Google Reduces Organic Listings To Zero
Last night, Google, in another attempt to increase profits and keep shareholders happy, has added 7 new Ad slots to the first page of the search results, further reducing the number of organic listing to zero.
News Breaks, Riots Ensue
As the news broke late Friday night, large groups of SEO professionals were spotted rioting in the streets, setting their laptops on fire, and battling the line at the unemployment office.
The news came as a major shock to the industry, which has traditionally been focused on increasing online exposure by providing valuable content for users and following search engine optimization best-practices.
Industry Response: SEOs Talk Back
Local search agency owner, Jim Kurzweil, when asked about the changing state of the industry, commented: “Well, researching ways to poison myself just got more difficult.”
One of the most surprising responses came from former head of Google webspam team, Matt Cutts.
Cutts, who had officially left Google in late December to join the USDS, came out of retirement to put the nail in the coffin: “That’s it, SEO is DEAD. There, I said it!”
FedEx Kinkos centers have been affected inadvertently as well, many running out of paper due to the massive influx of former SEO professionals printing off resumes.
Is There A Way Out? Some Say Yes.
Surprisingly, after only a few hours since the update, various solutions to the problematic layout are starting to pop up online.
A new product called “The Google Gorilla Layout Bazooka Sniper Volcano” was released on Warrior Forum only 2.5 hours after the news broke.
The 13 page PDF claims to have “Found the secret sauce to beating the algorithm!”
It sells for $7 and also includes “Adwords Avalanche Alchemy Academy 2.0” as a bonus.
At the time of print, the product promoter says he only has a “limited number of copies of the PDF,” and encourages anyone that is interested in “dominating their niche” and “crushing the competition” to act quickly.
In addition, several SEO companies are now promoting “Top of Page 2 Rankings” to their clients as a means to an end.
“Well, That’s as good as it gets for us now.” said Ken Hardy, PR manager for Regency SEO Agency.
The Future Of SEO
What will come of this new change? No one really knows, but as of right now the world seems to be ending for SEO as we know it.
The sun seems to be shining for the PPC folks, though.
Happy April Fools Day!
Google Algorithm Updates
The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead of the competition. As a result of this fluidity, some roles are more coveted than others, and some can be more difficult to hire for.
Digital marketing recruitment specialists, Forward Role Recruitment has highlighted the most highly sought after roles in digital marketing.
1. CRM Manager – In recent years, CRM (customer relationship management) has become a very popular and cost-effective way of driving greater revenue from customers through their lifecycle.
2. PPC Manager – With Google Shopping driving acquisition in the ecommerce sector, the number of businesses looking to drive more paid digital activity has shot up. As a result, both agency and in-house paid search teams are looking to hire those who know the industry inside out.
3. UX Designer – User experience optimisation has been the hot skill set in design for the last few years, with rising demand for designers who can create user-centric web designs that streamline the customer journey. As a result there is a sizeable contract market for people with these skills.
4. Web Analyst – These are the data guys tasked with measuring anything from acquisition ROI (return on investment) right through to conversions. With no clear academic route into this type of role, it is extremely tough to recruit for these positions.
5. CRO Manager – Jobs specialising in conversion rate optimisation are a fairly recent thing; focused on optimising the flow of traffic and conversions through a website. Businesses have become more focused on repairing the holes in their leaky funnels as pouring new customers into the top gets increasingly expensive.
6. Ecommerce Trading Manager – Usually the P&L (profit and loss) owner of a brand, these commercially-minded people are in charge of juggling stock, seasonality, price, promotions, etc. to trade a website to its maximum potential. With many northwest retailers growing into new markets there is a high demand for additional traders.
7. Head of Digital Acquisition – An all-encompassing Digital Acquisition Specialist is not the easiest thing to find. Many of the most recent generation of digital marketers have come through very specific digital channel streams, meaning that a combination of paid, earned and owned skills in one candidate is difficult to locate.
8. Head of Multichannel Marketing – Finding senior marketers with both high-end digital skills and traditional offline marketing experience is challenging. This is because of the generational gap between upcoming digital marketers who have often been focused on specific digital channels, and marketers who climbed the career ladder pre-digital, who conversely may not have hands-on experience with digital.
9. Technical SEO Manager – Another very technical role, with no real academic route. Technical SEO is constantly evolving with every Google algorithm change or new best practice guidelines, so agencies tend to grow their own talent, passing on the secret sauce of their SEO audit onto new generations.
10. PR Manager – With the proliferation of offline and online PR, the traditional PR skill set is in huge demand. Responsibility for link building in SEO and getting noticed online without a paid budget is now laid at the door of Digital PR Managers.
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