SEO Training in Chennai

SEO Training in Chennai

Learn step-by-step SEO tactics that catapult your website to google’s front page & attract loads of quality traffic. Become a SEO specialist in 2-weeks. You will be able to do any SEO activity immediately after completion of the course. SKARTEC – Your BluePrint to digital marketing success.

What is Search Engine Optimisation or SEO

Search Engine Optimization (SEO) is the discipline of maximising your website’s visibility on sites like Google, Yahoo and other high-traffic search engines. You will explore both basic and advanced optimization techniques. Key topics to be discussed include, user behaviour on search engines, how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. You will learn how to plan a website’s content in a way that maximises search engine results and a lot more.

What you learn

In 2 weeks, you’ll comprehend what is Search Engine Results Pages (SERPs), SEO keyword research strategies and how to improve SEO duplicate and external link establishment to convey more guests to your site. You will likewise get the opportunity to see how Google Algorithms function, the different On-Page and Off-Page SEO techniques, approaches to quantify SEO and end the session with Search Engine Marketing or Pay-Per-Click advertising.

SEO Basics

Explore what search engines are and how they operate, define SEO and its effective usage, differentiate between On-Page and Off-Page optimisation, explore ways & tools to analyze SEO measurement

Key Elements of SEO

SEO is the combination of different aspects, including on-page factors and off-page factors. It covers the vast areas from rectifying META tags to the link building and ROI analysis.

Target Audience

Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.

SEO Strategies For Ranking

Create an influence who is a subject-matter expert, develop a content-marketing strategy,  generate powerful backlinks to your website, get your website mobile-ready and much more.

Suresh Kalyanasundaram

Learn from the eXpert

My mission is to deliver simply easy learning with clear, crisp, and to-the-point content on a wide range of marketing subjects both traditional & digital, without any preconditions and impediments. Meet me in person, to know how our SEO Training can benefit you.

Why is SEO training important for you

Search Engine Optimization is a collective phrase for a range of techniques designed to aid websites rank high with search engines. It’s important for you to understand SEO as this is what can generate traffic to your website. Search engines serve as amazing tools to locate information. Additionally, they provide your potential consumers a way to reach your goods and services. Thus, it’s essential for you to fully understand search engines specifics that might prove to be advantageous to your business.

A business with a good understanding of SEO will ensure that it ranks at the top of the first page of search results. It will enable you to target your pertinent keywords with laser-like focus and consumers will associate those keywords at once and high ranking achieved by a relevant business. High search ranking is vital to online profitability as well as new client acquisition. Our training will provide you with many optimization techniques required to carry out successful SEO.

SEO Specialist Certification

We provide certificate after completion of the course which you can showcase to your employers. We are focused on helping students achieve a mastery of skills they need to learn.

Core Topics

User behaviour on search engines, how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. You will explore both basic and advanced optimization techniques.

Ready to get started?

Get in touch, or ask for a demo

Improving SEO results with Google+

Since the advent of Facebook, twitter and other social media platforms, many people will have love/hate relationship with Google+. On one hand, you may not be a huge fan of Google+ platform because it’s just another social network to manage. On the other hand, Google tops in the search engine world. Any time you and your business can do something to get into the good books of Google.

Is Google+ worth your time?

In December 2014, Google+ ranked as the 3rd most popular social network in the world. Even today many of their users aren’t active. That doesn’t mean it’s not relevant, because the brand Google has so much power over your business to succeed online. Most importantly Google owns Google+ and hence it wants you to use the social network to expand your online presence.

Google has enticed content developers and business owners to use Google authorship as a way to stand out in search results. It encourages websites to use Rich Snippets & Structured Data.

google-snippets

There’s more to keep up with when it comes to Google, but no matter which platform you use, having a Google+ presence will boost your search engine rankings.

Here are the steps to get your Google+ presence up and running so as to increase your spot in search engine result pages or SERPs.

  • Set up your profile – Creating your profile is the first step towards boosting your search rankings. It’s not just enough to create a personal profile but you should also aim to create a profile for your business.
  • Complete your profile –This certainly takes some time and effort, because these profiles are extensive. Most importantly this profile will be used by all Google products, so it’s worth the effort. Fill in both your personal and business profiles as soon and complete in all respects. These pages will act as micro-sites for your company and help your presence online.
  • Get active – Create segments or circles, add people who are relevant. You can create multiple circles (groups) viz. client circle, vendor circle, industry or vertical based circle. Explore communities that already exist in Google+. There are many active members in smaller Niche communities. By getting involved with these groups online could open up new doors for your business. Posting relevant content consistently on Google+ helps a lot. There is a far greater potential for your content published on Google+ to appear in search engine results.
  • Add Google+ to Your Website – Google through its algorithms tries to understand whether the content you are publishing is relevant, has value and interesting. Add share this button to your website, so that your website visitors are able to share your posts on Google+.

Google’s Joan Stewart recommends that your participation on Google+ is part of what it considers when ranking your website in SERPs. He says, if you ignore Google+, then Google will ignore you.

Higher search engine rankings are essential to your inbound marketing success. As soon as you setup your Google+ profile, Google will start indexing your website and related pages.

Enhancing your SEO with Video

How Search Engines Work

Getting to the top of Google SERPs

Search Engine Optimisation Course

Types of Search Queries