Off-Page SEO Best Practices

Off-page SEO isn’t linked to the site’s internal linking structure but it deals with the other aspects that affect a website’s ranking on the SERPs (Search Engine Result Pages). These factors are primarily connected with a website’s inbound and outbound linking techniques. For the most part, it’s in the off-page optimization that creates back links for your website and also your site’s rank on the SERPS.

Below are the best Off-Page search engine optimization techniques

Link position

A link at the footer of a website is weighted less heavily by Google than the one looking on the top or in the primary content.

Link Age

Link era plays an important role in optimizing your website. Older links which have long been on your site are regarded as better by Google as compared to lately put links.

Domain Authority 

The appreciation of this link partners should not be solely on the PageRank or about significance of these topics. The authority of a site helps in link evaluation. When a site is ranked higher by Google, it is because optimized and relevant content exists on the website. As a consequence of this, links categorized by high authority websites are a lot better and thus encourage the Link Building process along with the link building service provider.

Domain Age

In the off page optimization of your website, the age of the domain would also be evaluated by Google. Domains which are already registered for years and also have high quality content is going to be valued higher.

Join Social Networking Sites

Social Networking is larger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. This enables you to extend your online network of connections, to connect and interact with friends and family, to share things with one another, and most importantly promote your website/blog and help build your online reputation.

You need to sign up to the most popular social networking sites, such as; FacebookLinkedInTwitterGoogle+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.

Simply do Blogging

Blogging is among the most effective ways to promote your website online! By writing a blog for your website, you provide a reason for visitors to keep returning to your site and keep current with your most recent articles. Additionally, it helps search engines to crawl your site more often, since they need to upgrade your latest blog post entries, which ultimately can help you rank higher in search engine results pages (SERPs). Try to remember to be clear and concise in what you’re trying to convey to your readers inside your blog articles, don’t waffle. To help you promote your site, submit it to niche site directories and site search engines.

If you’re not too good at writing content to your site, then you can always employ a guest blogger to your blog and ask him/her to write precise and unique articles so that your site can gain more credit from a search engine point of view.

Blog Marketing

Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.  These links can then be crawled by search engines, helping to point them towards your website. These blogs are commonly referred to as “Do-Follow” Blogs.

Forum Marketing

Locate forums on the internet that are related to your sites niche and get involved within that neighborhood. Response to ribbons, answer peoples questions, provide advice, etc.. This all helps to develop your reputation as somebody who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site inside your signature, which helps search engines crawl your site.

Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

Directory Submission

Many people can state that directory entry is dead! I feel that it isn’t as you are increasing the probability of individuals seeing your website. It’s purely based on how efficiently we are selecting those directories and how effectively we are picking the category for entry. You could submit to overall directories, however for maximum effect, you’re better off submitting to market directories. Obviously, I agree that it gives quite delayed outcomes, but it might be worth doing this.

Social Bookmarking

Social Bookmarking is another excellent method of promoting your website. Search engines really enjoy these types of sites since the content on these sites is updated quite frequently. Sites include StumbleUpon, Digg, Delicious, Reddit, etc.

You ought to be very careful when doing this and you have to properly deal with the tags that are extremely essential to broadcast your information on a wide area network. This may boost your website traffic according to how efficiently you have engaged.

Link Baiting

Link baiting is another popular way of boosting your website. If you produce a really popular one of a kind post for your site, then other people may want to link into it. Maybe you’ve copied/published another site’s content on your site, do not forget to place their site link for a reference. Do it for others and, if your content is trustworthy, let’s do it for you. That can be another way to increase your link popularity.

Photo Sharing

When you have used any one of your own photographs or graphics on your website, then you can share then on many of the major photo sharing sites like Flickr, Photobucket, etc.. Other people will be able to see them and comment on these, ideally after a URL to your site.

Video Marketing

Just like photo sharing, if you have some videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to seek out your content in other ways.

Business Reviews

Write reviews about other people companies or request your friends/clients to write an overview of your company in major business review websites like RateitAll, Facebook, Google Reviews etc..

Local Listings

Depending on your site’s market, you might realize that list in local directories may be useful. You may have a site promoting your local business, therefore rather than going global and facing enormous competition, list your site locally, so that search engines can quickly view your website and fetch the content, will probably be far better. This can help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

Article Submission

If you write your posts yourself, then you can submit them to popular post directory websites like; Ezine, Go Articles, Now Public, etc.. This can help drive traffic to your website, whilst you can also gain some links to your site from different individuals (though it’s normally a slower process).

Social Shopping Network

 If you operate an ecommerce site, then a good strategy for advertising and branding your products at no cost would be to distribute then to online shopping networks.

Answer Questions

You are able to actively participate in answering questions on websites like Quora. By asking and answering pertinent questions in your own site market, you help to develop your reputation as somebody that is an expert in your chosen field. It is possible to set a hyperlink to your site from the source section if necessary so that people can easily find your site. If you don’t spam, this is just another great way to increase your website popularity.

You can also try the below off-page strategies –

  • Competition link research
  • Profile links
  • RSS feeds directories
  • Blog marketing
  • Social outreach
  • Widget directories
  • Business directories
  • Web app directories
  • Web 2.0 submissions
  • Video submissions
  • User rating reviews
  • Template directories
  • Press release submission
  • Podcast directories
  • Paid links strategies
  • Document submission
  • Mobile app directories
  • Logo design directories
  • Infographic submission
  • eBook directories
  • Article submission
  • Writing testimonials
  • Guest blogging
  • Interview submission
  • White paper submission
  • Webinar promotion
  • Shopping feed submission
  • Micro blogging
  • Local listings
  • Case study promotion
  • Social bookmarking
  • Sponsorship
  • Blog commenting
  • Event promotion
  • Newsletter promotion
  • Broken links

You can also search for the below in Google Search Engine

People have already researched and put the above in their blogs. Go and utilize them. Remember SEO is a marathon and not a sprint and it takes a while to generate results.

 

Search Engine Optimisation Course

Below are the SEO course contents:

On-page Optimization

  • What is On-Page Optimization
  • Keyword Research with Google
  • Keyword Planner
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags-Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-page Optimization

  • What is Off-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?

Search Engine Algorithms

  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine Need to Update Its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine Penalize a Website?
  • Advanced Search engine algorithms
  • What is Panda Update
  • What is Penguin Update
  • What is Hummingbird Update
  • What is Pigeon Update
  • What is Google EMD Update
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to Recover your site from Panda, Penguin and EMD?

SEO Tools

  • Alexa
  • Domain tools
  • Small SEO tools
  • Plagiarismchecker.com
  • SEMrush
  • Majestic SEO
  • MOZ- open site explorer.

AdWords Search Advertising Exam

AdWords Fundamentals Exam

AdWords Display Advertising Exam

AdWords Display Advertising Exam

Digital Marketing Course in Chennai

How Search Engines Work

The Search Engine Process

The most important thing to understand about SEO or Search Engine Optimization is how Search Engine work. Basis this, you will need to implement SEO rules into your website as well outside your website to get the desired results you are looking for. Search engines are complicated and use a varied list of critical operations that allow them to determine how information is found in their database. Lets try understanding how search engines work, so that is is easier to know how ensure your website fits within those methods.

There are typically four functional areas of every search engine. 

search process

In order to be of great value to the user, search engines need continuously find new or updated (modified pages on the web and add these pages to its search index database. This process is referred to as crawling. The search engine database is like a huge list or directory that stores and maintains information regarding websites found by a search engine. Search engine utilize numerous computers and servers (computers from where web pages are published on the Internet) from across the globe to gather information from billions of web pages available on the internet.

Who crawls the web: The search engine program that actually crawls through web pages is known as a “spider” or a “bot (short for robot)”, e.g. the “Googlebot“. A web bot or spider (crawler) follows or crawls every link displayed on the website, scans the site’s content and then saves this information to the search index database.

Each search engine follows its own calculation mechanism or algorithm to decide upon the number of sites or pages for crawling, how often the crawl takes place and how many pages to take from the site.

The crawling process: A list of URLs generated from earlier crawls and sitemap (listing of major links in a website) data submitted by webmasters to specific search engines, is required for a search engine’s crawl process to begin. When crawling starts, the crawler visits listed sites, detects links on the pages, changes status of new sites to existing ones, records dead links and updates all this data in the search index database

The indexing process: This component categorizes the data collected by crawler and store in different databases. Indexer can reject the data based on certain factors. Indexing limitations – Search engines also have difficulty in indexing web pages having dynamic JavaScript and Flash based content. Search engines can typically process text content easier. They have trouble dealing with content in Flash or rich media like audio and video.

Calculating Relevance & Ranking: Every search engine has to decide how relevant indexed web pages are to users and the manner these pages are presented in SERPs. Each search engine makes use of specific algorithms for defining the importance, relevance and ranking of its indexed pages. The word “algorithm” refers to the logic-based, step-by-step procedure for solving a particular problem. PageRank (named after one of Google’s founder Larry Page) analyses the ranking of a web page by its links. e.g. every link that points to a page of your site increases your site’s ranking in SERPs.

Most of the Google Algorithms are patented. Few known algorithms are Pagerank, Spelling Check, Synonym Check, Auto Complete, Query Understanding, Safe Search, User Context, Malware Detection Algorithm.

PageRank is important then because it will determine if your site shows up first or last when a potential customers looks for your keywords. PageRank determines the order relevant pages are shown in. Default Page Rank for any page is 0.15. Toolbar Page Rank Range (0 – 10). Real Page Rank is calculated based on number of pages in index, which can be 0.15 to Trillions.

Google’s search process: A Google user submits a specific search query in the search engine. The search engine scans its search index database (searches all of the pages/URLs it has indexed) for relevant content. Google sorts the relevant pages/URLs based on PageRank scores. Google displays a results page, placing those pages/URLs with the most PageRank (assumed importance) first.

If you want to learn more about the Search Engines, kindly join our search engine optimization course. We will ensure you become a Specialist!

Prioritizing your SEO Checklist

Prioritizing your SEO Checklist

Link Building Strategies

Digital Marketing Course Chennai

Prioritizing your SEO Checklist

To get the most out of your SEO strategies, it is important to fine tune your checklist and prioritise it based on your needs.

Here I give you few strategies, which can help you get good results in search engine results pages or SERPs.

  • You need to prepare a Master To-Do List – Here you have to list all SEO tasks you have been doing and what you would like to include for the future, preferably in MS-Excel/Spreadsheet. It can be anything like fixing dead or broken links to publishing relevant content twice or thrice a week. This can include implementation of new SEO tools to starting a social media campaign. The wish list can go on, so keep updating your checklist regularly.
  • Allocate Resources – As a business owner you must have struggled to allocate appropriate staff to consistently produce quality articles for your blog. Your staff may also need training on SEO tools. Are these tools available in hand? If you want to make SEO a priority, then you must allocate both time and money in order to cover the costs of your staff and the SEO tools
  • Prioritise Tasks – There are several ways you can prioritise your SEO tasks. First and foremost, ensure to complete the spreadsheet and have allocated the necessary resources and staff. Lets look in detail as what all tasks need to be prioritised.
    1. Initially look out for low-hanging fruit i.e. tasks that take a very little time to implement on a regular basis. These are the tasks that minimise resource costs or maximise your profits.
    2. Look out for opportunities that may not be as easy as said, but which have a high ROI either by way of more traffic or sales.
    3. You many also seek or hire SEO professionals to help you.
    4. Use automation tools to perform multiple tasks. These will cost you money and takes time to learn, but it can be worth in the end. There are initial setup costs and you may not be able to divert your time or money to these items immediately, but they should be on your list of tasks that you could end up making your business more successful and productive in the long run.

Below is a list of tasks – you are free to add more to it :

  • Fix Broken Links – Check out your website for broken links. Remember, search engines cannot crawl your website efficiently. Moreover, visitors who come by clicking on a broken link will get frustrated and leave your website. Ensure that all your links are working.
  • Fixing Poor Link Structures – Check whether your blog posts are linking to other relevant content on your site. If not, you are missing a golden opportunity to keep your visitors engaged on your website.
  • Get indexed for major search engines – You will not be found via searches if you are not properly indexed with search engines. Use Google Webmaster Tools to monitor issues pertaining to your website and also resubmit your website after making any major changes. This ensures that Google will index your website.
  • Add Social Media Buttons to your Blog Posts – Check out whether each blog post has a social media button embedded into them, so that your visitors can share them with their friends & followers. The helps you in improving your search results. You can also share the same amongst your social network.
  • Make your website Responsive to all devices – If you do not have a responsive website i.e. accessible through desktop, tablets, smartphones etc., than you are automatically ranked lower by Google for all those pages. Outsource this task, if necessary. 
  • Update your website’s appearance – Does your website look good across all platforms & browsers? If nor redesign your website.
  • Implementation of Social Media Automation Tools – Use this to automate publishing schedules with various social media tools, track the results of your campaigns and much more.