Off-page SEO isn’t linked to the site’s internal linking structure but it deals with the other aspects that affect a website’s ranking on the SERPs (Search Engine Result Pages). These factors are primarily connected with a website’s inbound and outbound linking techniques. For the most part, it’s in the off-page optimization that creates back links for your website and also your site’s rank on the SERPS.
Below are the best Off-Page search engine optimization techniques
A link at the footer of a website is weighted less heavily by Google than the one looking on the top or in the primary content.
Link era plays an important role in optimizing your website. Older links which have long been on your site are regarded as better by Google as compared to lately put links.
The appreciation of this link partners should not be solely on the PageRank or about significance of these topics. The authority of a site helps in link evaluation. When a site is ranked higher by Google, it is because optimized and relevant content exists on the website. As a consequence of this, links categorized by high authority websites are a lot better and thus encourage the Link Building process along with the link building service provider.
In the off page optimization of your website, the age of the domain would also be evaluated by Google. Domains which are already registered for years and also have high quality content is going to be valued higher.
Join Social Networking Sites
Social Networking is larger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. This enables you to extend your online network of connections, to connect and interact with friends and family, to share things with one another, and most importantly promote your website/blog and help build your online reputation.
You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.
Simply do Blogging
Blogging is among the most effective ways to promote your website online! By writing a blog for your website, you provide a reason for visitors to keep returning to your site and keep current with your most recent articles. Additionally, it helps search engines to crawl your site more often, since they need to upgrade your latest blog post entries, which ultimately can help you rank higher in search engine results pages (SERPs). Try to remember to be clear and concise in what you’re trying to convey to your readers inside your blog articles, don’t waffle. To help you promote your site, submit it to niche site directories and site search engines.
If you’re not too good at writing content to your site, then you can always employ a guest blogger to your blog and ask him/her to write precise and unique articles so that your site can gain more credit from a search engine point of view.
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These links can then be crawled by search engines, helping to point them towards your website. These blogs are commonly referred to as “Do-Follow” Blogs.
Locate forums on the internet that are related to your sites niche and get involved within that neighborhood. Response to ribbons, answer peoples questions, provide advice, etc.. This all helps to develop your reputation as somebody who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site inside your signature, which helps search engines crawl your site.
Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
Many people can state that directory entry is dead! I feel that it isn’t as you are increasing the probability of individuals seeing your website. It’s purely based on how efficiently we are selecting those directories and how effectively we are picking the category for entry. You could submit to overall directories, however for maximum effect, you’re better off submitting to market directories. Obviously, I agree that it gives quite delayed outcomes, but it might be worth doing this.
Social Bookmarking is another excellent method of promoting your website. Search engines really enjoy these types of sites since the content on these sites is updated quite frequently. Sites include StumbleUpon, Digg, Delicious, Reddit, etc.
You ought to be very careful when doing this and you have to properly deal with the tags that are extremely essential to broadcast your information on a wide area network. This may boost your website traffic according to how efficiently you have engaged.
Link baiting is another popular way of boosting your website. If you produce a really popular one of a kind post for your site, then other people may want to link into it. Maybe you’ve copied/published another site’s content on your site, do not forget to place their site link for a reference. Do it for others and, if your content is trustworthy, let’s do it for you. That can be another way to increase your link popularity.
When you have used any one of your own photographs or graphics on your website, then you can share then on many of the major photo sharing sites like Flickr, Photobucket, etc.. Other people will be able to see them and comment on these, ideally after a URL to your site.
Just like photo sharing, if you have some videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to seek out your content in other ways.
Write reviews about other people companies or request your friends/clients to write an overview of your company in major business review websites like RateitAll, Facebook, Google Reviews etc..
Depending on your site’s market, you might realize that list in local directories may be useful. You may have a site promoting your local business, therefore rather than going global and facing enormous competition, list your site locally, so that search engines can quickly view your website and fetch the content, will probably be far better. This can help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
If you write your posts yourself, then you can submit them to popular post directory websites like; Ezine, Go Articles, Now Public, etc.. This can help drive traffic to your website, whilst you can also gain some links to your site from different individuals (though it’s normally a slower process).
Social Shopping Network
If you operate an ecommerce site, then a good strategy for advertising and branding your products at no cost would be to distribute then to online shopping networks.
You are able to actively participate in answering questions on websites like Quora. By asking and answering pertinent questions in your own site market, you help to develop your reputation as somebody that is an expert in your chosen field. It is possible to set a hyperlink to your site from the source section if necessary so that people can easily find your site. If you don’t spam, this is just another great way to increase your website popularity.
You can also try the below off-page strategies –
- Competition link research
- Profile links
- RSS feeds directories
- Blog marketing
- Social outreach
- Widget directories
- Business directories
- Web app directories
- Web 2.0 submissions
- Video submissions
- User rating reviews
- Template directories
- Press release submission
- Podcast directories
- Paid links strategies
- Document submission
- Mobile app directories
- Logo design directories
- Infographic submission
- eBook directories
- Article submission
- Writing testimonials
- Guest blogging
- Interview submission
- White paper submission
- Webinar promotion
- Shopping feed submission
- Micro blogging
- Local listings
- Case study promotion
- Social bookmarking
- Blog commenting
- Event promotion
- Newsletter promotion
- Broken links
You can also search for the below in Google Search Engine
- High PR DoFollow Directory Submission Sites
- High PR DoFollow Social Bookmarking Sites
- High PR DoFollow <niche > Blogs
- High PR DoFollow Profile Creation Sites
- High PR DoFollow PDF Submission Sites
- High PR DoFollow PPT Submission Sites
- High PR DoFollow Classifieds <location> Submission Sites for local SEO
- High PR DoFollow Article Submission Sites
- High PR DoFollow Press Release Submission Sites
- High PR DoFollow Video Submission Sites
- High PR DoFollow Business Listing Submission Sites
People have already researched and put the above in their blogs. Go and utilize them. Remember SEO is a marathon and not a sprint and it takes a while to generate results.