Search Engine Optimisation Course

Below are the SEO course contents:

On-page Optimization

  • What is On-Page Optimization
  • Keyword Research with Google
  • Keyword Planner
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags-Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-page Optimization

  • What is Off-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?

Search Engine Algorithms

  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine Need to Update Its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine Penalize a Website?
  • Advanced Search engine algorithms
  • What is Panda Update
  • What is Penguin Update
  • What is Hummingbird Update
  • What is Pigeon Update
  • What is Google EMD Update
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to Recover your site from Panda, Penguin and EMD?

SEO Tools

  • Alexa
  • Domain tools
  • Small SEO tools
  • Plagiarismchecker.com
  • SEMrush
  • Majestic SEO
  • MOZ- open site explorer.

AdWords Search Advertising Exam

AdWords Fundamentals Exam

AdWords Display Advertising Exam

AdWords Display Advertising Exam

Digital Marketing Course in Chennai

How Search Engines Work

The Search Engine Process

The most important thing to understand about SEO or Search Engine Optimization is how Search Engine work. Basis this, you will need to implement SEO rules into your website as well outside your website to get the desired results you are looking for. Search engines are complicated and use a varied list of critical operations that allow them to determine how information is found in their database. Lets try understanding how search engines work, so that is is easier to know how ensure your website fits within those methods.

There are typically four functional areas of every search engine. 

search process

In order to be of great value to the user, search engines need continuously find new or updated (modified pages on the web and add these pages to its search index database. This process is referred to as crawling. The search engine database is like a huge list or directory that stores and maintains information regarding websites found by a search engine. Search engine utilize numerous computers and servers (computers from where web pages are published on the Internet) from across the globe to gather information from billions of web pages available on the internet.

Who crawls the web: The search engine program that actually crawls through web pages is known as a “spider” or a “bot (short for robot)”, e.g. the “Googlebot“. A web bot or spider (crawler) follows or crawls every link displayed on the website, scans the site’s content and then saves this information to the search index database.

Each search engine follows its own calculation mechanism or algorithm to decide upon the number of sites or pages for crawling, how often the crawl takes place and how many pages to take from the site.

The crawling process: A list of URLs generated from earlier crawls and sitemap (listing of major links in a website) data submitted by webmasters to specific search engines, is required for a search engine’s crawl process to begin. When crawling starts, the crawler visits listed sites, detects links on the pages, changes status of new sites to existing ones, records dead links and updates all this data in the search index database

The indexing process: This component categorizes the data collected by crawler and store in different databases. Indexer can reject the data based on certain factors. Indexing limitations – Search engines also have difficulty in indexing web pages having dynamic JavaScript and Flash based content. Search engines can typically process text content easier. They have trouble dealing with content in Flash or rich media like audio and video.

Calculating Relevance & Ranking: Every search engine has to decide how relevant indexed web pages are to users and the manner these pages are presented in SERPs. Each search engine makes use of specific algorithms for defining the importance, relevance and ranking of its indexed pages. The word “algorithm” refers to the logic-based, step-by-step procedure for solving a particular problem. PageRank (named after one of Google’s founder Larry Page) analyses the ranking of a web page by its links. e.g. every link that points to a page of your site increases your site’s ranking in SERPs.

Most of the Google Algorithms are patented. Few known algorithms are Pagerank, Spelling Check, Synonym Check, Auto Complete, Query Understanding, Safe Search, User Context, Malware Detection Algorithm.

PageRank is important then because it will determine if your site shows up first or last when a potential customers looks for your keywords. PageRank determines the order relevant pages are shown in. Default Page Rank for any page is 0.15. Toolbar Page Rank Range (0 – 10). Real Page Rank is calculated based on number of pages in index, which can be 0.15 to Trillions.

Google’s search process: A Google user submits a specific search query in the search engine. The search engine scans its search index database (searches all of the pages/URLs it has indexed) for relevant content. Google sorts the relevant pages/URLs based on PageRank scores. Google displays a results page, placing those pages/URLs with the most PageRank (assumed importance) first.

If you want to learn more about the Search Engines, kindly join our search engine optimization course. We will ensure you become a Specialist!

Prioritizing your SEO Checklist

Prioritizing your SEO Checklist

Link Building Strategies

Digital Marketing Course Chennai

Prioritizing your SEO Checklist

To get the most out of your SEO strategies, it is important to fine tune your checklist and prioritise it based on your needs.

Here I give you few strategies, which can help you get good results in search engine results pages or SERPs.

  • You need to prepare a Master To-Do List – Here you have to list all SEO tasks you have been doing and what you would like to include for the future, preferably in MS-Excel/Spreadsheet. It can be anything like fixing dead or broken links to publishing relevant content twice or thrice a week. This can include implementation of new SEO tools to starting a social media campaign. The wish list can go on, so keep updating your checklist regularly.
  • Allocate Resources – As a business owner you must have struggled to allocate appropriate staff to consistently produce quality articles for your blog. Your staff may also need training on SEO tools. Are these tools available in hand? If you want to make SEO a priority, then you must allocate both time and money in order to cover the costs of your staff and the SEO tools
  • Prioritise Tasks – There are several ways you can prioritise your SEO tasks. First and foremost, ensure to complete the spreadsheet and have allocated the necessary resources and staff. Lets look in detail as what all tasks need to be prioritised.
    1. Initially look out for low-hanging fruit i.e. tasks that take a very little time to implement on a regular basis. These are the tasks that minimise resource costs or maximise your profits.
    2. Look out for opportunities that may not be as easy as said, but which have a high ROI either by way of more traffic or sales.
    3. You many also seek or hire SEO professionals to help you.
    4. Use automation tools to perform multiple tasks. These will cost you money and takes time to learn, but it can be worth in the end. There are initial setup costs and you may not be able to divert your time or money to these items immediately, but they should be on your list of tasks that you could end up making your business more successful and productive in the long run.

Below is a list of tasks – you are free to add more to it :

  • Fix Broken Links – Check out your website for broken links. Remember, search engines cannot crawl your website efficiently. Moreover, visitors who come by clicking on a broken link will get frustrated and leave your website. Ensure that all your links are working.
  • Fixing Poor Link Structures – Check whether your blog posts are linking to other relevant content on your site. If not, you are missing a golden opportunity to keep your visitors engaged on your website.
  • Get indexed for major search engines – You will not be found via searches if you are not properly indexed with search engines. Use Google Webmaster Tools to monitor issues pertaining to your website and also resubmit your website after making any major changes. This ensures that Google will index your website.
  • Add Social Media Buttons to your Blog Posts – Check out whether each blog post has a social media button embedded into them, so that your visitors can share them with their friends & followers. The helps you in improving your search results. You can also share the same amongst your social network.
  • Make your website Responsive to all devices – If you do not have a responsive website i.e. accessible through desktop, tablets, smartphones etc., than you are automatically ranked lower by Google for all those pages. Outsource this task, if necessary. 
  • Update your website’s appearance – Does your website look good across all platforms & browsers? If nor redesign your website.
  • Implementation of Social Media Automation Tools – Use this to automate publishing schedules with various social media tools, track the results of your campaigns and much more.