SEO Training in Chennai

SEO Training in Chennai

Learn step-by-step SEO tactics that catapult your website to google’s front page & attract loads of quality traffic. Become a SEO specialist in 2-weeks. You will be able to do any SEO activity immediately after completion of the course. SKARTEC – Your BluePrint to digital marketing success.

What is Search Engine Optimisation or SEO

Search Engine Optimization (SEO) is the discipline of maximising your website’s visibility on sites like Google, Yahoo and other high-traffic search engines. You will explore both basic and advanced optimization techniques. Key topics to be discussed include, user behaviour on search engines, how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. You will learn how to plan a website’s content in a way that maximises search engine results and a lot more.

What you learn

In 2 weeks, you’ll comprehend what is Search Engine Results Pages (SERPs), SEO keyword research strategies and how to improve SEO duplicate and external link establishment to convey more guests to your site. You will likewise get the opportunity to see how Google Algorithms function, the different On-Page and Off-Page SEO techniques, approaches to quantify SEO and end the session with Search Engine Marketing or Pay-Per-Click advertising.

SEO Basics

Explore what search engines are and how they operate, define SEO and its effective usage, differentiate between On-Page and Off-Page optimisation, explore ways & tools to analyze SEO measurement

Key Elements of SEO

SEO is the combination of different aspects, including on-page factors and off-page factors. It covers the vast areas from rectifying META tags to the link building and ROI analysis.

Target Audience

Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.

SEO Strategies For Ranking

Create an influence who is a subject-matter expert, develop a content-marketing strategy,  generate powerful backlinks to your website, get your website mobile-ready and much more.

Suresh Kalyanasundaram

Learn from the eXpert

My mission is to deliver simply easy learning with clear, crisp, and to-the-point content on a wide range of marketing subjects both traditional & digital, without any preconditions and impediments. Meet me in person, to know how our SEO Training can benefit you.

Why is SEO training important for you

Search Engine Optimization is a collective phrase for a range of techniques designed to aid websites rank high with search engines. It’s important for you to understand SEO as this is what can generate traffic to your website. Search engines serve as amazing tools to locate information. Additionally, they provide your potential consumers a way to reach your goods and services. Thus, it’s essential for you to fully understand search engines specifics that might prove to be advantageous to your business.

A business with a good understanding of SEO will ensure that it ranks at the top of the first page of search results. It will enable you to target your pertinent keywords with laser-like focus and consumers will associate those keywords at once and high ranking achieved by a relevant business. High search ranking is vital to online profitability as well as new client acquisition. Our training will provide you with many optimization techniques required to carry out successful SEO.

SEO Specialist Certification

We provide certificate after completion of the course which you can showcase to your employers. We are focused on helping students achieve a mastery of skills they need to learn.

Core Topics

User behaviour on search engines, how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. You will explore both basic and advanced optimization techniques.

Ready to get started?

Get in touch, or ask for a demo

Search Engine Optimisation Course

Below are the SEO course contents:

On-page Optimization

  • What is On-Page Optimization
  • Keyword Research with Google
  • Keyword Planner
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags-Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-page Optimization

  • What is Off-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?

Search Engine Algorithms

  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine Need to Update Its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine Penalize a Website?
  • Advanced Search engine algorithms
  • What is Panda Update
  • What is Penguin Update
  • What is Hummingbird Update
  • What is Pigeon Update
  • What is Google EMD Update
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to Recover your site from Panda, Penguin and EMD?

SEO Tools

  • Alexa
  • Domain tools
  • Small SEO tools
  • Plagiarismchecker.com
  • SEMrush
  • Majestic SEO
  • MOZ- open site explorer.

AdWords Search Advertising Exam

AdWords Fundamentals Exam

AdWords Display Advertising Exam

AdWords Display Advertising Exam

Digital Marketing Course in Chennai

How Search Engines Work

The Search Engine Process

The most important thing to understand about SEO or Search Engine Optimization is how Search Engine work. Basis this, you will need to implement SEO rules into your website as well outside your website to get the desired results you are looking for. Search engines are complicated and use a varied list of critical operations that allow them to determine how information is found in their database. Lets try understanding how search engines work, so that is is easier to know how ensure your website fits within those methods.

There are typically four functional areas of every search engine. 

search process

In order to be of great value to the user, search engines need continuously find new or updated (modified pages on the web and add these pages to its search index database. This process is referred to as crawling. The search engine database is like a huge list or directory that stores and maintains information regarding websites found by a search engine. Search engine utilize numerous computers and servers (computers from where web pages are published on the Internet) from across the globe to gather information from billions of web pages available on the internet.

Who crawls the web: The search engine program that actually crawls through web pages is known as a “spider” or a “bot (short for robot)”, e.g. the “Googlebot“. A web bot or spider (crawler) follows or crawls every link displayed on the website, scans the site’s content and then saves this information to the search index database.

Each search engine follows its own calculation mechanism or algorithm to decide upon the number of sites or pages for crawling, how often the crawl takes place and how many pages to take from the site.

The crawling process: A list of URLs generated from earlier crawls and sitemap (listing of major links in a website) data submitted by webmasters to specific search engines, is required for a search engine’s crawl process to begin. When crawling starts, the crawler visits listed sites, detects links on the pages, changes status of new sites to existing ones, records dead links and updates all this data in the search index database

The indexing process: This component categorizes the data collected by crawler and store in different databases. Indexer can reject the data based on certain factors. Indexing limitations – Search engines also have difficulty in indexing web pages having dynamic JavaScript and Flash based content. Search engines can typically process text content easier. They have trouble dealing with content in Flash or rich media like audio and video.

Calculating Relevance & Ranking: Every search engine has to decide how relevant indexed web pages are to users and the manner these pages are presented in SERPs. Each search engine makes use of specific algorithms for defining the importance, relevance and ranking of its indexed pages. The word “algorithm” refers to the logic-based, step-by-step procedure for solving a particular problem. PageRank (named after one of Google’s founder Larry Page) analyses the ranking of a web page by its links. e.g. every link that points to a page of your site increases your site’s ranking in SERPs.

Most of the Google Algorithms are patented. Few known algorithms are Pagerank, Spelling Check, Synonym Check, Auto Complete, Query Understanding, Safe Search, User Context, Malware Detection Algorithm.

PageRank is important then because it will determine if your site shows up first or last when a potential customers looks for your keywords. PageRank determines the order relevant pages are shown in. Default Page Rank for any page is 0.15. Toolbar Page Rank Range (0 – 10). Real Page Rank is calculated based on number of pages in index, which can be 0.15 to Trillions.

Google’s search process: A Google user submits a specific search query in the search engine. The search engine scans its search index database (searches all of the pages/URLs it has indexed) for relevant content. Google sorts the relevant pages/URLs based on PageRank scores. Google displays a results page, placing those pages/URLs with the most PageRank (assumed importance) first.

If you want to learn more about the Search Engines, kindly join our search engine optimization course. We will ensure you become a Specialist!

Prioritizing your SEO Checklist

Prioritizing your SEO Checklist

Link Building Strategies

Digital Marketing Course Chennai

Improving SEO results with Google+

Since the advent of Facebook, twitter and other social media platforms, many people will have love/hate relationship with Google+. On one hand, you may not be a huge fan of Google+ platform because it’s just another social network to manage. On the other hand, Google tops in the search engine world. Any time you and your business can do something to get into the good books of Google.

Is Google+ worth your time?

In December 2014, Google+ ranked as the 3rd most popular social network in the world. Even today many of their users aren’t active. That doesn’t mean it’s not relevant, because the brand Google has so much power over your business to succeed online. Most importantly Google owns Google+ and hence it wants you to use the social network to expand your online presence.

Google has enticed content developers and business owners to use Google authorship as a way to stand out in search results. It encourages websites to use Rich Snippets & Structured Data.

google-snippets

There’s more to keep up with when it comes to Google, but no matter which platform you use, having a Google+ presence will boost your search engine rankings.

Here are the steps to get your Google+ presence up and running so as to increase your spot in search engine result pages or SERPs.

  • Set up your profile – Creating your profile is the first step towards boosting your search rankings. It’s not just enough to create a personal profile but you should also aim to create a profile for your business.
  • Complete your profile –This certainly takes some time and effort, because these profiles are extensive. Most importantly this profile will be used by all Google products, so it’s worth the effort. Fill in both your personal and business profiles as soon and complete in all respects. These pages will act as micro-sites for your company and help your presence online.
  • Get active – Create segments or circles, add people who are relevant. You can create multiple circles (groups) viz. client circle, vendor circle, industry or vertical based circle. Explore communities that already exist in Google+. There are many active members in smaller Niche communities. By getting involved with these groups online could open up new doors for your business. Posting relevant content consistently on Google+ helps a lot. There is a far greater potential for your content published on Google+ to appear in search engine results.
  • Add Google+ to Your Website – Google through its algorithms tries to understand whether the content you are publishing is relevant, has value and interesting. Add share this button to your website, so that your website visitors are able to share your posts on Google+.

Google’s Joan Stewart recommends that your participation on Google+ is part of what it considers when ranking your website in SERPs. He says, if you ignore Google+, then Google will ignore you.

Higher search engine rankings are essential to your inbound marketing success. As soon as you setup your Google+ profile, Google will start indexing your website and related pages.

Enhancing your SEO with Video

How Search Engines Work

Getting to the top of Google SERPs

Search Engine Optimisation Course

Types of Search Queries

Prioritizing your SEO Checklist

To get the most out of your SEO strategies, it is important to fine tune your checklist and prioritise it based on your needs.

Here I give you few strategies, which can help you get good results in search engine results pages or SERPs.

  • You need to prepare a Master To-Do List – Here you have to list all SEO tasks you have been doing and what you would like to include for the future, preferably in MS-Excel/Spreadsheet. It can be anything like fixing dead or broken links to publishing relevant content twice or thrice a week. This can include implementation of new SEO tools to starting a social media campaign. The wish list can go on, so keep updating your checklist regularly.
  • Allocate Resources – As a business owner you must have struggled to allocate appropriate staff to consistently produce quality articles for your blog. Your staff may also need training on SEO tools. Are these tools available in hand? If you want to make SEO a priority, then you must allocate both time and money in order to cover the costs of your staff and the SEO tools
  • Prioritise Tasks – There are several ways you can prioritise your SEO tasks. First and foremost, ensure to complete the spreadsheet and have allocated the necessary resources and staff. Lets look in detail as what all tasks need to be prioritised.
    1. Initially look out for low-hanging fruit i.e. tasks that take a very little time to implement on a regular basis. These are the tasks that minimise resource costs or maximise your profits.
    2. Look out for opportunities that may not be as easy as said, but which have a high ROI either by way of more traffic or sales.
    3. You many also seek or hire SEO professionals to help you.
    4. Use automation tools to perform multiple tasks. These will cost you money and takes time to learn, but it can be worth in the end. There are initial setup costs and you may not be able to divert your time or money to these items immediately, but they should be on your list of tasks that you could end up making your business more successful and productive in the long run.

Below is a list of tasks – you are free to add more to it :

  • Fix Broken Links – Check out your website for broken links. Remember, search engines cannot crawl your website efficiently. Moreover, visitors who come by clicking on a broken link will get frustrated and leave your website. Ensure that all your links are working.
  • Fixing Poor Link Structures – Check whether your blog posts are linking to other relevant content on your site. If not, you are missing a golden opportunity to keep your visitors engaged on your website.
  • Get indexed for major search engines – You will not be found via searches if you are not properly indexed with search engines. Use Google Webmaster Tools to monitor issues pertaining to your website and also resubmit your website after making any major changes. This ensures that Google will index your website.
  • Add Social Media Buttons to your Blog Posts – Check out whether each blog post has a social media button embedded into them, so that your visitors can share them with their friends & followers. The helps you in improving your search results. You can also share the same amongst your social network.
  • Make your website Responsive to all devices – If you do not have a responsive website i.e. accessible through desktop, tablets, smartphones etc., than you are automatically ranked lower by Google for all those pages. Outsource this task, if necessary. 
  • Update your website’s appearance – Does your website look good across all platforms & browsers? If nor redesign your website.
  • Implementation of Social Media Automation Tools – Use this to automate publishing schedules with various social media tools, track the results of your campaigns and much more.