interacts with the ad
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targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.- A) Topic
- B) Interest
- C) Contextual
- D) Placement
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What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?- A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
- B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
- C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
- D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
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When is someone added to an advertiser’s video remarketing list?- A) When she clicks the ad
- B) When she purchases something from the advertiser’s website
- C) When she views the ad for the second time
- D) When she views the ad
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What’s the maximum length a TrueView video ad can be?- A) 1 minute, 30 seconds
- B) There isn’t a time limit
- C) 30 seconds
- D) 7 minutes
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To run a TrueView video ad, the video must be uploaded to:- A) any video hosting site
- B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
- C) an advertiser’s website
- D) YouTube, with the privacy settings changed to “Private”
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Which can’t be added to a TrueView video?- A) A mobile app promo
- B) A ticker tape
- C) A companion banner
- D) A call-to-action overlay
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TrueView Video Discovery ads run on:- A) The Search Network and the Display Network
- B) The YouTube Network
- C) The Display Network
- D) YouTube video and search pages and the Display Network, home page, channel, watch page
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TrueView video discovery ads run on:- A) YouTube homepage, channels, watch pages, and search results, and the Display Network
- B) YouTube videos and search results, and the Display Network
- C) YouTube watch pages and Masthead ads, and Google search results
- D) Google TV, Google search results, and the Display Network
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In which TrueView format(s) can an advertiser use a companion banner?- A) In-stream and in-display
- B) All of the listed answers are incorrect
- C) In-stream
- D) In-display
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A viewer can skip watching a TrueView in-stream ad after:- A) 10 seconds
- B) 2 seconds
- C) 5 seconds
- D) 7 seconds
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| TrueView video campaigns can include: · Videos uploaded directly to YouTube · Images · Other Video Formats · Text |
An advertiser can:- A) remarket video ads from the Google Search Network on the Google Display Network
- B) target viewers who are watching competitors’ ads on YouTube
- C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
- D) combine an AdWords remarketing list with a video remarketing list
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